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Creating an Employee Care Package for Trucking Employees

trucking myth

Creating an Employee Care Package for Trucking Employees

Trucking professionals are indispensable global workforce members. Goods wouldn’t reach their destinations without them, leaving consumers everywhere seeing nothing but empty shelves at their favorite stores.

However, sometimes, these hard-working people who spend much of their time on the road can forget how much they’re needed and appreciated. That reality opens an excellent opportunity for their employers to make care packages for their team members. Here are some great gifts to consider for anyone in the trucking industry.

Seat Cushions

Being a professional truck driver means spending a lot of time seated. More specifically, federal trucking limits in the United States stipulate that a person can drive for a maximum of 14 consecutive hours before going into a mandated 10-hour off-duty period.

Being in the same position for so many hours at a time can cause a person to develop pressure points. However, specialized seat cushions can help drivers stay comfortable while they’re behind the wheel. Some seat cushions for truckers provide extra lumbar support. That makes them ideal for people who already deal with back discomfort or want to avoid developing it as a consequence of the job. However, others don’t have built-in backrests.

Many options also exist concerning what provides the necessary support to the user. Some are inflatable, but there are also memory foam and gel-filled possibilities. Choosing the outer material for the cushion is also important. Buyers should keep comfort and user-friendliness in mind by considering things like whether the fabric is extra soft, has moisture-wicking capabilities or a washable cover.

Anti-Sleep Alert Products

Even drivers who do everything they can to stay well-rested will inevitably have some instances where they start to feel sleepy. Unfortunately, if a person experiencing that doesn’t act in time, the sleepiness could result in disastrous consequences.

Data from the U.S.National Highway Traffic Safety Administration indicated there were 697 fatalities caused by crashes associated with drowsy driving in 2019. Avoiding such accidents starts with encouraging drivers to take rest breaks when they start to feel tired. However, people don’t always know how tired they are until they begin nodding off.

That’s why people should consider adding an anti-sleep alarm to a care package for trucking team members. These small and lightweight accessories attach to various parts of the body, including the hands, behind the ear and the neck. They detect signs that people are getting tired, then emit audible warnings.

After hearing them, drivers would realize it’s time to pull over and take steps that’ll help them become more alert. However, feeling permitted to stop when necessary has a lot to do with the company culture. If a driver feels they will receive negative repercussions for resting when they truly need a break, some may try to push themselves too far.

Branded Coffee Mugs

When truck drivers need perking up during a long shift, coffee is usually one of the most accessible ways to get it. That’s why a coffee mug is a thoughtful item for a trucking care package. Statistics show that 62% of adults in the United States drink coffee daily.

However, the people giving these products to team members should go beyond picking a standard type sold in many online and physical stores. It’s ideal if the mug’s design features the employer’s name, logo, contact details and other specifics. Having an accessory like that helps a person take pride in where they work while appreciating the practicality of the present.

A branded coffee mug could also be an excellent recruitment tool. Truck drivers typically make from $50,000-$100,000 annually depending on experience and the nature of their duties. Those that your team member encounters at truck stops, hotels or otherwise along a route may be interested in working for a new company for various reasons.

A branded coffee mug is a smart way to promote a trucking company to others. It could all happen naturally while the recipient drinks their cup of joe while on a break. It’s also a good gift for people who aren’t coffee drinkers. After all, a person could use it for tea or even water. Staying hydrated is an essential part of remaining healthy while on the road.

Organizational Gifts

A truck is the driver’s home while they’re on the road. A clean desk can help office workers stay productive, and the same is true for a person who spends their time behind the wheel for work. Many professional truckers get creative with their methods. For example, Velcro strips are handy for attaching hard products, like boxes, to flat surfaces. However, there are also plenty of purposeful gifts that can help a trucker achieve an organizational level that helps them feel more comfortable and less stressed.

Many of them help people make the most of available space, such as by featuring designs that let storage containers hang over the back of a seat. A hanging toiletry bag is also a useful gift to include in a trucking care package, especially since so many professionals spend days on the road at a time. People choosing these gifts should also think about whether the budget might allow for getting an organizer monogrammed or adding another type of personalization.

It’s not always easy to know which challenges people encounter most while trying to get their trucks organized. Similarly, it may not be feasible to buy different products for each care package recipient depending on their needs. An alternative is to take a survey and find out what kinds of products would help recipients best stay organized. Then, purchase the items of most benefit to the largest number of truckers at the company.

