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Trax Named Food Logistics’ Top Software & Technology Providers Award Honoree

food Software helps manage shipments of export cargo and import cargo in international trade.

Trax Named Food Logistics’ Top Software & Technology Providers Award Honoree

Trax’s transportation spend management solutions ensure cost and emissions efficiency and consistent cold-storage quality for food shippers

Trax Technologies, the global leader in Transportation Spend Management (TSM) solutions, today announced the company’s recognition as a Food Logistics Top Software & Technology Providers Award recipient. The award celebrates technology providers that ensure a safe, efficient, and reliable global food and beverage supply chain.

Enterprise shippers depend on the reliable data that Trax provides from its innovative software, which is critical to smart decision-making within the supply chain. Helping with increased reliability and resiliency of the transportation network, Trax’s cold-storage and food customers can see issues before they arise.

Recipients of this year’s award will be profiled in Food Logistics’ Dec. 2022 print issue. Visit https://www.foodlogistics.com/awards to view the complete list of Top Software & Technology Providers and learn more about other Food Logistics’ awards.

About Trax Technologies

Trax is the global leader in Transportation Spend Management solutions. Trax elevates traditional Freight Audit and Payment with a combination of industry-leading cloud-based technology solutions and expert services to help enterprises with the world’s more complex supply chains better manage and control their global transportation costs and drive enterprise-wide efficiency and value. With a global footprint spanning North America, Latin America, Asia, and Europe, Trax delivers data-based visibility and insights, higher savings, and better control of transportation spend for shippers and 3PLs/4PLs of all sizes.

food supply chain

The Effect of Supply Chain Crisis on the Food Industry

March 2020 marked the beginning of unprecedented times for businesses across the world. The COVID-19 pandemic has had deep socio-economic implications for the food industry. It has imposed sudden shocks across the food supply chain, affecting farm production, logistics, food processing, and market demand for food items.

US Food Supply Chain: Disruptions and Implications from COVID-19

The COVID-19 pandemic has brought a new set of challenges that have affected all industries globally. Similarly, the US food supply chain has been deeply impacted due to physical distancing and strict lockdowns. Here is a list of the major stakeholders affected by the pandemic:

Farmers

Since the beginning of the COVID-19 pandemic, farmers have faced distinct challenges like drop-in grain prices, unavailability of skilled labor, and an uncertain future. Farmers are also facing difficulties in managing excess produce, which is creating an imbalance in the supply chain.

Foodservice Distributors

The foodservice industry relies on foodservice distributors for a steady supply of food items. Due to COVID-19, foodservice distributors have been severely affected by supply chain issues and a decrease in demand from restaurants. COVID-19 restrictions and shutdowns led to a decrease in outbound orders. Even though there has been a steady supply of inventory from farmers or manufacturers, distributors still find it difficult to adjust to the sudden change in market dynamics. Foodservice distributors face challenges in storing excess inventory and making physical deliveries. Some distributors have been able to switch to online ordering and delivery services, but these methods are yet to be universally accepted by outlets.

Foodservice Producers

Foodservice producers have faced similar issues as distributors. The global supply chain crisis effect has led to some significant changes for the food industry. Plant utilization has been significantly lower for foodservice producers due to a decrease in demand from the foodservice industry. Most producers have equipment that is configured for delivering goods for the foodservice sector. Reconfiguring or recalibrating the equipment and changing the business model for the retail industry can be highly inefficient.

Consumer and Packaged-goods Companies

Retail manufacturers or packaged goods food businesses face huge challenges due to COVID-19. Even though demand has been steady for retail manufacturers, they have been facing unprecedented challenges. In the retail food manufacturing sector, employees work in close proximity with each other, leading to a spike in COVID-19 cases among workers. The recent surge in COVID-19 infections in meat-processing plants and other retail manufacturing factories has increased the chances of the mass closure of manufacturing plants.

Grocery Retailers

Among all types of food businesses, grocery retailers have witnessed the highest surge in demand. The primary challenge for grocery retailers has been to serve their customers in these challenging times. Grocery retailers and their employees have been overwhelmed with an increase in demand for food items. Additionally, retailers have been cleaning their stores throughout the day, paying hazard pay and huge incentives to adequately compensate staff for their efforts during the pandemic. Many grocery retailers have introduced online ordering and delivery solutions, which has led to a surge in revenue. This has also resulted in consumer complaints about delivery-related issues.

