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5 Key Retail Industry Trends for 2022

retail

5 Key Retail Industry Trends for 2022

2021 was a year of adjustments in which the economy slowly recovered from the outbreak of the Covid-19 epidemic, a year that many believed would mean a return to normalcy, but the new Omicron variant rocked the world once again as a fresh reminder that, no, Covid has not gone away yet.

What do the next twelve months have in store for us? In 2022, we will continue to reshape the world with one thing in mind: to build our new reality… A direction that major retailers and brands were already beginning to move towards by reorganizing their channels and resources.

Looking to the future, Alfredo Pérez, International Business Development Manager at Tiendeo, explains the trends and tools that will be used by retail sector leaders and professionals, derived from his Hot Retail Trends 2022 study*.

1. Increased focus on e-commerce and digital channels

Changes in shopping habits have led to the digital channel becoming the preferred means of connecting with consumers. According to statistics, digital marketing (83%), social networks (73%) and e-commerce (63%) are positioned as the most relevant media for marketers in Latin America. The leading role that e-commerce is playing in the region is evident, 7 points higher than the international average.

In fact, in pursuit of ensuring greater traceability of campaigns, content personalization and automation strategies, retailers and brands have opted to implement the digital transformation of the consumer industry, encouraging constant interaction with the customer in both online and offline channels, resulting in 57% of marketers favoring digital channels while 41% lean towards offline channels.

2. Long live social shopping!

With 64% of the world’s population shopping via social media1, marketers are clear on where they are going to spend their advertising dollars. According to the Tiendeo study, 58% of retail executives will increase their advertising spend on social media in the next 12 months.

Although social shopping is a well-established trend in other parts of the world, this year the retail sector in Latin America will exploit the benefits of social shopping to the fullest. Accenture estimates that by 2025 the largest volume of sales in this channel will be in clothing (18%), electronics (13%) and home (7%).

3. Customer experience above all else

The main challenge facing retailers today is to identify the right time and channels to engage with both potential and repeat customers in order to offer them a seamless and frictionless shopping experience.

According to the Hot Retail Trends 2022 study, for 44% of marketing professionals, user experience is the most important aspect to consider in their strategy. Under this premise, retail is developing multi-touch strategies such as ROPO (Research Online and Purchase Offline) so that the consumer can have different alternatives and conversion points when shopping, whether on the web, e-commerce, or in the physical store.

4. More innovative stores

Digital mannequins that learn about your favorite items and guide you through the aisles, cashierless self-checkout stores, smart shelves that verify product availability or virtual try-on sessions, yes, these are the stores of the future.

Perez adds “With the incorporation of breakthrough technology (augmented reality, artificial intelligence, etc.) throughout the sales process, we will see increasingly autonomous stores that allow consumers to find what they are looking for almost instantly, receive the immediate attention they need, try it before buying it and also (why not) pay for it quickly, making a simple purchase a multi-sensory brand experience”. Retailers such as Walmart and Carrefour have already taken the plunge into this new way of interacting with customers in order to compete with the e-commerce giants.

5. Focus on the circular economy 

Customer concern for the environment has led retailers to reassess their strategies to be more environmentally conscious in order to find a balance between economic growth and sustainability.

In sustainable practices such as the Circular Economy where production cycles are closed to make the most of natural resources, the role played by digital tools is key. In 2021 many retailers began to implement more sustainable marketing actions with the digitization of the promotional catalog, long considered the key to generating brand awareness. This type of model favors the reduction of industrial waste by up to 80%.

Thus, industry professionals will step up their investment in digital advertising to communicate with customers, and this year digital channels will account for 86% of budget allocations, while offline media (outdoor advertising, catalogs, etc.) will account for 14%. 

*Study conducted in EMEA and LATAM based on the opinion of 358 directors and brand managers in the consumer sector in multiple categories (supermarkets, home, fashion, electronics, beauty, toys, DIY, pets, sports, health and travel) between November 8, 2021 and December 13, 2021.

Corrugated Box

Surging Corrugated Box Prices Propel Suppliers’ Revenues

IndexBox has just published a new report: ‘World – Cartons, Boxes And Cases Of Corrugated Paper Or Paperboard – Market Analysis, Forecast, Size, Trends And Insights’. Here is a summary of the report’s key findings.

In H1 2021, the trade volume in the global corrugated paper box market totaled 1.9M tonnes, dropping by 5% compared to the same period last year. Despite that, it rose by 16% to $3.6B in value terms due to the average carton box price increased by approximately 23% to $1,882 per tonne. Germany, the U.S., the Netherlands and China remain the leading suppliers in the global corrugated paper box market, accounting for 41% of total export volume. The Netherlands, Mexico and France are the largest importers of paperboard cases worldwide. 

Global Corrugated Paper Box Exports

In the first half of 2021, global exports of cartons and boxes of corrugated paperboard amounted to 1.9M tonnes, decreasing by 5% compared to the same period in 2020. In value terms, the supplies jumped by 16% to $3.6B, while the average export price rose by 23% (compared to those of H1 2020) to $1,882 per tonne due to increased demand combined with limited supply rising energy costs and high freight rates.

Last year, approx. 6.1M tonnes of cartons, boxes and cases of corrugated paper or paperboard were exported worldwide, growing by 4.3% on the previous year. In value terms, exports stood at $9B (IndexBox estimates).

Germany (810K tonnes), the U.S. (651K tonnes), the Netherlands (528K tonnes) and China (523K tonnes) represented roughly 41% of total exports in 2020. Poland (347K tonnes) took a 5.7% share (based on tonnes) of total exports, which put it in second place, followed by Italy (5.2%). Turkey (244K tonnes), Austria (239K tonnes), Belgium (206K tonnes), Mexico (198K tonnes), Spain (192K tonnes), Guatemala (186K tonnes) and the Czech Republic (137K tonnes) occupied a minor share of global exports.

In value terms, the largest corrugated paper box supplying countries worldwide were China ($1.5B), the U.S. ($1.1B) and Germany ($1.1B), with a combined 42% share of the total value. These countries were followed by the Netherlands, Poland, Italy, Austria, Turkey, Spain, Belgium, Mexico, the Czech Republic and Guatemala, which together accounted for a further 33%.