12-Volt Coolers

Trying to have fast-food for every meal as a trucker likely isn’t sustainable from a financial point of view, and it’s not an ideal option for long-term health. That’s why many truckers prepare meals before going out on the road. After that, they need somewhere to keep them until it’s time to eat.

That’s why a 12-volt cooler is another fantastic addition to a care package for trucking professionals. Then, people can keep food cold without ice by plugging these gadgets into the truck’s cigarette lighter.

Some coolers even have settings that allow people to keep food hot, too. Others have extra-long cords that give people more flexibility in where they place the cooler inside the truck.

As people browse for coolers to give truckers, they’ll get the best results by trying to envision themselves in the position of the recipients. Some of the administrative members at a trucking company may never spend the hours driving per day that the professional drivers do. However, imagining the features or design choices that users would find most valuable will increase the chances that recipients genuinely love their coolers and use them during all their trips.

Delight Trucking Professionals With These Ideas

The suggestions here will get people off to a good start as they shop for items to put into a trucking employee care package. When these professionals get reminders of how they’re valued members of the workforce, they’re more likely to have higher morale, which could cause associated benefits, such as better productivity and safer driving.

climate change

Climate Change Plans and the Impact on Global Trade

Changes in our planet’s climate are the most significant threat to almost any business. Climate change directly affects companies’ costs, as eco norms require many firms to look for environmentally friendly materials and processes.

The resilience of companies to new climate changes depends on a risk management process, a ready-made business plan, and a laid-out governance structure. Alas, many companies don’t have access to relevant climate information, so they don’t plan for or mitigate physical risk.

Facilities, supply chains, working networks, customers, and markets are the first targets that suffer from physical climate risk. For example, supply chains “break down” when natural disasters are affected by a rapidly changing climate.

How does climate affect production?

Climate change significantly increases the price of any production, reducing the speed with which supplies can be delivered. The quality of the goods and services produced also suffers.

Also, production and deliveries are entirely “broken” in timing due to minor delays in components and goods. Companies need to best manage the uncertainty associated with possible significant disruptions occurring in supply chains.

Assessing supply chain risks

Many companies are accustomed to assessing their supply chains from factors related to policy, regulatory, market, and technological nuances. Any unforeseen change in any of these areas puts the supply chain at significant risk, threatening companies’ ability to operate.

Weather is similarly considered in short- and medium-term supply chains. This data helps companies search for other suppliers and enter new financial markets. Proactive forecasting activities allow for short-term changes in supply chain decisions. Alas, this activity is considered inefficient, ad hoc, and short-sighted.

Annual adjustments with supply chain investments that lack long-term understandings of weather and climate trends will become highly problematic. This approach should be bypassed these days. Companies better start understanding the medium- and long-term physical risks in the climate environment.

Instead of planning a year, companies would do well to look a couple of years ahead and invest in those sources at the least risk from the climate.

Decarbonizing Supply Chains

While supply chain decarbonization processes are complex, many firms can capitalize on multiple climate issues by implementing such methods.

Companies in sectors that are most user-driven have higher per-chain emissions than direct emissions. By encouraging suppliers to create zero-emission supply chains, companies can increase their climate footprint to ensure that emissions in the sectors where the situation is most problematic are reduced to accelerate steps to combat climate change.

It’s no secret to world leaders that decarbonizing supply chains look very difficult in practice. Even the leading companies have difficulty with the necessary data and setting goals and standards that their suppliers adhere to.

Involving the entire (fragmented) supplier landscape can be an almost impossible task. The situation looks complicated if the emissions are at the beginning of the chain and collective action is needed to eliminate them.

More than half of the world’s greenhouse gas emissions come from food, construction, clothing, consumer goods, electronics, automotive, trucking, and more. Indirectly, the share is often controlled by a few companies. End-consumer spending will not be able to increase spending in supply chains with zero.

Remarkably, about 40% of each of these supply chain emissions can be reduced by taking advantage of cyclicality, efficiency, and renewable energy sources that will have minimal impact on the price of all products. With zero emissions in the supply chain at the end-user, costs would increase to a maximum of 4%.

Supply chain decarbonization problems are solvable with many steps for each company:

-Create a comprehensive baseline emissions plan that will be gradually filled with actual supplier information;

-Setting ambitious with comprehensive emission reduction goals;

-A complete review of product design options;

-Revision of geographic supply strategy;

-Setting ambitious purchasing standards;

-Working together with suppliers to co-finance emission reduction levers;

-Working together with peers to agree on sectoral goals that increase impact with leveling the playing field;

-Leveraging economies of scale by increasing demand to lower the price of green solutions;

-Developing internal governance mechanisms where emission reduction will be a guiding mechanism.

