Sales, Sales, Sales, why can I not get any sales? Do you own your own eCommerce business? If you do, I know you have had this question at least once. When it comes to making sales as an established online business, it can be difficult at times. If you are just starting out, the most challenging thing you will ever do is to get people to notice your company. There is a lot of competition out there. You need to figure out how to stand out from the rest.
Do I house my own inventory, drop-ship, or both? What is going to make me the most money with less overhead? What is going to sell the most? What are the best products? Should I have a specialty line, or be an online store like Walmart or Target where they sell everything? When it comes to e-commerce, finding your market and niche is going to be the game-changer for your success. Your first try at finding what is going to work for you, may not work. Don’t get frustrated, just keep working on it. Once you find it, the profit could change your life.
How to Rank
If you Google E-Commerce sites, have you ever wondered how they are ranked and how yours can be on the top of that list? It is all based on what is called SEO. SEO stands for Search engine optimization. SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. It targets unpaid traffic, known as “natural” or “organic” results, rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, that include image searches, video searches, academic searches, news searches, and industry-specific vertical search engines.
Search engines scour through billions of pieces of content and evaluate thousands of factors to determine which content is most likely to find what you are searching for. They do all of this by discovering and cataloging all available content on the Internet such as web pages, PDFs, images, and videos known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.” If this seems complicated to you, there is always the option of seeking help from an SEO consultant that will clarify it all and help you rank on the first page of Google.
SEO is important because, while paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
Hiring an SEO company can save you a lot of time and money. However, it is important to know how to choose the best company. Choosing the wrong SEO company can actually harm your site more than helping it. That’s why it is important to choose the right one, such as SEO services in New Jersey offered by Tactica. They use a three-step program. Step one is accessed. They access your website’s structure, indexation, content, links, and keywords. Then they conduct a thorough competitive analysis. Then they plan your performance against competitors. Step two designs. They develop a strategy that focuses on first closing the gap between you and your competition. Then they build your money-keyword plan, website optimization plan, and clear goals for off-page optimization. Step three implements. In this last step, they will optimize your website to the fullest, pimp your content and structure, and prepare it for the traffic it deserves. They optimize your link portfolio, build new 100% white hat links to reputable and relevant websites, with jaw-dropping content quality both on and off-page.
If you take this knowledge, find your niche and hire a professional SEO company, you can grow your online e-commerce site to a multi-million dollar company. Whether you have inventory stored in a warehouse or you drop-ship items from around the world, selling the items is the ultimate goal. In order to sell the items, you need to bring people, traffic, to your website. Hire a professional SEO and move your site from being a no-name company to the top of the industry.