Effects of Pandemic on Food Supply Chain

The restrictions imposed on the foodservice industry due to the pandemic have hurt the food supply chain. Restrictions related to travel between cities, provinces, and countries have led to some significant challenges, affecting producers, consumers, distributors, farmers, and other stakeholders. Food processing units have become hotbeds for the pandemic. Due to the rapid rise in COVID-19 cases among employees, many manufacturing units had to shut their processing plants.

Effects of Pandemic on Consumer Behavior

The COVID-19 pandemic has affected the financial health of the average household as well. Due to financial issues, the food buying behavior of customers has changed drastically. Consumers currently prefer natural food items like vegetables, pulses, whole grains, and olive oil over different types of processed food items.

Effects of Pandemic on Global Food Trade

Food trade policies have also changed across the world. Many countries now restrict exports of essential food items for uninterrupted supply in the domestic market. Export restrictions have also led to a significant drop in prices, leading to losses for farmers or manufacturers.

Strategies for Food Supply Chain

A decentralized approach can be adopted by food manufacturers to avoid drawbacks and risks. Small-scale storage facilities near consumers can reduce storage and transportation costs significantly.

Recommendations to Minimize the Effect of COVID-19

The pandemic has seriously affected food safety, supply, nutrition, and financial health across the supply chain. Strict lockdowns and impositions have threatened the sustainability and growth of food businesses. Here is a list of recommendations that can minimize the effect of COVID-19 on food-related stakeholders:

Recommendations for Small Farmers

Countries can take measures to safeguard the health and finances of agricultural workers. Agri-produce collection centers near major locations can help small-scale farmers to minimize the loss of goods.

Suggestions for Government and Business

Governments can form a pandemic-handling committee to minimize the effects of the COVID-19 pandemic in the food supply chain. Business bodies can also develop advanced solutions and generate funds to help small suppliers, distributors, and retail outlets.

Businesses and individuals with a clear understanding of the challenges are better prepared in the current scenario. The current shifts in consumer spending habits have deeply affected economies across the world. These ripple effects of the pandemic have affected all stakeholders in the food supply chain, including distributors, producers, farmers, manufacturers, and retailers. Protecting their financial well-being and the general economic activity of the foodservice industry is integral to the economy’s recovery as the pandemic nears its end.

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 Author Bio: Damon Shrauner, Senior Sales Consultant and VP on B2B Sales at CKitchen, working in the food service equipment sector since 1994. With his expertise in market analysis, product placement, sales and project management, he will always tell you what to do for the best of your business.

delivery

Has COVID-19 Changed the French Food Delivery Market Forever?

The French food delivery market is hugely lucrative, worth €180 billion and growing. Food makes up 20% of our manufacturing output, highlighting its economic importance.

The market was flipped on its head during the COVID-19 pandemic, which saw restaurants, cafes, and bars close their doors and demand for deliveries rise.

Electrix, a producer of coffret électrique encastré for the food industry, explores how the pandemic has changed consumer needs and how the market could look in the coming months.

Our Changing Food Delivery Habits

The COVID-19 pandemic has changed the world. As businesses closed their front doors and we were confined to our homes, consumer behavior changed.

People were forced to turn to online shopping for non-essential items, but many also began to shop online for critical supplies, like groceries. Takeaway food deliveries increased as people sought comfort in delicious restaurant food at home. 29% of French households were already getting meals delivered to their home regularly, which naturally increased when we were unable to go out.

We were seeing a shift towards eating out before the pandemic. In 2019, there was an 8.5% increase in people eating outside the home, whether that was in bars, restaurants, or cafes. 48% of people said this was the activity they were most eager to get back to, scoring it higher than seeing family and friends or attending events.

Fast Grocery Delivery will Become the Norm

Demand for grocery deliveries rose as people sought to avoid contracting the virus in shops. Stores struggled to keep up with this demand initially, but they soon adapted. Because of this huge response, we’re now seeing companies offer grocery deliveries in as little as 15 minutes across the country. Interestingly, this activity reached a new high in Europe in the first quarter of 2021 rather than during the first lockdown.

Cajoo, the first French company to offer immediate grocery deliveries, put itself up for sale as its competition rose quickly. It went from being an innovator to one of many businesses offering the same services in an instant, so high is the demand for fast food shopping deliveries.