Preparing supply chains for climate change

Supply chain management needs to be directed toward preparing for the unknown to ensure greater competitiveness and relevance in an ever-changing industrial landscape.

Many companies are now implementing solutions that address the industry’s role in mitigating supply chain risks due to climate change.

There are ways to protect supply chains from physical climate risk. Since most of the population lives near the coast, there is a risk that sea levels will rise, there will be more storms, flooding, and hurricanes, which only exacerbates the growing dangers.

Buying/building a property in a coastal area that lacks coastal flood risk mitigation infrastructure will not be the best idea to implement.

The electric commerce industry uses more materials in packaging that are suitable for recycling or biodegradability – an encouraging sign that consumers are concerned about climate change.

As the dialogue on climate change occurs among consumers and businesses, it is becoming increasingly clear that addressing climate change is already necessary.

Smart contracts and Global Trade: future effect on climate change plans

In recent times, bitcoin and the rest of the blockchain network have triggered the sustainable development of many industries in Global Trade. Smart contracts that run on blockchain will provide the world with just the right new ways to combat climate change and its effects.

However, many companies have missed the potential of smart contracts that are fully trackable, transparent, and irreversible in self-executing contracts that only work on blockchain to combat climate change.

It is no secret that blockchain companies are in no way affected by what happens in the environment. For example, day trading altcoins consistently break records among enticed traders. Smart contracts can help create globally accessible and automated reward systems that directly reward companies for engaging in sustainable practices (regenerative agriculture, carbon offsets, and so on).

The fight against climate change needs a more considerable change in habitual global consumption, and smart contracts could be just the right tool to encourage participation in areas of global “green” direction.


What’s In Store For the 2021 Stock Market?

The past 12 months have been an exciting and interesting time for all the stock exchanges around the world. Amid a global pandemic and political changes in dozens of developed nations, nearly all the key indicators showed surprising strength and durability, including the Dow Jones Industrial Average and the S & P 500. The Dow took a temporary hit at the beginning of 2020 when COVID struck, but since then has come roaring back.

It not only made up all those lost points but has tacked on about 4,000 more, currently hovering close to the 35,000 mark. The S&P 500 did almost the same thing, falling rapidly from mid-February to mid-March of last year, only to recoup all the loss and rise even higher, now sitting near the 4,300 mark. Here’s what the rest of 2021 could have in store for anyone interested in taking part in the global securities markets.

What’s the Purpose of the Stock Market?

Before examining what the rest of the year has in store for corporations and investors, it’s important to recall the two reasons the securities markets came into existence. Even after more than a century of daily buying, selling, and deal-making, those two purposes still underpin the existence of all the major global exchanges. The first purpose is to allow organizations, also known as listed firms, the chance to acquire capital so they can go about their daily operations, grow, and prosper. Second to that, but no less vital, is that the exchanges give ordinary investors the ability to benefit by owning a piece of any entity that is listed on the trading board.

Businesses Raise Money as Needed

For example, a new business might not have enough luck raising the funds it needs via private sources, loans, and angel investors. When that happens, it has the chance to apply to appear on the exchange’s board and accept direct capital inflow from the public, through a network of brokers.

Private Citizens Can Earn a Living

For individuals who want to own a portion of any listed entity, shares are available for sale. There’s no limit on investing timelines or amounts, as long as the purchase is legally made through a licensed agent. Many stock market enthusiasts who want to earn regular income learn how to day trade and take part in daily sessions. By definition, day traders close out all their positions each day, never holding equity shares overnight.

Corporate Earnings Estimates

After the COVID pandemic restrictions eased up and the global economy began getting back to normal in early 2021, many corporations unexpectedly exceeded earnings expectations. As is the case with share prices, earnings can sometimes travel for a while on built-up momentum. But even though most of the prognosticators and Sunday morning TV shows were expecting to see 2020’s momentum die down heading into the new year, it was not as significant as expected. Then, dozens of major companies began reporting record earnings early in the second quarter of 2021, which means there’s likely a new wave of enthusiasm and optimism coming out of the pandemic.

