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Want To Do Business With Baby Boomers? You’ll Find Them On Social Media.

Want To Do Business With Baby Boomers? You’ll Find Them On Social Media.

Forget those jokes about Baby Boomers and their supposed struggles grasping today’s technology.

They may have grown up in a black-and-white TV, rotary-phone era, but most Baby Boomers long ago adapted to the 21st-century digital world. And that includes social media, which they took to with almost as much delight as their children and grandchildren if recent studies on the subject are any indication.

As a result, any business or professional who wants to market to Baby Boomers needs to understand that reaching them through social media channels should be part of the strategy, says Jonathan Musgrave, owner and chief digital marketer for Steep Digital Marketing (www.steepdigital.com).

“I always tell people that educationally based messages are the key to getting traction when it comes to reaching and influencing people on social media,” Musgrave says. “While plenty of goods are sold on Facebook, for example, that’s not primarily why Baby Boomers, or anyone else, logs in each day.

“Instead, the reason they are addicted to social media is to see what’s new. What’s new with their friends, kids and grandkids? What’s new in the news? The best way to reach them and market to them is to position yourself as an educator; someone who is telling them what’s new.”

If that still sounds more like a way to reach younger generations rather than BabyBoomers, consider this: A study by Google revealed that Boomers and seniors spend more time online than they do watching TV. Also, 82.3 percent of Boomers who use the internet have at least one social media account, with Facebook being their favorite.

Musgrave says his company uses several approaches when creating effective Facebook ads, but many of these elements also can work for routine social media posts on a business or professional site as well. They include:

Images. It’s important to have compelling images to catch a social media user’s attention while they’re scrolling through their newsfeed and makes them stop to take a second look. “We use colors and font combinations that grab your attention immediately,” Musgrave says.

Captivating headlines. Headlines are the gateway to getting people to read the rest of your copy. “Shorter headlines are easier to read and get straight to the point,” Musgrave says. “We want things to be as easy as possible for people to understand what we are offering in their area.”

Engaging copy. Once the headline draws them in, you need to deliver with an engaging message. Musgrave suggests one way to do this is with questions. “Asking questions of your audience creates a desire for an answer to those questions,” he says. “This creates an open loop that makes the brain grab on tight. It acts like a ‘pop quiz’ and keeps the audience glued.” It’s also important to avoid buzzwords, he says. “You want your copy to be easily readable, and buzzwords usually do the opposite of that,” Musgrave says. “People do business with people who make things easier for them.”

“Facebook is the primary way Baby Boomers interact with content online, although you can find them on other social media platforms as well, such as Twitter and LinkedIn,” Musgrave says. “It’s critical that anyone who wants to do business with Baby Boomers understand that if you’re looking to reach them, social media is a good place to make the connection.”

About Jonathan Musgrave

Jonathan Musgrave is the owner and chief digital marketer of Steep Digital Marketing (www.steepdigital.com), which he founded in 2017. Musgrave leverages his 13+ years of experience in the financial services world to help financial professionals reach more than 8,000,000 prospects each month with social media advertising. Steep Digital Marketing has rapidly grown and was recently recognized as one of the top 100 Colorado Companies to Watch.


Maven Wave Earns Google Cloud North America Services Partner of the Year

Google Cloud Premier Partner, Maven Wave, now boasts its second consecutive title as Google’s North American Partner of the Year following recognition during this year’s Partner Summit at Google Cloud Next ‘19. The consulting and technology firm’s outstanding ability to deliver digital solutions to customers served as the focal point of the recognition. Maven Wave is known for developing these solutions through the utilization of Google Cloud innovations.

“It is an incredible honor to receive this award for the second year in a row. This achievement recognizes the extraordinary efforts from our teams who, together with our visionary customers and valued Google Cloud partners, have been able to realize remarkable success in enterprise digital transformation,” said Jason Lee, Partner and Founder at Maven Wave.

