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Datawatch: Analytics Goes Viral – How Data is Used to Help Predict, Prevent and Curtail Outbreaks

analytics

Datawatch: Analytics Goes Viral – How Data is Used to Help Predict, Prevent and Curtail Outbreaks

In the latest blog in our Datawatch series, we look at the role analytics plays in keeping outbreaks at bay – from Cholera in the 1800s to COVID-19 today.

COVID-19 has changed the world dramatically in a short space of time, presenting new challenges for world leaders and medical experts alike. In fighting it, we’ve had to use all the tools at our disposal, and past experience tells us that advanced analytics is perhaps the most powerful weapon in our armory.

You’d be forgiven for thinking that analytics and data science are relatively new tools that today give us an advantage in our fight against viral outbreaks. In a sense you would be right, the tools and techniques used by data scientists have evolved significantly in recent years. But analytics has actually been used in this way for over a century, with one of the earliest examples taking place way back in 1854.

At that time, the residents of Victorian London were in the midst of a rampant cholera epidemic that had killed more than 600 people in a week. Little was known about these kinds of outbreaks back then, and many people assumed that cholera was an airborne disease. However, thanks to some rudimentary data analysis and modeling, Dr. John Snow was soon able to put this misunderstanding to bed.

Long before GIS maps were ever a thing, Dr. Snow began to gather data related to the cholera deaths and plot them, by hand, on a map of London. As a result of this early form of data visualization, Snow was able to trace the source of the outbreak to a water pump on Broad Street. The pump handle was replaced, and the outbreak was stopped in its tracks.

Amazingly, these same techniques are still used today – although visualization has improved somewhat. You can see how Dr. Snow’s work may look if it were carried out today, here.

Big data, analytics, and the fight against COVID-19

Although the theory behind this technique is still widely used today, we now have tools at our disposal that Dr. Snow could only have dreamt of back in 1854. Most notably, huge computational power that allows us to crunch massive amounts of data in record times.

This technology has played a huge part in our battle against the recent COVID-19 pandemic, helping medical experts and world leaders identify the right responses, develop the right solutions, and plot the best routes to recovery. Here are just three ways analytics has helped us to fight the pandemic.

Tracking the spread of the virus

Tracking the spread of COVID-19 has been essential in our battle to mitigate and overcome its impacts. It’s interesting to note that in this instance, analytics played a part in tracking COVID-19 before most of us even knew it existed.

In 2019, an AI system belonging to an outbreak risk startup called BlueDot detected some similarities between what the press was calling ‘a strain of pneumonia’ in Wuhan and the Sars outbreak of 2003.

Since this initial discovery, BlueDot has continued to track the spread of COVID and monitor its movements, using AI to analyze a wealth of unstructured data, including social media posts and news reports.

Social media can actually play a huge role in situations like this. By applying sentiment analysis to unstructured social data, it’s possible to track everything from the regions the virus has spread to, to the attitudes to proposed legislative responses and government guidance.

All of this data can then feed into action plans and help health officials respond more appropriately, accurately defining the best social distancing and quarantine measures, for instance.

Developing vaccines

As the pandemic trundled on into its second year, it became apparent that this wasn’t going to be something that just went away. And this meant that vaccination was our best chance of life returning to normality.

The problem though is that developing a vaccine typically takes years. Before Pfizer and AstraZenica, the mumps vaccine held the record for the fastest to be developed, and that took almost half a decade.

However, thanks to advances in analytics and AI, a COVID vaccine was approved and made available for emergency use within a year of the virus’ outbreak.

A large part of this was down to global cooperation, and the fact that virologists have encountered coronaviruses before. But data analysis and tools like AI and machine learning were also significant factors.

For example, AlphaFold, a tool in Google’s DeepMind platform, used AI algorithms to catalog the structure of potential proteins that could help the virus spread – a vital part of understanding how a virus works and how it can be contained.

AlphaFold is a state-of-the-art system that can predict the structure of proteins based on their genetic sequence. This system was used to investigate proteins associated with COVID, before the information was made openly available to scientists working on the vaccine.

