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HOW TO NAVIGATE INTERNATIONAL EXPANSION DESPITE HEADWINDS

expansion

HOW TO NAVIGATE INTERNATIONAL EXPANSION DESPITE HEADWINDS

The global pandemic has reminded us all of how inter-connected the world is. As countries emerge from the global health crisis, and economies show steady signs of recovery, companies with global exposure are increasingly optimistic about opportunities outside their home markets, despite a number of headwinds. 

Expanding a business beyond one’s domestic market requires long-term planning, utilization of complex global supply chains, managing risk exposures and being nimble enough to flexibly respond to changing market conditions.

The results of J.P. Morgan’s 2021 Business Leaders Outlook (BLO) survey highlight how leaders are adjusting to this new environment—and finding opportunities to grow globally despite the current challenges. 

In the survey, most midsize U.S. businesses are optimistic, even as they plan for continued unpredictability. Having learned in 2020 how to manage well remotely and deal with disrupted supply chains, U.S. business leaders are staying the course; global expansion plans remain at the same levels from pre-pandemic years. Most forecasts continued steady sales growth outside their home market. This indicates the confidence they have gained from pivoting throughout the year, including accelerating technology adoption, increased digitization of core processes and managing global ventures with much less in-person travel.

Ultimately, the rollouts of COVID-19 vaccines continue to be a core component impacting the global growth outlook for businesses. In addition, geopolitical events, new trade and investment policies and continuously changing business regulations will continue to challenge business leaders seeking sustained profitable international growth. 

Why Expand Globally in This Climate?

With issues such as labor shortages, severe bottlenecks in global supply chains and evolving customer expectations, it can be discouraging to consider international expansion at this time. However, according to the survey, executives remain optimistic. Those surveyed cited access to new customers/markets (72%), better opportunities to serve domestic customers with global operations (37%) and access to suppliers/materials (34%) as key reasons for expansion.

The pandemic will not deglobalize the business landscape. Business leaders have tried-and-tested remote workforces, seen governments become more flexible with business applications, and they have been leveraging new approaches and technologies to keep their business moving forward. In short, they have experience under their belt, have a long-term vision and see opportunity in international expansion—and are not letting the pandemic stand in the way. After all, adapting is what business is all about—and recognizing that extraordinary environments demand tailored strategies based on an accurate reading of market opportunities.

The World Has Changed: 3 Key Strategies for Navigating International Expansion

Developing Strategic Partnerships & Understanding Trade Policy

Trade barriers and tariffs were cited as the top international business concern for globally-active middle market companies in the 2021 Business Leaders Outlook survey. Complying with local regulations and the intricate differences in policy between nations can be overwhelming and time intensive. Any little error may lead to wasted time or resources, complications and added expenses. Developing strategic partnerships with businesses, banks and vendors—those who already have the local intel—goes a long way in effective global expansion.

The many cultural nuances and varying consumer preferences by country also benefit from local expertise. Furthermore, the insight around local competition and market opportunities is more easily obtained through these kinds of partnerships, especially when acting quickly is critical to success.

Increasing global political changes in recent years that are challenging the status quo require extra diligence in this environment. Additionally, the economic reforms under way in many developing countries are impacting both the volume and direction of foreign investment. We especially see this in China, India, Southeast Asia, Latin America and parts of Europe. For businesses navigating expansion in countries experiencing political and economic reform, it’s important to consider the impact these governments will have on fiscal, monetary, regulatory and foreign policy—and how significantly or quickly this may affect foreign investment opportunities.

As a positive example for businesses in North America, the United States-Mexico-Canada Agreement (USMCA) brought timely improvements to trade relationships in today’s volatile landscape. The USMCA has the potential to offer more certainty and a stronger safety net for trade and investment by promoting fairer trade and robust economic growth.

Investing in Technology & Digitization

Trade finance is the nucleus of the day-to-day global economy. It supports every stage of the global supply chain and ensures that buyers receive their goods and that sellers receive their payments. Yet the world faces a massive and persistent trade finance gap. The World Trade Organization estimated between 80% to 90% of global trade relies on trade finance, yet there was a $1.5 trillion gap between the market demand and supply before the pandemic. That gap has only increased since 2020.

