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Navigating the Subscription Market: What Happens when Several Insurers Share One Loss? 

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Navigating the Subscription Market: What Happens when Several Insurers Share One Loss? 

In U.S. marine cargo insurance, it is common for more than one insurer to underwrite a single policy. You may hear this subscription market called a market placement or a slip policy, where multiple insurers each take a percentage of the risk. While this arrangement spreads risk efficiently, it can also introduce confusion and friction when a loss occurs. 

Read also: Air Cargo Market Adjusts Amid Peak Season and Regulatory Shifts

Knowing how that shared responsibility unfolds in a claim can save time—and headaches—when losses are significant. As slip arrangements become more common, driven by capacity fluctuations and other market conditions, it is increasingly important for cargo owners and policyholders to understand an area long familiar to brokers and marine underwriters; knowing how responsibility is divided, who calls the shots, and where the process can break down.

What Is a Slip or Market Cargo Policy?

A market cargo policy features multiple insurers underwriting a percentage of the same risk under a single policy structure; the insured contracts directly with multiple insurers. (This is not to be confused with reinsurance, which involves an insurer transferring their own risk behind the scenes without the insured’s involvement.)

In the U.S., this typically includes one lead underwriter, who is designated in the policy or binding documents to handle claims day-to-day. Some policies include a claims control or claims handling clause allowing this insurer (sometimes “claims agreement party”) to settle claims up to specified limits on behalf of the others.

The additional participating (following) underwriters are carriers that insure the remaining percentage(s) of the risk. Depending on the policy wording, they may agree to be bound by the lead’s decision or reserve rights to concur on larger or complex claims.

In the US, the extent to which following insurers are bound by a lead’s decision is primarily a matter of policy wording. If there is no explicit settlement-authority clause, participating underwriters may retain the right to approve settlements. This can result in delays when following insurers do not agree with the lead’s interpretation of the policy wording or require additional documentation before they will contribute their percentage of the loss.

How Claims with Multiple Insurers Typically Proceed in the U.S.

When a loss is reported, the claims process unfolds in stages:

Initial Coordination: The lead/handling insurer confirms coverage, assigns a loss adjuster and oversees the investigation. This includes preliminary verification of policy terms, reviewing the circumstances of loss, and determining whether the claim generally falls within the scope of the policy.

Investigation and Valuation: An independent claims adjuster investigates the loss to establish causation (i.e., who, what, where, when, and how), and quantum, the value of the loss. The adjuster’s role is to provide an impartial, technically sound analysis that includes evidence, inspection findings, salvage or repair information, and recommended settlement ranges.

Follower Involvement: If the policy grants settlement authority, the lead can settle within that authority without separate approvals. If no such authority exists, participating followers may review and concur on larger, complex, or unusual claims before settlement is offered

Broker Coordination: The broker keeps the train on the tracks, gathering documentation, relaying updates, and coordinating each carrier’s share of any settlement. The broker also ensures participating underwriters receive all relevant information and coordinates payments by each. 

Payment Execution: Payments are typically funded by each market share directly via the coordination of the broker. Lloyd’s Central Settlement may be used where London market capacity is involved. This arrangement aims to balance speed (via a designated handler) with objectivity (honoring each carrier’s share and rights). As a result, final payment to the cargo owner depends not solely on the lead’s approval, but on the administrative processes of every participating carrier.

Resolution & Subrogation: The lead insurer may take on the task of managing the rights to recover from the responsible party, once payment has been completed. Some market policies contain a formal subrogation agreement which identifies each party, their roles and duties, along with the scope of subrogation, control and decision making.

The Adjuster’s Critical Role

An independent loss adjuster serves as the investigative and technical backbone of the claims process. 

Every claim begins with a thorough investigation of the loss, usually through site visits, interviews and documentation reviews to understand liabilities, circumstances and underlying causes of the incident. The valuation phase follows where loss value is determined by examining invoices, contracts and shipping documentation in the context of policy terms and conditions.

Throughout the process, adjusters serve as a critical link between the insured and insurers, reporting their findings to the lead insurer. Once they align their insights with the specific terms, conditions and exclusions outlined in the policy, the adjuster often also assesses salvage strategies and positions the claim for subrogation pursuit.

Although an independent adjuster tracks the policy numbers, market shares and settling authority, it is important to note the adjuster does not negotiate separately with each participating underwriter. Instead, their findings provide the lead and reviewing followers with the information and analysis they need to reach resolution quickly and efficiently. 

Common Friction Points and How to Avoid Them

While the lead-follower model is designed to streamline the claims process, several common issues can postpone resolution; for example, ambiguous settlement authority. If the policy wording does not clearly spell out what the lead can decide independently, even simple claims might require approval from each individual market. Making settlement authority language clear at policy inception will expedite the claims process.

