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North America’s Wholesale Voice Carrier Market Size to Surpass US$8 Billion by 2026

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North America’s Wholesale Voice Carrier Market Size to Surpass US$8 Billion by 2026

According to a recent study from market research firm Graphical Research, the North America wholesale voice carrier market size is set to register significant growth during the forecast timeframe. One of the major reasons for this is the rapid commercialization of 5G technology. This technology is being adopted at a high rate by several enterprises to leverage different wholesale voice services.

The investments made towards 5G network solutions are increasing today because of the possibility it offers to service providers to diversify their portfolio and help them grow their market share. There are several mobile operators today that are upping their investments in futuristic 5G networks to help them cater to the increasing demand for high-quality connectivity among consumers while increasing the range of their mobile data services for customers.

The growing need among service providers to opt for cost-effective wholesale voice carriers will boost the demand for voice termination services in North America. In fact, this segment held an overall share of more than 70% in the regional wholesale voice carrier market during 2019. Voice termination services are gaining tremendous momentum over traditional voice and data solutions because of the increase in demand for high-quality voice calling among consumers.

On the basis of transmission, the market share from leased network services in North America will grow at a steady rate of more than 10% CAGR through 2026. There is a sudden spike in the percentage of service providers opting for leased network infrastructure. They prefer leasing a part of the overall infrastructure so that they can set up their voice carrier facilities in emerging markets. As the telecom industry is growing, the number of service providers opting for leasing the network infrastructure from Tier-1 operators has increased as well. This helps the Tier-2 and Tier-3 network providers lower the overall network ownership cost.

VoIP (Voice over Internet Protocol) services adoption will grow at a substantial rate, capturing over 40% of wholesale voice carrier market share in North America in 2019 alone. A major reason for this is the several benefits of these services for customers across the region. They reduce the overall cost of long-distance domestic calls and the cost of international calls is lower as well. The quality of phone calls made with the help of VoIP is greater as compared to the ones made using Public Switched Telephone Network (PSTN).

Canada’s wholesale voice carrier market will expand at a greater rate during the forecast period of 2020-2026 because of the strength in demand for voice carrier services in the country. The nation is even coming up with different mechanisms to reduce the number of fraudulent calls taking place over networks, thereby providing strong protection against scammers. The demand for 5G technology services has increased by many folds in the country. The local telecom service providers are getting into partnerships with other firms to provide these high-speed services to their customers.

In February 2020, Huawei and Telus Corporation announced a partnership to launch 5G network services in Canada. This collaboration was implemented by following all the governmental protocols laid for network services and the enterprises across the country are now benefiting with the availability of high-speed internet connection.

Some of the leading companies providing wholesale voice carrier services in North America are CenturyLink Inc., BT Group PLC, Alepo, AT&T Inc., NTT Corporation, TATA Communications Ltd. among many others.


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Wholesale Voice Carrier Market: Top Trends Propelling the Industry Demand through 2026

According to a recent study from market research firm Graphical Research, the global wholesale voice carrier market size is poised to expand at substantial CAGR during the forecast period. Thanks to the growing indispensability of smartphones worldwide, the global wholesale voice carrier industry outlook is expected to benefit from the massive voice over internet protocol (VoIP) demand. The market is expected to make a significant headway between 2020 and 2026 on account of the trending commercialization of 5G technology worldwide.

Due to the augmenting adoption of smartphones, VoIP traffic is growing. The utilization of mobile internet and data-intensive voice calling applications are responsible for the rising VoIP needs. As investments pour in across the global telecom industry, expansion of telecom infrastructure and networks is likely to foster opportunities for the global wholesale voice carrier market forecast.

CenturyLink, IDT Corporation, Vodafone Group Plc., Orange SA, Telefonica SA, Deutsche Telekom AG, BT Group Plc, Bharti Airtel Ltd., Sprint (T-Mobile), BCE Nexxia Corporation, and Alepo are some leading wholesale voice carrier companies in the international landscape. The following seven trends are accelerating the industry forecast:

Leased network demand in North America

The deployment of leased network infrastructure is growing across North America. In the highly competitive telecom industry, tier-2 and tier-3 providers have been leasing network capacities to a considerable extent from tier-1 operators. They have been doing so to benefit from the minimal cost of ownership to maximize profitability.