The average corrugated paper box export price stood at $1,491 per tonne in 2020, dropping by -1.6% against the previous year. There were significant differences in the average prices amongst the major exporting countries. The country with the highest price was China ($2,910 per tonne), while Guatemala ($767 per tonne) was amongst the lowest. Last year, the most notable rate of growth in terms of prices was attained by China, while the other global leaders experienced more modest paces of growth.

World’s Largest Corrugated Paper Box Importers 

The purchases of the seven significant importers of cartons, boxes and cases of corrugated paper or paperboard, namely the Netherlands, Mexico, France, Germany, the U.S., Belgium and Canada, represented more than a third of total import. Switzerland (139K tonnes), the UK (125K tonnes), the Czech Republic (116K tonnes), Ireland (97K tonnes), Hungary (96K tonnes) and Hong Kong SAR (92K tonnes) followed a long way behind the leaders.

In value terms, the Netherlands ($701M), Mexico ($668M) and the U.S. ($600M) appeared to be the countries with the highest levels of imports in 2020, together comprising 25% of global imports. Germany, France, Canada, Belgium, Switzerland, the UK, Hungary, the Czech Republic, Ireland and Hong Kong SAR lagged somewhat behind, together accounting for a further 35%.

Source: IndexBox Platform

supply chain

Supply Chain Predictions 2022: Growing Investment in Delivery Technology

The world’s supply chain issues will be alleviated by rapid, wider adoption of logistics solutions and technological advancements in 2022. Though the supply chain crisis will continue to challenge the shipping and delivery industry in the coming year, companies must look past short-term mitigation strategies and invest in long-term solutions with greater potential to materially impact key crisis drivers.

I predict these technologies, paired with companies’ willingness to adapt their operations, will help global economies rebound from the pandemic, navigate bottlenecks and meet relentless consumer demand. 

Mounting Challenges Require Flexible Solutions

In 2022, supply chains need to remain flexible, agile and adaptable in order to overcome the industry’s substantial challenges:

Consumer Demand: Consumers’ demand for fast, free, flexible shipping will grow in 2022 as online penetration increases in retail markets. Shippers and carriers that can best address these demands will maintain a competitive advantage over those who cannot. Retail giants like Amazon, Walmart and Target set the shipping and delivery standards that competitors must also provide in order to retain customers. 

Supply Chain Bottlenecks: Supply chain bottlenecks, like those widely publicized throughout 2021, are expected to continue through the first half of 2022. The pricing of container rates, especially those servicing transpacific routes, will continue to rise.   

Driver Shortages: The American Trucking Association estimates the U.S. shipping and delivery industry is short approximately 80,000 drivers. This limited capacity deeply impacts companies’ abilities to meet increased delivery demands.   

Technological Advancements, and Investments, Will Alleviate Crises

Key players in shipping and delivery should consider investing in technology enabling them to adapt quickly. Many businesses have already adopted new software to help them overcome supply chain challenges, and even more are expected to take the leap in 2022. Billions in funding have poured into logistics technology startups as investors capitalize on the opportunity to improve supply chains. 

The following technological advancements will spur progress in the shipping and delivery space in the coming year:

Logistics Solutions Offering Visibility and Orchestration: Logistics software and technology will grow in popularity and integration, with a particular interest in platforms offering Real-Time Transportation Visibility (RTTV) and delivery orchestration solutions as shippers and carriers seek to optimize their supply chains. RTTV also allows companies to provide customers with tracking updates that enhance their experience and strengthen their brand relationships.

Artificial Intelligence (AI) and Machine Learning (ML): Platforms utilizing ML and AI will be a major focus for companies investing in technology, as they allow shippers and carriers to quickly spot problems (like goods shortages or port congestion) and take action earlier when they arise. This enables companies to maintain an exceptional customer experience. In addition, leveraging AI to identify opportunities creates more efficient delivery routes, which saves time and money, and empowers companies to make more deliveries with a finite labor pool.

Predictive Intelligence: Predictive Intelligence will become more popular and more important in 2022. Leveraging historical route and shipping data, machine learning technologies can generate more accurate ETAs and trigger alerts to delivery stakeholders if there is a significant, unexpected delay. ML and predictive intelligence can optimize supply chain operations, discover opportunities for efficiencies and support rapid scaling.

Autonomous Deliveries: In 2022, we will see increased adoption of autonomous technologies such as drones and autonomous delivery trucks. These reduce costs and delivery times while alleviating labor shortage pressures. 

Non-Traditional Fulfillment Will Be Key

Of all elements within the shipping and delivery industry, fulfillment is the area likely to experience the most change in 2022. I expect to see large advancements in omnichannel fulfillment. Many more businesses will embrace non-traditional fulfillment options such as curbside pickup, parcel lockers, dropshipping (D2C shipping), pop-up distribution centers and dark stores. These give shippers and carriers more flexibility, allowing them to adapt to demand surge and capacity shortage. 

Increased Focus on Sustainability

Rising consumer demand means rising carbon emissions as companies race to deliver goods. The supply chain’s impact on the environment is of growing concern, and more companies have committed to investing in sustainable solutions. In 2021, logistics and delivery management platforms enhanced their sustainability functions, adding features that measure carbon emissions and optimize operations to support sustainability efforts. In 2022, this will accelerate as businesses will take more significant steps toward reducing their carbon footprint, including prioritizing more efficient routing and using electric vehicles.

The year ahead is filled with challenges and opportunities for shipping and delivery businesses worldwide. Their success relies on their adaptability and investment in the right tools to get the job done.

vendors

In this Fraught Time for Supply Chain and Freight, not all Vendors are Partners

Throughout the pandemic, Zoom became a lubricant for organizations to keep moving and stay connected. Sales calls, internal team meetings, external events like webinars and conferences — many of us turned to this tool for necessary face-to-face communication, and it’s been vital.

But as critical as Zoom has been, they’re still just a vendor for all of us. They offer a service, and we pay them for that service. It’s transactional, plain and simple.

That’s a parallel we can all draw to other vendors too. Though it’s become a common turn of phrase to refer to vendors as partners (and especially for your vendors to refer to themselves as your partner), you shouldn’t confuse the two terms. They’re not synonymous.