Documentation quality is also critical. When files are well-organized and complete from the outset, claims move through a system much more efficiently. However, the process becomes more complex when dealing with multiple insurers, each operating with their own unique procedures, approval workflows, and timelines. Maintaining effective communication between the markets, broker and independent adjuster promotes alignment and supports efficient resolution. 

Sometimes disputes arise over coverage or valuation. If authority is ambiguous and just one insurer disagrees with the lead’s determination, the process can come to a complete standstill. Clear, evidence-based evaluation in the adjuster’s report leaves less room for argument.

As with any business transaction, clear communication is key. All parties need to be well informed throughout all stages of the process. Silence leads to frustration and mistrust.

Why Subscription Markets Matter 

As underwriting capacity in marine cargo lines continues to shift, subscription placements are becoming both more widespread and complicated. Cargo owners moving complex or high-value shipments increasingly find their coverage spread across multiple insurers. 

Understanding how multi-insurer policies operate is no longer optional. How subscription markets work directly impacts how fast claims are resolved, when funds are received, and ultimately, whether operations can continue uninterrupted following a loss.

Conclusion: Clarity and Information are Key 

For U.S. market cargo policies, one loss is touched by many parties. Multiple carriers share the risk but claims typically flow through one designated lead who manages all aspects. This system works best when everyone understands their role, the authority is clear, and the documentation is solid.

For policyholders and brokers navigating these programs, success comes down to a few basics: understand how the policy is structured, provide complete information as early as possible, and engage adjusters who clearly communicate technical loss details in straightforward terms and are trusted by all subscribing insurers. By keeping all stakeholders aligned with clear facts and transparent communication, we guide claims efficiently toward a timely resolution.

About the author

As a founding representative of Arete Adjusting LLC, Good brings nearly three decades of Marine, Property and Casualty insurance experience, half of which is in marine and legal liability claims resolution for cargo owners and transportation intermediaries. She specializes in cargo legal liability and first-party cargo claims, marine technical expertise, marketing, account management, sales, and customer service. Good holds independent adjuster’s licenses in California, New York, Texas and all its reciprocating states.

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Avianca Cargo leads flower shipments from Colombia to the U.S. during the 2026 Valentine’s Day season and Record Growth Across Key Markets

During the 2026 Valentine’s Day season, Avianca Cargo reaffirmed its  leadership as the leading carrier of Colombian flowers to the United States, transporting a total of  19,000 tons of flowers from Colombia and Ecuador.

Throughout the season, Avianca Cargo operated nearly 320 freighter flights to key destinations  such as Miami and Los Angeles. To support the higher volumes, the airline invested in  infrastructure upgrades and increased its workforce by more than 30%, enabling it to successfully  deliver on its service and reliability commitments. Likewise, this performance was made possible by a reinforced operation supported by a joint fleet of nine freighter aircraft, operated in  coordination with Avianca Cargo Mexico.

“For the 2026 Valentine’s Day season, we strengthened our operation to deliver the capacity,  reliability, and consistency our customers rely on during the industry’s most critical peak. Today,  one in every three Colombian flowers exported to the United States traveled with Avianca Cargo,  reaffirming our leadership after transporting a total of 19,000 tons of flowers. This performance is  also made possible thanks to the coordinated work with our strategic partners across the entire  logistics chain,” said Diogo Elias, CEO of Avianca Cargo.

Key Operational and Logistics Achievements in Colombia: 

  • Secured the #1 position for flower transport from Colombia to the United States.
  • Workforce increased by more than 30% during the season, with specialized teams  deployed at critical hubs to support uninterrupted U.S. imports.
  • Maintained end-to-end cold-chain integrity, with flowers handled in temperature controlled zones, internal coolers maintained between 4–8°C, and dispatched on aircraft  with temperature-controlled cargo holds.
  • Operated approximately 320 cargo flights over 22 days.
  • On the peak day of the 2026 season, Avianca Cargo handled close to one flight per  hour.

With a strong focus on service excellence and operational innovation, Avianca Cargo aims to  further solidify its leadership in transporting perishable goods—particularly flowers—across key  markets such as the United States and Europe.

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Air Cargo Volumes Grow 5% in First Week of 2026, Defying Slowdown Forecasts

Air cargo has continued its recent strong performance in the first weeks of January despite expectations that volume growth will slow as the year continues, according to WorldACD. Figures from the data provider show that in the first full week of 2026 (ending 11 January), air cargo volumes increased by 5% compared with the same week in 2025, although the company also pointed out that 2025 got off to a slow start.

