IndexBox has just published a new report: ‘EU – Concentrated Apple Juice – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

In 2020, concentrated apple juice imports in the EU dropped twofold after peaking in 2007, from $1.2B to $0.6B. In physical terms, imports fell from 808K tonnes to 463K tonnes over this period. Germany represents the main European importer of concentrated apple juice, accounting for 34% of total import volume in the EU. Austria and the Netherlands, with a further combined 25%-share, follow Germany. From 2007 to 2020, Germany, Austria and the Netherlands recorded a slump in the value of imports.

Concentrated Apple Juice Imports in the EU

Concentrated apple juice imports dropped to 463K tonnes in 2020, reducing by -13.7% compared with 2019 figures. In value terms, concentrated apple juice imports estimated at $584M (IndexBox estimates) in 2020.

In value terms, European concentrated apple juice imports dropped twofold, from $1.2B in 2007 to $0.6B in 2020. In physical terms, imports reduced from 808K tonnes to 463K tonnes during this period.

Germany represented the major importer of concentrated apple juice in the EU, with the volume of imports reaching 158K tonnes, which was approx. 34% of total imports in 2020. Austria (58K tonnes) occupied a 13% share (based on tonnes) of total imports, which put it in second place, followed by the Netherlands (12%), France (11%) and Poland (11%). Ireland (20K tonnes) and Denmark (10K tonnes) followed a long way behind the leaders.

In value terms, Germany ($209M) constitutes the largest market for imported concentrated apple juice in the EU, comprising 36% of total imports. The second position in the ranking was occupied by the Netherlands ($73M), with a 12% share of total imports. It was followed by Austria, with a 12% share.

From 2007 to 2020, the average annual rate of growth in terms of value in Germany totaled -6.9%. The remaining importing countries recorded the following average annual rates of imports growth: the Netherlands (-3.6% per year) and Austria (-8.8% per year).

The concentrated apple juice import price in the EU stood at $1,262 per tonne in 2020, jumping by +19% against the previous year. Prices varied noticeably by the country of destination; the country with the highest price was Denmark ($1,397 per tonne), while Ireland ($572 per tonne) was amongst the lowest. From 2007 to 2020, the most notable rate of growth in terms of prices was attained by the Netherlands, while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform