The importance of a strong corporate culture and value is undeniable. Undoubtedly, cultivating corporate culture and values takes time, but the result is so much worth it.
Culture IQ researched the results from different companies with a strong organizational culture and values to find that:
-collaboration, work environment, and mission and value alignment are 20% higher at companies with strong cultures
-companies with established corporate cultures saw a 4 times increase in revenue growth
-if a company has appeared on The Best Place to Work list, its stock value increased by 75%
-companies that have strong employer brands have a 50% lower cost per hire
-82% of company leaders believe that culture is a potential competitive advantage
Of course, all corporate cultures are different, depending on how you want to organize your workers and which working environment you want to create. Organizational cultures and values even differ from one country to another.
In one of our recent articles we took a look at the current state of corporate culture in the U.S. While it is quite different from what other countries have as a norm for corporate culture, there is one prerequisite in all organizational culture cases that makes it strong – corporate culture analysis.
To do it, there are several methodologies that can help you take a look at your corporate culture and values.
BNS (Business Needs Scorecard) is one of the most precise methods to measure organizational values. This method is designed to identify and elaborate on the positive and potentially limiting values to outline the desired and not desired corporate values.
Myctt Values Centre recognizes BNS as a diagnostic tool in cultural value assessment that uses 6 sections to categorize positive and potentially limiting values:
-Finance – values that impact the growth of the company in terms of profits and financial performance.
-Fitness – values that describe productivity and the general performance of your employees.
-External relationships – values that affect your company’s relationship with outside players, including partners and customers.
-Evolution – values that impact creativity and innovation of your company as well as its growth in comparison to your competitors.
-Culture – values that influence communication and trust between the employees and corporate leaders.
-Contribution to society – the alignment of your corporate values with the values of society.
This method allows you to perform a comprehensive analysis of your corporate values, especially from the perspective of leadership and what it takes for you to observe these values as a leader.
Another issue is measuring the methods that dominate and dominate in your organizational culture, in other words – your active and passive values.
Organizational Culture Assessment Instrument or OCAI is a method that can help you do exactly that. It uses the so-called Competing Values Framework. “OCAI is a validated method of assessing organizational culture, actively used by over 10,000 companies. We’ve used it for several years, and it’s been one of the most precise ways to measure values”, says Claire Jefferson, an HR manager at Axonim, an electronic device service company.
This method uses a diagram, which helps you identify the direction that your organizational values work towards:
Image credit: OCAI-Online
As a result, you get an answer, which corporate culture dominates in your company, indicating the changes that need to be made to create the organizational culture you aspire to have.
Who knows your organizational culture and values better than your employees?
Surveying employees is one of the most informative and precise ways to measure organizational culture. Besides, you actively engage your employees in creating your organizational culture.
One of the most common types of employee surveys is an employee satisfaction survey. This survey can take many different forms, but mostly aims at defining the following aspects of organizational culture:
-The position of your employees in the corporate culture – where your employees see their role in defining organizational culture.
-Motivation rate of your employees – helps you understand how much your employees support your corporate culture.
-Employee insights –what needs to be done and which values need to be adopted to help the employees fit in your organizational culture.
Here’s a great example of an employee satisfaction survey:
Image credit: Template.net
This survey can be done in many different forms. The ultimate goal, however, is to give your employees as many choices to answer the questions, possibly avoiding essay questions.
The methods that we’ve mentioned above are aimed at assessing organizational culture from three different perspectives:
-a general analysis of your organizational values
-an analysis describing active and passive organizational values
-in comparison to the methods from above, which are used to analyze organizational culture and values from the leadership perspective, you can also take the perspective of your employees by doing employee satisfaction surveys
What is your approach to measuring your organizational culture and values?
Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a content strategist at https://axonim.com. He likes everything related to traveling and new countries.
American children and teens, when asked the age-old question of what they want to be as adults, lean toward careers that could bring personal fame or are just plain fun, rather than those that might contribute to the betterment of society or lead to scientific progress.
“While we’re focused on fame and fun, other countries are emphasizing discipline and a good work ethic,” says Dr. Steven Mintz (www.stevenmintzethics.com), author of Beyond Happiness and Meaning: Transforming Your Life Through Ethical Behavior.
The latest example came in a survey Harris Poll conducted on behalf of Lego, where American children ages 8 to 12 picked vlogger/YouTuber as their No. 1 career choice. Chinese children, in comparison, overwhelmingly chose astronaut.
The results are similar to a survey Chicago-based market-research company C+R conducted a couple of years ago. American teenagers were asked about career aspirations and the largest percentage, 20 percent, said they want to be an athlete, artist or entertainer.
“Is this really what success looks like in the U.S.?” he asks. “Can we reasonably be expected to compete with the Chinese in the 21st century by making the workplace fun when the Chinese, who will likely surpass the U.S. as the world’s largest economy within the next 10 years, have skyrocketed to the top through hard work and discipline?”
But eschewing fun for fun’s sake doesn’t mean employees can’t find happiness at work. Mintz says that is better accomplished by creating a socially responsible workplace, which he says meshes nicely with the passion millennials and Gen Z have for social causes.
Some ways to help employees find happiness and meaning on the job, he says, include:
Establish an ethical culture. Companies should strive to create an ethical workplace culture where employees are encouraged to serve the interests of the company’s stakeholders – customers, clients and suppliers – and to do so ethically, Mintz says. Creating an ethical workplace starts with ethical values: emphasize doing what is right not wrong; doing good things not harmful ones.
Coach employees on the workplace’s values. Company leaders should engage employees in regular discussions about workplace ethics and the procedures that are designed to uphold ethical practices, Mintz says. “Employers must coach employees so they do good by being good, which means commit to ethical values,” he says.
Tap into the social conscience many employees already have. A recent survey reports that nearly one in five business-school students would sacrifice more than 40 percent of their salary to work for a responsible employer. “Some will work for nonprofits where they are committed to the cause,” Mintz says. “Millennials especially seek out purpose in their employment. I believe that’s because each of us is searching for happiness and greater meaning in life and our jobs provide one of the best sources to enhance our well-being.”
“Although there are troubling signs in our society regarding attitudes about jobs,” Mintz says, “I am heartened by other surveys that show millennials and Gen Z really care about what a business does, whether its actions are ethical and trustworthy, and that a purpose-driven culture exists that puts benefitting society front and center in their mission statement.”
Dr. Steven Mintz (www.stevenmintzethics.com), author of Beyond Happiness and Meaning: Transforming Your Life Through Ethical Behavior, has frequently commented on ethical issues in society and business ethics. His Workplace Ethics Advice blog has been recognized as one of the top 30 in corporate social responsibility. He also has served as an expert witness on ethics matters. Dr. Mintz spent almost 40 years of his life in academia. He has held positions as a chair in Accounting at San Francisco State University and Texas State University. He was the Dean of the College of Business and Public Administration at Cal State University, San Bernardino. He recently retired as a Professor Emeritus from Cal Poly State University in San Luis Obispo.