Read also: Air Cargo Demand Grew 4% in 2025, Analysts Forecast Slower 2026 Growth

“Preliminary figures for week two point towards a resumption of some of the broad trends experienced in 2025, in which cargo tonnages rose by an average of +4% across the full year,” WorldACD said in its weekly market update. “Its worth noting, however, that 2025 began relatively slowly, with year-on-year growth averaging 2% last January and February, and therefore early signs of year-on-year growth in 2026 should be seen in that context.”

The year-on-year demand improvements were led by a 16% increase in the Middle East and South Asia region, while Asia Pacific was up 8% and North America 7%. However, the data provider warned that the performance of the Middle East region – and the wider air cargo market – is uncertain, given the gradual return of container shipping operations through the Red Sea.

“Some container shipping services have been returning in recent weeks to the Red Sea route via the Suez Canal, with Maersk this week the latest to announce a limited resumption of services, although volumes remain less than half their level prior to the onset of attacks by Houthis on shipping more than two years ago,” the report stated. “Returning capacity to that market is likely to be a factor for air cargo, which has seen higher volumes from that region in the last two years, although the latest tensions between the US and Iran highlight continuing instability in that region that is likely to limit or slow down a full return to pre-2023 supply chain patterns.”

Volumes were also up compared with a week earlier, increasing by 26% compared with the opening week of the year, following on from 22% and 19% declines in the previous weeks. “The strong rebound in week two can be seen across all origin regions except for Africa,” WorldACD said.

Capacity also continued to recover in week two as freighter aircraft returned to service. Overall cargo capacity is now down around 7% from the mid-December peak. While volumes and capacity have been ramping back up since the start of the year, rates have been trending downwards.

“Average worldwide rates slipped downwards by a further 2% week on week to $2.46 per kg. Thats around 10% below their average level in mid-December, but its slightly above (1%) the $2.43 full-market average rate this time last year,” WorldACD said.

Source: IndexBox Market Intelligence Platform  

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Leveraging Technology to Enhance the Safety of Sensitive Cargo in Transit

Transporting sensitive cargo is a high-stakes operation. Whether it is pharmaceuticals needing precise temperature control or perishable goods with a narrow error margin, the safety of these items can make or break a company’s reputation and bottom line. Yet, despite advancements, the risks continue to pose challenges for logistics teams.

Read also: Air Cargo Demand Shows Strong Start Despite Projected Slowdown

Technology is now reshaping how the industry addresses these challenges. Innovative solutions offer opportunities to safeguard cargo at every stage of transit. For logistics professionals and fleet operators, tech can enhance cargo safety in an increasingly complex supply chain.

The Risks of Transporting Sensitive Cargo

The risks involved in sensitive shipments can range from physical damage to theft. Damage during transit is one of the most prominent issues. Sensitive goods — such as electronics, pharmaceuticals and perishables — are highly susceptible to impacts. 

In 2022, less-than-truckload shippers paid an average of $1,988 per damaged shipment, with 86% of those surveyed filing damage claims. Damage is common and costly for shippers. It creates financial losses while simultaneously eroding client trust.

Beyond physical defects, theft remains a significant threat to high-value and easily resellable goods. Criminals continue to target shipments, exploiting vulnerabilities in tracking systems or taking advantage of unsecured routes. However, environmental risks can be equally problematic. Sensitive cargo is prone to extreme temperatures and humidity, especially for goods requiring strict cold chain compliance.

Human error also exacerbates risks through improper packaging, mislabeling or inadequate monitoring. Even minor mistakes can lead to costly losses in an industry that depends on precision. For logistics professionals, mitigating these risks is essential to maintaining operational efficiency and client satisfaction.

Emerging Technologies Revolutionizing Cargo Safety

Technology makes a difference when the stakes are high for transporting sensitive cargo. The latest innovations mitigate risks in real time and streamline operations.

Shock Isolators for Secure Transit

Shock isolators are excellent for protecting shipments from physical impact. Their design allows them to absorb and dissipate vibrations, shocks and sudden impacts during transit, ensuring delicate items remain secure even in challenging conditions.

For instance, imagine high-value medical devices are traveling across a long-haul route. The truck undergoes various jolts as the driver traverses uneven roads or encounters sudden stops. Each movement poses a risk to the integrity of the cargo — even a minor shock could render these devices unusable.

Companies can use shock isolators to safeguard items throughout their trip. Advanced rubber or wire rope designs create a cushioning barrier for items of specific weight and fragility. By neutralizing external forces, shock isolators preserve the structure and function of sensitive goods so they can arrive safely.

