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Metal Shortages Add Concerns to Global Economy

shortages

Metal Shortages Add Concerns to Global Economy

As the global economy continues to throw curveballs at various industries, raw materials and associated manufacturers, distributors, workers, and consumers are among those feeling the bulk of the pressure. So, how can these effects be mitigated without costing consumers and company’s unreasonable amounts? A global leader in all things tungsten, Almonty Industries focuses on the mining, processing, and shipping of tungsten across the world. The company’s CEO, Lewis Black, shares the challenges automotive and energy companies are currently navigating and how these industries can overcome them in this exclusive Q&A.

What are some of the most significant impacts of the steel and metal shortages and what industries are being hit the hardest?

Black: From Almonty’s point of view and what we are doing with the tungsten industry in South Korea, the construction industry is definitely feeling the brunt of the impact. Even though the material is available, the price is extraordinarily high, and we are witnessing a huge escalation in costs and delay in delivery times.

The industry is moving along and accepting these challenges, but things are now taking longer to build and it is costing more money to accomplish. The redeeming quality is that money is still unbelievably cheap which has helped in mitigating these cost escalations.

Problems arise when inflation keeps rising and governments continue to raise rates to counter it, which is another issue. Now, companies with projects are optimistically moving forward because they have no choice. The increase in time it takes to build and its impact on the costs for labor can predictably cause a movement within labor unions demanding compensation for their workers to counter inflation.

How are the semiconductor and automotive industries affected by this?

Black: The semiconductor industry is experiencing shortages due to demand far outweighing supply. It is interesting because it is commonly assumed that the industry is a relatively straightforward product to produce, when in fact, it’s anything but. Creating this type of product is technically advanced and takes around nine weeks to make one semiconductor. From a tungsten point of view, one must pump tungsten gas into every semiconductor, so increasing capacity becomes a huge undertaking for the factory.

Are there any specific initiatives that can be taken to mitigate these challenges?

Black: As a manufacturer, you are caught in a tricky situation. You will continue to see rising costs and how much of that cost you can push onto the consumer is yet to be evaluated. There is an inherent apprehension about how much to pass on to the consumer. Consumer indexes and inflation rises of 4-5 percent are not the same for raw materials, in fact, it is much higher than these figures. We are seeing extra caution from manufacturers regarding the consumer aspect of it.

At this point, it is just a matter of time before we start seeing price escalations. As the saying goes, “No one can hold back a rising tide.”

Companies are very reluctant to pass off some of these costs because of the price gouging headlines and hearsay that does not apply to them. In Spain, for instance, energy cost is 400 percent higher than previously recorded, impoverishing millions of people. The response of the central government was to accuse the energy companies of price gouging and say they were going to introduce legislation to seize their profits and distribute them to the people. Of course, they have not done that because in a democracy you cannot just do that. It was an absurd proposition to even state because it had nothing to do with the energy companies – the market sets the price, not the companies.

That is exactly what manufacturers are reluctant to do – get caught in the crosshairs of this type of situation when passing costs off to consumers.

Any last thoughts you would like to add?

Black: Inflation is inevitably going to get worse before it gets better. You can analyze a market and forecast all day, but what you cannot do is control what the government is going to implement. If a government continues to spend money, the problem is compounded. Inflation is not a mysterious economic concept.

To learn more about Almonty Industries, visit almonty.com

texas

DISCOVER GLOBAL SITE LOCATION INDUSTRIES’ CHOOSE TEXAS COMMUNITIES

Texas continues to add successful projects to its economic development portfolio, and Global Site Location Industries (GSLI) continues to spearhead efforts supporting businesses gearing up to expand or relocate operations.

GSLI’s Choose Texas program focuses solely on connecting these expanding or relocating businesses with Texas-specific markets that best meet their project needs and goals without the costs and hassle of traditional site locators. 

The following 11 Texas communities represent GSLI’s latest roundup of Choose Texas partners that offer companies unique opportunities for business – from competitive locations to robust infrastructure and skilled workers.

TexAmericas Center

Known for being a Top Ranked Business Facilities Location in 2021, the Texarkana region’s mixed-used industrial parks offer 3.5 million square feet and 12,000 acres of commercial and industrial property to expanding businesses. From its low operational costs, flexible facility options and access to Texas’ primary freight corridor (Interstate 30), TexAmericas Center brings 150 years of solid economic development experience to support the needs of its current and prospective tenants.

Most recently, TexAmericas Center announced efforts to combat the trucker shortage through a truck training partnership with Texarkana College. Through this partnership, space is offered to support the initiative to beef up the labor pool and continue to meet the increasing demand for drivers. Thanks to TexAmericas Center’s ideal location, students can benefit from the area’s space to practice and access multiple interstates and rail lines. 

“We have tenants who need commercial truck drivers directly or need to make sure raw materials can be brought in and shipped out for finished products,” Scott Norton, CEO and executive director of TexAmericas Center, said recently. “We want to do everything we can to support a trained workforce.”

To learn more, visit texamericascenter.com.

Dumas 

Located in the Texas panhandle, Dumas has a reputation for being one of the busiest and most historical small towns in the Lone Star State. In fact, Dumas was an essential production point for wartime products (including the largest helium deposit in the world) during World War II.

The city’s industrial park, located along the Ports to Plains International Trade Corridor, represents variety and opportunities. Current companies found in Dumas include Frito Lay Area Distribution Center, Equipment Supply Company, Inc. and Specialized Dairy Services. 

Dumas offers expanding or relocating businesses a diverse range of industries to grow among, competitive transportation access points and a proactive approach to workforce development. 

Through its partnership with Amarillo College-Moore County Campus, the city prepares the labor pool with resources relevant to industry needs. The Career Skills & Technical Training Center offers custom-based training to further develop skills needed to support growing businesses. Most recently, Dumas Economic Development Corporation worked with Beach Coders Academy to create a program specifically designed for web development skills and certification.

To learn more, visit dumasedc.org.

Laredo

Best known for its globally-minded business climate, Laredo is home to the No. 1 inland port along the U.S.-Mexico border, Port Laredo. The diverse city is about 150 miles from San Antonio and two hours from Monterrey, Mexico. Laredo represents the third position among the nation’s top five ports, after the Port of Los Angeles (No. 1) and runner-up Chicago O’Hare International Airport.

In terms of international trade, Port Laredo reported $205.88 billion of total global trade last year alone. Mexico, China and Japan are recognized as the top three trading partners of the city, with motor vehicle parts, gasoline/other fuels and diesel engines among top exports and motor vehicle parts, passenger vehicles and tractors among top imports. 

There is an alphabet of transportation options for businesses located in Laredo. From air, water, highways, motor freight, rail, bus, parcel services and trade handling services, the options are equally efficient as they are competitive. 

To learn more, visit laredoedc.org.