Vendors are bought. Partnerships are earned.

Elevating every vendor to partner status cheapens the word and dilutes what an actual partner contributes to your company and your goals. It can also cause you to misallocate resources and energy to the wrong relationships and potentially cause you to steer your organization in the wrong direction.

Over the last few years, we’ve all faced our own trials and difficult times. It’s been easy to see the value of partnerships and relationships. But it’s when things are calm that these bonds are really forged. If you don’t build the right partnerships when times are good — with your carriers, with your freight forwarders, with the right vendors — you’re not going to be their priority when times turn tougher.

What’s the difference between a partner and a vendor?

To me, a vendor simply wants to sell you more of their service, even if it’s not the right move for your business.

A partner, on the other hand, is a listener.  A sounding board. A confidant. A partner lives in the trenches with you, understands your business, and understands how you go to market in business. A partner brings expertise and suggestions that empower decision-making. A partner doesn’t always make a sale just because they can; a partner understands when their current technology doesn’t fully solve the problem. A solution that complements and enables the business process may or may not include my technology as part of that solution stack. As a partner rather than just a vendor, I owe it to you to tell you that. A partner prioritizes the long-term relationship and the health of your business over their own short-term profits.

Partners may sometimes say no, and they know when to say no. They have a responsibility not to go down a bad path or let you go down a bad path, even if it would mean a bigger check for them.

That’s when the partner becomes a trusted advisor and a member of the business team. After all, business partnerships have to start with the same foundation as personal relationships — trust, openness, honesty, empathy, and communication.

I have a relevant story to share. When I came to Chain.io two years ago, a part of my final interview process for a sales position with the executive team was to provide at least two references. Easy, right?  Of course. However, there was a catch: those references have to be customers that I had done business with. The Chain.io executives interviewing me wanted to make sure my customers would vouch that I had been a partner and not just a vendor. I clearly had the goods because I got the job, but I loved that they asked for customer references and saw my relationships with customers as a prerequisite for the job.

Key Takeaway

Vendors are a key part of any business. We all rely on them, and we all need them. That network looks different at every company. Perhaps if you’re lean, you can get by with only a few dozen vendors. If you’re a larger company, you may have hundreds of different vendors.

Your circle of partners will be much smaller than that, but much deeper. They’ll be the ones you can turn to in times like we’ve found ourselves over the past 18 months — the ones who will prioritize your business, your goals, and your long-term success, even if it means they’re not closing a sale.

Plus, there’s usually another great bonus when working with the right partners: They’re much more willing to buy the nice dinner and the craft IPA.

Cheers!

____________________________________________________________

As head of Shipper Sales for Chain.io, Dan focuses on helping anyone shipping goods around the world get more connected to supply chain vendors, customers, software platforms, and more. Dan is passionate about using technology to provide visibility, clarity, and ease to complex supply chain challenges that require integrating multiple generations of technologies.

Past roles include VP of eCommerce for conDati, VP of Digital Performance Management at Blue Triangle, VP of Digital Strategy at SOASTA. He’s also worked with IBM Rational, Lockheed Martin, and Mercury/HP Software.

He lives in Saint Augustine, Florida.

Dan has presented his work at many conferences including the South Florida Agile/DevOps days, StarEAST, MobileWeek, Big Data TechCon Boston, Jenkins User Conference (East), several Meetups, and at itSMF events around North America, as well as the itSMF National Conference, multiple Gartner Conferences, and many local and regional events on a variety of topics in performance engineering and the SDLC.

You can find DAn at @DanBoutinUST or at a conference or meet-up near you.

truckload truck

A HOT 2021 FOR TRUCKING BRINGS A BLAZING 2022 FOR TRUCKING ALLIANCES AND ACQUISITIONS

Record earnings and cash flow in 2021 allowed carriers to add drivers, new and improved trucks and other equipment to keep up with an ever-demanding supply chain. But many trucking industry players did not stop there, forming alliances and purchasing competitors to position themselves for even greater rewards in 2022 and beyond.

On Jan. 5 of this year, GEODIS, a global transport and logistics giant, and Nashville, Tennessee-based CoreTrust, a leading commercial group purchasing organization and division of HealthTrust, announced a strategic alliance that will expand CoreTrust Logistics’ truckload freight offering to include a comprehensive full truckload (FTL) managed transportation solution. By tapping into the GEODIS network of more than 1,000 asset-based carriers, as well as its world-class managed transportation capabilities, CoreTrust members can enjoy better rates and end-to-end FTL shipment management, the companies contend.

Well known supply chain challenges—like finding a place to store goods, let alone drive them—have inflated prices for shippers, something that will be eased by the alliance, swears CoreTrust Assistant VP David Pollard. “Truckload rates have increased 25 to 30 percent, yet our members are confirming cost avoidance and significant savings with this comprehensive solution,” he said. “Even in this inflationary market, this alliance is driving achievable and quantifiable value across full truckload transportation for CoreTrust members.”        

Which explains why other concerns are hooking up with one another. Phoenix, Arizona-based Knight-Swift Transportation, which is one of North America’s largest and most diversified freight movers, made big moves in the less-than-truckload (LTL) space by buying AAA Transportation for a reported $1.35 billion in July and RAC MME Holdings for another $150 million in December. 

Knight-Swift’s goal of establishing a nationwide LTL network is helped greatly by acquiring AAA Transportation, whose roots date back to 1951 when an Alabama log hauler purchased a struggling truck line. AAA went on to blanket the Southeast, Southwest and Midwest, while Chicago-based RAC MME—the parent company of Midwest Motor Express and Midnite Express—has the upper Midwest and Northwest covered.  

RAC stands for Red Arts Capital, which partnered with Prudential Capital Partners, Brightwood Capital Advisors and several family offices in 2019 to acquire MME from the Roswick and Greenstein families, who founded the company in North Dakota in 1918. “With MME, we found the ideal opportunity to invest in an excellent business with an extensive network, including most metropolitan areas across its network geographic footprint,” explained Nicholas Antoine, co-founder and a managing partner at Red Arts Capital. “We are proud of our contributions to the company’s over 100 years of growth and service to the region, and believe that Knight-Swift provides MME the ideal home for its next phase of growth.”