Real-Time Tracking and IoT Sensors

Real-time tracking and Internet of Things sensors have revolutionized how logistics professionals monitor and protect sensitive shipments. These technologies provide constant visibility and actionable insights, ensuring issues during transit are quickly identifiable before they escalate.

Consider a temperature-controlled truck transporting fresh produce or pharmaceuticals. As the driver leaves the loading dock, they accidentally fail to firmly shut the truck’s rear door. Initially, the issue goes unnoticed. Warm air begins seeping in as the vehicle moves along its route, causing a gradual temperature increase. The cargo could spoil without intervention, resulting in a costly loss.

IoT sensors are priceless in this scenario. Sensors inside the truck can continuously monitor temperature changes. When a deviation from the preset range occurs, an alert notifies a fleet manager in real time. This warning allows them to instruct the driver to pull over and secure the door properly. 

IoT sensors can also detect other conditions, such as humidity, shock and light exposure. When paired with GPS-based tracking, logistics teams gain visibility into a shipment’s location and condition. They can improve response times and keep cargo secure.

Advanced Security Systems

Innovative security solutions combine cutting-edge technology with practical applications to prevent loss, damage and mishandling. Systems like generative artificial intelligence, computer vision and automated monitoring tools can ensure the security of sensitive cargo during transit.

For example, Amazon’s Project P.I. uses genAI and computer vision technology to detect defects before it ships items. Products pass through an imaging tunnel where the system scans them, evaluates the images and identifies potential damage or packaging irregularities. When the system detects defects, the product sits on the sidelines for further inspection. 

The ability to automate and streamline traditionally manual processes makes these security systems highly effective, saving logistics companies time by reducing human error. 

Predictive Analytics

Predictive analytics is increasingly vital in modern logistics. It allows fleet owners and logistics professionals to anticipate risks and optimize operations before issues arise. Predictive analytics assists companies in making cargo safety decisions by leveraging historical data, real-time insights and machine learning algorithms.

For instance, predictive models can analyze theft patterns along specific routes and recommend alternative paths. Similarly, data from past shipments can highlight trends in equipment failure, allowing proactive measures to prevent damage. 

Predictive analytics is also advantageous for optimizing maintenance schedules. Fleet managers can use this technology to ensure vehicles are in top condition before transporting sensitive shipments. This innovation forecasts breakdowns when transporting perishables. Fleet managers can minimize spoilage by preventing breakdowns with scheduled maintenance. 

Blockchain Technology

Blockchain technology is changing the logistics industry by offering unmatched transparency and security throughout the supply chain. It can create unmodifiable records that track every step of a shipment’s journey. This information ensures the integrity of sensitive cargo while improving accountability among all stakeholders.

Blockchain offers notable benefits, including end-to-end visibility. Each transaction or cargo movement is a block in the chain, which securely links to the previous one. It creates a tamper-proof record that logistics professionals and customers can access to verify the cargo’s condition, location and handling. This visibility reduces theft, counterfeiting or unauthorized tampering for sensitive goods. 

Moreover, blockchain’s decentralized nature ensures no single entity controls the data. This advantage reduces cybersecurity risks, which is especially critical for sensitive cargo where secure information is just as pivotal as the security of goods. 

Securing Sensitive Cargo With Technology

Advanced technology is essential for keeping sensitive cargo safe as the logistics industry grows. Such measures minimize losses, helping companies stay competitive in an increasingly demanding market. Facilities that invest in technology to safeguard shipments can build stronger client relationships and provide reliable service.

carousel

Carousel Logistics Teams up with Varamis Rail to Electrify Cargo Route between England and Scotland

Carousel Logistics has joined forces with the UK’s first electric-only high-speed rail freight operator to develop a zero-emission cargo route between Birmingham and Glasgow.

In-night delivery specialist Carousel Logistics has joined forces with Varamis Rail to develop a fully electric rail cargo route between Birmingham and Glasgow.

The partnership was formed in February of this year, and now, following a successful trial, the electric route has officially become part of Carousel Logistics’ pan-European delivery operations.

Varamis Rail, the UK’s first electric-only express rail freight operator, is utilizing former passenger trains and converted them to carry cargo at speeds of up to 100 miles per hour between the Midlands and Scotland.

The game-changing train is powered by Network Rail’s overhead line infrastructure, with all electricity generated from environmentally friendly sources. 

Carousel Logistics is now running freight out of Birmingham on Varamis Rail’s midnight service that departs just two miles away from the airport and pulls into Mossend rail hub terminal at around 4am.

Varamis Rail says the electric route will save 1,350 tons of carbon dioxide each year under the current schedule of a return journey between the cities five nights a week.

