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  October 29th, 2021 | Written by

See Line Item in Action with a Live Webinar or Product Demo

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You already know that CPG e-commerce has taken a leap forward during the pandemic—and that business intelligence has become table stakes for success. This is because knowledge is power, and what you don’t know is hurting you. In such a dynamic market, you must monitor changing demand patterns and analyze the risks of CPG e-commerce without business intelligence. We’ve gone beyond analyses and caution, though, to share how the right business intelligence platform can help you sell more on Amazon and Walmart, the giants that control the retail market. And we’ve shared an overview of the good, better, and best tools for e-commerce e-analytics to show how Line Item helps CPG and e-commerce marketers master their market with insights to drive sales growth.

Now to compliment our industry-specific articles, we’re offering live webinars and product demos so you can see Line Item in action.Why watch a live webinar, or tune into an on-demand session? Simply put, a live product tour brings Line Item’s features to life in specific ways for your category or product portfolio. It’s a way for you and your colleagues to understand the power of business intelligence for your business, not just for CPG and e-commerce in general (though of course, that’s important, too).
Here are four reasons to join us for a live Line Item webinar or product demo.#1: Understand value through product attributes.
Line Item’s deep insight into product attributes is what sets it apart from other analytics platforms. With a single tool built specifically for CPG and e-commerce, marketers can improve performance and profitability by understanding exactly what’s driving value. Line Item’s proprietary AI engine can calculate attributes for every item, even across hundreds of items in a category. These include form (like liquid or powder), size, flavor, and packaging (like pouch, box, and more).With a live product demo, you can see how Line Item enables visibility into this granular detail for business intelligence that powers better decision-making. See when competitors are coming out with new items that could threaten your sales. Detect new attributes that drive value. Know what consumers value about your product and your brand.

#2: Learn how to truly optimize your search results.
Search results matter. They can make or break whether your product makes it into customers’ carts, in-store or online. There can be many reasons why your product isn’t getting its share of page one, but if you don’t know them, you can’t address them with a fix. And it’s not enough to look at them as separate. A smart and successful digital strategy is built and optimized across all selling platforms. You need to know if your e-commerce SEO is working across all sites and all search terms.

In a webinar, you can understand the power of Line Item in optimizing SEO strategy across all keywords, retailer websites, and online marketplaces. Line Item provides insight into how your brands and items are ranking and analyzes page share, rank by item, brand, form, and other attributes. You can also ask questions specific to your brand or category on SEO strategy and how Line Item powers it.

#3: Discover how to drive sales with smarter insights.
How do you know if your promotions are performing? Which search terms are working across all retailers and platforms? Which keywords are worth investing in? This level of detail is where the battle for the digital shelf is won, but it’s impossible to access without deep insight. And it’s not actionable without the kind of visibility into your e-analytics that Line Item enables. This is just one example of how smarter insights can drive sales growth in the fiercely competitive e-commerce market.

Here are some others. Are your out-of-stocks hurting revenue? Are they giving competitors the edge if you don’t maintain inventory on Amazon? Optimizing inventory is enough of a challenge without having to second-guess your strategy. Line Item gives you the insights to understand how inventory is affecting your sales and ultimately your profitability. A webinar or live demo can show you how Line Item can be a game-changer for your e-commerce portfolio.

#4: Level up your ability to monitor third-party activity.
Amazon may be the world’s biggest marketplace, but it’s also the world’s most competitive. Keeping tabs on authorized and unauthorized third-party activity is key to success on the platform, but it can be complex even with the right tools. Unless, that is, you’re using Line Item. In a webinar or live product demo, you can see how a deep dive with Line Item can reveal when an unauthorized third-party seller starts selling your product online. With Line Item, you can understand when your items are priced correctly as well as when competitors or third-party sellers are undercutting your price. From pricing to competitor activity, see how Line Item can help you understand more about your market.

Actions speak louder than words. Join us for an upcoming webinar or request a live product demo to see how Line Item can transform your CPG e-commerce. You’ll understand why Line Item is your best option for mastering your market. It’s a single platform with comprehensive capabilities purpose-built for CPG e-commerce. In today’s competitive and uncertain e-commerce market, Line Item is your lifeline to more profitable e-commerce.