North America wholesale voice carrier market share from the leased network segment is anticipated to grow at a 10% CAGR up to 2026. The growth can be accredited to the growing need for a leased network in VoIP call termination in the region. Prominent telecom operators are leasing a part of their network for setting up voice termination facilities across emerging markets.

Transmission switching technology in North America

The wholesale voice carrier industry share from the transmission switching segment accounted for more than 50% of the total North American market during 2020 and is slated to expand further. The considerable dependence on traditional voice calls in the lesser developed North American regions is driving demand for the technology.

Rural areas face the challenge of limited wireless network availability. Since a large percentage of the rural population relies on traditional voice calls, the use of transmission switching is likely to expand through 2026. Several wholesale voice providers are offering minimal cost and time of installation, optimal life of switch, and unitized configurations.

Strategic partnerships by Canadian telecom enterprises

Canada’s wholesale voice carrier market size is expanding at a rapid pace, thanks to the growing 5G commercialization across the region. Canadian telecom operators are making the most of the partnership opportunities for delivering 5G services. They are focusing on diversifying their offerings through their strategic moves.

For instance, Telus Corporation announced its plan to partner with Huawei for launching a 5G network in Canada in February 2020. In compliance with the regulatory government standards, the partnership was fruitful in launching new, efficient solutions and devices. Thanks to the access to high-speed internet, enterprises can leverage IP-based telephony services.

Adoption of interconnect billing solutions in Asia Pacific

Interconnect billing solutions are gaining traction throughout Asia Pacific. The key reason these solutions are becoming mainstream is that telecom operators find convergent billing systems useful in accelerating digital transformation. The APAC industry share from the interconnect billing segment is slated to grow at a 10% CAGR through the assessment timeline. By 2026, the total APAC wholesale voice carrier market size is expected to surpass $7 billion.

Increasing telecom frauds in Asia

The alarming rise in fraud frequency across the regional telecom sector is influencing Asia Pacific wholesale voice carrier market. The requirement for fraud management solutions is growing due to this trend. As per the 2019 data published by Trend Micro, a Japan-based cybersecurity firm, the annual cost from telecommunications subscription frauds was estimated at $12 billion, equaling between 3% and 10% of the gross revenues of regional operators.

Asia Pacific wholesale voice carrier industry share from the fraud management segment is expected to rise at a 12% CAGR through 2026, promoted by the surging focus toward fraud prevention. In order to ensure a reduction in losses, the significance of these solutions is gaining popularity.

Growing subscriptions for VoIP services in Europe

The number of VoIP subscriptions are augmenting across European countries. The preference for VoIP-based calling is growing amongst regional subscribers due to the tendency to avoid the higher costs associated with traditional voice calls.

The industry share from the VoIP segment in the region will register around 13% CAGR through the next five years. VoIP-enabled wholesale voice carrier services provide enhanced technologies to telecom companies, simultaneously eliminating the unnecessary charges associated with roaming.

The gradual shift to voice termination in Europe

Europe wholesale voice carrier market size is slated to reach $11 billion by 2026, thanks to the presence of a robust commercial network infrastructure in the region. Since voice termination involves substantial routing costs and international call termination across multiple networks, wholesale voice providers can benefit from significant opportunities provided by this solution.

The region is seeing a shift from conventional voice and data services to more profitable and efficient solutions provided by regional wholesale voice termination service providers. Europe wholesale voice carrier market share from voice termination segment is expected to represent more than 70% of the total industry by 2026.


Fashion Buying in the Age of COVID-19

Fashion buying has always been a complex task. But in the age of Covid, getting hold of the right stock has become even trickier for boutique owners. With many supply chains severely interrupted and some businesses on the verge of collapse, fashion indies now have the added worry of whether the right products will reach their stores at the right time – says Mina Melikova, CEO of TradeGala.