This schedule was carefully designed by both teams to not only reduce emissions, but to also bring about operational improvements for Carousel Logistics’ in-night deliveries.

The service, which connects the cities in around four hours, is currently running Monday to Friday.

Carousel Logistics’ introduction of the electric train follows its recent investment in Electron, a battery-run electric aircraft that will enable zero emission, point-to-point air freight deliveries across Europe.

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Fluent Cargo Makes Route Planning Easy

The company’s launch reflects strong demand from shipment planners in the global logistics industry.

Fluent Cargo, an Australian technology company specializing in international shipment planning and research, announces the launch of its multi-modal routing engine and platform. 

The solution helps logistics professionals find the best ways to get any shipment to and from any location in the world using available modes of transport. 

Users simply input an origin and destination country, city, port or address, and the system will immediately provide multiple shipping options.

Whether the shipment requires air freight, ocean freight, trucking, or other services, Fluent Cargo displays multiple route options, single or multiple combinations of modes of transport along with transit times, carrier information, and detailed specifics including the type of plane or ship used, capacity and more from thousands of service providers.

Fluent Cargo aims to democratize the planning and scheduling of the movements of international shipments and make the process as easy as planning a holiday.

Availability

The Fluent Cargo platform is now live at FluentCargo.com, and is accepting new registrations from the worldwide logistics industry — logistics service providers, and shipping professionals at businesses with both domestic and international shipments. 

Pricing 

Fluent Cargo is currently free of charge for users and will always have a free plan. Additional premium features are currently in development and will be rolled out in the coming months to create additional value for business and enterprise users beyond the free version’s capabilities.

Technology

The Fluent Cargo platform’s advanced technology sources gigabytes of data from a multitude of partners, incorporating live tracking information of every aircraft and ocean vessel updated frequently. 

Additionally, Fluent Cargo compiles schedule data from hundreds of airlines (passenger and cargo) and ocean carriers, via both aggregators and direct integrations. 

This extensive data, which encompasses city, airport, seaport, road network, and shipping lane information, is integrated into a “comprehensive digitized global shipping network.” 

Using proprietary algorithms, the platform rapidly parses this data to generate tailored search results for users based on their unique requirements. With a minimum input of origin and destination, users can further customize their search with preferences such as carriers, locations to avoid or route via, and even specific cargo requirements like size, volume, and type.

About Fluent Cargo

Fluent Cargo is an independent, mission-driven company with a vision to provide our clients with instant access to all of the information they need in order to better plan their shipments. We’re constantly thinking about schedules, port features, carrier information, port congestion, and other factors that influence shipment planning, be it on a plane, ship, or truck.

air freight

Air Freight Market Update

Many freight forwarders are showing a continued growth trajectory for air freight shipping. Perhaps it is a sign of the times, as shippers are continuing to use different strategies to work around persistent and significant supply chain disruption. To keep high-priority shipments moving, shippers have, at times, been choosing air over ocean in recent years.

However, overall demand for air freight dropped slightly in January this year, which may have shippers wondering – does this mean we may start to see demand and capacity levels regulate? Will air freight no longer be as necessary this year? The short answer is no, not anytime soon. In fact, demand for air freight is forecast to increase this year amidst significant capacity constraints and continued high depend for goods along with the need for inventory replenishment. While demand did drop early 2022, air freight will continue to be a key strategy for shippers.


 

For Many, A New and Necessary Strategy

A January 2022 C.H. Robinson customer research study confirmed that a significant number of shippers are using new strategies to manage through continued disruption, which has included a shift of more freight from ocean to air. Specifically, 52% leveraged new modes, ports, or trade lanes during the pandemic that they plan to continue using in 2022. And, over a quarter of shippers (28%) say that a top strategy was transporting freight by air that had previously been by ocean.

Interestingly, many have said shifting strategies has been a silver lining to the pandemic, with 44% of shippers reporting that one of the positive outcomes of the past year and a half is that they used new transportation strategies they hadn’t in the past, creating more choices for their business.

We continue to see interest from our customers in charter flights and ocean-to-air conversions, especially for moving high-priority freight such as we did for a customer moving emergency COVID-19 test kits when Omicron surged in January. Additionally, high tech and heavy industries such as automotive have leaned on air freight to help catch up with demand and mitigate high levels of disruption.

An Alternative to Ocean Port Congestion

Continued uncertainty in ocean shipping is likely to continue motivating ocean-to-air conversions. Port congestion is still causing significant delays, with vessels sitting at anchor for days waiting to berth. Global schedule reliability is at its lowest recorded level since 2011.