Sulphur Springs

Heading northeast, Sulphur Springs/Hopkins County offers a unique blend of small-town history and thriving business environment. The city is located just outside of the Dallas-Fort Worth (DFW) region along Interstate 30. The name Sulphur Springs is self-explanatory of the city’s history. Among the city gems still found there is the city courthouse, originally built in 1895, adding to the area’s traditional flair.

Looking at the business side of things, Sulphur Springs offers a robust and diverse industry presence with companies including Ocean Spray, We Pack Logistics, Aero Space Aluminum and B.E.F. Foods. The city’s advantageous transportation options offer businesses short and main line rail, air and NAFTA corridor access via Interstate 30. Did we mention the city’s municipal airport was named airport of the year? 

Additionally, Sulphur Springs is known for its outstanding academic reputation, bragging state recognition every year since 1999, and preparing its workforce via the Sulphur Springs Higher Education Center. It is clear there is nothing “small” when it comes to doing business there. 

To learn more, visit ss-edc.com.

Lancaster

The “Shining Star of Texas” lives up to its name, particularly when talking business. In 2020, Lancaster took the No. 1 position on Dallas Business Journal’s list of highest value deals by Economic Development Agencies, with an impressive $1.41 billion secured. 

Expanding and relocating businesses can benefit from the city’s competitive job investment consisting of 1,000 jobs by 2023 offering wages between $30,000 and $76,000. Location is everything when deciding on where to grow your company, and Lancaster provides ideal access to rail and multiple interstates within a three-mile radius (including IH20, IH35E and IH45) in addition to Lancaster Regional Airport, Dallas Love Field and DFW International Airport all within a 35-minute drive or less. 

Distribution and manufacturing are two driving forces behind the city’s economy with opportunity for artificial intelligence companies, cold storage, food processing & manufacturing and motor vehicle parts. Among Lancaster’s top employers are AT&T, Quaker Oats, Brasscraft, Oncor, LGS Technologies and DSV Logistics. 

To learn more, visit lancaster-tx.com.

Andrews

If you have ever wondered what a successful micropolitan region looks like, the City of Andrews is one of the best examples. Known for being among the fastest-growing micropolitan areas in the state, Andrews was recognized as the fastest-growing county in the nation between 2010 and 2015.

Business development is supported several ways, one of which focuses on advanced training and postsecondary education opportunities through the Andrews Business & Technology Center. A result of a partnership between Odessa College, University of Texas Permian Basin, College of the Southwest and the city and county governments of Andrews, this training center is a prime example of how the area commits to preparing its workers.

The small-but-mighty community is home to companies looking for long-term options. Andrews has been the home of The Kirby Co. since 1972 and currently employs 162 workers. Advance Cooling Towers is another example of longevity in the area, with 20 years of business in Andrews. Salazar Service & Trucking Corp. has more than two decades of business in Andrews while Chemical Service Co., which was originally established in 1967, expanded operations in 2014, adding 15 new jobs over five years.

To learn more, visit andrewstxedc.com

Crockett

Known for being the county seat of the oldest county in the state of Texas (Houston County), Crockett is between Tyler and Houston, east of Waco. Incorporated in 1837 and named after legendary folk hero Davy Crockett, the City of Crockett embodies small-town culture, big business opportunity and a collaborative approach to development. 

Industrial manufacturing is one of the primary economic drivers in Crockett. Among companies currently found there are Elastotech, Quantex, Alloy Polymers and Vulcraft. 

Thanks to the town’s advantageous location, Crockett provides a multimodal transportation channel via: the Union Pacific freight rail; Highways 7, 21, 19 and 287; and DFW International Airport, George Bush Intercontinental Airport and Crockett Municipal Airport.

To learn more, visit crockettedc.org.

Harlingen

Located in the heart of the Rio Grande Valley, Harlingen is known for its diverse business portfolio and highly competitive access to international markets. In fact, the Port of Harlingen generates $1 billion in economic activity via import and export activity alone.

And we must point out the robust infrastructure available for businesses. Multiple telecommunications and fiber optic services, 15 electricity providers, natural gas & propane, and high-quality water/sewer make a critical difference for businesses located here.

The city consists of 3,545 establishments and a labor force of 33,482. Among top employers, those in education, healthcare, technology and manufacturing take the lead in Harlingen. Companies such as L&F Distributors, Valley Baptist Medical Center, Penn Aluminum International LLC and United Launch Alliance are all found there.

To learn more, visit harlingenedc.com.

Sunnyvale

Known for offering expanding and relocating companies a “business climate that shines,” Sunnyvale is east of Dallas, slightly northeast of Mesquite and within the DFW market, approximately 36 miles from DFW International Airport. 

Manufacturing, warehouse & distribution and healthcare sectors can all be found in Sunnyvale, with other sectors sprinkled in. Healthcare and social services, construction, administrative and support services and retail are the leading industries. Among the city’s major employers are Texas Regional Medical Center, Dal-Tile and FedEx Distribution. 

Sunnyvale’s labor force stands at 4,828 employees among 484 establishments

To learn more, visit townofsunnyvale.us.

Clyde

If you have not already caught on to the vast number of small towns driving business in Texas, the City of Clyde should do just that. This small and highly charming town started with the building of a log cabin sometime around 1876 before people from Fort Worth would become the first to officially settle in Clyde.

A mix of public-private employers make up the business roster. A unique aspect of the city is that it is the opposite of what one would find in an unpredictable business environment. This city takes pride in the stability of its major employers and a quality of life-focused approach to business development.

Air, highway and rail access provide ideal logistics for companies seeking immediate access to multiple transportation options. Additionally, Clyde’s workforce and low operating costs support businesses looking for a competitive edge.

To learn more, visit clyde-tx.gov.

Paris 

Last, but certainly not least, is the City of Paris, a.k.a. “The Best Small Town in Texas.” Paris is where one can find that classic small town feel without compromising opportunities for business. 

Healthcare leads the industries in this town, with Paris Regional Medical Center and multiple outpatient facilities. The town’s 200-acre industrial park is another significant asset, offering several shovel-ready options. 

Served by the Kiamichi Short Line Railroad Co. and the host of Cox Field, Paris offers a variety of competitive transportation options, including multiple motor freight carriers. Looking for competitive wages and a skilled industrial labor shed? Paris has those, too.

To learn more, visit parisedc.com.

container vessel

PROPOSED CONTAINER-ON-VESSEL SERVICE TO THE ST. LOUIS REGION ADVANCES WITH NEW PARTNERS SIGNING ON FOR THE DEVELOPMENT OF A CONTAINER PORT FACILITY IN JEFFERSON COUNTY, MISSOURI

Key stakeholders behind the efforts to launch innovative Container-on-Vessel (COV) service to the Midwest today announced that Hawtex Development Corporation is signing on as the lead developer for a new COV port facility in Jefferson County, to be developed in collaboration with Fred Weber/Riverview Commerce Park LLC and integrating a 300+ acre adjacent parcel owned by The Doe Run Company. The new port will be a critical link on the new, all-water, north-south trade lane connecting the Midwest and the St. Louis region to the lower Mississippi River and on to worldwide destinations. Representatives from the Jefferson County (MO) Port Authority, Jefferson County, Missouri, Bi-State Development, American Patriot Holdings LLC/American Patriot Container Transport LLC and APM Terminals joined the newest partners in this bold initiative on Dec. 17 in Herculaneum, Mo., where the port will be located, to provide details on the new facility and the service it will support.