With the same aim, AI and natural language processing have played a big part in applying analytics to the COVID-19 Open Research Dataset – a collection of almost 500,000 scholarly articles that are gathered from across the world and made openly available to the global research community.

Elsewhere, in a lab in Tennessee, the world’s second-fastest supercomputer has been crunching data in an attempt to understand how the virus behaves, analyzing 2.5 billion genetic combinations to ascertain how COVID attacks the human body.

Responding at the right time in the right way

COVID-19 has been perhaps the toughest test imaginable for healthcare institutions worldwide. With resources in short supply, difficult decisions have had to be made each day. For instance, what critical assets are needed in each location? And where and when will hospital beds be required as the virus moves through populations?

These problems can’t be answered by leafing through spreadsheets – there’s simply too much data, too many variables, and a picture that changes each day. However, using advanced analytics, healthcare officials have been able to make these key decisions based on vital, actionable and timely insights.

For example, epidemiological models have been useful in forecasting infection spread throughout regions, helping healthcare workers to predict the potential numbers of infected people that will require medical treatment – and what that level of treatment will look like.

Predictive simulation and scenario modeling have also been used to help forecast the required number of healthcare workers based on given scenarios, along with the strain outbreaks may place on healthcare services. This data has then fed directly into national lockdown plans.

One example of this in action can be seen at the Sheba Medical Centre in Israel, where data-driven forecasting is used to optimize the allocation of resources before outbreaks even strike. The center has used machine learning to crunch data related to confirmed cases, deaths, test results, contact tracing and the availability of medical resources, to ensure it’s prepared for what lies around the corner.

The center also led a national competition to develop the best technology for predicting the deterioration rate of COVID patients.

A step change for virology

The scale and speed of COVID-19’s spread have been unparalleled. But the scale of our response to it has been equally as impressive. Using the latest analytics techniques, healthcare workers have been able to prepare for unpredictable scenarios, governments have gained insights into the best actions for keeping people safe, and businesses have been able to take measured approaches to adapt to the world around them.

In the midst of this pandemic, it’s hard to find many if any positives, but the lessons learned during COVID-19 will have a huge effect on the way we tackle similar events in the future.

Whether it’s developing vaccines, ensuring the appropriate resources are in the right place at the right time, or fast-tracking our understanding of the situation to keep as many people safe as possible, analytics is able to provide the answers to the most complex questions these situations present. And it’s been doing so since the 1800s.

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Nitin Aggarwal is the VP & Business Head of Analytics at The Smart Cube, a global provider of analytics and procurement intelligence solutions.

expansion

HOW TO NAVIGATE INTERNATIONAL EXPANSION DESPITE HEADWINDS

The global pandemic has reminded us all of how inter-connected the world is. As countries emerge from the global health crisis, and economies show steady signs of recovery, companies with global exposure are increasingly optimistic about opportunities outside their home markets, despite a number of headwinds. 

Expanding a business beyond one’s domestic market requires long-term planning, utilization of complex global supply chains, managing risk exposures and being nimble enough to flexibly respond to changing market conditions.

The results of J.P. Morgan’s 2021 Business Leaders Outlook (BLO) survey highlight how leaders are adjusting to this new environment—and finding opportunities to grow globally despite the current challenges. 

In the survey, most midsize U.S. businesses are optimistic, even as they plan for continued unpredictability. Having learned in 2020 how to manage well remotely and deal with disrupted supply chains, U.S. business leaders are staying the course; global expansion plans remain at the same levels from pre-pandemic years. Most forecasts continued steady sales growth outside their home market. This indicates the confidence they have gained from pivoting throughout the year, including accelerating technology adoption, increased digitization of core processes and managing global ventures with much less in-person travel.

Ultimately, the rollouts of COVID-19 vaccines continue to be a core component impacting the global growth outlook for businesses. In addition, geopolitical events, new trade and investment policies and continuously changing business regulations will continue to challenge business leaders seeking sustained profitable international growth. 