We’re advising shippers to consider the estimated average delays in vessel schedules (7-30 days depending on the port) and add them to the overall expected transit time to ensure proper planning to meet delivery schedules. In addition, long anchor times outside U.S. ports will cause vessels to be late on their return to Asia.

While the ongoing congestion at the Ports of Long Beach and Los Angeles, specifically, has resolved a bit in recent weeks, inventory is still backed up in transit from trans-Pacific routes. Additionally, trans-Pacific routes coming from China will continue to operate at a high level of variability due to stringent COVID-19 protocols, leaving shipments vulnerable to more delays.

In general, to help mitigate these issues, we’re advising shippers to move ocean freight two to three months in advance of normal timelines as opposed to the traditional 4-5 weeks. But, in cases where that isn’t possible, air freight can be a helpful alternative to keep shipments moving.

Latest Air Market Trends

As shippers consider air, it’s important to stay updated on trends that will affect capacity and pricing. While recovery times at airports remain elevated relative to pre-COVID-19 conditions, there are fewer extreme delays. However, throughout March and into Q2, global demand for air freight is expected to creep up and congestion will likely return.

Globally, the return of passenger flights has been slow and inconsistent. Surges in the COVID-19 Omicron variant continue, and markets with stricter policies are putting downward pressure on air capacity. That said, lowering of travel restrictions in some key markets may lead to capacity additions. It’s also important to consider using surface transportation when an outbreak arises, with past unforeseen shutdowns, C.H. Robinson has helped multiple companies shift their freight to another airport via truckload to keep their freight moving.

Tips for Next Steps

Overall, as shippers continue trying to navigate disruption and decide how best to move freight, here are some of the most impactful ways we’re seeing them find success:

-Seek creative solutions – Consider what different modes, trade lanes, or inland transportation strategies can keep shipments moving. It might be something new.

-Use information and technology – Find tools that provide timely market updates, visibility into shipments, and the predictability needed to know when to adjust.

-Closely communicate and collaborate with supply chain partners – Especially in this kind of market, it’s good to have a partner that can provide a range of options from global forwarding to surface transportation to customs and more. Working closely together, you and can better understand challenges coming from all sides be able to quickly adapt to changing circumstances.

To help stay updated on market trends and how they will impact capacity and pricing, check out the monthly updates on our Global Freight Market Insights page.

freight brokers

Three ways freight brokers can seize the endless opportunities in today’s market

If you’re a freight broker or prospective freight broker, you should be seeing green right now, recognizing a deep well of market opportunity not only in 2022, but looking out over the next 5-10 years, too. The supply and demand imbalance is abundantly evident, and shippers increasingly are leveraging brokerages and 3PLs to manage their freight and shifting away from working directly with motor carriers.

That means billions — likely hundreds of billions, even — of dollars in transportation spending moving toward freight brokerages in the coming years.

To illustrate this point: Just over the past two years, the amount of truckload freight in North America moved through brokerages has jumped from about 10-12% on average annually to nearly 20% last year. That trend is here to stay, along with continually climbing freight demand, meaning the percentage equates to more and more loads.

In early February, the White House’s port envoy, John Porcari, said he sees the current freight volumes as a floor for the coming years — not a ceiling. If he’s right, the brokerage market likely will become one of the fastest growing sectors of the entire U.S. economy.

However, haste makes waste, and now’s the time for freight brokerages and 3PLs to be positioning themselves to take on new customers, build their carrier base, and figure out how to scale their operations to meet this demand and capitalize on the sea of opportunities they’re adrift in.

Without the right digital tools, particularly a robust TMS platform that can scale with your operation, integrate with your shippers’ tools, and seamlessly find capacity across freight modes, brokers will be leaving ripe profits on the table for their competitors to scoop up.

From finding customers and retaining staff in a highly competitive landscape, to offering new services, expanding modes, and maintaining a network of truckers — the modern freight broker simply can’t and won’t survive with just a rates sheet, some Excel files, and a well-worn iPhone.

Here’s why:

Meeting the demands of the modern marketplace.

In today’s brokerage market, no two days are alike, and customer needs change by the minute. Also, with the brokerage market bulging, logistics providers need the ability to add new customers efficiently and cost effectively. Technology has long been viewed as optional, not compulsory, on those fronts.

That’s no longer the case.

To acquire, support, and onboard new customers, manual procedures simply no longer work. Bringing on new customers manually can bog down operations, and it skips vital support in today’s market — properly integrating systems with shipper customers and other third-parties, like motor carriers.