Some retailers canceled much of what they originally planned to carry at the start of the lockdown, while others are waiting with anticipation to see if their full orders make it to their stores. Much-loved brands could go into administration before the season ends while others might not be able to deliver their full collections.

Some indies are planning to order more products in-season than they would have done pre-pandemic. There are many benefits to buying this way including versatility, guaranteed stock, immediate deliveries, and being able to react to the weather and consumer demand. Short order buying also means paying for stock as you go along, which can help with managing the business’s cash flow.

But it’s not always easy to find suitable brands that offer in-season collections. And with most major trade shows now canceled for the rest of the year and recommendations against non-essential travel, finding new brands and stock to buy in the middle of the season is even more problematic for retailers.

The digitalization of the wholesale model is offering a much-needed alternative for boutique owners and brands. Thanks to a new wave of B2B marketplaces such as TradeGala – the B2B online marketplace it is now possible for buyers to hunt out new products and place orders from the safety of their computer, tablet or smartphone. Many buyers are already used to scouring for new brands online via social media platforms such as Instagram. TradeGala takes it one step further by allowing buyers to browse entire collections and then place orders – all on one convenient site.

TradeGala’s roster of brands is ever-expanding and the marketplace offers a comprehensive line-up to suit myriad tastes and budgets. Standout pieces available to buy via its site include on-trend printed midi and maxi dresses by Zibi London, Liquorish and Hoxton Gal, party dresses, and jewelry from Haus of Deck, and affordable sustainable young fashion designs by Nesavaali. Buyers can choose from casual yet elegant womenswear pieces from Figi and Lenitif, sparkly heels by Glitz Shoes, fashion trainers from JR Artisan Fashion, and intelligent underwear designs by Magic Bodyfashion. There are also beautiful occasionwear pieces such as flowing gowns and bridesmaid dresses from City Goddess and Goddiva.

With a simple order process, retailers can make product selections with just a few clicks. Buyers can refine their search using the site’s in-built filters to find particular colorways, styles, or prices – making it easy to curate unique and harmonious collections from a range of brands. Each product also has its own detailed page with professional photographs and in-depth information, which makes it easy to select the right pieces. And because TradeGala is in operation 24/7, retailers can research and choose products whenever and wherever it suits them.

TradeGala also offers centralized customer service and payment protection so buyers can feel confident when ordering. Many of its sellers offer low minimum order stipulations and sell single garments, so boutiques can make a small trial order to test the brand’s viability with their customer base with very little risk. For brands, TradeGala offers greater visibility and access to new international markets and the latest technologies with minimal commitment. Smaller, independent brands are able to take their first steps into the wholesale market, which may have previously seemed too daunting.

The fashion wholesale world will probably never be fully digitalized given the tactile nature of buying. However, as the country gets to grips with living through a pandemic, TradeGala offers a great way for retailers to access stock safety, conveniently and cost-effectively. This year has been difficult for so many reasons.


Mina Melikova is the CEO of TradeGala

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How to Prepare Your Online Store for the Holiday Season During COVID-19

We’re already getting super hyped for the holiday season. From delicate snowfalls to generous gift-giving to spending time with family and loved ones, it really is the most wonderful time of the year.

But if you work in retail, the holiday season can mean something VERY different. Many boutique owners find themselves busier than ever during the holidays. Most years, the holiday season means long lines at malls, loads of crowds, and tons of in-person sales. But this year’s going to be totally different.

Online stores have steadily grown in popularity over the years – but COVID-19 made the shift to e-commerce accelerate at its fastest ever rate. This holiday season will be totally dominated & led by e-commerce stores. Many believe the 2020 holiday season will be the single biggest e-commerce event in HISTORY.

If you own an online boutique, that’s great news for you! It means you’ll have the chance to capture all kinds of new and existing customers looking to buy gifts for their loved ones (and take advantage of the great deals for themselves, too). But it also means you’ve got to brace yourself. Things are about to get WAY busier.