In September, ArcBest acquired Chicago-based truckload broker MoLo Solutions for $235 million plus the potential for future earnout payments. Getting four-year-old MoLo, which expected 2021 revenue of around $600 million, propelled Fort Smith, Arkansas-based ArcBest to a Top 15 U.S. truckload broker with access to more than 70,000 carriers.

“ArcBest’s timely investment further accelerates growth by increasing the scale of our asset-light business, and MoLo’s proven ability to cultivate significant shipment growth with large shippers will be highly complementary and synergistic,” said Judy R. McReynolds, ArcBest chairman, president and CEO. “This acquisition capitalizes on our terrific business momentum and positions us to enhance value for all of our stakeholders, including our customers, employees, communities and ArcBest shareholders.” 

MoLo CEO Andrew Silver, who landed at ArcBest as part of the deal, said the partnership also “further advances the opportunity we have to achieve our vision. MoLo has been able to reach $600 million in annual revenues with only 500 shippers; in doing this deal, we can now tap into ArcBest’s 30,000 existing shippers and offer them the same level of service we’ve been providing our existing customers. In addition to that, we can now offer our customers a breadth of services we couldn’t before, including owned assets, increased drop trailer capabilities, LTL, expedited, outsourced transportation management, and more.”

Summertime deals were in the offing for 65-year-old Werner Enterprises, which acquired an 80% stake in Pennsylvania-based TL carrier ECM Transport Group for $142 million and final-mile carrier Nehds Logistics of Monroe, Connecticut, for $64 million.

“The addition of ECM’s skilled drivers, nondriver associates and terminal network strengthens our portfolio by adding short-haul expertise in a segment in which consumer demand and supply chain needs are growing,” said Derek Leathers, Omaha, Nebraska-based Werner’s chairman, president and CEO. He was similar in his praise of Nehds: “The addition of the Nehds operations, management team, talented staff and strong customer relationships to the Werner family represents a significant step forward in our Final Mile delivery program.” 

RLS Logistics is a leading cold chain 3PL, but it also offers managed transportation services and an LTL brokerage unit. With locations in Utah, Tennessee, Pennsylvania and its home state New Jersey, RLS spent 2021 adding partners in California, Massachusetts, Texas and another in the Keystone State.

However, you had to hop the northern border for the biggest deal of the year by LTL network size: Canadian trucking and logistics provider TFI International acquiring UPS Freight for $800 million in January 2021. Heading to the negotiating table with 38 terminals, the Montreal-based company walked away with 197 more facilities across North America—as well as about $3 billion in revenue.

Once the deal officially closed, TFI CEO Alain Bédard told analysts that 75% of his operations would be in the U.S., plans were afoot to aggressively bring down costs—and that the acquisition was unlikely to be the only collaboration with Atlanta-based UPS. More to come in 2022?

orange

Global Orange Market: Supplies from Spain to Reduce 8% This Year, Export Prices Surge

IndexBox has just published a new report: ‘Spain – Oranges – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

Throughout January-September 2021, Spain exported 1.09M tonnes of oranges, which was -8% less than in the same period last year. In value terms, the supplies abroad rose by +1% to $1.04B due to increasing prices. This year, the average export price for Spanish oranges grew steadily from $0.9 per kg in January to $1.3 per kg in September. Spain remains the leading supplier worldwide, accounting for 26% of global export volume. Germany, France and Italy are the major importers of Spanish oranges.

Spain’s Orange Exports by Country

From January to September 2021, Spain’s orange exports totaled 1.09M tonnes, reducing by -8% compared to the same period in 2020. This trend will shape a noticeable annual reduction if it persists through the year-end. In monetary terms, the supplies abroad reached $1.04B, a 1%-increase compared to the previous year’s figures. Over this year, the average export price grew from $0.9 per kg in January to $1.3 per kg in September.

In 2020, the amount of oranges exported from Spain declined to 1.6M tonnes, waning by -6.7% against 2019. In value terms, the supplies surged to $1.4B (IndexBox estimates).

Germany (448K tonnes), France (380K tonnes) and Italy (128K tonnes) were the main destinations of orange exports from Spain, with a combined 58% share of total exports. These countries were followed by the Netherlands, the UK, Poland, Belgium, Sweden, Switzerland and Portugal, which together accounted for a further 27%.

The most notable growth rate in shipments, amongst the leading countries of destination, was attained by Portugal (+11.6% y-o-y), while exports for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for orange exported from Spain were Germany ($382M), France ($360M) and Italy ($111M), with a combined 59% share of total exports. The Netherlands, the UK, Poland, Belgium, Switzerland, Sweden and Portugal lagged somewhat behind, together comprising a further 25%.

In 2020, the average orange export price amounted to $883 per tonne, increasing by 25% against the previous year. There were significant differences in the average prices for the major overseas markets. In 2020, the country with the highest price was Switzerland ($1,020 per tonne), while the average price for exports to Portugal ($586 per tonne) was amongst the lowest. Over the last year, the most notable growth rate in terms of prices was recorded for supplies to Portugal, while the prices for the other significant destinations experienced more modest paces of growth.

Source: IndexBox Platform

productivity supply chain 4.0 goods

Here’s How Supply Chain 4.0 Makes Your Organization More Efficient

There’s a growing interest in Supply Chain 4.0 technology, especially as logistics professionals cope with stock shortages, port delays, and other challenges. Advanced tech can boost productivity in warehouses and all other points of a product’s journey to its destination. Here’s a closer look at what supply chain management can do for those who invest in it.

Facilitating Productivity and Reducing Worker Strain

Hard physical labor is a regular occurrence for people who have many supply chain jobs. Getting relevant training about how to bend, lift, and avoid strain from repetitive tasks can pay off in helping them stay injury-free and able to give maximum output. However, some companies are also investing in robots to help even more.

In one case, a distributor of adult incontinence products pursued robotic palletizing to streamline its receiving process. An associate begins by scanning a label on a carton to tell the robot a product is on the way that must be unloaded soon. The robot then refers to 20 patterns stored in its memory to decide how to build a pallet based on the incoming items. Once the robot creates the pallet, the goods go to a picking location or storage area.