Also, to adequately serve customers and compete in today’s brokerage market — but especially tomorrow’s market — the ability to scale quickly, to find capacity at a reasonable price with some level of automation, and to search across freight modes to keep shippers’ freight moving, brokers need the right tools. Those that have them will serve their shippers and attract new customers. Those that don’t will erode their own ability to compete.

Attracting and retaining the right employees.

Every business in every industry is trying to navigate the pressing issue of finding, hiring, and keeping the right people so their business can run effectively and continue to serve customers.

It’s increasingly difficult to retain employees if you’re not giving them the right tools and technology to do their jobs. For those trying to retain talent with a cumbersome, outdated, ineffective tech stack, you’re creating pressure for your employees to leave and find an organization that invests in those areas.

Also, people want to feel the rewards of the job they do, and part of that is supporting customers in a way they feel is effective and that they’re happy with. All stakeholders benefit from providing the best support and service, especially your employees.

Making scalable technology core to brokerage.

The technology access issue that’s plagued medium-sized and small brokerages has mostly vanished. As has the time it takes to set up new platforms and integrate them into your current operations.

What took months of painful and frustrating setup now takes weeks, if not days. Also, the upfront cost of platforms has become accessible to brokerages of all sizes, as has their ongoing total cost of ownership.

Adopting platforms like modern transportation management systems is no longer just about return on investment or streamlining processes. It’s not simply part of your business — it’s now core to your business.

The dollar cost is obviously an important part of this equation. But thinking of technology and digital solutions as integral, and core components of your business, you reframe the cost as a revenue opportunity. You realize what it means for your business, your personnel, and your customers to be flexible and to grow, to build new revenue opportunities, and to remain a viable competitor in this booming market.

Paul Brady is the CEO of 3Gtms.

Traxens

Traxens Raises 23M€ and Acquires NEXT4 To Become the World Leader of Shipping Container Tracking

TRAXENS, the leading smart-container service provider for
the global supply chain industry, announced today a new financing round of €23 million ($25+ million) from the company’s existing shareholders. The funds will be used to fuel Traxens’ international expansion starting with the acquisition of NEXT4, a fast-growing French supplier of removable and reusable shipping container trackers.

Traxens’ Internet-of-Things (IoT) solution is based on a breakthrough technology that enables access to the most comprehensive, precise and timely data for managing assets in transit anywhere in the world. In addition to tracking container geolocation, it detects shocks and monitors temperature and humidity, as well as the open-or-closed status of container doors.

The acquisition, confirmed today, will allow Traxens to streamline and merge NEXT4’s offering into its suite of solutions, providing customers with the best of both solutions — including shipments scheduling, collaborative risk management, and analysis reports. The newly consolidated company is now the market frontrunner in providing overseas cargo visibility and offers Traxens’ customers a technological edge in container tracking solutions.

“Integrating NEXT4 into our company dramatically increases our ability to serve the growing needs of our customers as they digitalize their business processes, while adding freight visibility, cargo security and goods integrity,” said Traxens CEO David Marchand.

Founded in Toulouse in 2018, NEXT4 provides trackers that can be attached to containers from point of origin to the final destination. This provides freight forwarders with a premium tracking solution and gives customers 24/7, real-time data on the status and location of their goods via sensors inside the containers.

Tens of thousands of NEXT4 trackers have been adopted by leading freight forwarders such as Bolloré Logistics and DB Schenker. Airlines have also approved the latest version of its trackers, a smaller and more versatile device, that allows them to be adapted to the needs of the air freight industry.

The €23 million round of financing follows a Series C funding round of approximately €20M ($22.7M) raised in 2019. This new acquisition will enable the consolidated French company to continue deploying its smart-containers worldwide, while building new relationships with major players in the supply chain, including companies focused on container leasing, insurance and
transport management systems.

As it moves into new markets in the U.S., South America and Asia, Traxens will also use the funding to further expand its portfolio of solutions to address the increasing needs of freight forwarders and beneficial cargo owners (BCO) for supply chain transparency.

“Joining the Traxens group enables us to market our innovative solution on an internationalNEXT4 will operate as a wholly-owned subsidiary of Traxens with offices in Toulouse. In addition
to remaining as CEO of NEXT4, Rosemont will serve as Traxens’ chief marketing officer. scale and to jointly develop new products and solutions with their team,” said NEXT4 CEO and founder Cédric Rosemont. “Our highly complementary solutions will meet the current and future challenges of shippers and their logistics providers. This means NEXT4’s customers also can benefit from Traxens’ solutions, which are now being widely deployed by container owners.”

NEXT4 will operate as a wholly-owned subsidiary of Traxens with offices in Toulouse. In addition to remaining as CEO of NEXT4, Rosemont will serve as Traxens’ chief marketing officer.

