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Free Trade in Free Fall: How Companies Can Navigate the Pandemic

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Free Trade in Free Fall: How Companies Can Navigate the Pandemic

Even before the global pandemic arrived in every corner of the globe, free trade and the globalized trading system were in critical condition. The bruising U.S.-China trade war, along with regional conflicts such as the Japan-Korea trade war, Brexit, import tariffs, the decline of the WTO, left companies struggling to adjust supply chains and many wondering whether the globalized trading system will survive.

Yet these challenges pale in comparison to the trade and supply chain issues the COVID-19 pandemic generates on a nearly-hourly basis. Demand has plummeted around the world for goods and services as vast portions of humanity are isolated in their homes and left without incomes. Export restrictions on medical supplies, food and other critical products, while still limited, are on the rise, creating fears of reverse protectionism. Airfreight capacity has dropped as tens of thousands of flights are grounded. Logistics companies are struggling to deliver goods as nearly every country in the world has implemented ever-tightening border restrictions in a matter of weeks.

As a result, companies and individuals are struggling to keep our grocery stores, pharmacies, and retailers stocked with the cheap and plentiful products consumers have grown accustomed to, not to mention supply the medicine and equipment that our frontline healthcare workers desperately need. While these are dark days in trade, there are ways to immediately protect your company and your supply chain.

First, companies must protect their workers from the disease. Crisis management procedures to keep people healthy, whether that means remote working procedures or social distancing policies to keep production facilities running, should be implemented and revisited as the crisis moves on. While most companies have implemented these policies as a result of government orders, companies should continuously evaluate how to both keep their employees safe and their companies running. Fighting this disease and its economic ramifications is a marathon, not a sprint, so companies should find ways to maintain continuity as long as possible.

Next, now is the time to be hands-on with your supply chain. Companies need to examine every aspect of their supply chain and logistics: every container, every ship, every truck, every port, and every border crossing. In this way, you can understand how your goods must pass to understand how the pandemic will affect each shipment. Seafreight remains stable, though that could change, so companies with any slack in their supply chain should consider moving goods in advance through slower means.

Companies also need a proactive examination of their legal risks.  This assessment must include a review of which contracts may be broken through force majeure and other similar break clauses, whether initiated by you or the other party. At first, only producers were using force majeure as they realized they did not have the raw materials, labor shortages, and logistical support to deliver products. Now, importers and end-users are breaking their contracts as demand drops and shops close. Similarly, insurance markets are struggling to find ways to insure goods, services, and even projects as supply chain issues threaten to slow projects around the world. A holistic examination of your legal risks will save your company money and time when legal challenges arise.

Companies also need to find help from their governments. Governments are looking to help companies stay afloat, keep people employed, and keep goods and services flowing, but they are frequently looking for answers from companies. If you are not part of a trade association, join one. And if you do not have representation in Washington, now is the time to make sure that government authorities know how best to help your company and industry navigate this crisis and to remind them of the value that trade brings to communities around the world, and where you need help.

The COVID-19 crisis will leave the global trading system permanently altered, but it is also a reminder that, just as our physical health is intertwined with our neighbors, our economic health is also dependent. Long-standing trade relationships are under strain, contracts will be voided, and shipments unfulfilled. Yet a healthy dose of compassion and understanding that your business partners are facing the same challenges as your company may help you maintain your trading relationships through these hard times and allow them to rebound faster when the crisis is over.

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Benjamin Kostrzewa is a Registered Foreign Lawyer at Hogan Lovells, working in Hong Kong and Washington serving the needs of clients on both sides of the Pacific. Before joining Hogan Lovells he served as Assistant General Counsel at the Office of the U.S. Trade Representative.

Re-defining “Made in Italy”

Sardinia, the second largest island in the Mediterranean, is known for its contrasting mountain ranges and white sand beaches. Visited by celebrities and thousands of travelers every year, Sardinia is a place where it is possible to visit 16th century constructions, see enchanting woods filled with millenary trees, relax on a picture-perfect beach and enjoy vibrant nightlife, all in the same day.

Chiara and Gloria Piscedda are the twin sisters who, inspired by their homeland, created a fashion label that intends to bring Sardinia to the world. We had a chance to talk with them about their projects and how they envision ChiGlo’ s expansion in to emerging markets.

Tell our readers about the ChiGlo brand distinction within the fashion industry.

ChiGlo  was born out of our passion for fashion and our rich and colorful homeland, Sardinia. Our designs are a mix of traditional and contemporary up-to-date style that combine cultural patterns and themes with high-quality materials and current fashion trends. Sardinian folklore and traditions are part of each collection.

What were the motivations to deliberate upon expanding into the U.S, U.K. and the emerging marketplace?

The fashion industry is vibrant and fast-paced, requiring new brands that accommodate consumer demand for fresh trends. We are receiving so many inquiries from vibrant markets, like South Africa, the US and Latin America, pushing for ChiGlo to share its Sardinian roots with the rest of the world. We are excited to take this next step because of our desire to spread Sardinian style abroad, not only for the benefit of tourism but also to preserve its own history and culture.

Where do you envision the brand in the future?

We believe ChiGlo will have a consolidated presence in the global luxury retail market. We will host strong international distribution, and we are hoping to open a flagship store in New York in the immediate term.

With regard to market strategy, we at ChiGlo not only look to engage and play a terrific role within the influential digital community, but remain open to traditionally collaborating (such as by joint venture) with brand partners in the United States, the Asia-Pacific region, indeed the Middle East and beyond, viewing globalization as a driving proponent of our heritage’s continued expansion.

How closely do you view the correlation between ChiGlo and Sardinian tourism?

ChiGlo’ s uniqueness is rooted in our innate fascination for and appreciation of Sardinian culture, which forms a large part of our identity. We are transferring this culture and passion into a brand that features and reinvents traditional, folk elements into a contemporary but very personal collection. With each piece, we are telling a story about ourselves and our homeland, and we are looking forward to bringing this part of Sardinia to the world.

We hope that when our customers wear ChiGlo, they feel like they’re wearing a piece of Sardinia– and perhaps, this will inspire them to visit our beautiful island.