Overall Direction and New Leaders

Since March of 2020, the overall direction of the equity markets has been generally upward. Even in the doldrums of the later part of last year, the general trajectory of share prices was up, a megatrend that has continued to this day. What new leaders are emerging? Some of the biggest winners of the past six months have included companies in sectors like pharmaceuticals, healthcare, retail, and home improvement. Now that the economy is focused more on home delivery, online commerce, and working from home, merchants who have plugged into those major trends are enjoying broad-based success.

Low Risk, Not No Risk

Even the most diversified portfolio of blue-chip stocks still comes with risk. It’s essential for newcomers to the marketplace to understand that low risk is not the same thing as no risk. Anyone who puts their money on the line for the purposes of earning a profit from stocks, bonds, forex, options, commodities, or anything else, faces the ups and downs of the international economy. However, for prudent traders, there are multiple ways to minimize risk, keep an eye on account balances, and take part in one of the most exciting financial enterprises on earth: the international securities exchanges.


Pelican BioThermal Announces Dominic Hyde to Vice President of Global Services

Pelican BioThermal confirmed the appointing of Dominic Hyde to Vice President of Global Services. This appointment expands his overall responsibilities in addition to managing the company’s worldwide service network and rental programs, Crēdo™ on Reserve and Crēdo™ on Demand.

“Over the past three years, Dominic’s innovative approach to problem-solving expanded our footprint in a way that provides more convenience for our customers,” said David Williams, President of Pelican BioThermal. “We know he will do the same in this new role by working alongside the sales team promoting Crēdo™ on Demand rentals, Crēdo™ on Reserve rentals, and all service offerings to this business sector.”

Mr. Hyde has displayed exemplary efforts in expanding the theCrēdo™ on Demand rental program through global drop points, service centers, and network stations supporting rental programs since joining the Pelican BioThermal team. Additionally, he has increased staff numbers and vouched for key actions to support customer demand and growth. The company’s latest release on the announcement confirms Hyde’s commitment and success have driven operations and supported the company’s ongoing support through the global pandemic response.

“Our future strategy focuses on significantly accelerating further growth from our rental programs and services, which will be central to the continuing success of Pelican BioThermal,” said Hyde. “Our ambitious plans include achieving a greater global presence with continued substantial investment to extensively expand our international infrastructure to further support our customers’ requirements worldwide.”


Process Agents and Why it Pays for Exporters to Stick to Processes

Picture the scene. Everyone’s happy with the commercials. Several drafts of the contract have been reviewed. The goods are already being prepared to meet the client’s near-impossible deadlines. At the last minute, the client’s general counsel refuses to sign the contract because there’s no process agent. You scratch your head and google: “what’s a process agent?”. Don’t worry, you’re not alone.

In some transactions, the term can come up early on when signing a non-disclosure agreement. But for many exporters, the first time they hear the term is at the contract stage when dealing with a larger buyer. It is often the final hurdle before the contract can be signed. We look at what exporters need to know about process agents, also known as agents for service of process or resident agents. Even if you have heard of the term before, the team at Elemental CoSec shares a lesser-known provision that could save your firm thousands of dollars a year.

What is a process agent?

Let’s say a US firm, with no UK presence, is supplying goods to England. If the buying firm needed to make a legal claim in the future they would have to file papers in the US. Clearly, this is time-consuming and fraught with difficulties and would put many buyers off. Fortunately, there is a provision in the UK civil procedure rules that allows the US supplier to appoint a process agent upon whom court papers may be served (if the contract is under the laws of England and Wales). A clause would then be added to the contract stating who the process agent is and their address details. This doesn’t just apply to the UK and many international countries will rely on the English Court system.

How to appoint a process agent

Appointing a process agent is a lot like trying to choose an insurance provider. There are seemingly loads of options online, they all seem to offer the same thing and you only really find out how good they are when things go wrong. Here are a few things to consider when appointing a process agent and how to read the small print.

Responsive – It will be the role of the process agent to receive communication on your behalf and to forward this to you as soon as possible. Check to see how responsive they are to your initial inquiry. If it takes too long, it’s not a great sign.

Reliability – The process agent service needs to be in place for the duration of the contract. Look to see how long they have been trading for. Though it is possible to add a contract clause in the event they stop trading this would put the onus on you to check their status and appoint a new one if anything were to happen.

Requirements – find out exactly what information your contracting party requires from the process agent to satisfy their requirements. In some circumstances, they may even have a specific format for the appointment letter.