Hawtex Development Corporation, a business development and consulting company with operations in Texas and Hawaii, has been working with American Patriot Holdings over the past several years to help in identifying and establishing market-ready locations for Mississippi River intermodal container facilities, with an initial focus on the Memphis and St. Louis regions. In the St. Louis region, the Herculaneum site that is already home to Fred Weber/RCP’s current port facility and adjacent to the parcel owned by The Doe Run Company emerged as the most advantageous site to develop a state-of-the-art intermodal container facility to serve this central Midwest region for both the export and import of containerized cargo.

“Through this new collaboration with our partners here in Jefferson County, Hawtex is looking forward to leading the development team for the planned facility on the Mississippi River at Herculaneum,” said James Hurley, President of Hawtex Development Corporation. “We will be leading discussions with RCP and The Doe Run Company principals to complete a comprehensive Development Agreement beginning early in the new year, and we will be meeting with and confirming service requirements for a number of St. Louis-based and regional beneficial cargo owners throughout Q1 of 2022. Our goal is to bring this facility to operating status in Q4 of 2024.”

The facility is in the early stages of development and the new partnership allows all parties to start planning efforts that enable final investment decisions. The total amount of the investment to be made at the new port is yet to be determined.

Sal Litrico, Chief Executive Officer, American Patriot Container Transport LLC (APCT), which is developing the patented new vessels that will carry the containerized cargo along the underutilized Mississippi, Illinois and Missouri rivers, also revealed at the event that APCT has issued a solicitation to seven US shipyards for construction of four of the patented container on vessels that will provide the new COV service, and an option for four more, another critical milestone in this initiative. The call for submissions was issued Dec. 14 and proposals are due at the end of February.

“The new partnerships being forged today and the advancements we’re making toward construction of the new vessels represent another huge step forward for this unique supply chain option that will reduce transportation costs for shippers by approximately 30 to 40%,” said Litrico. “The Mississippi River is ice free and lock free from the St. Louis region all the way south to the Gulf Coast, enabling us to bring our new vessels with the capacity to carry 2,375 20-foot long by 8-foot tall shipping containers right into the heart of the Midwest, and this new port facility will be developed specifically to be able to handle those vessels and containers.”

Mark Denton, Vice President of Fred Weber/Riverview Commerce Park, shared his enthusiasm for the proposed new service and the role that RCP will play in it.

“When Fred Weber, Inc. set out to start Riverview Commerce Park in 2013, our CEO, Doug Weible, told me that we would be handling containers here someday. While Doug has always had great foresight, I don’t believe even he could have envisioned what the APH team has put together with these amazing new vessels that will revolutionize the container shipping industry, not just in the Midwest, but throughout the world,” said Denton.

The announcement about the new Jefferson County facility follows news of other recent milestones met that are helping to move the new COV service closer to reality. In August of 2020, American Patriot Holdings LLC (APH) and Plaquemines Port Harbor and Terminal District (PPHTD) in Louisiana announced they had signed a letter of intent to develop a multimodal, state-of-the-art container terminal at its facility near the mouth of the Mississippi River, which would be the gateway port for the new COV service. APM Terminals North America was recently announced as the Container-on-Vessel terminal operator for the gateway port and is working with global shippers to integrate this proposed new logistics system with Midwest manufacturers and producers.

“The Plaquemines protected river port location and export/import market strength coupled with the strategic middle-America location of the Herculaneum port in the St. Louis region makes this a very unique supply chain offering for customers and our growth ambitions,” said Brian Harold, Managing Director of APM Terminals. “We look forward to working with all of the partners involved and with state and local leaders to ensure both ports are set up for long-term success.”

The Vessels & The Opportunity

The patented APCT vessels will be built in two sizes with the larger “Liner” vessel traveling between the gateway terminal in Plaquemines and the Mississippi River ports in Memphis, Tenn., and the new port facility in Herculaneum. The smaller “Hybrid” vessel will have a container capacity of 1,800 TEUs and is designed to move through locks and low-lying bridges on the tributary rivers, providing service from those two primary Midwest ports to feeder ports along the Mississippi, Missouri and Illinois rivers in the St. Louis region and other upstream ports, including ports in Kansas City and Jefferson City in Missouri and in Joliet and Cairo in Illinois and Fort Smith in Arkansas.

Both vessels are designed with a patented “Exoskeleton Hull Structure” designed to limit the vessels’ lightship weight to maximize cargo payload. The second patented feature is the “Minimal Wake Bow Structure” which minimizes hull resistance enabling upriver speed of 13 miles per hour with minimal wake.  Expected round trip times to Memphis is six days and St. Louis in 10 days, significantly faster than traditional barge tows. The vessels will also be environmentally friendly, utilizing LNG (liquefied natural gas) power, and cargo flexible with ability to carry a diversity of cargo, including refrigerated containers.

“Given the supply chain disruption we’ve seen over the past two years and the continuing congestion at the West Coast ports, there is no question that shippers need alternatives,” said Mary Lamie, Executive Vice President of Multi Modal Enterprises for Bi-State Development and head of the St. Louis Regional Freightway, which has been working to build relationships with other Midwest ports over the past few years to help advance the COV initiative. “This is a new option to transport freight. The state of Missouri and the St. Louis region already play a critical role as a reliever during supply chain disruptions and our freight advantages are fueling this new opportunity to elevate the Mississippi River and the Missouri River’s role in global trade.

The proposed new service will also be welcomed by members of the agriculture industry, who recognize that currently 50% of U.S. crops and livestock are produced within a 500-mile radius of the St. Louis region, including approximately 80% of corn and soybean acreage.

“Missouri’s river system is an invaluable means of transportation for our state’s number one industry – agriculture. This container-on-vessel service allows our supply chain to remain strong and reliable, delivering products in the most sustainable, efficient and cost-effective way to end-users,” said Gary Wheeler, Missouri Soybeans CEO and executive director. “As Missouri’s leader in agricultural exports, our organization and farmers have been involved and invested in American Patriot Holdings to move more product and aid the state’s economy and environment. Our soybean growers understand this immense value and is why we continue to devote dollars into modernizing our state’s infrastructure.”

To get more details on the new service or request a proposal, shippers can contact Sal Litrico via email at slitrico@americanpatriotholdings.com or phone at 813-924-9031.

expansion

HOW TO NAVIGATE INTERNATIONAL EXPANSION DESPITE HEADWINDS

The global pandemic has reminded us all of how inter-connected the world is. As countries emerge from the global health crisis, and economies show steady signs of recovery, companies with global exposure are increasingly optimistic about opportunities outside their home markets, despite a number of headwinds. 

