Pierre Dawson, Author at Global Trade Magazine

In the last decade, marketing has shifted in a different sphere. With the rise of technology and social media, we got introduced to a new branch of marketing which is digital marketing.

In many ways, digital marketing is no different than traditional marketing. Digital marketing is the use of the Internet to reach consumers.

But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers online, and as we know, the digital world is so trendy right now.

Our question is: why should small businesses embrace digital marketing? A simple answer: Because it’s the future. With the rise of social media, digital marketing is a new trend.

If you’re not sure how to do this, we are about to give you some of the most efficient tips and tricks that will for sure grow your business.

So, let’s dive in. How to make a business rise in digital marketing:

1. Make a strategy

Before even starting with anything, it is a good habit to make a strategy and know what you are expecting for your business, whether it is a new, a small, or a big one. Strategies are what keep your business on track and always evolving. Also, social media strategies are what make your business pop up more, and we will talk about this later on.

2. Make a user-friendly website

Having a website is a good start. But, it doesn’t mean that you cannot succeed if you don’t have a website. However, this section is about those who want to have a website. A good and easy way to build a website is WordPress. We are not sure what your field is, however, WordPress is free and most of the themes there are free. If you want a more customized website you can hire a web developer, or now with the quarantine going on, it is a very smart idea to hire freelancers. Another way is that you can hire a digital marketing company to do all these for you. But, again, this is something you can do yourself, it just needs a little more time.

3. Search Engine Optimization

If you haven’t heard about this, no worries, it is a new technique that digital marketers are using lately. Search Engine Optimization(SEO) is a technique that helps your website rank better on Google by using link building as the main source. However, it is divided into two parts, On-Page SEO and Off-Page SEO where:

On-Page SEO is 30%

Off-Page SEO is 70%

On-Page SEO is mostly focused on the website, making sure that your website has meta descriptions, best titles for crawling, keyword research, h1 tags, etc. Optimizing your website with SEO is a very important step. There are a lot of companies that offer such services, however, if you don’t want to spend your money on this you still can do it yourself, however, it will need some time.

Meanwhile, Off-Page is focused mostly on campaigns, where you need to work on backlinks and link building more. Why is this so important? Because link building is what will get you ranked on Google. More links linked to your website, the more visitors it will bring, and this way Google will rank it higher. Ahrefs is a very good tool to use if you want to track your competitors.

4. Keep track of your competitors

Since we already mentioned that you have to track your competitors, it is important to know the reason why. You need to track your competitors to see what they are doing, and be better than them! If you have very big competitors, it doesn’t really matter that you are a small company, use it as an advantage to get inspired and become better than them.

What are some of the benefits of digital marketing?

Benefits of digital marketing:

1. It’s free

Promoting your business on social media is mostly free. Because social media apps are free. However, if you want to promote it in a more advanced way then you have to pay for the ads. But, we would advise you not to because with the right social media advertisement you can attract as many clients as you want. We also need to mention that it is cheaper than traditional marketing.

2. You connect with your customers more

By using social media, you get really close to your customers and you get to know what they like and dislike more. This way, you get to hear their feedback even in a closer way. If they don’t like something, you will know right away, and then you will make it better!

3. You can reach a bigger audience

As we know, the internet is globally spread and it is used almost in every part of the world. This way, if you are located in North America, you can reach people in Western Europe by using social media. It won’t be a problem to do so because social media does this amazing thing for you. All you have to do is keep track of what your audience loves.

We really hope that we helped you out to start your own business and be in the spotlight with our tips.

Not very long ago, companies that were looking to hire highly-skilled talent were limited to candidates that lived within a certain area of an office location.

However, nowadays, an organization can hire the exact talent or team if they need them for a specific project, and it doesn’t really matter if this person or team is located near their office location or halfway around the world. Thanks to modern technology, the internet, and lately COVID-19 and the influx of remote work, accessing experts is easier and more affordable than ever before.

Outsourcing is a new trend. The two main reasons that organizations decide to outsource are to reduce costs and to have the ability to focus on business goals and planning. But lately, outsourcing is more than just saving money. It’s seen as a critical tool in innovation.

As a result of this, business owners and entrepreneurs from around the world are seeing forward outsourcing to Southeastern Europe as the new outsourcing destination for many reasons and advantages that build and enable better collaboration & communication, apart from the lower costs.

Kosovo is also one of the top locations that has gained a lot of recognition for outsourcing services that is growing stronger day by day.

We may ask ourselves why we should consider outsourcing to Kosovo. Can Kosovo maintain a high quality of services while the costs are low?

Well, there is an enormous range of benefits when outsourcing IT services, customer care, market research, and other shared services to Kosovo, check out below the following advantages:

1. The population is one of the youngest in Europe

As we know, Kosovo is a country shaped by its youth, who are well-educated, highly motivated & satisfied with their work. The work-force is characterized by the high literacy of foreign languages, such as English and German. Almost every citizen in the workforce now in their mid-20s, speaks and writes fluent English, often with an American accent, and being in the GMT+1 time zone makes for a perfect staff augmentation scenario.

In addition to this — because of the number of young people in employment and the political involvement from the UK, USA & Germany — the country of Kosovo has a heavy focus on education and training, meaning that most IT trained employees will have certifications, that would cost a large sum of money elsewhere, already achieved and will hold in education typically at least one if not two bachelor degrees in addition to a masters degree at an early age.

They also are characterized by a very rapid cultural and intellectual adaptation with people of different backgrounds. This is a great advantage when it comes to working with different companies abroad.

2. Strategic location

Kosovo is an attractive destination for nearshore outsourcing services due to its strategic location as they say “Kosovo is located in the heart of Europe.” The close proximity of Southeastern Europe allows for regular and cheap visits for both parties. The duration of the flights is also a big advantage. For example, the direct flight from Berlin to Pristina is around three hours. This is very important, especially for long-term cooperation. Because, we would love to have our partners or clients come over for visits every time they see it necessary, so they learn more about us or with whom they’re working.

Also, the weather is one of the best things in Kosovo. During the wintertime, you get to experience the real cold and a lot of snow. Summers are usually hot, and very enjoyable. You get to visit a lot of places which in the summer can be very delightful, you can take the time to go out for a beer or dinner with teamwork because the sunset is usually set-down around 9 p.m. And so, this is how u get to know Kosovo as an outsourcing-friendly destination.

3. Attractive Price / Cost-cutting

The most obvious reason for outsourcing to Kosovo is the cutting of costs. Outsourcing companies in this region pay their employees lower wages. Outsourcing also brings significant reductions in capital investments – you only pay for the work that you need to be done and don’t have to worry about any additional overheads. You also can be able to invest your capital in other departments, leading to increased profits and greater growth.

Conclusion

For the past couple of decades, the prosperity in outsourcing services has furthered, significantly due to the improvement in applied sciences such as telecommunications, technology, fast-paced and competitive environment. Outsourcing is a very important aspect of the business now. In the same line, these improvements have followed Kosovo as well. A well-equipped country in terms of multilingual and well-educated youngsters that make more than half of the population, technology trends’ acquisition and low costs, Kosovo is your next place for outsourcing!

Source: https://outsourcing-journal.org/10-facts-about-kosovo-as-sourcing-destination-for-it-services/

Why Small Businesses Need to Embrace Digital Marketing