COVID-19 accelerated a transformative period for trade finance, primarily through digitization. The global challenge with trade finance centers around inflexible business models, paper-based and tedious processes, regulatory constraints and outdated legacy systems. 

Technology can help bring down operational costs while also increasing efficiencies, encouraging new revenue opportunities, optimizing resources, enhancing the recruiting process … the list goes on. Businesses are investing heavily in digital transformation, with cloud-enabled technology becoming the new standard of operation. This brings immense advantages, including the immediate ability to access data and machine learning (ML) with virtually unlimited computing power, in a split second. The value of AI and ML can clearly be seen across business functions including trading, risk management, marketing and operations. It enhances outcomes by streamlining processes and increasing overall efficiency. 

Additionally, blockchain—a highly secure, decentralized digital record of transactions—offers a multitude of international trade-related applications, bringing high security, automation and traceability to important finance functions. 

Streamlining Supply Chains 

More than ever, managing global supply chains has become a critical skill for companies expanding internationally. Surging demand with various bottlenecks has disrupted global goods transportation and logistics. Gaining visibility over cross-border supply chains, while meeting profitability goals and evolving needs of customers, is an ongoing obstacle for most business leaders. Streamlining the global supply chain and focusing on visibility can lead to increased efficiencies throughout the entire production/solution life cycle. It entails optimizing processes by improving the accuracy of demand forecasts and schedules, and improving production lines to reduce costs. This can help make businesses more agile and profitable. Secure data integration is also critical, so information can be shared across channels swiftly and seamlessly.

While concerns around tariffs and trade barriers again led the list of business leaders’ global concerns in the 2021 survey, managing global supply chains overtook currency risk for the second spot. Instead of focusing on the next crisis-scenario—whether it be a pandemic, natural disaster or cyberattack—business leaders must continue their focus on making global supply chains more resilient for future disruptions.

The Road Ahead: Global Outlook Optimistic for Well-Prepared Business Leaders 

The overall global business outlook is optimistic, with 66% of leaders in the 2021 survey expecting their international sales to increase in the next five years. U.S. midsized, multinational businesses know that sustained growth requires access to new customers in new markets. That won’t change. However, today’s increasingly complex landscape will require greater investments in digitized products and processes, more customized local solutions in widely different international markets, and leveraging the expertise of reliable partners to understand the nuances of operating in challenging foreign markets. At the top of the list is having effective market entry and supply chain strategies, supported by a strong understanding of trade and investment policy to help shape your global market expansion.

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Morgan McGrath is head of International Banking at J.P. Morgan Commercial Banking, where he is responsible for the global relationship management of clients headquartered in the U.S. and overseas. Throughout his career, Mr. McGrath has worked with a wide range of companies, financial institutions and governments in Europe, the Americas and Asia Pacific.

international

Making Inroads Overseas: Strategies for Winning International Business

While the U.S. may have the largest third-party logistics market of any nation, there’s plenty of global opportunity to capitalize on. Companies that can break into international markets could reap considerable rewards.

The rise of e-commerce and other internet-based businesses has made the world more interconnected than ever. Consequently, there’s a rising demand for fleets that operate between borders. Smaller, up-and-coming economies with less saturated markets pose an enticing growth opportunity, too.

While expanding into overseas markets can be highly profitable, it’s also often challenging. These six strategies can help companies overcome these challenges to win international business.

1. Research Ideal Markets

One of the biggest mistakes a company can make is expanding into new territory without researching first. Different countries come with different legal restrictions, economic considerations, and market atmospheres. Companies must understand these before choosing where to start their international growth strategy.

For example, Germany has the world’s highest-performing logistics market, which would make it seem like the ideal place for expansion. But since it’s also home to DHL, which holds 39% of the global market share, it may be hard to succeed there. Preliminary market research would’ve revealed that, informing more effective expansion.

Businesses should research the local markets in different countries to find the most profitable area to expand into. That includes looking at tax considerations, competition, and customer needs. Without considering all of these factors, globalization initiatives will likely cost more than they bring in.

2. Understand the Local Culture

Similarly, after deciding on the ideal market, businesses should understand any cultural differences they’ll encounter. Tapping into the local culture can make marketing initiatives more effective and help impress potential clients. Alternatively, if businesses don’t understand these differences, they may accidentally offend or disinterest customers and partners.

