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Ecommerce Shipping Guide 2020: All You Need to Know

ecommerce shipping

Ecommerce Shipping Guide 2020: All You Need to Know

This year, the ecommerce shipping industry is adapting automation and other efficiency-boosting tech tools for a 360-degree transformation. The shift in trends that began in 2019 is only going to pick up pace this year, with two of the most important trends of automation and scaling globally gaining impetus.

In 2019, 79% of US ecommerce shoppers said that free shipping would make it more likely for them to buy things online.  53% of users abandon the cart because of hidden costs like shipping, tax, etc. That’s how important shipping is for ecommerce sales.

So what changes should you be prepared for in 2020 when it comes to shipping?

What do you need to know about ecommerce shipping?

These are some of the questions we aim to answer through this guide.

A Step-Wise Peek Into the Ecommerce Shipping Process

Step 1 – Understanding a shipment

The most basic thing you need to understand is what constitutes a shipment. A shipment can be one thing or multiple things, created as a result of an order placed by a customer through online channels. One order might have multiple shipments too.

Step 2 – Using a shipping management software

Managing an inventory, especially when you are listing your products or services on multiple platforms, is a must. Using shipping management software keeps you organized. It also helps you check the status of every order in real-time.

Step 3 – Choosing your shipping carrier

There are a host of shipping carriers that are preferred by ecommerce companies like UPS and FedEx, among others. Therefore, compare the costs, the insurance, the delivery times, and the network of a shipping carrier before choosing one.

Step 4 – How to ship?

What is the most effective shipping method for you? By air, sea, or road? Ascertain this.

Step 5 – Determining whether to ship globally or locally

Will you be taking orders from international customers, or will you be shipping only in your city, state, or country? Answering this question will help you streamline the process.

Step 6 – Tracking & communication

Your work only begins once you have shipped an order; it does not end there. Customers prefer to have constant communication about their orders through tracking. Until the product is delivered, your job is not done.

Step 7 – Packaging and labeling

Incorrect labeling or inefficient packaging can cause damage or loss. Also, a badly packaged product negatively affects brand reputation.

Step 8 – Calculating costs

Shipping costs are one of the most important heads in your company’s balance sheet. Consider the factors like shipping methods, package dimensions, third-party-logistics, etc. while calculating the costs.

Step 9 – Knowing the regulations

You have to check the rules and regulations for all the countries or states you are shipping to. Some products cannot be shipped, while some need to have accompanying documentation, especially when you are shipping globally as they pass through customs. Know this beforehand.

Step 10 – Auditing & refunds

One of the most important steps is auditing your shipments. Shipping carriers might often overcharge you or levy incorrect fees and charges on your shipments. Automated or manual auditing allows you to claim refunds, making a slight addition to your capital.

Shipping Trends to Watch Out For in 2020

1. Going global

The whole world is a market. ecommerce companies are scaling internationally to boost growth. The demand for non-local products (that gain an ‘imported‘ or ‘exotic‘ tag) is only increasing. About 2.2 billion users are expected to shop online globally by 2021 – that’s your market if you go global.

2. Technology

The use of technology has increased efficiency, revenue, minimized errors and facilitated a better organizational structure. You can use shipping automation software solutions or something as simple as chatbots for your customers to track or know more about their orders.

3. Multi-channel presence

Just using one ecommerce platform like eBay or Amazon is not something online sellers prefer anymore. The new trend is to have a presence on multiple channels to maximize the chances of getting sales.

4. Faster delivery

Shorter wait times and same-day delivery options are what are in demand this year. Instant logistics is a major trend. A survey revealed that 88% of online shoppers are willing to pay for same-day delivery.

5. Personalized and premium packaging

Most ecommerce companies are spending a lot of money on designing the packaging. It works great for branding and says a lot about the company. Offering the users an option to personalize packaging is fast becoming a trend. 52% of customers are willing to make repeat purchases if the online merchant offers premium packaging, while 62% were more likely to purchase from a brand that used sustainable packaging.

