A large number of companies operate in the global tea market rendering it highly competitive. They primarily compete on the basis of product quality, service, brand image, innovation, price, and distribution. While the market exhibits the presence of several prominent players such as Tata Global Beverages, Kusmi Tea, Davids Tea, and Unilever Plc. and Unilever Plc., small and medium-scale suppliers are also present in plenty, finds Transparency Market Research (TMR) in a new study.
TMR pegs the global tea market to reach US$20.0 bn by the end of 2025, from US$12.8 bn in 2017. If these figures hold true, the global tea market will exhibit a CAGR of 5.7% between 2017 and 2025. Based on type, the demand for crush, tear, curl (CTC) tea is expected to remain considerably high through the course of the forecast period. Regionally, Asia Pacific emerged dominant in the global market. Between 2017 and 2025, the Asia Pacific tea market is likely to rise at a CAGR of 6.8%.
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Rising Knowledge about Help Benefits Tea Offers will Fuel its Consumption
As per TMR, the global tea market is likely to remain steady in the forthcoming years. The rising demand for tea around the world will enable the market to sustain growth through the forecast period. TMR finds that traditional tea will remain popular among tea lovers worldwide. Besides its cost-efficiency, the steadily increasing consumption of traditional tea will enable it to secure a significant share in the global tea market. Meanwhile, the rising popularity of premium tea such as oolong tea, yellow tea, and white tea will create considerable growth opportunities for the market. The demand for premium tea varieties is expected to rise in the coming years and consumers’ willingness to spend increases in response to their increasing disposable income.
The growing awareness about health benefits offered by tea will also push its demand worldwide. The flavonoids, antioxidants, and phytochemicals present in tea help improving various functions in the human body. The rising knowledge about the benefits of drinking tea for patients suffering from combat arthritis, cardiovascular diseases, and high blood pressure will pave way for the market’s growth in the coming years.
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Increasing Coffee Consumption Pose Threat to Market
In the coming years, the market is likely to gain significantly from the rising popularity of herbal and organic tea. Their infusion with a wide range of flavors and fragrances will also favor growth in the market. On the downside, changes in consumer preference and fluctuating wages of labor may hinder the market’s growth. Also, the increasing consumption of coffee will act as a key restraint for the market.
Other factors such as resource constraints and climate change may adversely impact the market. Nonetheless, tea consumption is forecast to rise around the world. Furthermore, the increasing availability of various flavors and types of tea at a reasonable price will boost the market over the forecast period.
This review is based on a TMR report, titled “Tea Market (Product – Leaf Tea and CTC Tea; Type – Premium/Specialty Tea and Mass Tea) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025.”
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The report segments the global tea market as:
Global Tea Market: By Product
Global Tea Market: By Type
Global Tea Market: By Geography
-Rest of Europe
Asia Pacific (APAC)
-Rest of APAC
Middle East and Africa (MEA)
-Rest of MEA
-Rest of South America
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