It’s important to note that these operations are expensive and require multiple locations. Cajoo committed to paying its drivers a salary, while we’ve seen other providers cut delivery costs in order to remain more profitable, which can impact driver earnings. One thing is for sure – fast grocery delivery is here to stay.

Will People Dine out More Again?

While lockdown restrictions have eased, capacity in restaurants, bars, and cafes is still limited as the vaccine rollout continues. We know that eating out is the activity the French public has missed the most during the lockdown, but we’re seeing mixed results on people returning to restaurants.

In December 2020, a survey was released on our intentions to dine out after lockdown restrictions were eased, and the results were surprising. 51% of respondents said they intended to dine out less than usual, while 35% said they’d do it as much as they had prior to the pandemic. While many restaurants have been fully booked since reopening, the hospitality industry union UMIH has estimated that the recent introduction of green passes could reduce visitor numbers by 15–20%.

It’s clear that we’re taking precautions as France continues its roadmap out of lockdown. While visits to restaurants after the easing of restrictions exceeded 2019 levels by 50%, consumers are currently dining out less. We expect this trend to continue in the coming months because of the backlash to the COVID pass, despite the fact that dining out is a much-loved activity in the country.

Fast Food Delivery will Get More Competitive

As people ordered more fast food through the pandemic, delivery services increased fiercely. Uber Eats has long dominated the takeaway delivery market in France, but we saw Deliveroo triple its subscribers by offering unlimited deliveries for a small initial fee of 1€, rising to only 5.99€ at the end of 2020.

When France fully exits from lockdown restrictions – whenever that may be– we may see a decline in fast food delivery orders. The pandemic increased competition between the providers of these services as they looked to capitalize on increased demands, but we may see even more discounts as spend in this area inevitably drops.

A Backlash to Competitiveness?

With competition at an all-time high in the food delivery market, we’re seeing businesses undercut themselves and each other to gain key market shares, such as the low delivery prices offered by Deliveroo. We know that this can impact the earnings of its drivers, so could we also see a backlash to this type of ruthless competitiveness? Just Eat, which has a smaller share in the market, hired 4,500 drivers on permanent contracts in order to build and an ethical brand.

Values matter to French consumers, and half wouldn’t continue to buy from a business that didn’t have similar values to them. We could see businesses that take an ethical stance increase their market share.

There’s no doubt that the past 18 months have shifted consumer behaviors in a way we never expected, and this will impact the future of the market. The food delivery market in France is highly valuable, and we’re seeing new trends emerge as a result of our changing habits.

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Sources

https://blog.paylead.fr/the-pandemic-ignites-a-food-delivery-war-in-france/

https://www.statista.com/statistics/1103928/coronavirus-restaurant-visitation-impact/

https://www.la-croix.com/Economie/Restauration-cafes-Le-passe-sanitaire-pourrait-entrainer-baisse-frequentation-15-20-2021-08-09-1201170029

https://www.statista.com/statistics/1242287/restaurant-visits-by-french-covid-19-pandemic/

https://www.bloomberg.com/news/articles/2021-07-22/grocery-delivery-shakeout-pushes-france-s-cajoo-to-explore-sale

https://www.kantarworldpanel.com/global/News/How-the-French-Food-Market-Changed-in-2019

https://www.eurostartentreprises.com/en/business-advice/five-reasons-you-should-start-a-food-business-in-france

https://sifted.eu/articles/food-delivery-startups-europe/

https://santandertrade.com/en/portal/analyse-markets/france/reaching-the-consumers

https://www.eurostartentreprises.com/en/business-advice/five-reasons-you-should-start-a-food-business-in-france

https://blog.paylead.fr/the-pandemic-ignites-a-food-delivery-war-in-france/

https://www.france24.com/en/france/20201125-as-they-reopen-with-fresh-restrictions-french-businesses-rely-on-new-avenues-to-drive-sales

https://dealroom.co/uploaded/2020/06/Food-Tech-Prez-FINAL.pdf

https://www.connexionfrance.com/French-news/Coronavirus-Daily-updates-on-the-situation-in-France

https://www.thelocal.fr/20210518/fully-booked-for-a-month-frances-bars-and-cafes-prepare-to-reopen-after-six-months-of-closure/

https://www.ceicdata.com/en/france/consumer-survey

https://fortune.com/2020/05/20/amazon-warehouse-shutdown-france/

smoked salmon

The European Smoked Salmon Market to Retain Gradual Growth Despite the Pandemic

IndexBox has just published a new report: ‘EU – Smoked Pacific, Atlantic And Danube Salmon – Market Analysis, Forecast, Size, Trends And Insights’. Here is a summary of the report’s key findings.