Changes – ensure you keep the details of the process agent to hand, we recommend appending these to the contract and notifying the personnel responsible for corporate secretarial duties internally. If your company address changes, you should notify the process agent.

Fees – Finally, as an infrequent and sometimes last-minute purchase, this is often where buyers can get caught out. Check to see if process agents charge extra for multiple appointments. It is also worth checking what happens upon renewal, including if there is a renewal discount.

Global appointments

If you have appointed a process agent in the past or for firms that enter multiple agreements, you could be missing out on a way to save thousands of dollars a year by using a global appointment. A global appointment is one process agent service to cover all your English law contracts, anywhere in the world. To find out more about global appointments or other frequently asked process agent questions visit Elemental CoSec’s UK process agent page.


The Impact of Blockchain Technology and COVID-19 on the Global Banking Industry

Over the past few years, the transformation and digitalization of the banking and financial sector have been among the most-discussed topics. Most industries have adopted blockchain technology and it’s slowly making its way towards the global banking industry. It can be said that the future of the global banking world could be shaped by the emergence of blockchain technology.

Blockchain technology, also known as the Distributed Ledger Technology (DLT), is being peddled as the next-big-thing after the creation of the internet. The major benefit of this technology is that it provides a way for untrusted parties to come to an agreement on the state of a database, without any need of a middleman. One area where blockchain technology is likely to have a major impact is the banking & financial sector. Though the technology has disrupted the banking industry, it has also benefitted it. According to a report published by Research Dive, the global blockchain market is expected to greatly benefit the banking and financial sector in upcoming years, mainly because banking & financial service providers are increasingly utilizing blockchain applications in payment procedures to secure transfers and offer international exchanges at lower costs.

Impact of Blockchain Technology on Banking Industry

Blockchain technology in the banking industry has the potential to outshine the need for manual processes involved in the banking fund transfer system and assure clients a safer way of fund transfer. Although blockchain technology is currently not well accepted in the banking industry, the idea is slowly changing. This is mainly because blockchain technology has shown success in many industries and it has the potential to provide numerous benefits to the banking and financial sector. Listed below are some reasons how blockchain technology is impacting the banking industry.

1. Saving on Transaction Costs

Blockchain technology has the capability to enable banks to save a lot of money in terms of transaction costs. Blockchain is offering the option of fund transfers from one region to another without any paperwork and extra costs that banks apply. This has been the source of the upsurge of blockchain implementation by various banks since the savings on transaction cost can result in profits of millions.

2. Fraud Reduction

The heavy jump-in into blockchain technology in the banking industry can be because of the increasing rate at which normal transactions are being exposed to fraudulent activities. Blockchain technology has the capability of reducing fraudulent activities through the removal of intermediaries. Money laundering is one of the most fraudulent activities that happen within the transaction system where intermediaries, such as the stock exchange, play a major role. Blockchain technology is projected to have a great impact on the banking industry where it will also protect banks against fraud and cyber-attacks on bank databases.

3. The New Millennial Customers

Current and future generations are expected to rely heavily on technology compared to millennials. At present, the young generation of clients is growing in a well-networked environment with enough knowledge of online transactions and crowdsourced funding. This has made the banking industry adjust to Fintech in order to deal with millennials. With blockchain technology in banking and financial sector, millennials will be able to perform their business transactions easily.

4. Trade Finance

Trade finance activities mainly compose of paperwork transactions in the banking industry, such as billing and factoring with some international transfers in imports and exports. This area is witnessed to be most efficient when transactions are done with blockchain technology. The movement of trading and financial transactions all around the world can be quickly accelerated using blockchain technology under the smart contracts that overpowers the role of documentation and digitizes the transactions.

Impact of COVID-19 on Banking Industry

The lockdown imposed by various governments across the globe to prevent the spread of the COVID-19 has halted economic activity across many sectors. The banking sector is majorly affected but in an indirect way. While banking services do not rely on direct consumer contact and can be provided remotely, the connection of the sector with the real economy as provider of payment, credit, savings, and risk management services extends the adverse effect of the COVID-19 pandemic to banks and other financial institutions. Listed below are some negative effects of COVID-19 crisis on the banking sector.

1. Revenue Loss

Firstly, firms that have stopped working miss out on revenues, and thus these firms might not be able to repay loans. Likewise, households with members who are furloughed have less income or lost their jobs during the COVID-19 crisis might not be able to repay their loans. This has ultimately resulted in lost revenue and losses and has negatively affected banking capital and profits. And as rapid recovery becomes less likely, banks can presume further losses that will result in the need for additional provisions and will further destabilize their profitability & capital position.