The Past and the Present

The evolution of shipping and logistics in e-commerce has been phenomenal, especially in the last five years. The shipping modes, costs, size of warehouses, delivery times, packaging materials are only some of the things that have undergone a change. Internet of Things (IoT), machine learning (ML), automation, real-time tracking, Artificial Intelligence (AI), etc. have brought about this evolution. And this year, the ecommerce shipping industry is set to revolutionize with about 25% of the world shopping online. Are you ready?

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Ana Shan is a product evangelist at AuditShipment.com, an AI-driven audit service that automatically captures more than 20 carrier errors and helps businesses save up to 16% of their shipping costs.

spenders

‘Tis the Season for Big Spenders

Now that we are at the height of holiday festivities, shopping, and celebrations, we are seeing purchases begin to rack up for employees. Are any sneaking into their expenses?

We looked at millions of expenses from our aggregated, anonymized, direct customer data from December of last year to identify trends in unauthorized (as in, out-of-policy) spend being submitted for reimbursement during the holiday season. Below are our findings.

Gifts

According to the National Retail Federation, spending on gifts is expected to surpass $730B this year, an all-time high. So it’s no surprise that it was also the biggest area of unauthorized spend last year. In fact, our AI identified over $783,000 of out-of-policy gifts, which is nearly 9x the monthly average of out-of-policy gift spend we caught the rest of the year. In contrast, the approved gift spend in December was $134,000.

Meals

According to the Deloitte 2019 holiday retail survey, holiday shoppers are spending significantly more on experiences, including socializing with family and friends. This trend is consistent with our data on unauthorized business meals, which in December of last year spiked to $52M, which is 7x higher than the monthly average of the rest of the year.

Alcohol

Americans double their drinking during the holidays, according to BeverageDaily. Even more dramatically, we saw unauthorized alcohol spending in December of last year quintuple from the average for the rest of the months. These aren’t small expenses, either. The average incident of unauthorized alcohol spend was $573, which is 6x the monthly average of unauthorized alcohol spend during the rest of the year, and 12x the amount of authorized alcohol spend in December.

Gratuities

According to a Consumer Report survey, 60 percent of Americans tipped their service providers during the holidays last year, averaging $45 per person. While the holidays are certainly an appropriate time to show your appreciation, unauthorized gratuities in December of last year was a whopping 109x higher than the monthly average of unauthorized gratuity spend.

While we don’t recommend extinguishing the atmosphere of holiday cheer with a strict expense policy this season (there’s certainly a benefit to rewarding employees and adopting expense policies to recognize their hard work), there’s a limit to reasonable expenses on the company dime. AppZen gives you 100 percent visibility into your expenses and flags unauthorized, out-of-policy spend to your attention, so even your finance team can relax and enjoy the holiday season.

This does not represent all gift spend, just ones that are identified as out-of-policy

This article originally appeared here. Republished with permission.

How A Hybrid Model Can Help Retailers Survive The Online-Shopping Trend

With shoppers finding much of what they want online, the future of the brick-and-mortar store can seem bleak.

Such major retailers as J.C. Penney, Lowe’s, Gap and Family Dollar, among many others, have announced plans to close at least some stores across the United States this year.

Is it possible, though, that an answer for what’s troubling retailers these days could be a hybrid model that marries digital with an in-store experience? Already some are trying such an approach, as when Amazon opened a Black Friday pop-up store in Madrid where customers could browse, scan the QR code to learn more about any item that drew their interest, and instantly make a purchase online.

“This no-pressure concept is becoming increasingly popular as today’s customer strongly rejects any hard-sell tactics,” says J.J. Delgado (www.jjdelgado.xyz), a former Amazon marketing manager in Europe who led the largest sales day in the company’s history.

“Instead, they favor an environment that allows them to make their own choices based on all the information that is available to them.”

Retailers have been facing a sea change in their customers’ shopping habits for some time now. A recent Harvard Business Review article pointed out that some stores are handling the problem by cutting the number of employees and reducing the amount of training they give employees. But the three Wharton School of Business professors who wrote the article conclude that approach is counterproductive.

In Delgado’s view, retailers can’t waste time lamenting what was. They need to adapt to what is.

