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Fashion Retailers & Brands will need to Adapt As the Industry Emerges from the Pandemic 

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Fashion Retailers & Brands will need to Adapt As the Industry Emerges from the Pandemic 

The coronavirus pandemic has thrown the entire industry into crisis. Beyond its tragic human cost, the disruption inflicted on businesses has been unprecedented. Footfall has disappeared from the high street as people practice social distancing, while demand for non-essential products such as fashion has dwindled.

With international flights grounded and much of Europe and the United States on lockdown, boutiques are concerned about how they will shift this season’s summer dresses and beachwear. Likewise, small independent fashion brands are apprehensive about retail sell-through and how their stockist partners will be able to pay their invoices.

For many businesses, innovation will be key to getting through this extremely challenging time. The government has laid out plans to help businesses with schemes such as loans and grants. However, this type of aid will only stretch so far.

Some boutiques are taking drastic measures to reach their customers. Several closed their bricks-and-mortar stores early on, deciding to concentrate on their online offering to ride out the storm. Meanwhile, those retailers without an online presence have been thinking outside of the box. Some have locked their doors for one-to-one appointments while others are conducting telephone consultations on FaceTime and personal shopping sessions via WhatsApp.

But selling to customers is just one part of retailing. Buying for the store and its shoppers is just as critical for sustaining a profitable business. Trade shows, buying trips and fashion shows are a fundamental part of the chain – and we have already seen many cancellations since the outbreak began to take hold. Will the pandemic be over when brands re-open their order books for SS21?

Forward ordering is another concern for many small independent retailers right now. With sales of SS20 season stock now under threat, many are worried about AW20 orders written just weeks ago arriving in July and August. If they decide to cancel now, what happens if sales begin to pick up and they’re left with empty rails? Likewise, if they don’t cancel, will they end up with surplus stock that they can’t pay for?

For many, using budgets to buy in-season offers a straightforward solution. Because when the panic subsides and sales begin to pick up – which they inevitably will – ensuring that stores have the right stock in place for shoppers will once again be paramount.

B2B fashion marketplaces such as TradeGala will become increasingly important for retailers. Effectively removing the need to travel or visit trade shows and showrooms, buyers can browse multiple brands online and place orders directly. The brands on the site offer in-season delivery, meaning retailers can order what they need as and when they need it. Plus, it’s easy to check live stock at a glance so buyers can see exactly what’s available with just a few clicks – minimizing any concern surrounding supply chains.

For brands, TradeGala is offering free registration during this crisis period to offer time to prepare for when the market revives. The marketplace is also building its international following of buyers, allowing labels to reach buyers in markets that are less affected by the crisis to help minimize the drop in sales.

The coronavirus pandemic has changed the world and the retail sector needs to adapt in order to survive. There is a challenging time ahead, but retailers and brands are working together in new and effective ways. More than ever before, it’s time to support each other. And if there’s one thing this industry is good at it’s triumphing over adversity.

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TradeGala Set to Revolutionize Wholesale Fashion

TradeGala is the brainchild of Mina Melikova and Kuganeswaran Thangarajan, built to support the ever-changing wholesale market, and provide fashion suppliers the chance to meet new heights at a click of a button, especially through these more challenging times in retail.

TradeGala is a simple concept, a seamless service that connects wholesale fashion vendors and buyers from all over the world. It is an online marketplace that helps retailers find innovative styles at competitive prices from the best suppliers in the business while helping sellers expand their reach and increase sales.

Companies no longer need to invest the time, money and resource in traveling to appointments or attending trade fairs in order to make new business connections. The advance of technology has allowed TradeGala to create a cutting-edge platform which in turn allows brands to showcase their products, analyze trends and adapt to maximize business growth; while introducing a huge range of international fashion brands and suppliers to buyers, with products constantly updated to reflect the latest in fashion.

The site launches with 24 brands across accessories, activewear, casual dress, evening wear, and footwear, including Goddiva, City Goddess, Marc Angelo, KDK London, Gypsy Clothing, Conquista Fashion, Gold Lunar, Haus of Deck, Hugz Jeans, Lindy Bop, Looking Glam, Geniris Paris, Glitz Shoes and Versa Forma.

This sophisticated platform has a dedicated web platform and app to ensure orders or new content can be updated even when you are on the move.

How it works? Suppliers simply sign up to TradeGala and register online, then choose a platform that suits their needs. They have the option to choose one of the three plans – basic, premium or exclusive, and once registered upload their products and list them for sale. The quickest process to sell yet.

Our wholesale buyers place orders via the website and app, and receive order notifications via SMS, app alerts and email. The order is then packed and shipped directly from the seller, saving on time and shipping costs.

The TradeGala.com platform offers new suppliers the chance to reach 40,000 sales leads and 3,000 registered wholesale buyers immediately in over 90 countries.

Each buyer is 100% pre-screened and the team behind this platform already boasts an 87% customer satisfaction rating. With over 15 years of B2B experience in fashion and a network that is extensive and continuously growing, this platform is one of the best new opportunities for brands to establish a new business in the UK and internationally through a simple registration process and stock upload.

Other benefits include extensive marketing budgets, international SEO campaigns, heavy pay per click investment both nationally and internationally, presence at trade shows, tailored marketing campaigns, and seasonal photo shoots and fashion shows featuring your products. Plus, weekly and monthly newsletters, popular products and featured suppliers, not forgetting educational blog and vlog posts for wholesalers and retailers.

This is a new wave business tool that helps both young and well-established suppliers reach clients and markets beyond their means, it improves and fast-tracks their visibility to market and supports steady brand growth, taking away much of the traditional overhead costs.

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For further information on working with TradeGala please contact:
Yathu Kanagaratham – Yathu@citygoddess.co.uk
New Business Development Manager

Amber Domenech Patey – Amber@Citygoddess.co.uk
Project Manager