2. Lost Value of Bonds and Trades

Secondly, banks are negatively affected during the COVID-19 crisis as bonds & other traded financial investments have lost value, which has resulted in further losses for banks. Also, there might be some losses from open derivative positions where the derivative has moved in unpredicted directions due to the crisis.

3. Increasing Demand for Credit

The banking industry has faced increasing demand for credit during the pandemic, as particular firms require an additional cash flow to meet costs in unprecedented times of reduced or no revenues. In some cases, this rising demand has presented itself in the drawdown of credit lines by borrowers.

4. Lower Non-interest Revenues

Lastly, the banking industry has faced lower non-interest revenues mainly due to lower demand for their different services during the crisis. For instance, there are fewer transactions and payments to be done with lower economic activity, and lesser security issues by corporates cuts down the fee income for investment banks.

However, blockchain technology can be adopted by and rescue the banking industry during the COVID-19 crisis. According to the World Economic Forum, although at very least, blockchain could tortuously help to mitigate the COVID-19 pandemic’s impact by refining the visibility of supply chains that have been hugely disrupted. The sharp increase in the number of employees accessing enterprise data and systems remotely will amplify concerns of data security, confidentiality, and privacy, creating a need for vigorous authentication and access control. This can be possible with blockchain, as the technology can protect data from being tampered with or stolen. Banks invested in blockchain technology can now leverage it to secure data & applications on their network.

Moreover, banks that find it difficult to provide financing on their own in the unprecedented times can participate in a blockchain technology-based shared lending network. Banks also have an option to use their blockchain trade finance platform in order to provide remote or distant advisory services to corporate customers that need assistance with meeting their current loan obligations, or other sources of financing.

A Step Forward with Blockchain Technology

Blockchain technology is steadily advancing into the world of payments to change the transaction environment. It has reshaped the financial services by:

-Driving efficiency and removing incorruptibility by establishing new financial processes & services infrastructure.

-Enabling the inflow of liquid cash and allowing participants to convert fiat currencies to support foreign exchange through smart contacts.

-Instigating cross-border payments in real-time

Blockchain technology has made small payments reasonable, taking the required labor out of the process, which makes broker intervention pointless with shrinking processing time. In the trade finance market, blockchain technology can boost the efficiency of import/export by streamlining access to documents related to trade, quicker settlement, and better capital efficiency.

The Bottom Line

The banking industry is one of the major sectors that is going to be impacted by blockchain technology. This technology will continue to impact the banking industry due to the increase in innovation in the IoT, which is revolutionizing many industrial sectors. Blockchain seems to open up new opportunities for cost reduction. It can vividly improve the customer journey and facilitate a more secure form of data transaction & identity. However, solving all the regulatory and technological hurdles required to fully realize the potential of the blockchain technology in banking industry seems only to be a matter of time.


Abhinav Chandrayan has worked in the Writing industry for 2 years, gaining experience in Media & Advertising and Market Research Industry. As a seasoned writer, he is passionate about advancing his writing skills by reading and working on versatile domains. In addition to writing, he is also involved in filmmaking, where his film has won the Gold Film of the Year Award in the year 2016 at India Film Project. Outside of the office, Abhinav enjoys traveling, sports, and exploring different movie niches.

supply chain industry

Why We Need More Women in the Supply Chain Industry

Closing the gender gap in the business world is one of the hottest topics today. We live in a modern world where skills and knowledge take precedence over gender. However, it is a fact that we need more women in the supply chain industry. Currently, men hold between 70% – 85% of jobs in supply chain management. Let’s see why the apparent lack of women in this industry exists and how to fix that problem.

Why is there a lack of women workers in the supply chain industry?

We are not saying that there are no women in the logistics industry. The year 2020 was beneficial for women in the supply chain. However, we need to see more female employees and leaders here.

There are many reasons why we see such low numbers of women in the supply chain industry. We can only take a wild guess, but it could be due to a couple of reasons. First, it could be because the majority of companies are not hiring women in these positions. Second, there could be that there is not enough female talent in the supply industry available at the moment. It might be that women don’t find this particular career choice interesting, and they wish to pursue other options in life.

It is imperative to think about the reasons behind them and the best ways to break these stereotypes. We must find a way to encourage women to seek jobs in the logistics industry. There is an abundance of benefits for this, so let’s see what they are.