“The future of shopping is not in decline, it is evolving,” he says.

Delgado offers a few suggestions on how a hybrid of digital with brick-and-mortar can work for retailers determined to survive in the digital marketplace:

The customer must experience something they can’t online. Shopping has become a multi-sensorial experience that goes much further than a mere retail transaction, Delgado says. It is about replacing the traditional shopping experience and putting the customer at the center of the whole retail process. “The customer wants authenticity and something of real value, not just monetary value but emotional value,” he says.

Store staff must provide the human connection not available online. “That human connection is the store’s trump card and they must play it right,” Delgado says. “Maximizing that connection and combining it with online connectivity is fundamental to creating the ideal hybrid experience.”

Companies must seek innovative ways to manage their new reality. The changing retail landscape is paving the way for deals between manufacturers, retailers and delivery companies to create ‘mashups’ that allow them to combine their strengths and combat their weaknesses, Delgado says.

“Amazon is the main player in this game, as we have seen with their acquisition of Whole Foods Market,” he says, “but many others are following suit.”

One example is the clothing chain Zara. The chain’s London store features interactive mirrors and high-tech facilities, and combines traditional shopping areas with online areas where customers can scan QR codes and make orders that in many cases are instantly delivered to the store on the same day.

“Some see the digital transformation as the cause for store closures, but it’s very possible that this same digital transformation also could provide the solution to retail woes,” Delgado says. “It is clear that we will soon see more hybrid-retail strategies as retailers seek ways of consolidating their online and offline presence to deliver a seamless customer experience.”


About J.J. Delgado

J.J. Delgado, co-author of Think Video: Smart Video Marketing & #Influencing (www.jjdelgado.xyz), is a professional speaker and digital-marketing expert. He is a former employee of Amazon who led the largest international-sales day in the company’s history. In addition, he was recognized as one of the Top 15 unofficial LinkedIn influencers of 2018. He has helped drive the growth of many organizations, including Amazon, Burger King, Pepsi, Hertz, Ford, Liberty Mutual and others.












IRCE @ RetailX: Ecommerce and Beyond

The International Retailer Conference and Exhibition features a staggering 130 sessions on a range of topics and trends in ecommerce and more, created by the editorial team at Internet Retailer Magazine.

Taking place at McCormick Place South in Chicago, retailers will gather at the event known as the “one stop shop” for e-retailers and all their
ecommerce needs.

Keynote and guest speakers from leading retail and ecommerce company’s such as Walmart, Groupon, Unilever, Amazon Business, Express and Airbnb will address marketing optimization solutions, product launches, retail innovations, and more.

From June 25-28, more than 130 in-depth educational sessions paired with 600 vendors will showcase all the latest trends, curated content, and unmatched presentations to meet and exceed all retailer’s needs.

To review the full conference agenda and registration, visit: irce.com

A Look Into 2019 Retail Trends

A recent report from CB Insights provides critical information on 2019 trends within the retail sector that industry players should keep into consideration as they finalize strategic initiatives for the upcoming year.

In the report, private retailers are the spotlight of the report findings as 2019 trends. It is estimated that private label retailers will increase their expansion efforts, in spite of a minimal margins to work with. The report details that the rise in private label has been the topic of conversation for the last five years and the industry will see it coming to fruition in 2019.

Retail stores are now providing more than just a product by offering an experience and sense of culture within the shopping confines customers experience, turning the shopping trips into “destination” stores, according to the report. Apple was one of the brand focus in the report, as the company now offers in-store workshops and courses that create an interactive environment beyond a purchase, ultimately creating a “community.”

It’s also no surprise that technology-driven solutions are on the rise for supply chain management efforts. For the duration of 2018, global trade, supply chain management and logistics news was saturated with automation and technology-driven solutions providing an increased level of transparency while minimizing risks and creating an overall decrease in inefficiencies. For 2019, technology will undoubtedly step it up for industry competitors.

These are just a few of the top trends to look out for in 2019, but it’s safe to say that these are some of the most important in terms of supply chain and logistics management.

Source: CB Insights