Why Expand Globally in This Climate?

With issues such as labor shortages, severe bottlenecks in global supply chains and evolving customer expectations, it can be discouraging to consider international expansion at this time. However, according to the survey, executives remain optimistic. Those surveyed cited access to new customers/markets (72%), better opportunities to serve domestic customers with global operations (37%) and access to suppliers/materials (34%) as key reasons for expansion.

The pandemic will not deglobalize the business landscape. Business leaders have tried-and-tested remote workforces, seen governments become more flexible with business applications, and they have been leveraging new approaches and technologies to keep their business moving forward. In short, they have experience under their belt, have a long-term vision and see opportunity in international expansion—and are not letting the pandemic stand in the way. After all, adapting is what business is all about—and recognizing that extraordinary environments demand tailored strategies based on an accurate reading of market opportunities.

The World Has Changed: 3 Key Strategies for Navigating International Expansion

Developing Strategic Partnerships & Understanding Trade Policy

Trade barriers and tariffs were cited as the top international business concern for globally-active middle market companies in the 2021 Business Leaders Outlook survey. Complying with local regulations and the intricate differences in policy between nations can be overwhelming and time intensive. Any little error may lead to wasted time or resources, complications and added expenses. Developing strategic partnerships with businesses, banks and vendors—those who already have the local intel—goes a long way in effective global expansion.

The many cultural nuances and varying consumer preferences by country also benefit from local expertise. Furthermore, the insight around local competition and market opportunities is more easily obtained through these kinds of partnerships, especially when acting quickly is critical to success.

Increasing global political changes in recent years that are challenging the status quo require extra diligence in this environment. Additionally, the economic reforms under way in many developing countries are impacting both the volume and direction of foreign investment. We especially see this in China, India, Southeast Asia, Latin America and parts of Europe. For businesses navigating expansion in countries experiencing political and economic reform, it’s important to consider the impact these governments will have on fiscal, monetary, regulatory and foreign policy—and how significantly or quickly this may affect foreign investment opportunities.

As a positive example for businesses in North America, the United States-Mexico-Canada Agreement (USMCA) brought timely improvements to trade relationships in today’s volatile landscape. The USMCA has the potential to offer more certainty and a stronger safety net for trade and investment by promoting fairer trade and robust economic growth.

Investing in Technology & Digitization

Trade finance is the nucleus of the day-to-day global economy. It supports every stage of the global supply chain and ensures that buyers receive their goods and that sellers receive their payments. Yet the world faces a massive and persistent trade finance gap. The World Trade Organization estimated between 80% to 90% of global trade relies on trade finance, yet there was a $1.5 trillion gap between the market demand and supply before the pandemic. That gap has only increased since 2020.

COVID-19 accelerated a transformative period for trade finance, primarily through digitization. The global challenge with trade finance centers around inflexible business models, paper-based and tedious processes, regulatory constraints and outdated legacy systems. 

Technology can help bring down operational costs while also increasing efficiencies, encouraging new revenue opportunities, optimizing resources, enhancing the recruiting process … the list goes on. Businesses are investing heavily in digital transformation, with cloud-enabled technology becoming the new standard of operation. This brings immense advantages, including the immediate ability to access data and machine learning (ML) with virtually unlimited computing power, in a split second. The value of AI and ML can clearly be seen across business functions including trading, risk management, marketing and operations. It enhances outcomes by streamlining processes and increasing overall efficiency. 

Additionally, blockchain—a highly secure, decentralized digital record of transactions—offers a multitude of international trade-related applications, bringing high security, automation and traceability to important finance functions. 