Both CEOs will be available for interviews about this strategic merger at the TPMTECH (Feb.24-25) and TPM22 (Feb. 27-March 2) trade shows in Long Beach, Calif.

long-haul

Things to Do Before Starting Your Next Long-Haul Trucking Trip

As a long-haul trucker, you know the level of dedication and hard work needed to get the job done properly. You know what it means to spend most of your time on the road and travel long distances, often all through the night. Thus, you also know how important preparation and safety are.

Long-haul trucking trips won’t allow you to bring the comforts of your home with you, but at least you can make your trip easier and more convenient by preparing for it. If you prepare a day or two – or more – before your trip, you’ll feel safer staying on the road for hours without having to worry about the nearest emergency road assistance available.

Spending more time on the road than off it may also test your patience, self-sufficiency, and confidence. There will always be the possibility of road hazards and other obstacles, and if you are not prepared for such situations, you can put yourself in grave danger.

While patience, self-sufficiency, and confidence result from good training and years of experience in long-haul trucking, having a checklist that you can tap into to prepare for any trip is still vital.

What follows is a list of what you need to do or have before jumping into the driver’s seat for your next long-haul trucking adventure.

Checklist for Your Next Long-Haul Trucking Trip

1. Do you have your itinerary ready?

If you work for a company, they will probably provide you with your trip details. Nevertheless, having a list that you can check from time to time will help you map out your trip to avoid road hazards, know when and where to make a pit stop, and avoid stressful situations.

Using Google Maps is okay, but it’s always better (and safer) if you know the specifics of your trip (and route) before going out on the road. Planning is always a good option.

It will also help if you know how to use your truck’s GPS device.

2. Prepare your truck.

It is standard procedure to check your vehicle before any trip, and it’s even more important to do so when traveling long distances. Here is a list of what you need to do to prepare your long-haul truck for your next trip:

Ensure that there are no liquid leaks anywhere, specifically oil leaks, which can lead to serious problems if left unattended.

Make sure that your headlights are working perfectly well, as low visibility night drives can be dangerous for both and approaching vehicles.

Your brakes should be in 100% working condition; check it several times to ensure that it is not underperforming.

Check your truck’s tires, specifically the traction and treads. You wouldn’t want to drive a truck that’s difficult to navigate and control, right? If you’re driving in the wintertime, be sure to use the right tires.

Ensure that your truck’s driver’s seat is well-adjusted to your preferences. You must be able to conveniently reach the controls and pedals, among others. Comfort is essential in long-haul truck driving.

Your truck’s windshields and mirrors should be clean to ensure 100% visibility. Driving long distances with poor visibility will put you and oncoming vehicles in danger.

Lastly, make sure that you have a complete truck toolkit on board.

3. Prepare your basic needs.

Aside from preparing and protecting your truck, you should also prepare yourself. Here’s a list of the items that you will need:

-Comfortable clothes – include a jacket or anything to keep you warm in the cold months

-Warm gloves

-Wool cap for the winter season

-Blanket – an electric blanket if the weather is freezing

-Work gloves

-Sunglasses (polarized, if possible, to help prevent or limit headaches and eyestrain)

-Personal first aid kit (keep it updated and replace)

-Change of clothes

-Bathroom essentials, including toothpaste, toothbrush, soap and shampoo, mouthwash, deodorant, and shaving cream & razor

-Comfortable, sensible, and sturdy footwear and socks – be sure to bring several pairs

-Emergency items such as heavy-duty or rechargeable flashlights, extra batteries, map, compass, and road atlas

-Truck essentials such as extra motor oil, windshield washer, and emergency triangles

-Medication or regular prescriptions (if it applies)

-A small or personal refrigerator where you can keep bottles of water and soda and food (such as leftovers)

-Easy to prepare and easy to eat food

You should be able to rest and sleep inside your truck as comfortably and safely as possible. Having enough sleep is essential if you want to stay active and alert throughout your trip – and stay away from accidents and similar problems.

4. Bring some entertainment.

If you have a portable TV, get it into your truck. If you like watching YouTube videos while relaxing, ensure that your mobile phone or tablet has an internet connection. Bring playing cards, books, magazines, or a camera if you consider them your sources of entertainment.

5. Familiarize and understand road signs

Since you will be traveling for hours and driving to different destinations, it is important to know and understand road signs. Knowing what the different road signs you encounter means is your key to staying safe throughout your trip. Make it a habit to check road signs, especially in unfamiliar territory.

Check out online sources if you want to verify your road signs knowledge.

Follow the suggestions and tips above if you want to ensure that your next long-haul trucking trip is safe, comfortable, productive, and memorable.