Expanding a business beyond one’s domestic market requires long-term planning, utilization of complex global supply chains, managing risk exposures and being nimble enough to flexibly respond to changing market conditions.

The results of J.P. Morgan’s 2021 Business Leaders Outlook (BLO) survey highlight how leaders are adjusting to this new environment—and finding opportunities to grow globally despite the current challenges. 

In the survey, most midsize U.S. businesses are optimistic, even as they plan for continued unpredictability. Having learned in 2020 how to manage well remotely and deal with disrupted supply chains, U.S. business leaders are staying the course; global expansion plans remain at the same levels from pre-pandemic years. Most forecasts continued steady sales growth outside their home market. This indicates the confidence they have gained from pivoting throughout the year, including accelerating technology adoption, increased digitization of core processes and managing global ventures with much less in-person travel.

Ultimately, the rollouts of COVID-19 vaccines continue to be a core component impacting the global growth outlook for businesses. In addition, geopolitical events, new trade and investment policies and continuously changing business regulations will continue to challenge business leaders seeking sustained profitable international growth. 

Why Expand Globally in This Climate?

With issues such as labor shortages, severe bottlenecks in global supply chains and evolving customer expectations, it can be discouraging to consider international expansion at this time. However, according to the survey, executives remain optimistic. Those surveyed cited access to new customers/markets (72%), better opportunities to serve domestic customers with global operations (37%) and access to suppliers/materials (34%) as key reasons for expansion.

The pandemic will not deglobalize the business landscape. Business leaders have tried-and-tested remote workforces, seen governments become more flexible with business applications, and they have been leveraging new approaches and technologies to keep their business moving forward. In short, they have experience under their belt, have a long-term vision and see opportunity in international expansion—and are not letting the pandemic stand in the way. After all, adapting is what business is all about—and recognizing that extraordinary environments demand tailored strategies based on an accurate reading of market opportunities.

The World Has Changed: 3 Key Strategies for Navigating International Expansion

Developing Strategic Partnerships & Understanding Trade Policy

Trade barriers and tariffs were cited as the top international business concern for globally-active middle market companies in the 2021 Business Leaders Outlook survey. Complying with local regulations and the intricate differences in policy between nations can be overwhelming and time intensive. Any little error may lead to wasted time or resources, complications and added expenses. Developing strategic partnerships with businesses, banks and vendors—those who already have the local intel—goes a long way in effective global expansion.

The many cultural nuances and varying consumer preferences by country also benefit from local expertise. Furthermore, the insight around local competition and market opportunities is more easily obtained through these kinds of partnerships, especially when acting quickly is critical to success.

Increasing global political changes in recent years that are challenging the status quo require extra diligence in this environment. Additionally, the economic reforms under way in many developing countries are impacting both the volume and direction of foreign investment. We especially see this in China, India, Southeast Asia, Latin America and parts of Europe. For businesses navigating expansion in countries experiencing political and economic reform, it’s important to consider the impact these governments will have on fiscal, monetary, regulatory and foreign policy—and how significantly or quickly this may affect foreign investment opportunities.

As a positive example for businesses in North America, the United States-Mexico-Canada Agreement (USMCA) brought timely improvements to trade relationships in today’s volatile landscape. The USMCA has the potential to offer more certainty and a stronger safety net for trade and investment by promoting fairer trade and robust economic growth.

Investing in Technology & Digitization

Trade finance is the nucleus of the day-to-day global economy. It supports every stage of the global supply chain and ensures that buyers receive their goods and that sellers receive their payments. Yet the world faces a massive and persistent trade finance gap. The World Trade Organization estimated between 80% to 90% of global trade relies on trade finance, yet there was a $1.5 trillion gap between the market demand and supply before the pandemic. That gap has only increased since 2020.

COVID-19 accelerated a transformative period for trade finance, primarily through digitization. The global challenge with trade finance centers around inflexible business models, paper-based and tedious processes, regulatory constraints and outdated legacy systems. 

Technology can help bring down operational costs while also increasing efficiencies, encouraging new revenue opportunities, optimizing resources, enhancing the recruiting process … the list goes on. Businesses are investing heavily in digital transformation, with cloud-enabled technology becoming the new standard of operation. This brings immense advantages, including the immediate ability to access data and machine learning (ML) with virtually unlimited computing power, in a split second. The value of AI and ML can clearly be seen across business functions including trading, risk management, marketing and operations. It enhances outcomes by streamlining processes and increasing overall efficiency. 

Additionally, blockchain—a highly secure, decentralized digital record of transactions—offers a multitude of international trade-related applications, bringing high security, automation and traceability to important finance functions. 

Streamlining Supply Chains 

More than ever, managing global supply chains has become a critical skill for companies expanding internationally. Surging demand with various bottlenecks has disrupted global goods transportation and logistics. Gaining visibility over cross-border supply chains, while meeting profitability goals and evolving needs of customers, is an ongoing obstacle for most business leaders. Streamlining the global supply chain and focusing on visibility can lead to increased efficiencies throughout the entire production/solution life cycle. It entails optimizing processes by improving the accuracy of demand forecasts and schedules, and improving production lines to reduce costs. This can help make businesses more agile and profitable. Secure data integration is also critical, so information can be shared across channels swiftly and seamlessly.

While concerns around tariffs and trade barriers again led the list of business leaders’ global concerns in the 2021 survey, managing global supply chains overtook currency risk for the second spot. Instead of focusing on the next crisis-scenario—whether it be a pandemic, natural disaster or cyberattack—business leaders must continue their focus on making global supply chains more resilient for future disruptions.

The Road Ahead: Global Outlook Optimistic for Well-Prepared Business Leaders 

The overall global business outlook is optimistic, with 66% of leaders in the 2021 survey expecting their international sales to increase in the next five years. U.S. midsized, multinational businesses know that sustained growth requires access to new customers in new markets. That won’t change. However, today’s increasingly complex landscape will require greater investments in digitized products and processes, more customized local solutions in widely different international markets, and leveraging the expertise of reliable partners to understand the nuances of operating in challenging foreign markets. At the top of the list is having effective market entry and supply chain strategies, supported by a strong understanding of trade and investment policy to help shape your global market expansion.

______________________________________________________________________

Morgan McGrath is head of International Banking at J.P. Morgan Commercial Banking, where he is responsible for the global relationship management of clients headquartered in the U.S. and overseas. Throughout his career, Mr. McGrath has worked with a wide range of companies, financial institutions and governments in Europe, the Americas and Asia Pacific.

customer-centric

3 Ways to Take Your Company From Product-Focused to Customer-Centric

The data: Companies that focus on being customer-centric can position themselves better for success than companies that don’t. Research shows that customer-centric companies are 60% more profitable, people will spend 17% more for a good experience, and 76% of customers expect businesses to understand their needs.

