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See Line Item in Action with a Live Webinar or Product Demo

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Archives, Commentary, Global Trade Daily

See Line Item in Action with a Live Webinar or Product Demo

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You already know that CPG e-commerce has taken a leap forward during the pandemic—and that business intelligence has become table stakes for success. This is because knowledge is power, and what you don’t know is hurting you. In such a dynamic market, you must monitor changing demand patterns and analyze the risks of CPG e-commerce without business intelligence. We’ve gone beyond analyses and caution, though, to share how the right business intelligence platform can help you sell more on Amazon and Walmart, the giants that control the retail market. And we’ve shared an overview of the good, better, and best tools for e-commerce e-analytics to show how Line Item helps CPG and e-commerce marketers master their market with insights to drive sales growth.

Now to compliment our industry-specific articles, we’re offering live webinars and product demos so you can see Line Item in action.Why watch a live webinar, or tune into an on-demand session? Simply put, a live product tour brings Line Item’s features to life in specific ways for your category or product portfolio. It’s a way for you and your colleagues to understand the power of business intelligence for your business, not just for CPG and e-commerce in general (though of course, that’s important, too).
Here are four reasons to join us for a live Line Item webinar or product demo.#1: Understand value through product attributes.
Line Item’s deep insight into product attributes is what sets it apart from other analytics platforms. With a single tool built specifically for CPG and e-commerce, marketers can improve performance and profitability by understanding exactly what’s driving value. Line Item’s proprietary AI engine can calculate attributes for every item, even across hundreds of items in a category. These include form (like liquid or powder), size, flavor, and packaging (like pouch, box, and more).With a live product demo, you can see how Line Item enables visibility into this granular detail for business intelligence that powers better decision-making. See when competitors are coming out with new items that could threaten your sales. Detect new attributes that drive value. Know what consumers value about your product and your brand.

#2: Learn how to truly optimize your search results.
Search results matter. They can make or break whether your product makes it into customers’ carts, in-store or online. There can be many reasons why your product isn’t getting its share of page one, but if you don’t know them, you can’t address them with a fix. And it’s not enough to look at them as separate. A smart and successful digital strategy is built and optimized across all selling platforms. You need to know if your e-commerce SEO is working across all sites and all search terms.

In a webinar, you can understand the power of Line Item in optimizing SEO strategy across all keywords, retailer websites, and online marketplaces. Line Item provides insight into how your brands and items are ranking and analyzes page share, rank by item, brand, form, and other attributes. You can also ask questions specific to your brand or category on SEO strategy and how Line Item powers it.

#3: Discover how to drive sales with smarter insights.
How do you know if your promotions are performing? Which search terms are working across all retailers and platforms? Which keywords are worth investing in? This level of detail is where the battle for the digital shelf is won, but it’s impossible to access without deep insight. And it’s not actionable without the kind of visibility into your e-analytics that Line Item enables. This is just one example of how smarter insights can drive sales growth in the fiercely competitive e-commerce market.

Here are some others. Are your out-of-stocks hurting revenue? Are they giving competitors the edge if you don’t maintain inventory on Amazon? Optimizing inventory is enough of a challenge without having to second-guess your strategy. Line Item gives you the insights to understand how inventory is affecting your sales and ultimately your profitability. A webinar or live demo can show you how Line Item can be a game-changer for your e-commerce portfolio.

#4: Level up your ability to monitor third-party activity.
Amazon may be the world’s biggest marketplace, but it’s also the world’s most competitive. Keeping tabs on authorized and unauthorized third-party activity is key to success on the platform, but it can be complex even with the right tools. Unless, that is, you’re using Line Item. In a webinar or live product demo, you can see how a deep dive with Line Item can reveal when an unauthorized third-party seller starts selling your product online. With Line Item, you can understand when your items are priced correctly as well as when competitors or third-party sellers are undercutting your price. From pricing to competitor activity, see how Line Item can help you understand more about your market.

Actions speak louder than words. Join us for an upcoming webinar or request a live product demo to see how Line Item can transform your CPG e-commerce. You’ll understand why Line Item is your best option for mastering your market. It’s a single platform with comprehensive capabilities purpose-built for CPG e-commerce. In today’s competitive and uncertain e-commerce market, Line Item is your lifeline to more profitable e-commerce.

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Archives, Global Logistics, Global Trade Daily

CPG e-Commerce without Business Intelligence

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We’re more than a year now into a new era for CPG e-commerce.For years, CPG e-commerce has lagged behind retail e-commerce. Consumers who ordered clothes, shoes, and gadgets online without a second thought still relied on the Target, Costco or grocery run for CPG staples like personal care and consumables. Why? Old habits die hard.
 

Now, everything has changed—and fast. E-commerce took a leap into the future during COVID-19. At first, it was about contact avoidance and social distancing, but now it’s becoming about convenience. We’re simply ordering more and, during the last year, circumstances have changed old habits.

In this new e-commerce era, these shifting patterns are making demand harder to predict, and they are creating new challenges while also opening new opportunities. Businesses need better insights to make better decisions, or they are going to lose out.

This is where Line Item is a game-changer. This performance analytics platform gives consumer packaged goods (CPG) and e-commerce marketing managers business intelligence on e-analytics and product attributes to drive revenue and profitability.

With Line Item, CPG brands can revolutionize their ability to respond to the market and gain valuable insights into changing demand patterns to unlock growth.

Without this kind of business intelligence, they risk being left out in the “new normal” of CPG e-commerce. Here’s a closer look at the risks of CPG e-commerce without business intelligence.