Streamlining Supply Chains 

More than ever, managing global supply chains has become a critical skill for companies expanding internationally. Surging demand with various bottlenecks has disrupted global goods transportation and logistics. Gaining visibility over cross-border supply chains, while meeting profitability goals and evolving needs of customers, is an ongoing obstacle for most business leaders. Streamlining the global supply chain and focusing on visibility can lead to increased efficiencies throughout the entire production/solution life cycle. It entails optimizing processes by improving the accuracy of demand forecasts and schedules, and improving production lines to reduce costs. This can help make businesses more agile and profitable. Secure data integration is also critical, so information can be shared across channels swiftly and seamlessly.

While concerns around tariffs and trade barriers again led the list of business leaders’ global concerns in the 2021 survey, managing global supply chains overtook currency risk for the second spot. Instead of focusing on the next crisis-scenario—whether it be a pandemic, natural disaster or cyberattack—business leaders must continue their focus on making global supply chains more resilient for future disruptions.

The Road Ahead: Global Outlook Optimistic for Well-Prepared Business Leaders 

The overall global business outlook is optimistic, with 66% of leaders in the 2021 survey expecting their international sales to increase in the next five years. U.S. midsized, multinational businesses know that sustained growth requires access to new customers in new markets. That won’t change. However, today’s increasingly complex landscape will require greater investments in digitized products and processes, more customized local solutions in widely different international markets, and leveraging the expertise of reliable partners to understand the nuances of operating in challenging foreign markets. At the top of the list is having effective market entry and supply chain strategies, supported by a strong understanding of trade and investment policy to help shape your global market expansion.

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Morgan McGrath is head of International Banking at J.P. Morgan Commercial Banking, where he is responsible for the global relationship management of clients headquartered in the U.S. and overseas. Throughout his career, Mr. McGrath has worked with a wide range of companies, financial institutions and governments in Europe, the Americas and Asia Pacific.

IoT

KEEP AN EYE ON IoT: THE FUTURE IS NOW WHEN IT COMES TO TECH’S ROLE IN SUPPLY CHAIN MANAGEMENT

The Internet of Things is a revolutionary technology of today. If implemented optimally, it can bring about immense benefits in different industries including transportation, retail, healthcare, finance and supply-chain management. For processes like forecasting, management and oversight applications, IoT can assist fleet managers in improving the operational efficiency of distribution along with adding transparency to the decision-making process. 

IoT can play a vital role in improving supply chain management, with its main applications in tracking and monitoring processes. Additionally, IoT can be applied to other processes.

TRACKING LOCATION IN REAL-TIME

The IoT can help provide real-time data of a product’s location and its transportation environment. It can be tracked at all times and you can get real-time alerts if anything goes wrong during transportation and can monitor the delivery of raw materials and ready goods.

With environmental sensors, shipments can now be tracked for internal conditions such as the inside temperature of the vehicle, humidity, pressure and other factors that can potentially adversely affect the product.

C.H. Robinson ties its recognition as a challenger in the 2021 Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms to the Eden Prairie, Minnesota-based global logistics company’s solutions such as Navisphere Vision. Delivered by C.H. Robinson’s TMC division, Navisphere Vision’s IoT device integrations allow shippers to monitor and immediately mitigate issues when freight is impacted by shock, tilt, humidity, light, temperature or pressure.

Recognition is great, but to expand on C.H. Robinson’s newer capabilities, the company has announced it will invest $1 billion in technology over the next five years or double its previous investment. 

“Several major events over the past year have emphasized the vital importance of supply chains, but also highlighted their fragility in some cases,” explains Jordan Kass, TMC president. “The companies who will excel in the years to come will be those with real-time visibility into their supply chains. The ability to consume, combine and analyze data from the growing number of integrations and data points will be essential for building a resilient, competitive and profitable supply chain.”

24/7 20-20 VISION

IoT devices help managers in making decisions about product arrivals and increasing delivery forecast precision. Not only does it help predict final delivery date, but it also assists in mitigating risks before they can occur. 

With real-time location trackers, warehouse employees can track the exact aisle for specific parcels. When paired up with artificial intelligence, it also allows for automated vehicles to retrieve a particular package without any human supervision. And tools such as smart glasses assist the warehouse workers and ensure that they spend lesser time in completing their task. Furthermore, IoT gathers data which allows for continual improvement and increased efficiency as the process continues. 