The expert’s take: Dr. Debbie Qaqish (www.drdebbieqaqish.com), ForbesBook author of From Backroom to Boardroom: Earn Your Seat With Strategic Marketing Operations, says more CEOs and executive teams must figure out how to transform from being product-centric to being customer-centric in a digital world.

“For decades, companies took a product-focused approach,” says Dr. Qaqish, Partner/Chief Strategy Officer of The Pedowitz Group. “Marketing flooded prospects with product messaging and product conversations. Today, some companies are fleeing from this approach. The conversation is about customer problems and how they can be addressed.

“But many companies still struggle to know how to truly make customers the center of their businesses. It’s essential now in our digital world. CEOs need to realize that the customer is in control, and that companies can no longer win on product strategies alone. Business leaders need to create a corporate capability that allows the company to sense and respond to customer changes in real-time. They must have actionable customer data and use systems that track smart engagement with the customer.”

Dr. Qaqish uses a customer pyramid model to analyze how company leaders can transform their business from being product-centric to customer-centric:

-Change the mindset. To take on a customer-focused viewpoint, Dr. Qaqish says it’s essential that leaders first want to understand the customer. This could entail sitting in on customer service calls. “To get the entire company on board and engaged requires leadership implementing an action plan, including employees being empowered to make decisions geared toward customer satisfaction,” she says.

-Broaden the skill set. Dr. Qaqish lists four capabilities company leaders and employees need to become customer-centric: tech/data/analytics, marketing, business acumen, and customer knowledge and insights. “The shift to a customer focus is about building a strategic capability as a response to new strategic directions,” she says. “One big change is today’s digital customer. With a few clicks or swipes, the digital customer is firmly in control of their own journey with your company. In response, the company’s capability must include mapping, auditing, and optimizing the customer journey.”

-Sharpen the tool set. “The biggest changes in the tool set involve how technology is purchased, managed, integrated and administered,” Dr. Qaqish says. “The way your marketing technology is stacked is a highly visible indicator of your company’s true intentions regarding a customer-centric focus.” She suggests testing the marketing technology to see if it’s aligned to support and enhance the customer journey. “In the middle of a sheet of paper, draw a picture of your customer’s journey from being a prospect to a repeat buyer,” she says. “List the stages of the journey and note all of your technologies around it. Determine how much they support or enhance the stages of the customer journey. A similar exercise can be conducted with data. List the customer data sources and the type of data generated.”

“The digital age has changed the dynamic of the company-customer relationship, and businesses that don’t prioritize more attentive relationships with their customers will likely struggle,” Dr. Qaqish says.

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Dr. Debbie Qaqish (www.drdebbieqaqish.com) is Queen of Revenue Marketing™,  a term she coined in 2011. She is ForbesBook author of From Backroom to Boardroom: Earn Your Seat With Strategic Marketing Operations and Partner/Chief Strategy Officer of The Pedowitz Group, where she manages global client relationships and leads the firm’s thought leadership initiatives. Passionate about marketing’s new role as a revenue creator and growth driver, Dr. Debbie inspires others to embrace revenue accountability in the customer-driven economy. She has been helping B2B companies drive revenue growth for over 35 years and is a motivational speaker, a columnist for numerous marketing publications, host of Get Real with Revenue Marketing, and teaches an MBA class at The College of William & Mary on Revenue Marketing.

shortage

Here’s How to Turn the Trials of Commodity Shortages into Positives for your 3PL

As I’m sure you’re aware, there’s a global shortage of a small, yet vital component in so many of the goods we use and buy today — so-called semiconductor chips. These tiny processors are used by manufacturers to produce everything from cars and Class 8 trucks to TVs, laptops, smartphones, medical devices, and even appliances like refrigerators and toasters.

These types of commodity shortages have become a defining factor of the post-COVID economic recovery and the 2021 economy as a whole.

Remember the gasoline shortage after the recent Colonial Pipeline shutdown? How about the lingering chicken wing shortage, as bars and restaurants re-open and try to stock up? Builders have been reporting lumber shortages for months, and prices on 2×4 studs and sheets of plywood have hit all-time highs. The list goes on: diapers, chlorine, furniture, toilet paper (in the early days of the pandemic). And, obviously, a “shortage” of hirees, which our industry is all too familiar with, in its persistent shortage of available truck drivers.


 

While most of our relationships with shippers remained hearty over the past year, our Michigan-based operation relied heavily on the automakers, both inbound loads of parts for new vehicles and, of course, trailers loaded with finished cars outbound for dealers.

But amidst the microprocessor shortage, new car production, at times, came to a complete standstill as the need for semiconductor chips blocked American automakers like GM, Dodge, and Ford from building new vehicles. With those production stops, our Michigan operation, likewise, came to a standstill; leaving our trucks parked and our staff searching for answers.

Unfortunately, the outlook for that business returning is cloudy, at best. One analyst might say chip capacity will return to normal by the end of the year. Others say this drags on until 2024.

Trying to plan around this uncertainty has been a challenge. But there are a couple key lessons that can be taken from all of this:

First, logistics providers need to diversify. If you rely on one steady stream of business either at large or for one branch of your operation, you’re a sitting duck. A shortage that popped up seemingly overnight derailed that segment of our business and left us suddenly searching for answers. We had been so busy managing our automotive business here in Michigan, we didn’t take the time and effort to find new customers and forge new relationships. In the end, that lapse caught up with us.

Secondly, remember to treat negative events as opportunities to learn and grow, and possibly emerge from them better and stronger than you were before.

When it became clear the auto production setbacks would be long-term, I encouraged our team not to simply sit around and wait for things to change. Instead, we gathered team members and taught them new skills — ones they could use in their own careers and ones that could benefit the company, too.

For example, we looped in members of our team who weren’t hired to do sales, such as those in dispatch and other back-office functions, and we taught them the basics of making sales calls and reaching out to potential new customers. They were all on board to do it.

We flipped around roles and tried to think outside the box. We had dispatchers finding industries and businesses that wouldn’t be impacted by the semiconductor shortage and then making cold calls to try to drum up new lines of business.

If it worked, fantastic — we made something out of nothing. If not, at least we tried, and our employees had opportunities to continue working and to learn new skills.

Ultimately, that could be the biggest takeaway: When things are turned upside down and the world suddenly changes, go back to the basics. Start at the beginning again and figure out how to find business.

These are lessons that can apply broadly across the third-party logistics landscape and ones I would encourage shippers, brokers, and carriers to make sure they heed, too. Do what you can to diversify your lines of business, because you never know when they might suddenly be toppled. And never underestimate your team’s ability to pivot and learn new skills, as that could be the key to pushing through when you find yourself in a rut.