Understanding cultural divides can make or break a company’s success, especially when meeting potential international partners. For example, while it’s a rule of thumb in the U.S. to show up five to 10 minutes before a meeting, it may be longer or shorter in other countries. Not understanding that could hinder a meeting’s productivity.

Other countries may have differently structured workweeks and holidays that could affect business, too. The United Arab Emirates, for example, observes the weekend on Friday and Saturday, not Saturday and Sunday. Knowing this before going in can determine whether a business thrives internationally or struggles to get its footing.

3. Partner With Regional Businesses

Another crucial strategy for expanding internationally is partnering with overseas businesses. Companies based in the area will already have the cultural and legal knowledge needed to navigate the local market environment. They will also already have consumer and business connections, giving U.S. companies a foot in the door.

An important step in this strategy is to meet these potential partners in-person as much as possible. Taking the time and money to fly out to meet them shows a willingness to invest in their company. This can give businesses a leg up on any other competitors for the partnership.

Without a local partner, it can be challenging to succeed in a foreign market. Companies will have to establish their brand name, build a customer base, and navigate potentially complicated legal considerations. Foreign partners can cover all of these factors early, letting businesses get off the ground sooner.

4. Adapt Your Marketing Strategies

Since every country has its own culture and values, effective marketing materials are rarely universal. As such, logistics companies trying to expand into overseas markets must adapt their marketing strategies. Research and international partners can reveal local customers’ habits and preferences, informing more effective ads and promotions.

Large restaurant chains serve as excellent examples for adapting international marketing strategies. In France, McDonald’s offers a free illustrated book with every Happy Meal purchased on the first Wednesday of the month. This doesn’t make much sense in the U.S., but children in France don’t go to school on Wednesdays, making this an effective strategy.

Promotions that work in the states may not be as appealing overseas. Similarly, other countries may have holidays, customs, or trends that present unique marketing opportunities that wouldn’t succeed in America. If companies want to be as successful as possible overseas, they must adapt.

5. Localize Your Website

It’s hard to overstate the importance of having an appealing website in today’s market. In many countries, the number of internet users has doubled in the last three years, and websites often serve as customers’ first impressions of a business. While this may be true across borders, what constitutes an ideal website may not be as consistent.

Businesses must localize their sites to fit global audiences. The most obvious step in this process is translating all of the text, but that’s not all localization entails. There are also various cultural connotations and preferences about design and business practices to consider.

Some colors may be appealing in the U.S. but carry a negative connotation in other cultures. While English reads from left to right, not all languages do, so websites in some countries may need to be mirrored to account for this. Turning to contacts in these countries or localization firms can help account for these differences.

6. Capitalize on Local Resources

Many globalization strategies involve taking steps to navigate unique challenges in overseas markets. While these are crucial, the most effective international expansion efforts also look for other areas’ unique benefits. Every country has unique resources to offer, so businesses should take advantage of these opportunities.

One example of a company implementing this strategy is the grocery store chain H-E-B. When H-E-B went international, it bought blueberries from Chile and Peru, giving it access to fresh blueberries year-round. Capitalizing on these warmer climates helped the company expand its offerings, pushing revenue higher.

Businesses should look for what resources different areas have, such as relaxed tax codes or cheap transportation markets. Taking advantage of these instead of keeping business models the same across all countries will maximize international success.

Make the Most of International Expansion

As the world becomes more interconnected, global expansion becomes an increasingly enticing strategy. Companies that can capitalize on it early will see the most success in the future. These six strategies provide a roadmap for doing so.

Winning international business can be a challenge, but it also presents several opportunities. If businesses can act on these steps, they can expand into foreign markets more effectively. They can then enjoy all international business has to offer.

expand

How to Effectively Expand Your Business Globally

These days, businesses that are quickly growing don’t necessarily know the ‘do’s and don’ts’ of expanding into new jurisdictions.  In this post, we will dive into the key issues you should project manage as you plan your expansion beyond borders.

Elon Musk, Jack Ma, Steve Jobs. Each of them started small but shared an outsized goal of making the world a different place. Eventually, they all accomplished this, becoming some of the most influential entrepreneurs the world has ever seen, and scaling their businesses globally.