Women offer a unique view

It is a fact that women see things differently than men. When it comes to a leadership position in a company, this may play a very crucial role. A unique view builds leadership skills and gives birth to fresh ideas and strategic approaches.

Communication are other soft skills are some of the strongest tools at a woman’s disposal

Even though business mainly needs expertise, there is also an inseparable part called communication. Here is where women really excel. Their communication skills are on a higher level, and women can lead a business conversation from a different perspective.

What are some barriers for women in the supply chain industry?

In most cases, the most significant barrier for women in the supply chain industry is the lack of exposure. We need to work towards making the entry process more visible. For example, it is a good idea to look at the cities with the most women in the construction industry. There is a link between construction and logistics, which could be the first step towards introducing supply chain management to women.

What can women do to succeed in the logistics industry?

In order to get more women into the supply chain industry, it is crucial to focus on the right areas. The goal is to build a path of success by encouraging a leadership mindset.

It is essential to build a template that will help identify talented, high-performing women. Furthermore, there is a need for individual feedback. That approach helps in empowering women and encouraging them to take on positions with more responsibility.

Finding and using leadership opportunities is an excellent way to build an aspirational career path and help women find their spot in the logistics industry.

How to attract womens’ attention to the supply industry jobs?

We spoke earlier about the possibility that women look for other interests in their business lives. However, the supply chain offers interesting jobs as well.

One way to attract female talent is to introduce creative ideas. Mentoring and education courses, labs, workshops, and sponsorship programs are just some ideas. Through this creative approach, we can diversify the supply chain talent recruitment.

There is a bright future for women in the supply chain industry

With everything said, we can clearly see there is a bright future for women in the supply chain industry. The idea is to recruit talented individuals, train them, and introduce them to the organization.  Currently, there are more technology chiefs than SEO positions that women hold in the logistics industry. However, through the correct approach, we need to work on developing technical and leadership skills. Supply chain diversity is the best way for women to seize the opportunities of the corporate world.


Nathan Johnson is a small business owner in the supply chain industry and a freelance blogger for Vision Movers FL and other relocation companies. Through his experience and expertise in the business, he aims to help young, talented individuals become successful professionals.



The majority of companies that lack end-to-end visibility into their supply chains instead rely on a picture of supply and demand that is based only on internal data from the company itself, according to the new research report from The Economist Intelligence Unit (EIU) research report. 

Lacking proper visibility leaves many of these companies vulnerable to unexpected risks, the EIU concludes in the report titled “The Resilient Supply Chain Benchmark: Ready for Anything? Turbulence and the Resilience Imperative,” which was commissioned by the Association for Supply Chain Management.

Packed into the report are findings on how 308 publicly listed retail, pharmaceutical and consumer electronics companies have adopted resilience-building capabilities to manage real-time and longer-term risks, and how they have performed over the past year.  

“While each industry faces unique supply chain dynamics, in a time of increased turbulence it has become critical to reconsider the balance between efficiency and resilience,” said ASCM CEO Abe Eshkenazi, CSCP, CPA, CAE. “The Resilient Supply Chain Benchmark provides both data and analysis to better understand the critical capabilities driving resilience, where the most common vulnerabilities lie, and how to strengthen operations for the future.” 

Find the report here:


7th National Conference on CFIUS

The American Conference Institute is pleased to announce the 7th National Conference on CFIUS taking place virtually on April 20-21, 2021! Attend to ensure deal success amidst expanded scrutiny of foreign investments in Technology, Infrastructure, Data and Real Estate. Plus, obtain government insights from the U.S. Department of Justice, U.S. Department of Defense, U.S. Department of Defense Trusted Capital, Delegation of the European Union to the United States, Embassy of Australia to the United States, and the U.K. Department for International Trade (DIT).


-A 360 Degree View of Today’s CFIUS Landscape 1 Year Post-FIRRMA Implementation

-Interactive Think-Tank with CFIUS Alumni: Addressing FIRRMA Pressure Points and Challenges

-Examining New Rules on CFIUS Mandatory Filings: Implications for Critical Technology Investments and the Interplay with Recently Issued Export Control Reform

-Updating Your Mitigation Approach to New and Evolving CFIUS Requirements and Trends

-Managing the New Enforcement Regime and the Uptick in Investigations of “Non-Notified” Transactions

-How CFIUS’s Expanded Jurisdiction Over Sensitive Data is Affecting Deal Reviews, Deal Flows and Mitigation Approaches

-And More!