What are the lessons you’ve learned over the past 15 months in your logistics operation? I’d love to hear about them, to learn from your experience, and to share your insights with our team, too: rkramar@circledelivers.com

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Ryan Kramar is a Vice President of Operations at Circle LogisticsFounded in Fort Wayne in 2011, Circle is one of the fastest-growing transportation companies in the nation, servicing over $250 million in freight spend. Circle combines the dedication of a privately owned asset-based 3PL with the coverage of a public large-scale provider to create a superior modern freight experience. Circle is committed to delivering on three core promises to our customers: No Fail Service, Personalized Communication, and Innovative Solutions, and provides coverage across all modes of transportation in the continental United States and Mexico, including Dry Van, Flatbed, Reefer, LTL, Expedite, Oversize and Air.

For more information, please visit www.circledelivers.com

degree

Universities with Supply Chain Management Degrees

When someone hears the phrase supply chain, they might automatically think about products in a warehouse. While the products do eventually get stored into a warehouse, supply chain management focuses on every aspect relating to its production. It is also one of the most lucrative career choices available. With so many job opportunities and high salaries all around, you may be tempted to go back to school to obtain your degree. Here is everything you need to better understand this business sector, what universities are best suited for this degree and how you can pay for it.

What is Supply Chain Management?

Supply chain management is when you keep tabs on the production process of a certain product or service. This can be broken down into five very distinct categories; planning, sourcing, manufacturing, delivery and return. With the appropriate measures taken, you can dramatically cut the costs and save a lot of time.

Degree Timeline

A degree in supply chain management can be utilized in several ways. In addition to overseeing the life cycle of products, there are a variety of other positions you can hold. But prior to that, you need to earn the right type of degree. While some people choose to only earn a bachelor’s degree, others opt to further their education and earn a master’s or even Ph.D. The time you spend earning your degree will depend on the degree itself. The higher your degree level, the better job opportunities you’ll have at your disposal. In fact, here is a small list of the type of jobs you can expect to see when applying:

-Operations Manager

-Materials Supervisor

-Logistics Analyst

-Supply Chain Analyst

-Demand Forecaster

-Supply Chain Consultant

There are many jobs to choose from with this degree, but these are the ones that people usually apply for. The cost of a bachelor’s in this program depends on how far you’re willing to go. At most, you can pay up to about $65,000 for tuition. The average cost of this degree, however, can range from $34,000 to roughly $40,000.

Top Universities for Supply Chain

You can get a degree in supply chain from any university that offers it. However, there are a select few colleges that are better to get the degree from. Below are four of the most recommended universities to acquire your degree in supply chain management. But before we talk about some of the best schools to earn your degree, we need to discuss finances. If you’re already paying student loans and are concerned about debt, you may want to consider refinancing. When you consolidate your debt, you can focus more on your studies and less on your financial status. You can also use a calculator for repayment options to get a better idea of your monthly payment.

Portland State University

Since supply chain is a fast-growing business, Portland State University can ensure you’ll receive a rich education in a short amount of time. In fact, this college in particular has been certified by the Institute for Supply Management (ISM) themselves. One of the reasons for this official certification is because their program allows their students to experience what’s in store in supply management first hand. Having actual experience gives many applicants a much-needed advantage when applying for a job.

Colorado State University

Colorado State University’s SCM program is incredibly thorough. From learning how to do customer service to known trade compliance works, Colorado State University is one of the better choices if you decide to pursue a master’s degree. Just remember that a master’s costs more per credit than a bachelor’s degree.

Texas A&M International University

Founded in 1876, Texas A&M International University is in the top 100 best universities to attend. The cost of the in-state tuition is about $12,500 while out-of-state tuition is around $39,400. As for the program itself, it will teach you how to effectively coordinate any team efforts. It’s also going to help you develop the necessary leadership, business and technical skills that are required in this line of work.

University of Nebraska Kearney

At this university, you have several options for earning your degree. They offer undergraduate programs, graduate programs and MBA specializations. Depending on your occupational goals, you may even want to consider getting a Ph.D. The overall cost also depends on the course of study. Currently, if you’re attending out-of-state, the cost is around $26,000. In-state tuition typically costs about $18,300. This fall, however, the out-of-state tuition is being altered to the same as if you were attending in-state. If you wait until fall, you’ll be saving almost $8,000. Whether you’re looking to switch careers or be eligible for a promotion, returning to school can make that happen. Use the above as a guide when deciding on a school and whether supply chain management is right for you.

economy

STATE EDCs IN EVERY REGION OF THE U.S. LOOK BEYOND THE ECONOMIC HIT OF COVID-19

At the end of 2019, there was a quiet sense of economic optimism in the air. 

The American economy had expanded by a greater than expected 2.1 percent, bringing overall growth for the year to a respectable (albeit unspectacular) 2.3 percent. While it may have been the lowest GDP expansion seen during the Trump administration, the foundation had been laid for what conceivably could have been a successful election year in 2020.  

This was, of course, before the coronavirus pandemic arrived. Fast-forward into 2021, and the landscape looks entirely different to what was being forecasted by analysts at the back end of 2019. 

While some economists warned that a recession was overdue following more than a decade of successive growth years since the financial crash of 2007-’09, nobody could have foreseen what has been the biggest blow to the U.S. economy since the Great Depression of the 1930s. 

And the figures, whichever way you analyze them, do make for depressing reading. 

Around the time of writing, nearly 500,000 people had died either with or because of COVID-19, with slightly more than 28 million cases recorded, making the United States one of—if not the most—devasted countries to be hit by the virus. 

It has been a public health crisis of astounding scale, one which is, thankfully, being addressed with a series of vaccinations that is a feat of human ingenuity and endeavor given how rapidly they have been developed, tested and approved by medical authorities. 

But while there is light at the end of the tunnel in this regard, attention will soon turn more squarely to the monumental economic fallout that the events of 2020 have created. 

As nations across the world responded and took steps to protect their populations, a trail of financial destruction inevitably followed. Economies have ground to a halt as localized and nationwide lockdowns have greatly limited the means by which the world’s workforce can move and keep the economic wheels turning. Certainty, the one thing businesses and investors crave, has been diminished. 

The exact amount of economic damage caused by COVID-19 is mightily difficult to predict accurately, but the headline figures which have come out of various analytical houses during the course of last year are stark. 

In July 2020, for example, the World Economic Forum (WEF) reported a GDP contraction at an annualized rate of 32.9 percent, the deepest decline since records began just after the end of World War II. The WEF also confirmed that more than 30 million Americans were receiving unemployment support at the time. 

More recently, in December 2020, the University of Southern California published a study that calculated possible losses in real GDP of between $3.2 trillion and $4.8 trillion over the course of just two years. This depends on a range of variables, including the extent and duration of business closures, how quickly areas open up, infection rates and fatalities, and consumer appetite to spend.  

Much of the United States’ overall recovery will depend on the support provided and actions taken from state to state, areas which have adopted drastically different levels of measures in response to the public health threat. 

From California to Florida, interventions have varied markedly, but there is no denying that every corner of the country is facing a battle to emerge from the other side of the economic troubles that lie ahead. 