Risk: Missing out on key trends
Yes, the way consumers shop has changed, but understanding this at the meta level and the category level are two different things. It’s essential to understand what trends are shaping the category for your brands and products—and this is almost impossible without business intelligence.

Line Item tracks hundreds of items in each product category, helping e-commerce managers monitor new products, brands, and competitors. Line Item also reveals which items are newly trending to enable new insights into the competition.

Risk: Missing out on buying behavior
Understanding how, when, and where consumers are buying is critical in a market driven by demand fluctuations. Brands that can gain visibility into how product attributes, pricing, and promotions perform can understand how to adjust their strategy to maximize marketing activity and grow their online sales.

Built especially for CPG and e-commerce, Line Item makes this level of insight possible, providing deep e-analytics that reveal more about promotion strategy, third-party activity, and attribute-level data.

Risk: Missing out on sales
When demand can change daily, it can be difficult to balance inventory. Overstocking eats into the bottom line, but understocking does, too. No one wants to wait when they’re ready to buy. When your product is out of stock, consumers will buy something else.

Line Item can provide insights that tell you if out-of-stocks are hurting revenue. This business intelligence can help CPG brands grow online sales.

Risk: Missing out on personalized marketing
Personalized marketing requires understanding consumer behavior and preferences. With better business intelligence across a product portfolio, brands can create unique offers, cross-promotional campaigns, and upsells.

Line Item can enable superior insights, including integrating data with AMZ Brand Analytics, Retail Link, Partnersonline and more to provide better insight faster.

Risk: Missing out on better decision-making
Going forward, the most successful online brands will be those that have visibility into how product attributes, pricing, and promotions perform, so they can optimize their e-commerce strategies. They must understand what is driving value, especially in a market that can shift rapidly.

Line Item enables a deep dive into each product, capturing all attributes to determine what is driving value for better decision-making. This insight can also help e-commerce marketers monitor competitor activity and see new market entrants.

Ultimately, better business intelligence is a business imperative for CPG brands. Without BI, brands risk missing out on trends, competitors, opportunities and more—and this affects the bottom line. Line Item empowers you with a single platform for better insight into what’s driving sales or what’s working against you. It’s your lifeline to more profitable CPG e-commerce.

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Archives, Global Logistics, Global Trade Daily

What You Don’t Know Is Hurting You: E-Commerce Business Intelligence Data with Line Item

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Knowledge is power in e-commerce. In a rapidly growing, highly competitive market, decisions about your business are only as good as the data informing them. This is why e-commerce marketers need to understand what is working for their brands—and what’s holding them back.Business intelligence software makes this understanding possible. This is why, according to Research and Markets, global investment in these tools is expected to grow to nearly $29 billion in 2022, representing 20% growth since 2019.

Line Item by Ironbridge Software can reduce the complexity of managing products across multiple retailer websites and online marketplaces. It empowers e-commerce marketers to capitalize on trends, build new revenue streams, maximize sales and boost profitability.

Line Item is a performance analytics platform built for CPG and e-commerce, allowing users to drill into search results, product attributes and e-analytics. Here’s five questions Line Item can answer to help you understand what’s working and what’s not.

Are you getting your share of page one?

If you’re not on page one of search results, you’re not driving traffic. And if you’re not driving traffic, you’re certainly not maximizing sales. Line Item helps you analyze how well your SEO is working across all key search terms, across retailer websites and online marketplaces for a complete view. With it, you can optimize for specific keywords in the search results and improve page rank.

Are your promotions paying off?

Line Item captures which ASIN, UPC, and SKU are promoted. This data can be integrated with AMZ Brand Analytics, Retail Link, Partnersonline and more for quick results so you can see what’s working and what’s not. You can also determine whether long-tail keywords are worth promoting. With these insights, you can optimize your marketing strategy to be relevant at the right time and react more quickly (and effectively) to customer demand.

Are you priced right?

Profitability hinges on the right pricing. Line Item compares unit pricing, item by item across competitors and web sites daily. With it, you can also review pricing over a period for deeper analysis. You can monitor fulfillment, delivery times, and charges for the same items on different websites.

In addition, Line Item can identify “robotic” pricing activity and send you pricing alerts.

Are you tracking new items and competitors?

If you’re not staying on top of trends and competitors, you’re missing out on opportunities to maximize sales. With Line Item, you can do a deep-dive search on new products and brands. This will help you identify new or unknown competitors, both foreign and low-priced.

Are out-of-stocks hurting revenue?

If items are unavailable, you’re missing out on sales. Inventory management is a constant balancing act between understocking and overstocking. Line Item can make it easier to strike the right balance. It can detect trending items going out of stock. Time of day can affect availability, so more insight from Line Item can guide inventory management.

Are your descriptions and images keeping you off page one?
When managing hundreds or even thousands of products, you need powerful insights to steer strategy. If descriptions, images, and copy are incomplete, inconsistent, and not optimized for specific search terms, you’re missing out on potential sales. With Line Item, you can ensure that descriptions and images are correct, complete and consistent across all sites.

In a rapidly growing and ever-changing market, CPG marketers and e-commerce managers need access to better business intelligence for strategic decision-making. Line Item empowers you with a single tool for fresh insights into what’s driving your sales and what’s holding you back. It can help you save time, grow sales, and enhance profitability across your portfolio with integrated data for more informed decision-making. Line Item is your lifeline to more profitable e-commerce.

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Ironbridge Software was founded in 1989 by Mike Dickenson. Mike’s unparalleled expertise and passion for technology led him to create the first-ever analytical solution for the Consumer Packaged Goods Industry.