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Digital Marketing for B2B Companies in 2021—What Changes?

The digital marketing landscape is constantly evolving, especially for B2B businesses. Tactics that worked a few years ago have been phased out.

 As we move into 2021, we can expect more exciting marketing trends that’ll dominate for years to come. Here are some of them:

Growing LinkedIn Use

No other social media platform can rival LinkedIn when it comes to B2B marketing. And here are a few reasons why:

-Senior Level workers account for almost 61 million users, and a whopping 40 million are decision-makers in their firms, according to this study. 

-LinkedIn helps B2B brands generate over 80% of their leads — a shocking 7 times more than other channels. 

-65% of B2B businesses have gained a customer through the LinkedIn platform. 

There’s no doubt that LinkedIn is a B2B goldmine. C-level executives spend their social media time there. They’re looking for valuable posts to read. 

Unlike with Facebook or Twitter, you already have an active audience that’s hungry for your content. By doubling-down on your efforts, you can get your business in front of the right people at the right time. 

The platform is friendly to even novice marketers. If you don’t know how to attract customers through the app, you can choose paid marketing strategies. They’ll help you narrow down your outreach to the most ideal audience — influencers, b2b clients, and other buyers. 

From the evidence above, LinkedIn marketing will continue to be the staple strategy in B2B circles. Unsurprisingly, an estimated 92% of marketers include the medium in their campaigns today. We expect this figure to grow in 2021. 


Outgrow estimates that, by 2021, 80% of brands will adopt some form of chatbot systems. These systems will help businesses avoid shelling out big bucks on customer service. The effective inbound lead generation they offer is expected to generate more profit for these brands. 

Unsurprisingly, chatbots have taken over online marketing, becoming a major part of web designs. They give answers to consumers quickly. Your customers no longer have to wait for hours to get an answer and get tempted to start searching for other alternative options. 

By offering instant answers, these AI tools make your brand appear more professional. This way, you can attract more potential clients and retain the available ones. 

Another benefit of integrating bots into your website is that they give you valuable consumer insights by collecting data on your visitor’s preferences. You can then use the data collected to revise your marketing tactics. 

Your customers don’t have to spend minutes filling out long forms, either. So it’s a win-win for both of you. 

Other perks you may get from bots include:

-Helps in recruitment — Potential hirees can communicate with the bots instead of submitting forms. 

-Creating content — Some bots can help reduce your workload by publishing content on your behalf. 

-Customer support — When your real agents aren’t available, the AI can take over conversations with visitors. 

Higher Demand for Content Marketers

In a recent ContentWriters survey, 61% of marketers claimed that they’re publishing blog posts several times a week. To top it off, 89% of these respondents said they received higher-quality leads from content marketing compared to other strategies. 

These studies show that content marketing as a lead-attracting tactic isn’t slowing down anytime soon. And using this strategy effectively has become much more difficult as the years have gone by.

The days of publishing 350-word posts and ranking in Google’s first pages are, unfortunately, fading into the past. Creating content is a much more complex discipline these days. It involves researching your marketing thoroughly, understanding your audience well, and carrying out comprehensive campaigns. 

That’s why experienced content marketers will have a higher demand in 2021. Hiring interns to churn out articles can’t work any longer, so B2B businesses will be forced to get specialists. 

Guest posting is a key part of content marketing. As this method is still a popular move for many websites, keep in mind that you’d have to create a dedicated team for this strategy. You’ll need people to reach out to other sites and talented writers for the content itself. There are also quality blogger outreach service companies that can help you reach out to sites and create great content. 

More Interactive Content

Interactive content requires visitors to be involved more. They have to do more than just click a link and scroll. Savvy B2B business owners know the potential this type of content can have to not only engage users but to also stand out from its counterparts. 

In fact, a Content Marketing Institute survey shows that 81% of marketers consider interactive content more likely to attract visitor’s attention compared to other content types.  

Generally, it can be in the form of these categories:

-Infographics — They can include engaging animation or datasets

-eBooks — You can add some video or animation to your books

-Quizzes — You can ask questions that make visitors more engaged. 

-Calculators — Visitors can input data to get some varying outcomes 

-Interactive videos — Allow consumers to decide what happens to a film’s plot. 

That said, there’s no doubt that marketers will increasingly make use of interactive content to draw leads to B2B sites. Storytelling will continue to be important for brands’ success.