There are many other opportunities to incorporate robots into Supply Chain 4.0, too. Some autonomous mobile robots bring goods to warehouse workers so those employees don’t have to leave their workstations and take the extra time and energy to replenish what they need.

Other robots work beside supply chain employees, saving them from some of the more laborious or error-prone tasks. Robotic machines excel at duties that require them to do the same movements for hours on end. They don’t get tired and, as a result, can prevent fatigue in humans.

Minimizing Packaging Waste

Supply chain management technology can ensure that each product shipped out of a warehouse has just enough packaging to protect it for the rest of its journey. Packaging has seen numerous user-friendly improvements over time. Creating perforations in materials lets people tear off pieces of cardboard or bubble wrap without using scissors.

Often, these perforations create a clean opening, helping people use the package for other reasons rather than throwing it away. Plus, many food wrap packages have integrated blades that let users cut the foil or parchment at the desired length. These examples show how smart packaging decisions can reduce waste, thereby pleasing consumers and helping manufacturers conserve resources.

However, there’s still room for improvement. Most people can recall occasions where they ordered a small item online and received it in a gigantic amount of packaging. That’s an unwanted outcome for everyone involved. However, Supply Chain 4.0 could make such situations happen less frequently.

Amazon developed a system that uses computer vision and machine learning to determine the type of packaging a particular item needs. The model can detect an object’s size, plus packaging details, such as whether an item is inside a plastic bag or a glass bottle. It also recognizes perforated parts of the package.

When the model has sufficient confidence in the ideal package for a given item, it can select it automatically, which increases efficiency. However, when the confidence level is lower, the system can flag that instance. In such cases, a human reviews the specifics and makes a judgment call. This approach helps Amazon meet its aims to cut down on packaging used. However, it also means items should arrive well-protected, but not overly so.

Achieving Better Visibility With Supply Chain 4.0

Supply chain management can get tricky because it often involves predicting demand based on known factors and making educated guesses about the unknown ones. What makes a certain product highly desirable worldwide while seemingly similar items don’t sell nearly as well? Which steps should supply chain professionals take to avoid long-term outages? Technology can help address those all-important questions.

One study found that artificial intelligence-driven demand planning caused a 50% drop in the product volume affected by extreme forecasting errors. Then, overall forecasting mistakes went down by a third. Those outcomes likely occurred because artificial intelligence can efficiently process large amounts of data and pick up on things humans would miss without technological help.

Decision-makers at computing brand Dell created a digital model of the company’s supply chain to help it cope with the ongoing semiconductor shortage. That tool enables running various simulations so that leaders can plan how to best handle the most likely scenarios.

One way Dell uses the simulated situations is to determine which products will probably become increasingly difficult to source. The company compensates by designing many items with interchangeable or reusable parts as one practical strategy for dealing with current and near-future conditions.

In another case, Unilever unveiled a digital twin that found the optimal batch time by calculating how long it took to produce the necessary quantities of shampoo. Having that data enables consistent production output and helps managers spot bottlenecks within a factory or elsewhere that could cause supply chain strain if left unaddressed.

Measuring Outcomes With Data and Metrics

Supply Chain 4.0 technologies typically don’t give optimized outcomes immediately after implementation. Instead, people in authority must examine the available data and make relevant tweaks accordingly.

Fortunately, that’s becoming easier to do with data analysis tools and sensors that automatically gather data for future review. Perhaps a factory leader hoped to increase weekly output by at least 25% after installing several logistics robots. A platform that collects and analyzes real-time data could show how close the facility is to meeting that goal.

Alternatively, a company may deal with a persistent problem of machines breaking down unexpectedly and significantly hindering the workflow. Connecting smart sensors to the problematic equipment could make it easier for maintenance workers to identify issues before they cause factory shutdowns.

Many decision-makers are understandably hesitant to invest in a lot of Supply Chain 4.0 technology at once. They’d prefer to see evidence of the positive effects of such spending first. Luckily, it’s progressively easier to get it.

A manager could start by calculating the money lost due to equipment failures. They could then measure how much smart sensors save by alerting people to issues before those machines become inoperable. Since so many connected technologies can gather data, they prove whether certain investments provided the efficiency gains people hoped for at the outset.

Supply Chain Management Technology Is Undoubtedly Valuable

These examples show how moving ahead with Supply Chain 4.0 plans could generate impressive results. However, that doesn’t mean people will get those advantages in all cases. They can massively raise their chances of success by considering the biggest supply chain obstacles affecting a business and how advanced technologies could help resolve them.

________________________________________________________________________

Emily Newton is an industrial journalist. As Editor-in-Chief of Revolutionized, she regularly covers how technology is changing the industry.

supply chain

Planning for Survival in the New Normal

With so much having already been written on supply chain disruption over the past eighteen months – beginning with the initial shut-down of production in China, to fascinating tales of toilet paper hoarding, and now to the current inability to get backlogged demand through our ports of entry — I was initially reluctant to add yet another article to the stack. So what changed my mind? There are actually two reasons, which I’ll explain.

First, the problems and lessons learned from the COVID-19 pandemic are now forcing companies to become more agile, reassessing every element of their existing supply chains in preparation for the “new/next normal”. It’s now blank sheet of paper time as previous playbooks regarding sourcing, inventory levels, placement and risk mitigation plans (if they even had one) – together with any supporting infrastructure of people, processes and enabling technology – are being tossed out the window.

And while COVID-19 can be credited as the catalyst for forcing companies to perform these assessments, it doesn’t take a pandemic to bring a supply chain to its knees. In addition to the exposure contributed by single-sourcing key goods or from maintaining lean inventory levels (i.e., “Just-in-Time” versus “Just-in-Case”), designing a more resilient, risk-averse global supply-chain will require the inclusion of a broader list of potential risks to consider particularly when selecting foreign suppliers. These should include geopolitical conflicts, socio-economic factors including labor, crime and corruption, limited port capacity/infrastructure, weather-related disruptions, and even natural disasters (recall the 2011 earthquake and tsunami in Japan).