“Faced with the acceleration of e-commerce and new consumer demands, the automatization of logistics warehouses is an essential response to handle growing flows in an ever-shorter timeframe,” says Philippe de Carné, executive vice president, Business Development, Innovation & Business Excellence at global supply chain operator GEODIS, which has about 50 automated sites worldwide.

“The arrival of increasingly autonomous intelligent robots and a constant search for competitiveness are paving the way for increased automatization,” notes Antoine Pretin, vice president of the GEODIS Engineering Group. “Such solutions provide great leverage to improve performance and assist in order preparation in e-commerce warehouses, reducing repetitive tasks, but also gaining quality and reactivity.”

MORE BENEFITS IN SUPPLY CHAIN MANAGEMENT

IoT devices help plan and change transportation routes by considering any accidents or delay-causing occurrences along the way. Thus, it allows for optimal path while developing contingency planning and getting to the cause of delays. 

In terms of increasing operational efficiency and reducing operating costs, IoT SCM platforms exponentially increase the speed of supply chain efficiency. The IoT helps reduce feedback cycle, allows quick decision-making, mitigates risks and improves goods-locating efficiency in the warehouse. 

Connected platforms are easily accessible and faster than on-premise systems. With a cloud-based IoT system in place, supply chain managers can ensure that all concerned stakeholders can access important information. Furthermore, a connected IoT service can give insights for particular scenarios, thus helping the workers throughout the supply-chain process. 

IoT also gives a detailed insight to supply chain managers on goods turnover. This assists the managers and retailers estimate how many units of each product they need for shelving. It also increases accuracy by avoiding human error and helping in the identification of packages, while also avoiding financial overheads that are otherwise incurred in the form of time and money. 

Bethesda, Maryland-based aerospace and defense contractor Lockheed Martin recently signed an agreement with SyncFab, a Silicon Valley distributed manufacturing platform, to streamline supplier capabilities across Switzerland. How? SyncFab will provide Lockheed Martin with direct access to its parts procurement and secure supply chain platform that connects Original Equipment Manufacturers to members of Swissmem, which represents Switzerland’s mechanical and electrical engineering industries. 

“SyncFab is honored and privileged to work with Lockheed Martin in our mission to expand access and digitally transform Swiss Industrial Supply Chains in partnership with Swissmem,” said SyncFab founder and CEO Jeremy Goodwin, who bills his company’s platform as the first Supply Chain Blockchain solution for parts suppliers and buyers. 

The platform works as a “matchmaker” between OEMs and SMEs, enabling SMEs to compete for long-term supply chain opportunities with large international companies. This platform has already helped mechanical engineering and electronics firms in the U.S. provide products and services to large OEMs, including electronics, aerospace, automobile, medical technology, and renewable energy.

Other top defense suppliers such as Thales, RUAG and Mercury have joined the SyncFab platform consortium as has the Cleveland, Ohio-based National Tooling and Machining Association (NTMA) and its more than 1,400 SME supplier members.

IoT also allows for sorting data and determining patterns to indicate potential reasons for improving or hindering the profitability of the goods. It helps supply chain managers and retailers segment the goods according to the target audience. Thus, businesses can better understand which product is preferred by which particular segment of customers. 

Perhaps the one to put it best about IoT’s growing and important role in supply-chain management is Bill Berutti. He’s the CEO of Troy, Michigan-based Plex Systems, whose cloud-based Smart Manufacturing Platform assists with manufacturing execution, ERP, quality management, supply chain planning and management, tracking, Industrial IoT and analytics. 

“Smart manufacturing isn’t something that will happen years down the road,” Berutti says. “It’s real, it’s imperative and it’s happening now.”

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A Certified Information Systems Security Professional (CISSP) specializing in network and IoT security, David Smith has written for Cybersecurity.att.com, Staysafeonline.org and Eccouncil.org. Learn more at thesmartcardinstitute.com.