So, against a nationwide backdrop of unwanted broken records, how have responses to these challenges been coordinated at a localized level? We start in the Upper Midwest.

Michigan 

Josh Hundt, the chief Business Development officer and executive vice president with the Michigan Economic Development Corporation (MEDC), witnessed first-hand the devastating impact caused by the coronavirus. 

“It comes as no surprise that as the global pandemic spread across the country last spring, industries and businesses felt an immediate impact to production and revenues streams,” Hundt says. “In Michigan, one of the state’s hardest hit in the early days of COVID-19, the manufacturing of PPE and life sciences equipment became essential services seemingly overnight.

“In the face of this adversity, Michigan’s Arsenal of Innovation was set in motion with manufacturers retooling their production lines to support the frontlines and create new revenue streams in uncertain economic times.”

MEDC responded in kind by immediately launching the COVID-19 Emergency Access and Retooling Grants through its Pure Michigan Business Connect program. In total, 12 businesses received retooling grants and produced 2.5 million units of PPE in a matter of months, generating $27 million in new sales, vital revenue to support their workforces and viability of operations. 

“As our manufacturers pivoted, small businesses all across the state faced unprecedented challenges as a result of the necessary steps to slow the spread of the virus, and overall changes in consumer behavior in the pandemic,” Hundt continues. “Again, the MEDC stepped in to help provide more than $240 million in relief over the past year to help our small businesses weather the economic storm and keep their workers employed.”

In total, 23 relief programs have provided support to more than 24,400 companies in Michigan and helped to retain 200,000 jobs. Hundt and the MEDC were also aware of the hardships endured by minority-owned businesses, issuing more than 9,000 awards to minority-owned, women-owned or veteran-owned business statewide. 

“In all corners of the state and across all industries, Michiganders have joined together to find innovative ways to use every resource available to fight this virus,” he says. “As we begin to look toward long-term recovery efforts, the MEDC and the state of Michigan remain committed to ensuring Michigan businesses of all kinds have the resources and opportunities to survive, succeed and grow here.”

New Mexico 

The Southwest state of New Mexico recorded a rate of 171 COVID-19 fatalities per 100,000 people as of Feb. 19. 

New Mexico has adopted a county-by-county, three-level restriction system (red, yellow and green), which details numerous measures surrounding retail, food and drink establishments, gatherings and more. Brought in at the start of December, the tiered approach is designed to enable maximum flexibility in a bid to restart New Mexico’s economy.

Impetus is needed if August 2020 figures are anything to go by. At that time, more than 97,000 residents were in receipt of unemployment benefits, this after more than 250,000 new benefit claims were made in the five prior months.

Around 30 companies in the state had declared bankruptcy, with four in 10 restaurants temporarily closed and 3 percent closed permanently. Meanwhile, consumer spending had fallen year-on-year by 12 percent. 

However, the state Economic Development Department’s (EDD) economic diversity and job expansion drive has done its best to support businesses throughout the worst of the pandemic. 

There are two flagship initiatives being pushed. First is the Job Training Incentive Program (JTIP), designed to assist businesses as they create jobs for new workers and advance skills of existing employees. In 2020, JTIP pledged training reimbursements to 75 businesses across the state in support of 2,380 jobs, around 30 percent being targeted in rural areas. 

The second major scheme is the Local Economic Development Act, known as the LEDA job-creators fund, which made strategic investments in 18 companies that will create 2,500 new jobs. The beneficiary companies have committed to invest $761 million in New Mexico over the next decade, $150 million of which is being spent on staff wages. 

The EDD has also been working to keep the public informed about existing financial assistance programs, publishing a weekly newsletter that lists economic assistance resources for communities and businesses, and hosting more than 30 webinars since the start of the pandemic in March.

Oregon 

A particular pain point in this Pacific Northwest state has been the disproportionate impact COVID-19 has had on travel. Home to a tourism industry that boomed in decade leading up to 2020, Oregon saw travel-related spending increase by 4.2 percent to some $12.3 billion in 2018, activity which provided employment to more than 115,000 Oregonians.

COVID-19, unsurprisingly, has hit hard. While Oregon avoided the worst of the virus when it first arrived in early 2020 in America (and, more specifically, neighboring Washington), deaths have passed the 2,000 mark during the winter period. 

As a result, authorities have issued statewide guidance around social distancing, mask wearing and how to undertake a range of activities safely. Alongside this is a four-grade restriction system based on the prevalence of the virus, the highest risk areas subject to the toughest measures, which include closure of indoor entertainment venues and exercise centers. 

Tourism and leisure activity are thus enormously reduced. Quarantines, travel directives, event postponements and restrictions placed on venues have all created hardships for the sector, with passenger numbers passing through Portland International Airport still well under 50 percent of pre-COVID levels.

The wider economic impact has been profound. In its Economic and Revenue Forecast published in September, the Oregon Office of Economic Analysis said the state’s economy remains “in a Great Recession-sized hole,” although not as a big a hole as feared previously. For instance, expectations are that the labor market will return to a healthy state by mid-2023.

In response, several economic associations have come together and pooled resources to help companies in all sectors get back on their feet. From business reopening tools and occupational health and safety advice to free COVID-19 safety training and social media drives, many activities are taking place in line with the statewide mission to vaccinate the population and restore public health. 

Early on in the pandemic, the Oregon Economic Development Association (OEDA) released a series of economic development priorities for COVID economic recovery, a framework that has informed its ongoing response. It advocates a range of measures, including flexibility for local non-discretionary funds to target those that need support the most and protection of existing state development resources such as the Strategic Reserve Fund and Special Public Work Funds. 

The OEDA also supports moves to ease tax burdens on small businesses through loans and grants, as well as the continuation of incentive programs to encourage investment into the state. 

“Undoubtedly, more communities will experience significant drops in local wages and employment opportunities,” states the OEDA in its plan for recovery. “Oregon needs to leverage our existing programs to bring sustainable jobs to disadvantaged communities and keep capital flowing to employers looking to invest. Allowances should be made for companies that may be seeing temporary employment reductions related to the pandemic which jeopardize an existing program qualification.”

The OEDA also makes several process-based recommendations, which stress the need to engage a wide range of stakeholders, ensure fair distribution of federal funds, and determine the needs of local employers. 

New York 

New York State experienced more COVID-related deaths (46,436 as of Feb. 19, 2020) than any other U.S. state except California (48,259 as of the same date). And the economic crisis that currently faces New York City because of the region’s rapid virus transmission is similarly shocking.

In total, the pandemic cost the Big Apple 570,000 jobs in 2020. Its performing arts, retail and hospitalities that would usually have thrived have been some of the hardest hit, with around 1,000 store locations shutting last year.

Such action has resulted in a surge of joblessness, particularly among young people, with 19 percent of all city workers under the age of 25 having lost their jobs by summer 2020. Fast forward to January 2021 and total unemployment stood at 12 percent–a figure that would have been even greater had 240,000 New Yorkers not dropped out of the workforce altogether.