Take geopolitical risk, for example. The US’s over-dependency on China for products ranging from personal protective equipment (PPU) to rare-earth minerals has made it a growing concern from both a business and a national security perspective. A sobering report by the Hinrich Foundation (“Strategic US-China Decoupling in the Tech Sector”), states that “the China-US geopolitical competition has reached a competitive tipping point and morphed into a new ‘cold war’”, citing an increase in China’s bold hegemonic policies. The report further highlights China’s years of intellectual property theft, growing labor costs, and the more recent special tariffs levied by the Trump administration, as key reasons for an increase in US supply-chains decoupling from China and either moving into more risk-averse areas in Southeast China, near-shoring to Mexico, or even re-shoring to the US.

In an actual side-by-side near-shoring exercise which compared China with Mexico, the advantages quickly fell to Mexico citing a shorter supply chain with fewer physical touchpoints (damage/theft/service fees), lower freight costs, and eligibility for duty-free entry under the USMCA Free Trade Agreement, as well as side benefits that included ease of communication with vendors and the convenience of traveling to vendor sites.

Risk Management Meets Industry 4.0

The second reason for my writing is that there’s another movement afoot that aligns with supply-chain risk initiatives from the position of enabling technology capable of producing even greater resiliency. Labeled as “Industry 4.0”, this next industrial revolution is the result of the substantial transformation that is occurring through the digitization of manufacturing. For context, the first industrial revolution was through the introduction of water and steam power. Steam would give way to electrical power as the second industrial revolution, with the third being born out of the introduction of computers and their ability to automate previously manual tasks. Fast forward to today where the fourth revolution is now further optimizing that automation by connecting computers with smart machines and “disruptive technologies” such as Artificial Intelligence (AI), Machine Learning, Advanced Business Intelligence, Predictive Analytics and Data Lakes, capable of removing humans from decision-making processes, including applications capable of identifying and even predicting risk.

Where Industry 4.0 supports supply-chain risk initiatives is that the 4.0 movement includes the digitization of global supply-chains. This will translate into unprecedented transparency and connectivity across the entire end-to-end order and shipment process where supporting business functions such as Product Engineering, Procurement, Sales & Marketing, Transportation, Trade & Customs and Accounts Payable traditionally operate in respective silos.

For example, take Trade & Customs operations. Its typical placement near the end of the supply chain process, together with a lack of early visibility to international order, has served for years as a recipe for reactive firefighting as shipments become “stuck in customs” upon arrival until data/documentation issues are resolved. Under a digitized model, silos are replaced with connected supply-chain visibility that would allow Trade & Customs’ participation to move upstream to the earliest stages of new product build/buy decisions. As a result, they’re now in a position to proactively contribute critical advice on regulatory issues, import admissibility requirements, duty/tax minimization strategies such as Tariff Engineering, Foreign Trade Zones, Free Trade Agreements or changes in source countries (e.g., avoiding a 25 percent special tariff on Chinese goods by switching the sourcing to Mexico) – all key factors capable of removing cost, risk and time from their supply-chain.

If you’re currently building a business case to launch your own risk initiative, an interesting report from McKinsey & Company (“Resetting Supply Chains for the Next Normal”), might give you some additional support. For instance, in their survey of 60 senior supply-chain executives across industries and geographies, 85 percent responded that they struggled with insufficient digital technologies, 93 percent plan to increase resilience across the supply chain, and 90 percent plan to increase digital supply-chain talent in-house needed to support that new technology. In short, you’re not alone.

Whether your current project is to address the exposure from disruptions to your supply chain or to digitize the entire enterprise as a result of the increasing disruption caused by technology-driven innovation, what’s becoming clear is that companies will be forced to become agile and adaptive — able to change business models at unprecedented rates of speed in order to survive and thrive in the “new/next normal.”

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Jerry Peck is the Vice President of Product Strategy at QAD Precision, with over 30 years of experience in Global Trade Management. His career has uniquely encompassed nearly every facet of GTM, including third-party logistics, trade operations within Fortune 300 multinationals, and professional services consulting firms.

infrastructure

AMERICA’S PORTS FINALLY ADDRESS LONG OVERDUE INFRASTRUCTURE NEEDS

Ports throughout the U.S. have extremely critical infrastructure needs, and port officials in numerous states are readying projects for launch. America’s ports are in desperate need of modernization, expansion, upgrades and repairs if they are to remain viable. Because of the economic contributions that ports provide to the U.S. economy, officials can no longer ignore or defer these essential projects.

If, or when, Congress passes the infrastructure bill, billions in federal funding will be available, but even that amount of new revenue will likely not cover costs for the most critical needs. Most states have allocated large amounts of funding, and public-private partnerships are being considered for some port initiatives. 

Regardless of the funding sources, it is evident that port modernization, which is long overdue, is finally beginning rather aggressively in America.

TEXAS

Every Texas port must undergo critical upgrading and modernization. Approximately $3.6 billion will be required for the state to cover the most immediate needs at its ports. A 2022-2023 Texas Port Mission Plan outlines numerous high-value projects that are priorities.

The Port of Corpus Christi Authority is seeking $155.5 million for three liquid bulk dock projects at the Avery Point Terminal. The docks, with an average age of 56, are suffering from severe degradation of key components and cannot adequately accommodate large Suezmax vessels arriving at the same time.

The Port of Beaumont is planning a $61.6 million dock facility that will be capable of loading and unloading supersized vessels. The project will feature a pedestrian walkway, access roads and pipeline connectivity.

The Port of Galveston needs to spend $60.7 million to repair damaged and decaying infrastructure that is unusable. The scope of this project will include dredging, constructing two fill-retaining structures, improving storm sewers, installing flexible pavement and replacing a deteriorated bulkhead.

CALIFORNIA

The Port of Oakland’s updated five-year capital improvement plan (CIP) outlines projects estimated at $543.7 million. Approximately $92.2 million is allocated for airfield projects that the port maintains. Critical security upgrades are estimated at about $57.8 million and will include work on access control gates, baggage claim exits and installation of an integrated landside security camera system

Approximately $27.2 million is needed for marine terminal improvements and crane upgrades. This effort will include $10.2 million for wharf upgrades that are now required for ultra-large container vessels and $8.5 million for reconstruction of berths at the port. Other projects considered high priorities include a channel deepening project, substation replacements and the installation of electric truck charging stations.