The size of the smoked salmon market in the European Union contracted slightly to $4.4B in 2019 (IndexBox estimates), approximately equating to the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price).

The countries with the highest volumes of smoked salmon consumption in 2019 were Germany (39K tonnes), France (26K tonnes) and the UK (24K tonnes), together comprising 38% of total consumption. Italy, the Netherlands, Spain, Poland, Belgium, Romania, Denmark, the Czech Republic, Greece, and Portugal lagged somewhat behind, together comprising a further 45%.

From 2012 to 2019, the most notable rate of growth in terms of smoked salmon consumption, amongst the leading consuming countries, was attained by the UK, while smoked salmon consumption in France showed a mild contraction.

Moreover, exports in France are also decreasing for the second consecutive year. This is likely to be connected with the rising prices which make the product less competitive. Moreover, the volume of production is also decreasing, but the imports are rising, enabling the consumption volume to remain relatively stable. This makes a sign that cheaper imports are currently pressuring domestic production in France. Producers from Poland, Belgium and the UK, which are the largest smoked salmon supplying countries to France with rapidly growing volumes of supplies, seem to benefit from this trend.

Smoked salmon constitutes one of the popular fish products widely used for direct consumption and the production of bakery, pizza, snacks, and Japanese dishes. Since the use of smoked salmon is widely established, no sharp shift in consumption is currently expected. Population growth and rising incomes, which, in a broader context, reflect the overall GDP growth, are to remain key fundamentals behind the demand for smoked salmon.

In early 2020, however, the global economy entered a period of crisis caused by the outbreak of the COVID-19 pandemic. In order to battle the spread of the virus, most countries in the world implemented quarantine measures that put on halt production and transport activity, which undermined economic growth heavily throughout the world. Large-scale quarantine measures constitute the key disruptive factor, due to which production dropped across almost every industry and entire economic sectors are closed, such as catering, non-food retail, and personal services.

The shutdown of the HoReCa sector led to a significant decrease in the production of bakery and Japanese fish dishes, which overall depresses the demand for smoked salmon. Moreover, in the context of falling incomes, consumers primarily tend to exclude non-staple goods from purchases, which include smoked salmon. Thus, a sharp drop in household incomes is a powerful factor that will restrain the smoked salmon market in the medium term.

On the other hand, given the reduction in the number of visits to shops and malls, consumers started to cook more at home. This promotes the demand for food home cooking ingredients, as well as for ready-to-eat products. Smoked salmon fits those requirements as it is typically sold ready for consumption and it could be stored for a certain period of time.

Accordingly, retail packaging adapted to different consumption situations becomes more popular: family packages, single person packages of various shapes and dimensions, snack packages, etc. People are less likely to visit stores, therefore the packaging with increased capacity may become more suitable. Given the limitations of the HoReCa sector and the reduced number of visits to traditional malls and shops, online retail is becoming a more important channel for the sale of food products. Moreover, contactless delivery becomes a ‘must-have’ option for retail services.

The high dependency of the smoked salmon market on international trade means that the lower transport activity and the possible disruption of smoked salmon supply chains are serious threats to the market. Thus, smoked salmon imports dropped to $1.7B in 2019 (IndexBox estimates). The total import value increased at an average annual rate of +6.9% over the period from 2012 to 2019.

In value terms, Germany ($752M) constitutes the largest market for imported smoked salmon in the European Union, comprising 44% of total imports. The second position in the ranking was occupied by Italy ($292M), with a 17% share of total imports. It was followed by France, with a 11% share.

The smoked salmon import price in the European Union stood at $16,662 per tonne in 2019, shrinking by -5.8% against the previous year. Over the last seven-year period, it increased at an average annual rate of +3.0%.

Prices varied noticeably by the country of destination; the country with the highest price was Austria ($19,632 per tonne), while Denmark ($12,596 per tonne) was amongst the lowest. From 2012 to 2019, the most notable rate of growth in terms of prices was attained by France, while the other leaders experienced more modest paces of growth.

Major supply chain risk comes from the disruption of established international supply chains including food handling and packaging intermediaries, as well as the distributor sector. Supply chains may be undermined by asynchronous quarantine measures taken in the involved countries as well as the restraints in deliveries.