Almost every business owner I’ve met has similar-sized ambitions. Few are content with staying small. They want to build something that can make a massive impact and become a household name.

But the gulf between aspirations and reality is often vast. You may be standing in your way by not doing something important from the beginning: thinking globally.

Location. Location. Location.

When your company is looking to expand business overseas, pay attention to where and why. Especially the “why.” For instance, many American companies are setting up in various portions of Europe because of the critical talent in those areas. Once you’ve decided on the best location for your business to grow, it’s then time to hire. In your country of choice, you may need to hire a country manager that can help build a team as well as a person or many who can run that facility in areas including administrative, R&D, sales, etc.

Next, you have a few different ways you can expand into your chosen country. The smallest footprint you can have is a rep office, one being established to run market research, but governments have strict limits on how long you can have a rep office. For example, in Singapore, you can only set one up for one-year, but you can get a two-year extension. So, know exactly what you plan to accomplish.  Setting up a subsidiary will be the right choice if you want to send a message that you are there to stay.

If you establish a local subsidiary or other local legal entity, you may need to establish a minimum capital reserve, make your entity subject to legal liability in that jurisdiction, pay taxes, comply with corporate formalities around incorporation, shareholder and board meetings (how frequently and where they are held), local directors and shareholders (nationalities) and more, maintain a local corporate secretarial function, make public disclosures of your accounts, maintain a bank account and comply with local commercial rules that impact how you record revenues and bookings.

While sometimes your business is simple enough that compliance can be managed by an outsourced service or local law firm, some jurisdictions will require you to have people on the ground.

People in places

As you start your operations, next, you’ll have human capital considerations. When you hire somebody overseas, you need to follow local laws. For instance, in Poland, the contract must be bilingual if you are a foreign employer. Bilingual requirements exist in many countries, including Canada, France, Germany, Russia, Ukraine, and Japan. However, in other countries like Singapore and Australia, you will not need to worry about this.

Additionally, you may have to find a payroll service, but there are limitations in some countries, including China, Serbia, and Russia, to get capital into and out of the country. So, it might be necessary to open up a local bank account to pay your local employees. In some countries, you are even able to wire the money to the employees and the government.

How you pay your people may have currency requirements.

Whether you are bringing in human capital locally or from the home country, you may need to complete pre-hire checks and comply with immigration regulations.

Employment regimes

In certain countries like Poland, employment is a matter of the contract, not at-will, which is different in a country like the U.S. The U.S. is the only country that offers employment-at-will. You can say, “I do not want you to work here anymore.” And then you can leave at that moment. But, in most countries, you have to give notice by contract and get severance.

Most countries have collective bargaining agreements, which sometimes can benefit you, while other times not. For instance, if you are party to a collective bargaining agreement (CBA) in Sweden, it negates the need to deal with each employee as a bargaining unit, negotiate with the union or the CBA, and all the employees fall under it. Depending on the country, you have to comply with local working time regulations – for instance, you can’t work on weekends in France. And, in California, if you work more than eight hours a day or 40 hours a week, you’ll receive overtime pay.

When it comes to expanding your business, the right hiring process is just as necessary as the proper exit process. This protects you from being sued for employment practices. By executing the correct standard, the right contract, and the country’s law, you ensure no breach of your contract for the employee or the employer. Next, you have to think about benefits because even though you have an infrastructure that supports medical care in many socialist countries, most employees are used to having supplemental benefits.

Intellectual property protection

This also relates to intellectual property if you hire contractors to do your development work in a foreign country. The IP they are creating may belong to their contractor and not to the company paying for it, so it’s key to have agreements in place with the contractor, so you own your IP.

If you are conducting R&D or exploiting patents or trademarks created in the home country, local intellectual property regimes will be essential in protecting the IP that you create, export, import and ultimately monetize. Sometimes, that might also mean the capability to enforce your IP rights in a country.

Compliance requirements

Beyond employment law, there are compliance requirements to pay close attention to. For example, you may need to have a registered office or provide an office address to the local government. The office might need to be staffed during business hours if somebody wants to give notice, or the government wants to get in contact with your business. In some countries, like Spain, this is changing to an electronic system where you must have a registered email that the government can use to send communications.