Down south, the Port of Long Beach approved a Fiscal Year 2022 budget that includes $622.4 million for the Long Beach Harbor, with half of that amount dedicated to capital improvement projects. A project to construct a second fire station will support the port’s fireboat vessels and its landside fire assets. It carries a projected cost of $35.6 million. An additional $38.4 million will be spent on improvements to wharfs and another $870 million is earmarked for the expansion of a rail yard. 

In 2022, construction will begin on a track realignment project that carries a cost estimate of approximately $40 million.

PENNSYLVANIA

The Port Authority of Allegheny County introduced a 2022 operating and capital budget that details $53.4 million in projects. Anticipated initiatives include rail and bus facility improvements and the installation of electric charging infrastructure. Other port divisions will receive $1.7 million for systemwide upgrades of security and fire alarm systems. The Port Authority also approved its first range transportation plan, NEXTransit, that outlines 18 planned projects that cumulatively carry a $3.7 billion price tag.

The Port Authority of Pittsburgh plans to begin work in 2022 on a new two-level deck that will increase the available parking by 360 spaces. The authority has received an $11.5 million federal grant for the project. The construction project will be comprehensive as it will require moving the lot’s main entrance to the north, widening Route 19 to add turning lanes, and construction of retaining walls, drainage improvements and new paving work.

Scheduled to be completed in May 2022, a $42 million, 201,621-square-foot distribution center is a critical step in the development of the Port of Philadelphia’s Packer Avenue Marine Terminal, the region’s main container terminal. PhilaPort Executive Director and CEO Jeff Theobald boasts that the food-grade warehouse, which is one mile from the marine terminal, will help attract new shippers and ocean lines and “generate hundreds of good, family-sustaining jobs.”

These are just a few examples of upcoming contracting opportunities at ports throughout the country. Major ports in America are all in dire need of attention, and officials in every state where ports are located are well aware of the economic engines of ports. Funding will be found, and ports will be modernized in the very near future. Private sector firms interested in partnering to keep America’s ports operating at peak capacity should be getting positioned now to compete for these very large partnering opportunities.

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Mary Scott Nabers is president and CEO of Strategic Partnerships Inc., an Austin, Texas-based business development company specializing in government contracting and procurement consulting throughout the country. Inside the Infrastructure Revolution: A Roadmap for Building America, is her recently released handbook for contractors, investors and the public-at-large seeking to explore how public-private partnerships or joint ventures can help finance their infrastructure projects.

south ports detention reshoring

TRADE WINDS AHEAD: U.S. PORTS FACE THE CHALLENGES OF TODAY AND TOMORROW

Port managers have tried, mightily, to cope with the pandemic’s shockwaves. They have been simultaneously caught up in an avalanche of challenges: trade wars, the pandemic, port congestion and labor and shipping container shortages. Providing as they do the key infrastructure to international trade and the global economy, shipping and ports are estimated to handle more than 80% of global goods trade by volume and over 70% by value. 

International maritime trade volumes were estimated to have fallen by 4.1% in 2020, but all of the expert projections suggest that they’ll not recover at any time before the end of this year. During the pandemic, ports have had to adjust to the reality of lower volumes, worker shortages, the implementation of occupational health and safety measures for dockers and shore personnel, and the adoption of teleworking and remote operations for office workers.

The shock of the COVID-19 pandemic has left no port unaffected while exacerbating certain existing challenges. Ports have been heavily impacted by developments in the shipping sector, where some shipping lines have gone into “survival mode,” affecting container and cargo markets, with knock-on effects that may be felt for years to come. The volatility may push some ports to reassess their business models.

Although the pandemic has strengthened the case for further investment in digitalization and innovation, ports are under intense pressure to reduce costs and be more attractive to the supply chains that use their infrastructure. For example, a survey commissioned by the International Association of Ports and Harbors found that 69% of surveyed ports indicated that the majority of their investment plans had been delayed or amended.

Port officials across the country are not wallowing in the gloom and doom. They don’t have time to. No, they are looking ahead to a 2022 filled with strategies to cure (or at least address) what ails them . . . and lies ahead.

Wanted: Congestion Relief 

At Morgan Stanley’s ninth annual Laguna Conference, a virtual gathering in mid-September of transportation and logistics industry leaders, Expeditors International of Washington’s management was quoted stating that they had never before seen capacity “so scarce in both air and ocean at the same time.”

Looking to the future, Expeditors expects the environment to “remain unsettled as long as constrained capacity and other disruptions, such as port congestion, the uneven lifting of pandemic-restrictions and rising fuel costs continue to impact the movement of freight.” 

A month after that conference, a backlog of ships remained idle off the Southern California coast waiting for their turn to dock, a visual that beachgoers had taken in for the past several months before. And federal regulators at press time were investigating whether the cause of a massive, beach-clearing oil slick was caused by a container ship anchor ripping into a pipeline. 

On Oct. 12, 58 container ships were at anchor or adrift off the shoreline, according to the Marine Exchange of Southern California. The following day, President Joe Biden announced a deal to keep the ports of Long Beach and Los Angeles open 24/7 to alleviate the severe bottlenecks. 

Providing more time for trucks to pick up and return shipping containers to improve freight movement and reduce delays through the port complex is the main strategy of the Biden plan, although exact details were still being worked out at press time. As Biden and Port of Los Angeles Executive Director Gene Seroka both mentioned, systemic change of such magnitude will necessitate many supply chain stakeholders to work in tandem.

“The significance of today’s announcement is the commitment from industry leaders responsible for moving goods on behalf of American consumers and businesses to open up the capacity needed to deliver,” wrote Seroka in an email, as reported by the online news site Long Beach Post. “It’s a call to action for others to follow.”

That call is certainly not being ignored by Seroka’s partner in maritime, Port of Long Beach Executive Director Mario Cordero, who wrote in a statement of his own, “Before this unprecedented cargo surge began, we believed 24/7 operations were the future. After all, consumers can shop online at any time, whether it’s at 4 p.m. or 4 a.m., and 24/7 is already the standard at our partner ports in Asia. The supply chain truly never stops now.”