Maven Wave has served as a Google Cloud Premier Partner for nine years with specializations in areas such as Application Development, Cloud Migration, Data Analytics, Enterprise Collaboration, Infrastructure, Location-Based Services, Machine Learning, and Marketing Analytics.

“Google Cloud provides industry-leading, cloud-native products that allow us to accelerate the development of innovative enterprise solutions, from modernizing infrastructure to creating intelligence from data and enabling work transformation. We remain absolutely committed to our Google Cloud partnership and look forward to continued success for our customers in 2019 and beyond.” 


Google Cloud added to Blume Global’s Advanced Technologies Toolbox

Blume Global and Google Cloud announced their technology partnership earlier this week, adding to Blume’s already extensive tech toolbox. The company confirmed the partnership will help to improve artificial intelligence (AI), algorithms and machine learning for customers.

The Google Cloud platform provides companies with increased visibility on shipments while enabling them to more accurately predict estimated time of arrivals through its real-time cloud-based performance features.

“Digital supply chain capabilities are evolving quickly and partnerships like this play a critical role in connecting those capabilities and enabling next level integration. A strong ecosystem of partners is crucial to the success of a modern supply chain,” said Simon Ellis, program vice president, global Supply Chain Strategies at IDC.

Blume currently employs data management, blockchain, AI/ML, cognitive interfaces and visualization as part of their strategy to support customers with supply chain solutions.

“We’re delighted that Blume Global will bring its leading digital supply chain capabilities to Google Cloud” said Kevin Ichhpurani, Corporate Vice President, Global Partner Ecosystem at Google Cloud.  “Retail customers want to modernize quickly, and our partnership with Blume will be an asset to them, letting them leverage Blume’s expertise in supply chain alongside the scalability, flexibility and leading AI and ML capabilities of Google Cloud.”

“By joining Google’s Cloud Technology partner program, we are able to focus more on developing our proprietary technology to create advantages in the supply chain,” said Pervinder Johar, CEO, Blume Global. “We chose Google Cloud because they are an open, neutral cloud platform that allows us to scale quickly and take advantage of their expertise in technologies like AI and ML.”

Calling all Engineers! Registration Closing Soon for DesignCon

The 24th Annual DesignCon Conference, scheduled for January 29-31 at the Santa Clara Convention Center,  is closing its registration soon. The nation’s largest educational conference for chip, board and systems design engineers will feature over 100 sessions from the industry’s top 99 engineers and leaders who carefully review and approve each speaker submission.

“Every year DesignCon puts together an unmatched educational conference that is tailored specifically to the interests of our community of engineers,” said Suzanne Deffree, Brand Director, Intelligent Systems and Design, UBM. “We are excited to provide an event that speaks to the fundamental trends and future innovations across electrical engineering, and features presentations from some of the brightest minds in the industry.”

Additionally, attendees are given the opportunity to earn accreditation from the The Institute of Electrical and Electronics Engineers (IEEE) and receiving an official IEEE certificate based on the hours invested during the conference.

This year’s event will feature four primary formats inclusive of:

Three all-day training boot camps for hardware design engineers with topics covering  the art of signal integrity analysis, machine learning, and artificial intelligence for hardware and electronics design.

Panel discussions analyzing 112 Gbps package challenges, PCI Express ecosystem planning for 32 GT/s, and optimizing 400-GbE signal intergrity.

Three-hour tutorial sessions focusing on design and verification for high-speed I/Os and lowering the barrier to entry for electronic and photonic ICs.

Over 80 Technical Sessions with feature presentations and research on issues such as Using Multiple Huygens Boxes to Detect & Quantify the Coupling Path from Noise Source to Victim.

Amazon Lab 126, AMD, ANSYS, Broadcom, Cadence, Cisco, Google, Huawei, IBM, Intel, Keysight Technologies, Mentor, Molex, Raytheon, Samsung, Samtec, Siemens, Synopsys, TE Connectivity, Tektronix, and Xilinx are some of the leading companies that will share key insights and industry knowledge during the event.

Don’t miss the industry event of the year, register HERE.

Source: Globe Newswire