When it comes to data privacy, there seem to be new and overlapping (if not contradictory) national, regional, and local regulations published every day. In Europe, the General Data Privacy Regulation, or GDPR, has strict requirements that apply to companies far beyond the borders of the European Union. The China Data Protection Directive has civil and criminal repercussions to those accessing Chinese consumers through the Internet and otherwise. Recently, the California Consumer Privacy Act, or CCPA, became subject to enforcement.  Going global means threading the needle to ensure that you have compliant solutions everywhere you are doing business.

Taxes

Depending on your footprint, it could create a “permanent establishment,” which makes some portion of your revenues subject to tax in a particular jurisdiction. If you establish a permanent establishment, you will have to file a tax return at the end of the year. Even if you do not have a permanent establishment, you may need to file another type of tax return and comply with other requirements.

Additionally, there are tax requirements from both an indirect perspective and a direct perspective. For instance, if you are making a lot of money, you might have requirements to pay estimated taxes during the year and file the income tax return at the end of the year.

Summing it up

Technology, life sciences, medical device, and clean energy companies can not be successful when confined to one or more jurisdictions. Indeed, by definition, they know no borders. To disrupt markets and build share, new businesses increasingly need to grow faster, and go global, from the earliest stages of development. Accessing global markets is key to achieving value and liquidity, and ultimately, ubiquity. Good advisors are critical to helping companies define and execute on a mission to expand their business globally.

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Louis Lehot is the founder of L2 Counsel, P.C., an elite boutique law firm based in Silicon Valley designed to serve entrepreneurs, innovative companies and investors with sound legal strategies and solutions.  Mr. Lehot is a corporate, securities and M&A lawyer, and he helps his clients, whether they be public or private companies, financial sponsors, venture capitalists, investors or investment banks, in forming, financing, governing, buying and selling companies. He is formerly the co-managing partner of DLA Piper’s Silicon Valley office and co-chair of its leading venture capital and emerging growth company team. 

Kateryna Mamyko-Golomb is a law clerk with L2 Counsel, P.C. She advises corporate clients, startups, and investors. She graduated Cum Laude from Northwestern University Pritzker School of Law. Previously, Kate clerked with a major global law firm in Silicon Valley, and prior to her LLM, Kate led an independent corporate law practice in Central and Eastern Europe and served as General Counsel for one of the leading startup accelerators in the region. Kate graduated Summa Cum Laude from Taras Shevchenko National University where she published her thesis: “Government Regulation of Technology Venture Investment” and clerked for the Kyiv District Attorney.

L2 Counsel, P.C. is an elite boutique law firm based in Silicon Valley designed to serve entrepreneurs, innovative companies and investors with sound legal strategies and solutions.

techniques

Top 4 Techniques for Leadership in the Ever-Expansive Global Marketplace

Leadership has always been at the forefront of management training. However, the four functions of management depict leadership as one of the four. For instance, Henri Fayol has been posited as the forefather of the functions of management.  He had more than four in his original publication in France which was translated to English in the 1930s.

Leadership, being a strong component of management has manifested itself into the forefront of many executives and aspiring leaders. Today, the question remains, can leaders be made, or do they have to be born leaders to be successful? Before attempting to answer this question, let us agree that leaders can be made and that being a born leader may be an additional attribute of leadership.

Leadership has been highlighted as the behavior indicative of friendship, mutual trust, respect, and warmth. The key to leadership is based upon satisfying basic needs and verbalizing feelings of admiration, respect, and trust toward themselves to meet higher desires through inspiring followers to provide newer solutions and create a better workplace.  Sure, there are critics of this leadership style, but do not let that stop you from implementing it and learning how to master it.

Leadership unfolds results in organizations, influencing employee individual interests to align with institutional interests, and inspiring followers to create new ideas and innovation for effective business outcomes. In fact, a leader treating human capital as an individual quality becomes a role model who is trusted, admired, and respected by followers.

Executives can be made into leaders and leaders can become better at what they do by using the four techniques of effective leadership. These four techniques include:

1. Idealized influence,

2. Individualized consideration,

3. Intellectual stimulation, and;

4. Inspirational motivation.

Executives can use idealized influence when aiming to develop a shared vision and improve relationships with followers. In doing this technique, executives need to take the following actions:

-Instill pride in organizational members for being associated with them.