Indeed, a month before Biden blew into town, Total Terminals International container terminal on Pier T in Long Beach launched a pilot program that makes it easier for trucks to access the facility during the overnight hours.

“Our waterfront workforce is moving cargo as quickly as possible as we continue to collaborate with stakeholders from throughout the goods movement industry to develop solutions for our capacity challenges,” says Long Beach Harbor Commission President Steven Neal. “This cargo surge is anticipated to last well into 2022, so we need to start thinking of new ways to meet the expected growth in goods movement and rising consumer demand.”

Labor Pain Relief, Too, Please

An insatiable demand for new products is part of the blame for port congestion, which is complicated by “the overarching challenge on the labor front,” J.B. Hunt officials reported during the Laguna Conference. “There are times when certain ports or terminals close for periods of time, creating significant whipsaws in the supply chain. The sooner that cargo can get into warehouses or on the shelf, the sooner capacity is freed up, and that is a major component of what is going on in the system.”

Officials from competitor Werner Enterprises echoed that “on the supply side, the driver issue is expected to remain a problem for a while (potentially exacerbated by vaccine mandates–management estimates less than half of the broader driver population is vaccinated) and the equipment problem looks to actually be getting worse.” 

However, there is some silver lining to all the gloom and doom. An especially strong holiday shopping season to end topsy-turvy 2021 may lessen the sting of expected underperformance into at least early 2022, the Werner team reported. 

Union Pacific officials, who are also dealing with slow unloading of containers due to port and driver labor issues, noted that “while there are structural issues in that system, there is also capacity to staff up and get trucks in place. The West Coast ports are also looking to put things into place (automation, union deals, etc.) to get the network moving smoother.”

Investment in new technology seems to be the answer to everything along the supply chain these days, and the port’s portion is no exception. San Francisco tech company Vector claims its electronic bill of lading solution can get drivers in and out of facilities more quickly, to the tune of 43 minutes of drive time. 

How huge is that? Mega-huge. According to David Correll, co-director of the Massachusetts Institute of Technology Freight Lab, if drivers get just 12 minutes back toward driving, the “truck driver issue” could be solved.

Rebuild, Remodel, Rehabilitate, Rebound 

Biden pivoted during his 24/7 announcement to promote his landmark infrastructure bill, which includes $17 billion for port infrastructure, or the “biggest investment in our ports in our history.”

However, with Republicans balking at the bill’s $4.5 trillion cost (at this writing) and infighting among Democrats over whether to trim or not to trim the price tag to make it more palatable, the legislation remains tied up in Congress (ditto).

It’s a shame, to hear Seroka tell it. He claims West Coast ports have experienced more than a decade of underinvestment by the federal government and that had better change to address the influx/lack of movement of cargo. 

Of course, ports around the country are not waiting on the government to make major infrastructure improvements. For a deeper dive on many of these, see the story elsewhere in this issue by Mary Scott Nabers, president and CEO of Strategic Partnerships Inc. But for improvements with an eye toward sustainability, we look to the Utah Inland Port Authority (UIPA), whose board of directors recently approved the creation of a funding mechanism for six new projects that will reduce current air emissions and improve rail access for in-state businesses. 

A new transloading/cross-dock facility adjacent to the Union Pacific Intermodal Railyard will offer international and domestic cargo stakeholders a cost-effective and efficient inland alternative option by leveraging existing infrastructure and Union Pacific’s services and proximity to the rail ramp in Salt Lake City, according to the UIPA. An investment-grade business case analysis commissioned by the UIPA identified at minimum the three California port gateways—Los Angeles, Long Beach and Oakland—for the transloading facility to compete with for international cargo volumes.

The transload facility will be constructed with eco-friendly building materials and include sustainable construction technology, increased water and energy efficiency, reduced waste and emissions and improved indoor environmental quality, according to the UIPA.

The port authority is also seeking to acquire an easement across a privately-owned landfill to open up rail access north of Interstate 80, an existing rail spur and test track that connects to a short line, and the blessing of Salt Lake County officials to provide additional freight connectivity by building out 7200 West from State Route 201 to 700 North.

The UIPA is working with partners to develop a renewable fueling station for private and/or public use that will serve hydrogen, electric and liquid and compressed natural gas vehicles, and with the Department of Homeland Security to reassign agents to Utah for a customs bonded facility with rail access, loading docks for bonded warehousing and storage capacity.

“All these projects are designed to address gaps currently in Utah’s logistic system, which is the primary role of the port authority,” said Jack Hedge, UIPA executive director. “Providing this underlying infrastructure supports the entire ecosystem of the jurisdictional area–from a logistics standpoint, to the environment, to the community–everyone benefits.”

Let’s Be Careful Out There

The Jacksonville Port Authority (JAXPORT) also has coming improvements aimed at maintaining the Florida facility’s ranking as the 10th busiest container port in the U.S. by TEUs and among the nation’s top vehicle-handling ports. But JAXPORT also has security on its mind, as demonstrated by a new program that brings together tenants, vessel operators, rail and intermodal stakeholders, key vendors, and local public sector organizations.

To address a national priority initiative of the U.S. Coast Guard Sector Jacksonville Captain of the Port, JAXPORT has partnered with the nonprofit Maritime Transportation System Information Sharing and Analysis Center to form a new cybersecurity information sharing cooperative called the Northeast Florida Maritime Information Exchange (NEFL-MIX). 

“Cybersecurity is a critical part of supply chain security,” says JAXPORT CEO Eric Green. “We are thrilled to launch this important initiative to protect our maritime community from cyber threats and ensure that our port-related businesses can continue to do the important work they do to keep cargo moving and people working throughout Northeast Florida.”

JAXPORT’s involvement does not surprise Christy Coffey, vice president of Operations with for the Maritime Transportation System Information Sharing and Analysis Center. “They have been influential in the design of our Information Exchange program and an active contributor to our [center] since inception,” she says, “so it’s rewarding to see the NEFL-MIX become reality. This busy port has included a diverse group of stakeholders in their cybersecurity information exchange. We know that under JAXPORT’s thoughtful leadership, the NEFL-MIX will positively impact both cybersecurity preparedness and response.”