Whether you’ve already made it through many a holiday season as a boutique owner before or this will be your first one, read on to learn how to prepare your online store for the holiday season during COVID-19.

Make it easy for your customers to buy online

Make sure you’re totally prepared to accept online orders – and that your website makes the online buying experience as soon as possible. Go through your online store as though you were a customer and make sure the entire buying process is crystal clear. Take a moment to work out any kinks you find so you can provide a seamless buyer journey. If this is your first time selling online, make sure payment solutions are totally ready by running a few test purchases.

Once you’ve done that, update your website for the holiday season. Update your inventory so in-stock items are clearly marked. Promote seasonal offers and holiday deals throughout your website. Clearly display your boutique’s shipping and return policies, especially if you’ve modified them for the holidays. The easier it is for your customers to make a purchase (and take advantage of awesome holiday deals), the more likely they’ll be to do so!

Plan & stock your inventory in advance

And by “in advance,” we mean ASAP! It’s always a good idea to start stocking up on holiday inventory early, but this year it’s more important than ever. Many shipments have been delayed due to the pandemic, so the sooner you can order your inventory, the better.

Make sure you choose to work with a reliable supplier. While the increase in high demand affects retailers like you, it also affects manufacturers, distributors, and wholesalers in a big way. Order early and choose a supplier with great customer service. Supplied is a great option for online boutique owners looking for a wide variety of wholesale boutique items, flexible payment terms, and free shipping (yes, even during the holidays!)

Schedule out promotions

Many customers pretty much expect great holiday promotions from the brands and boutiques they love. Start planning out what sorts of promotions you’ll run and when you’ll run them. Stagger promos and marketing efforts carefully so you have a flow of ongoing sales instead of a few huge peaks. It’ll make it easier for you to fulfill orders and provide great service.

With COVID-19, it’ll be difficult to predict exactly how long shipping times will take. To make it easier for you to ship items out well in time for the holidays, incentivize early buying with sales. Experts predict that Amazon’s October Prime Week will cause many buyers to purchase holiday gifts earlier than ever before. Consider offering a sale during it in an effort to pick up some of that traffic.

You’ll also want to make sure you take advantage of Black Friday. Many of the largest retailers have already announced that their stores will be closed for Thanksgiving weekend, meaning there will be far fewer in-person Black Friday doorbuster deals. Try and capture some of that excitement online by offering a great deal for Thanksgiving weekend.
Expect delays

During the 2020 holiday season, getting packages to arrive on your customers’ doorsteps on time will be tricky. Encourage people to buy early. Be transparent about shipping delays you’re aware of and do your best to manage your customers’ expectations. As tempting as it may be, don’t promise a delivery date you can’t guarantee.

Once the guaranteed holiday shipping deadline passes, offer virtual gift cards that can be instantly delivered and used towards any item in your shop. This provides a way for last-minute shoppers to still support your shop.

Prepare for fulfillment & delivery

A lot of online boutique owners are out there running a one-woman show – but during the holiday season, you might want some help. If you usually do shipping and fulfillment operations all by yourself, consider enlisting a friend or an employee to help with the busy season.

If you have a brick-and-mortar location or a lot of local customers, offer in-person pickup to allow customers to save on shipping costs – and to allow you to package and mail fewer orders!

To sum up – to prepare your online store for the holiday season during COVID-19, you’d best get started now. Start ordering wholesale boutique items now so you have plenty of time to prepare for any delays, update your inventory, schedule out promotions, and allow your customers to order their gifts as early as possible.

Supplied members enjoy up to 75% off of wholesale prices on over 100,000 wholesale boutique items. And with free shipping, flexible payment terms, and no minimum orders, it’s perfect for stocking up quickly in preparation for the holiday season. Become a member (it’s free!) and place your first order today.


Joseph Heller is a small business expert and CEO of Supplied makes it easier for small boutique owners around the world to access high-quality, affordable wholesale boutique items, whether to stock their physical store or IG shop.