Given the pandemic-related limitation of the HoReCa and retail sector, the smoked salmon market is not expected to post any tangible gains in 2020. Afterward, the market is forecast to resume gradual growth, driven by gradual population growth and the recovery of the HoReCa industry. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +0.5% for the period from 2019 to 2030, which is projected to bring the market volume to 246K  tonnes by the end of 2030.

Source: IndexBox AI Platform

sheep meat

The Middle Eastern Lamb And Sheep Meat Market to Post Measured Growth

IndexBox has just published a new report: ‘Middle East – Lamb And Sheep Meat – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

The revenue of the lamb and sheep meat market in the Middle East amounted to $7.8B in 2019, remaining relatively unchanged against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.0% over the period from 2007 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The level of lamb and sheep meat consumption peaked in 2019 and is expected to retain its growth in the immediate term.

Consumption by Country

The countries with the highest volumes of lamb and sheep meat consumption in 2019 were Turkey (371K tonnes), Iran (325K tonnes) and Syrian Arab Republic (158K tonnes), with a combined 63% share of total consumption. Saudi Arabia, Yemen, Kuwait, the United Arab Emirates, Iraq, Oman, Qatar, Jordan and Bahrain lagged somewhat behind, together comprising a further 35%.

From 2007 to 2019, the most notable rate of growth in terms of lamb and sheep meat consumption, amongst the main consuming countries, was attained by Qatar, while lamb and sheep meat consumption for the other leaders experienced more modest paces of growth.

In value terms, the largest lamb and sheep meat markets in the Middle East were Iran ($2.3B), Turkey ($2.1B) and Syrian Arab Republic ($952M), together accounting for 69% of the total market. These countries were followed by Saudi Arabia, the United Arab Emirates, Iraq, Qatar, Yemen, Bahrain, Kuwait, Jordan and Oman, which together accounted for a further 29%.

The countries with the highest levels of lamb and sheep meat per capita consumption in 2019 were Bahrain (16 kg per person), Qatar (13 kg per person) and Kuwait (12 kg per person).

Market Forecast 2019-2030

Driven by increasing demand for lamb and sheep meat in the Middle East, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.4% for the period from 2019 to 2030, which is projected to bring the market volume to 1.6M tonnes by the end of 2030.

Production in the Middle East

In 2019, production of lamb and sheep meat increased by 1% to 1.2M tonnes, rising for the second year in a row after two years of decline. Over the period under review, production saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 when the production volume increased by 7.7% y-o-y. The volume of production peaked in 2019 and is expected to retain growth in years to come.

Production by Country

The countries with the highest volumes of lamb and sheep meat production in 2019 were Turkey (371K tonnes), Iran (320K tonnes) and Syrian Arab Republic (158K tonnes), together comprising 71% of total production. These countries were followed by Saudi Arabia, Yemen, Iraq and Kuwait, which together accounted for a further 20%.

From 2007 to 2019, the biggest increases were in Yemen, while lamb and sheep meat production for the other leaders experienced more modest paces of growth.

Producing Animals in the Middle East

In 2019, the number of animals slaughtered for lamb and sheep meat production in the Middle East totaled 56M heads, standing approx. at 2018 figures. Overall, the producing animals recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2012 when the number of producing animals increased by 8.6% year-to-year. The level of producing animals peaked in 2019 and is likely to continue growth in the near future.

Yield in the Middle East

In 2019, the average lamb and sheep meat yield in the Middle East reduced modestly to 21 kg per head, approximately equating the previous year. In general, the yield, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2009 when the yield increased by 7.6% year-to-year. The level of yield peaked at 23 kg per head in 2011; however, from 2012 to 2019, the yield failed to regain the momentum.

Imports in the Middle East

In 2019, purchases abroad of lamb and sheep meat increased by 2.9% to 177K tonnes for the first time since 2015, thus ending a three-year declining trend. The total import volume increased at an average annual rate of +1.5% over the period from 2007 to 2019; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2012 with an increase of 17% y-o-y. The volume of import peaked at 197K tonnes in 2015; however, from 2016 to 2019, imports remained at a lower figure.

In value terms, lamb and sheep meat imports expanded rapidly to $1.1B (IndexBox estimates) in 2019. Total imports indicated resilient growth from 2007 to 2019: its value increased at an average annual rate of +1.5% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Imports by Country

The purchases of the three major importers of lamb and sheep meat, namely the United Arab Emirates, Saudi Arabia and Qatar, represented more than half of total import. Jordan (18K tonnes) ranks next in terms of the total imports with a 10% share, followed by Kuwait (9%), Oman (7.2%) and Bahrain (4.6%).

