New Articles

Can Innovative Tech help SME Logistics Companies meet High Demand this Peak Season? 


Can Innovative Tech help SME Logistics Companies meet High Demand this Peak Season? 

Pumpkin Spice season is here, marking the beginning of peak season 2023. 

Peak demand season hits North America’s logistics network from August to November, leading into the busy holiday season. The busy season offers an opportunity for businesses to capitalize on high demand, with some business models completing most of their yearly orders in a few months. 

For supply chain planning, goods must be available online, in storage, and on the shelves on time, with the correct levels distributed across the country. However, the combination of seasonal demand, with cyber sales, thanksgiving, and end-of-year holiday peaks, can cause some headaches for businesses that aren’t using digital tools for accuracy, scalability, and demand planning. 

“For this, you need the right data and systems— that will allow you to scale up operations and daily output with ease and take advantage of the seasonal peaks,” said CartonCloud Head of North America/ COO Shaun Hagen. 

Working closely with customers and industry partners throughout their expansion to North America in 2022, CartonCloud’s team often highlights the crucial role timing plays in the impact of tech implementation for SME businesses. 

“Operators need to have the right system in place before peak season — or as soon as possible— to ensure they are capturing the maximum benefits of the software, and giving themselves the best chance at capitalizing on peak seasons,” Mr Hagen said. 

Warehousers, 3PLs, and broader supply chain partners rely on accurate demand predictions to navigate early seasonal demand each year. Suppliers must plan ahead to navigate inventory and stock purchasing, warehousing, and distribution to make the season’s timing. 

“So much of a business’ wasted overheads is to do with having inefficient operations,” Mr Hagen said. 

“The surprising thing is that many businesses actually don’t realize how much time and money they are losing with the clunky or unsuitable systems they are using — because it’s the system they’ve always used, or because they are concerned about the hassles of switching.” 

“Since CartonCloud entered the USA market early last year, we’ve had some incredibly insightful conversations with industry partners and customers — looking at the systems they’ve been using, and their expectations for setup and support,” he said. 

“Ultimately, their expectations are too low — they believe a new system will take months to set up and get running, and more often than not, the support and customer service level they

receive is the reason they start looking for something better — which is when they come to us. 

“Our software is designed by logistics people, for logistics people — with exceptional customer support and implementation that gets you up and running on the system — so you can start seeing results faster. 

“For us, it’s all about our customer’s success — their business growth and satisfaction is paramount to everything we do, and it shows in their success and customer reviews”. 

CartonClouds unique, integrated Warehouse and Transport software has been designed by logistics people, for logistics people — to help businesses streamline operations and scale up for seasons of high demand. 

“To manage and plan for demand in logistics peak season, first, you need to know your customers’ needs, their seasonality, and expected sales/ demand over the peak season — and then ensure you have the right systems in place to prepare and achieve this,” explained Mr Hagen. 

“Warehouse and Transport Management (WMS/TMS) software is the backbone of any logistics operations— but a cloud-based system gives you an edge, providing critical workflows, integrations, and constantly updated new features that let you do more, with less effort. 

“No matter what size your business is, with the right systems in place, you can reduce manual data entry, reduce mistakes, and increase your day-to-day profit.” 

Mr Hagen said logistics operators should be looking to automate online ordering with e-commerce integrations, access and assign orders for picking from a WMS and TMS with a mobile app to ensure accuracy at each step, and ultimately streamline data at every stage of your operation. 

CartonCloud is top-rated by users across the globe, and listed as a top WMS and TMS supplier again in 2023 due to its ease of use, intuitive design, and exceptional customer service delivered by logistics experts. 

High-performing logistics operators are using innovative technology to capitalize on high demand and see better ROI this peak season. 

Get expert WMS Software with industry expertise. 

With CartonCloud’s easy-to-use— yet powerful — WMS and TMS you can leave the technical side to us. With a cloud-based warehouse and transport management system, you can also enjoy the benefits of (SaaS) software as a service. This means access to our friendly support team and knowledge base to answer any questions you have, or log any issues. 

Book a free demo and see CartonCloud’s powerful software in action.

holiday season box

How to Prepare Your Online Store for the Holiday Season During COVID-19

We’re already getting super hyped for the holiday season. From delicate snowfalls to generous gift-giving to spending time with family and loved ones, it really is the most wonderful time of the year.

But if you work in retail, the holiday season can mean something VERY different. Many boutique owners find themselves busier than ever during the holidays. Most years, the holiday season means long lines at malls, loads of crowds, and tons of in-person sales. But this year’s going to be totally different.