A lack of tourism, dwindling commuter numbers and evacuating residents all put further pressure on a struggling economy. Yet, the New York City Economic Development Corporation (NYCEDC) has been taking various actions to support the individuals and small businesses bearing the brunt of the pandemic-induced recession.

The Queens Small Business Grant Program is one such endeavor. Signed on Jan. 19, 2021, it will provide $15 million in grants to small businesses in the borough, each eligible of receiving up to $20,000.

“Small businesses are the backbone of our communities and their success is key to the city’s long-term economic recovery,” said James Patchett, president and CEO of the NYCEDC.

“We’re thrilled the fund will provide much-needed relief to Queens businesses, particularly to those in the neighborhoods and populations hardest hit by COVID-19.”

The NYCEDC also launched the NYC Small Business Resource Network, a one-stop shop built to accelerate the recovery of small businesses and strengthen the city’s economy. Here, $2.8 million in grants—funded by the Peterson Foundation—are available, with most of these set to go to the minority-, women- and immigrant-owned businesses that have been disproportionately affected.

Approximately 1.3 million people are employed by the city’s 236,000 small businesses, a figure that truly demonstrates their importance to its economic success.

GSLI

Here’s How GSLI Drives Economic Development Success

Dallas-based economic development firm Global Site Location Industries (GSLI) continues to redefine lead generation and project success. Founded in 1994 by Eric Kleinsorge, GSLI – formerly known as World Economic Development Alliance (WEDA), represents economic development professionals across the country, serving as the driving force behind 2,000 projects, 53,125 new jobs, and $6.3 billion in capital investment.

“If your board is asking you to grow a pipeline of qualified prospects, the GSLI Project Portal is a great starting point that will take you through the entire process, seamlessly,” Kleinsorge explains. “Our team of dedicated employees paired with our fully automated system works on your behalf to identify and nurture projects that align with your goals.”

In the beginning…

Mr. Kleinsorge was first tasked with identifying ways to support and train the Economic Development Community more than 25 years ago. His main goal of teaching EDCs to successfully market themselves to companies seeking to expand or relocate. Fast-forward to today and GSLI is the result of Kleinsorge’s dedication to bridging the gap between qualified leads and EDCs ready to grow their community.

Company Toolbox.

The company’s monthly Prospect Live webinars are one of the many ways GSLI educates and connects EDCs seeking to add jobs and grow their economy. Live discussions with GSLI’s very own active projects and what location needs are critical for success. Additionally, GSLI’s One-Minute Community Assessment narrows down exactly what projects fit within your community and how the Project Portal can support your corporation.

GSLI further reiterated its commitment to EDCs during the outbreak of COVID-19. In March of 2020, the company announced the launching of its COVID C.A.R.E. Response Program. COVID C.A.R.E. (Coronavirus Automated Response Effort) aimed at supporting communities and local businesses suffering from the economic downturn.

“We have been in the business of helping communities attract new jobs and now it’s our turn to help communities keep these jobs,” Kleinsorge said in a company press release.

Get Started Today.

To learn more about how GSLI can grow your community, or if your company is ready to take the next step in site selection, take five minutes to learn about the GSLI Project Portal here.

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For more than 20 years, GSLI has been the premier partner of choice for communities – both big and small, looking to create a solid economic foundation primed for growth and success. GSLI boasts over 75 Site Location Expert offices nationwide and solid success rate in supporting the economic development community through our team of project managers, marketing gurus, web developers, and finance experts.

digital

How Digital Marketing Affects the Growth of Business

Through modern technological progress and evolution, small and medium-sized enterprises do whatever they can to preserve the reality for the remainder of society.

To capture a growing and highly profitable Internet marketplace, brick and mortar companies are either adapting their business model to an online model or expanding established marketing activities through digital marketing strategies.

Digital marketing outsources and innovations give companies the most significant potential for sustainability, survival, and even corporate growth in the digital arena to which they are led.

Digital marketing advantages

Digital outsourcing allows entrepreneurs and companies to concentrate on more lucrative activities, particularly administrative activities, which are costly and do not generate added value.

In this context, multiple and observable short-term and long-term advantages of digitally externalizing accounting are available. Other benefits of digital marketing include improved brand loyalty and online marketing driving.

-Potential for continuous contact with prospects regardless of their distance

-Quality in costing

-Easy brand consciousness and loyalties 

-Quick control of marketing responses and efforts

-Both digital marketing strategies will not, however, work wonderfully and work well.

Online replay standard of digital marketing

The days have passed when company owners still embrace the idea that digital marketing is only for multinationals and big businesses with the money to execute an online marketing campaign.

With digital marketing, small businesses now have open opportunities to outsource.

Cost-effective rather than conventional

Small enterprises have smaller budgets and little capitalization.  Digital Marketing provides them an extra strong and extra economical marketing network with results.

Conversion of Digital Marketing

Business goods and online services calculate success, depending on your website’s intended objectives by the percentages of income traffic transformed into leads, subscribers, or sales. Your traffic is nil without conversion, and your marketing struggles would increase excessively.

Assistance in achieving greater profits

Higher converting rates through efficient digital marketing strategies produce sustainable income for you and your business. In the IPSOS Hong Kong report, Google confirmed the organization that uses digital marketing techniques compared to those not using are 2.8 times higher in sales growth expectancy.

Enables contact with target audiences

The ability of internet marketer platforms to communicate with targeted consumers in real-time is why digital markets are embracing conventional marketing chains. Your customers expect interaction in all ways when they connect with your company.

Reputation Builds Brand

The capability of appealing to targeted traffic is the power of digital marketing. These types of audiences are usually prepared to identify additional information about your brand, goods, or services and may be involved in buying what you sell. Granting what you promised would support you to produce a stronger connection with your target audience and transition into paying customers who go back and engage more often with your website.

People’s trust in marketing

Social media signals, social proofs, and testimonials consist of real customers who previously bought or used a specific brand or company for a product or service. The more accurate these social signals are, the greater the confidence rate of that targeted audience – most potentially consumers – can produce.

Encourages people to do good

While social signals and testimonials help build confidence from targeted audiences, digital marketing uses successful tactics that enable people to follow a positive course of action intended by your brand or company.

The site user continues to conduct conversion to leads or sales and is fully regulated. They are not coerced, but digital vendors can employ creative and inventive methods to promote conversion by calls-to-action.

Sales

It would help if you studied marketing through a business management program to take full advantage of digital marketing. After all, to stay on top, you must be successful.

You must understand how you can use it throughout your career with today’s power of digital marketing. So, look for the preparation and experience to succeed in the company now and in the future.

Outsourcing to a digital marketing agent makes sense if you want to take full advantage of digital marketing opportunities and expand a business.

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Genc Emini is a Marketing Specialist in SEO for Ajroni Web Agency and has more than 6-years of experience. Genc is passionate about traveling, photography, and reading. Genc can speak Albanian, English, Italian, and Turkish.