Traditionally, when we think about consumers who prioritize fashion and style in their spending habits, women tend to be the target market that comes to mind. Slowly but surely, though, the times are changing, and we’re seeing a shift towards the growing popularity of menswear.
In fact, by 2021, menswear is expected to surpass womenswear in revenue, meaning not only is it good practice to pay close attention to this ever-expanding market, but it’s also not a bad idea to stay on top of the latest menswear fashion trends.
In doing so, we can better predict the styles, brands, and fashion niches that will see success in 2020.
All that being said, here are five menswear trends we’re expected to see pop up in 2020:
1) Bold Ties
While streetwear has been taking over in the menswear department for multiple seasons now, many will be happy to learn that men’s suiting is stepping back onto the scene as well. Don’t be fooled, though. We’re not talking about your standard black suit and skinny tie. Instead, in 2020, trend reports are showing that wide, thick, patterned ties will make a comeback, along with monochromatic suits, done in various colors other than black.
Throw some suspenders into the mix to go with your new suit and tie, and you’ll be unstoppable with this menswear trend on your radar.
2) Patchwork Prints
If suiting doesn’t exactly speak to you, you’ll be pleased to know that streetwear-inspired apparel is still alive and well in menswear. In particular, throwing a little patchwork into your look is a surefire way to stay on trend in 2020.
Not only will the addition of patchwork give an outfit an edgier and slightly grunge-inspired feel, it’s also an easy print to pull off, no matter what your typical style preferences. We’re certain that consumers will be gravitating towards any garments that make use of patchwork.
3) Leather Jackets
No, this isn’t a reference to your traditional motorcycle jacket. In 2020, we’re expected to see men start to favor sleeker, modern lines from their leather. That’s right, you don’t need bold chains, zippers, and all the bells and whistles to pull off a leather jacket in 2020. Keep it simple when it comes to leather.
While a more formal vest is always a closet staple for men, in 2020, don’t be surprised if you see more outdoor-inspired vests popping up. Whether it be something sleek and light for spring, or it be a puffer vest for the cold months, vests are taking the proverbial style cake in menswear for 2020.
5) Crossbody Bags
And lastly, while crossbody bags have been on the rise in womenswear season after season, this year the popular trend is crossing over into menswear.
Yes, you read that correctly. While we might not traditionally think of a crossbody bag as something a man might wear, more and more, men from all over are embracing this convenient (and stylish!) option for their wardrobes.
Bottom line: Menswear continues to be on the rise, with no end in sight. No longer is style just for women. Style is something that is accessible to all, and that means staying up-to-date with the latest consumer trends in menswear, so that both men and women can have access to the style items they crave.
Josh Newman is an entrepreneur with a broad business and marketing background having worked with major brands as well as starting several boutique e-commerce companies like JJ Suspenders. Marketing and business aside, Josh also has a love for design. Despite having no fashion experience prior to co-founding JJ Suspenders, his aesthetic eye quickly helped him learn what worked and what didn’t in the fashion world, be it color combinations, packaging, and customer experience. His motto: build a remarkable product and the rest will follow.