Online stores have steadily grown in popularity over the years – but COVID-19 made the shift to e-commerce accelerate at its fastest ever rate. This holiday season will be totally dominated & led by e-commerce stores. Many believe the 2020 holiday season will be the single biggest e-commerce event in HISTORY.

If you own an online boutique, that’s great news for you! It means you’ll have the chance to capture all kinds of new and existing customers looking to buy gifts for their loved ones (and take advantage of the great deals for themselves, too). But it also means you’ve got to brace yourself. Things are about to get WAY busier.

Whether you’ve already made it through many a holiday season as a boutique owner before or this will be your first one, read on to learn how to prepare your online store for the holiday season during COVID-19.

Make it easy for your customers to buy online

Make sure you’re totally prepared to accept online orders – and that your website makes the online buying experience as soon as possible. Go through your online store as though you were a customer and make sure the entire buying process is crystal clear. Take a moment to work out any kinks you find so you can provide a seamless buyer journey. If this is your first time selling online, make sure payment solutions are totally ready by running a few test purchases.

Once you’ve done that, update your website for the holiday season. Update your inventory so in-stock items are clearly marked. Promote seasonal offers and holiday deals throughout your website. Clearly display your boutique’s shipping and return policies, especially if you’ve modified them for the holidays. The easier it is for your customers to make a purchase (and take advantage of awesome holiday deals), the more likely they’ll be to do so!

Plan & stock your inventory in advance

And by “in advance,” we mean ASAP! It’s always a good idea to start stocking up on holiday inventory early, but this year it’s more important than ever. Many shipments have been delayed due to the pandemic, so the sooner you can order your inventory, the better.

Make sure you choose to work with a reliable supplier. While the increase in high demand affects retailers like you, it also affects manufacturers, distributors, and wholesalers in a big way. Order early and choose a supplier with great customer service. Supplied is a great option for online boutique owners looking for a wide variety of wholesale boutique items, flexible payment terms, and free shipping (yes, even during the holidays!)

Schedule out promotions

Many customers pretty much expect great holiday promotions from the brands and boutiques they love. Start planning out what sorts of promotions you’ll run and when you’ll run them. Stagger promos and marketing efforts carefully so you have a flow of ongoing sales instead of a few huge peaks. It’ll make it easier for you to fulfill orders and provide great service.

With COVID-19, it’ll be difficult to predict exactly how long shipping times will take. To make it easier for you to ship items out well in time for the holidays, incentivize early buying with sales. Experts predict that Amazon’s October Prime Week will cause many buyers to purchase holiday gifts earlier than ever before. Consider offering a sale during it in an effort to pick up some of that traffic.

You’ll also want to make sure you take advantage of Black Friday. Many of the largest retailers have already announced that their stores will be closed for Thanksgiving weekend, meaning there will be far fewer in-person Black Friday doorbuster deals. Try and capture some of that excitement online by offering a great deal for Thanksgiving weekend.
Expect delays

During the 2020 holiday season, getting packages to arrive on your customers’ doorsteps on time will be tricky. Encourage people to buy early. Be transparent about shipping delays you’re aware of and do your best to manage your customers’ expectations. As tempting as it may be, don’t promise a delivery date you can’t guarantee.

Once the guaranteed holiday shipping deadline passes, offer virtual gift cards that can be instantly delivered and used towards any item in your shop. This provides a way for last-minute shoppers to still support your shop.

Prepare for fulfillment & delivery

A lot of online boutique owners are out there running a one-woman show – but during the holiday season, you might want some help. If you usually do shipping and fulfillment operations all by yourself, consider enlisting a friend or an employee to help with the busy season.

If you have a brick-and-mortar location or a lot of local customers, offer in-person pickup to allow customers to save on shipping costs – and to allow you to package and mail fewer orders!

To sum up – to prepare your online store for the holiday season during COVID-19, you’d best get started now. Start ordering wholesale boutique items now so you have plenty of time to prepare for any delays, update your inventory, schedule out promotions, and allow your customers to order their gifts as early as possible.

Supplied members enjoy up to 75% off of wholesale prices on over 100,000 wholesale boutique items. And with free shipping, flexible payment terms, and no minimum orders, it’s perfect for stocking up quickly in preparation for the holiday season. Become a member (it’s free!) and place your first order today.


Joseph Heller is a small business expert and CEO of Supplied makes it easier for small boutique owners around the world to access high-quality, affordable wholesale boutique items, whether to stock their physical store or IG shop.