Re-defining “Made in Italy”
Sardinia, the second largest island in the Mediterranean, is known for its contrasting mountain ranges and white sand beaches. Visited by celebrities and thousands of travelers every year, Sardinia is a place where it is possible to visit 16th century constructions, see enchanting woods filled with millenary trees, relax on a picture-perfect beach and enjoy vibrant nightlife, all in the same day.
Chiara and Gloria Piscedda are the twin sisters who, inspired by their homeland, created a fashion label that intends to bring Sardinia to the world. We had a chance to talk with them about their projects and how they envision ChiGlo’ s expansion in to emerging markets.
Tell our readers about the ChiGlo brand distinction within the fashion industry.
ChiGlo was born out of our passion for fashion and our rich and colorful homeland, Sardinia. Our designs are a mix of traditional and contemporary up-to-date style that combine cultural patterns and themes with high-quality materials and current fashion trends. Sardinian folklore and traditions are part of each collection.
What were the motivations to deliberate upon expanding into the U.S, U.K. and the emerging marketplace?
The fashion industry is vibrant and fast-paced, requiring new brands that accommodate consumer demand for fresh trends. We are receiving so many inquiries from vibrant markets, like South Africa, the US and Latin America, pushing for ChiGlo to share its Sardinian roots with the rest of the world. We are excited to take this next step because of our desire to spread Sardinian style abroad, not only for the benefit of tourism but also to preserve its own history and culture.
Where do you envision the brand in the future?
We believe ChiGlo will have a consolidated presence in the global luxury retail market. We will host strong international distribution, and we are hoping to open a flagship store in New York in the immediate term.
With regard to market strategy, we at ChiGlo not only look to engage and play a terrific role within the influential digital community, but remain open to traditionally collaborating (such as by joint venture) with brand partners in the United States, the Asia-Pacific region, indeed the Middle East and beyond, viewing globalization as a driving proponent of our heritage’s continued expansion.
How closely do you view the correlation between ChiGlo and Sardinian tourism?
ChiGlo’ s uniqueness is rooted in our innate fascination for and appreciation of Sardinian culture, which forms a large part of our identity. We are transferring this culture and passion into a brand that features and reinvents traditional, folk elements into a contemporary but very personal collection. With each piece, we are telling a story about ourselves and our homeland, and we are looking forward to bringing this part of Sardinia to the world.
We hope that when our customers wear ChiGlo, they feel like they’re wearing a piece of Sardinia– and perhaps, this will inspire them to visit our beautiful island.