-Display a sense of power and confidence.

-Go beyond self-interest for the good of the organization.

-Talk about their most important values and beliefs.

-Consider the moral and ethical consequences of decisions.

-Emphasize the importance of having a collective sense of mission.

Executives can use individualized consideration when they would like to concentrate on identifying employee’s individual needs and empowering followers in order to build a learning climate. In doing this technique, executives need to take the following actions:

-Spend time coaching others.

-Consider employees as having different needs, abilities, and aspirations from others.

-Help organizational members to develop their strengths, and provide various formal training programs to improve the performance of duties

Executives can use intellectual stimulation to propel knowledge sharing in the company to generate more innovative ideas and solutions for new and demanding issues that come up constantly in our hypercompetitive economic environment. In doing this technique, executives need to take the following actions:

-Emphasis on the effective coordination among different functional areas, and seek differing perspectives when solving problems.

-Suggest new ways of looking at how to complete assignments, and undertake a comprehensive analysis when confronted with an important decision.

Executives can use inspirational motivation to focus on inspiring people and not just treat them as human assets. This sets a higher level of desired expectations for them. In doing this technique, executives need to take the following actions:

-Talk optimistically about the future

-Talk enthusiastically about what needs to be accomplished.

-Express confidence that the goals will be achieved.

The four techniques of effective leadership mentioned above, when carried out correctly, can present a set of practices for effective leadership. These four techniques of effective leadership represent how an effective leader working in today’s knowledge-based economy can develop and manage intellectual capital in corporations. There are some differences between practical leadership and trait perspective.

The researchers associated with trait perspective believed that a great man or great leader, man or woman, was born to lead and not made into a leader. In contrast, followers can be made into leaders and leaders can become better at what they do by using the four techniques of effective leadership. Therefore, the great man/woman at the topmost levels of organizations can prosper and excel by simply applying the techniques of effective leadership.

One example of great leaders in a highly competitive environment is Steve Jobs, former leader of Apple, who built a highly effective organization through taking a change-oriented leadership approach which highly manifested itself in talent development, organizational structure, and inspiring vision for the future. Jobs generated a shared and inspiring vision for future expansion into global markets. Also, he built a learning climate through identifying intellectual capital and empowering them.

Most importantly, Jobs transformed Apple by attempting to change the basic values, beliefs, and attitudes of followers so that they were willing to perform beyond their previous or originally level specified by Apple in their job description. He also contributed to new products and services to meet dynamic market needs, through inspirational motivation and higher expectations for new and strategic opportunities to meet the needs of customers in the marketplace.

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Mostafa Sayyadi works with senior business leaders to effectively develop innovation in companies and helps companies—from start-ups to the Fortune 100—succeed by improving the effectiveness of their leaders. He is a business book author and a long-time contributor to business publications and his work has been featured in top-flight business publications.

Port Manatee Continues Global Expansion

Two new promotional offices representing Port Manatee’s International Trade Hub have been opened in the Latin America and European regions, according to a release from the company this week. The additional offices further advance the Port’s goals to penetrate global markets while sustaining global commerce.  MedellínColombia and BarcelonaSpain are the latest locations.
“The opening of these two offices is a momentous step in connecting world markets and the dynamic business community of greater Manatee County and Southwest Florida,” said Iván Mutis, coordinator of the International Trade Hub at Port Manatee since its inception in 2014. “The Latin American and European office presences perfectly complement the successful initiatives the trade hub has been advancing over the past five years.”
“The offices provide soft landing platforms in major global markets for leaders of businesses of Manatee County and all of Southwest Florida exploring opportunities in Latin America and Europe, respectively,” said Carlos Buqueras, executive director of Port Manatee. “We already are making plans to further expand the global office presence of the International Trade Hub at Port Manatee.”
“The proactive efforts of the International Trade Hub at Port Manatee, including through foreign offices, furnish advantageous opportunities for expanding the already impressive socioeconomic contributions of Port Manatee throughout our region,” said Vanessa Baugh, chairwoman of the Manatee County Port Authority.
Source: Port of Manatee