From 2007 to 2019, the biggest increases were in Qatar, while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest lamb and sheep meat importing markets in the Middle East were the United Arab Emirates ($302M), Qatar ($218M) and Saudi Arabia ($217M), with a combined 68% share of total imports.

Import Prices by Country

In 2019, the lamb and sheep meat import price in the Middle East amounted to $6,132 per tonne, surging by 2.1% against the previous year. Import price indicated a buoyant expansion from 2007 to 2019: its price increased at an average annual rate of +5.7% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, lamb and sheep meat import price increased by +27.0% against 2016 indices. The pace of growth appeared the most rapid in 2010 an increase of 27% year-to-year. Over the period under review, import prices hit record highs in 2019 and is expected to retain growth in years to come.

Prices varied noticeably by the country of destination; the country with the highest price was Qatar ($7,170 per tonne), while Oman ($4,104 per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by Jordan, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform

dalgona coffee

INTO THE DALGONA COFFEE TREND? MMM, THANKS TRADE.

Whipping up a Trade Trend

The “cloud coffee” phenomenon making the rounds on Instagram and TikTok is a prime example of how ingenious people leverage global trade to bring us ideas and products we never knew we needed, but that we now love.

I’m talking about dalgona coffee, sweet caffeinated happiness in a cup. It is made of equal parts instant coffee, sugar and hot water whipped together into a beautiful froth and then spooned on top of your favorite hot or cold milk. This delightful and photogenic confection is *everywhere* on social media.

In the spirit of inquiring into the global origins of the products we love, here’s what we found out.

Dalgona’s “Honeycomb Toffee” Origins

Dalgona coffee isn’t new, but owes its new popularity to Korean actor Jung Il-woo, who demonstrated how to make it on a television show. Dalgona, however, appeals to both older and younger generations because it harkens back to a street food candy from the 1970s and 80s called ppopyi in Korean, meaning honeycomb toffee. The shortcut version of dalgona coffee is meant to be the Millennial version of ppopyi.

Thanks to K-pop culture and social media, dalgona coffee has spread worldwide. As it goes viral globally, more cultures are laying claim to its origins. Macau, in southern China, is where Jung’s clip was filmed earlier this year. The owner of Hon Kee Café in Macau had been making the drink since the early 2000s.

Culture warriors in India and Pakistan claim it as well. There the drink goes by phenti hui coffee, “hand-beaten coffee,” and “Indian cappuccino.” Proud coffee drinkers in Greece claim dalgona derives from its “frappe” (sound familiar?). A form of dalgona can be found in Libya. Coffee aficionados in Cuba use espresso instead of instant coffee.

ppopyi candy
Image credit: KIMCHIMARI, Dalgona/Ppopgi – Korean Sponge Candy Street Food

We Can’t Make Our Dalgona Without Trade

But these countries aren’t the superstars of coffee trade, nor is the United States. Brazil, Vietnam, Colombia, Indonesia and Ethiopia are the world’s top producers of coffee. Coffee is mainly produced in developing countries located in the Bean Belt and exported to higher income countries (we see you Finland, top consumer of coffee in the world).

The sugar in dalgona coffee (at least outside the United States) is likely to come from one of the largest producers in the world – Brazil, India, China, Thailand or Pakistan. Both sugar and coffee involve tariffs and complicated supply chains that include giant multinational corporations and myriad smallholder farmers growing crops around the world. Yet somehow, they are both quotidian or everyday products that we don’t think deeply about when we buy them. We choose our coffees and sugars from the grocery aisles or coffee shops and move on with our lives.

So the next time you find social media inspiration for your next food craze, think about the global trade that underpins it. The world is a big place, and trade brings it right to our Instagram feeds.

Take the “dalgona coffee challenge” and find out how good trade tastes: video tutorial from Yummy:

Video thumbnail how to make dalgona coffee

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Brooke Tenison is an International Economist at the Department of Commerce. She was previously a Research Analyst at the International Monetary Fund, a Graduate Research Fellow at the Mercatus Center, and an Economic Fellow at New Markets Lab. She received her Master’s in Economics from George Mason University. Any opinions expressed are her own and are not representative of her current or former positions.

This article originally appeared on TradeVistas.org. Republished with permission.