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Role of Packaging in Supplement and Nutrition Industry

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Role of Packaging in Supplement and Nutrition Industry

The supplement and nutrition packaging market are a section in the industry that focuses on designing packaging materials exclusively for dietary supplements and sports nutrition products.

Read also: Plastic Food Packaging Trends, Innovations and Environmental Implications

This market segment many be comprised of different packaging materials, such as plastic, glass, paper and paperboard and metal are used to maintain product quality, safety and efficacy. Packaging takes various forms like bottles, jars, pouches, blister packs and sachets in order to meet the unique necessities of various supplements and nutritional products.

The supplement and nutrition packaging market are concerned with the design, materials, and labels used on bags for sports nutrition and dietary supplement products. This packaging fulfils multiple functions such as protection from damage, preserving freshness and potency, informing about the ingredients and use, and strictly following the legal standards.

The global supplement and nutrition packaging market size is projected to increase from USD 25.01 billion in 2022 to an estimated USD 38.90 billion by 2032. This growth is expected to occur at a CAGR of 4.52% between 2023 and 2032.

Important Revelations

  • Increasing need for supplement and nutrition packaging in North America.
  • Importance of packaging in the European supplement and nutrition market.
  • Role of plastic in preserving the integrity and extending the longevity of supplement and nutrition products.
  • Bottles remain essential in the evolving field of supplements and nutrition packaging.
  • Fueling growth in tablet supplement and nutrition packaging.

Supplement and Nutrition Packaging in North America

The North America supplement and nutrition packaging market possesses the largest share, due to the growing tendency toward dietary supplements as a new way of life among the society. The USA polling shows that around 77% of Americans, practice regularly the dietary supplements taking. Vitamin D, Vitamin C, and multivitamins are the most commonly used dietary supplements.

Herbal medication like Ginseng, Echinacea, as well as Calcium and Iron minerals, are continually preferred by consumers in this region. It has resulted in a significant market upsurge, which is triggered by the increasing number of users in this area.

U.S. holds the largest share in supplements market. The U.S. vitamin and nutritional supplement market will amount to $35.6 billion by the year 2022. The market is propelled by innovations in packaging technology and packages developed respectfully for the dietary supplements and nutritional beverages.

Packaging plays an important role in preserving the integrity, freshness and safety of plant-based products, it also offers information to the consumers regarding ingredient composition, dosage and product usage.

Consumers’ preferences change frequently and packaging manufacturers respond by producing the type of convenient, user-friendly packaging in different formats which help in meeting diverse life styles and food consumption habits.

Packaging in European Supplement and Nutrition Market

Europe is the second largest supplement and nutrition packaging market, followed by North America. Its presence in this segment of the market can be explained by a variety of reasons, such as the fact that more disposable income per capita is spent by consumers of supplements.

Europe’s supplement and nutrition packaging industry is on its way to huge expansion, with a 6.8 percent annual increase predicted. This expansion is powered by the trends like increasing health consciousness among consumers, growing aging population, and rising concern to the prevention of diseases.

This increasing demand for supplements opens up avenues for packaging manufacturers to create innovative packaging solutions that meet the functional needs and preferences of European consumers. Packaging has a significant part to play as far as the safety, quality and attractiveness of dietary supplements within the European market are concerned.

The development and usage of eco-friendly packaging solutions, as sustainability and environmental concerns gain momentum worldwide, especially in Europe, are increasingly in focus. Manufacturers of packaging are strongly committed to producing sustainable packaging materials and designs with the objective of reducing environmental impact as well as consumer demand for green products.

Growth Trends in the Dietary Supplements and Nutrition Packaging

Dietary supplements are made up of a varied number of products focused on making up for the chemical components that essential nutrients, vitamins, minerals, herbs, amino acids, and similar substances that most diets lack. They come in diverse forms like tablets, capsules, soft gels, powders, liquids, and gummy-like treats. They are distinct from each other and meet various consumers’ preference and needs.

Dietary supplements companies are innovating different types of packaging for respective products. The supplements market for dietary products is on the rise globally, with the forces that drive it are the increase of health awareness, the growth of aging population, the rise of the demand for prophylactic health care, and lifestyle shifts.

This progression is caused by constant product improvement and innovative packaging technologies. Packaging is perhaps the most significant factor that keeps dietary supplements fresh, strong, and safe, while serving must-have data to customers. Enterprises pour into implementing advanced packaging systems which are convenient, durable and sustainable as well as meet the dynamic consumer demands.

Plastic’s Role in Preserving Integrity and Longevity of Supplement and Nutrition Packaging

The plastic has wide usage in the dietary supplement and nutrition packaging market majorly because of its virtues as versatility, affordability and convenience. It is commonly used in packaging most of the products, particularly in the cases of tablets, capsules, soft gels, powders, and liquid or semi-fluid solutions.

The containers, bottles, jars, and pouches of plastic, among others, are beneficial for various reasons like being made of lightweight materials, being resistant to moisture and breakage, and thus being durable and able to maintain the integrity and longevity of the enclosed supplements.

The massive volume of plastics used in consumer packaging has raised red flags regarding the environmental consequences. With these issues in mind, more and more market players, are engaging in a positive direction seeking to use environmentally friendly materials in plastic packaging.

This embraces the application of degradable plastics, recycled plastics and the plant-based materials that come with similar utility as compared to the traditional plastics but bearing marginal footprint to the environment.

Evolving Landscape of Supplements and Nutrition Packaging

Bottles are an integral part of the packaging market for supplements and nutrition products since there are many formulations packed in them – they are one of the most widely used packaging type. These bottles are used to package various supplement types ranging from vitamins, minerals, herbal extracts, protein powders as well as liquids supplements.

The most typical usage of bottles in this sector is for the preservation and dispensation of solid supplements like tablets, capsules, and soft gels. The bottles act as a suitable and convenient container for these goods, offering consumers easy access and convenience. They also serve for shielding the supplements from external elements like moisture, oxygen or light, which hurt the product’s quality and potency.

Bottles are usually employed for packaging liquefied supplements which can range from syrups, tinctures to oil-based formulations. These bottles are constructed with appropriate seals and closures to stop leakage and provide stability before and during transportation and storage.

Supplement and Nutrition Packaging Market Player

Supplement and nutrition packaging leading market players are Glanbia, Plc, Abbott Laboratories, Amway, Bayer AG, Nestlé Health Science, Vantage Nutrition, Moluded Packaging Solutions Limited, Arizona Nutritional Supplements, Graham packaging company, Alpha Packaging, Container & Packaging Supply Inc., and Packacre enterprises limited.

About The Author

Swapna is a seasoned research consultant with expertise in conducting and analysing complex research projects across various industries. With a deep passion for knowledge discovery and a commitment to delivering actionable insights, Swapna has successfully collaborated with numerous organisations to help them make informed decisions and drive strategic growth. Swapna has developed a strong track record of designing and implementing research methodologies that generate high-quality data and meaningful results.

Insight Source:

Refillable Packaging Market Size Hits USD 61.72 billion by 2032

The worldwide market for refillable packaging is on an upward trajectory, starting at a value of USD 41.50 billion in 2022 and projected to surge to an estimated USD 61.72 billion by 2032. This expansion, registering a consistent Compound Annual Growth Rate (CAGR) of 4.1% from 2023 to 2032, is indicative of the significant momentum behind refillable packaging solutions.

  • The worldwide refillable packaging market is poised for growth, starting at a value of USD 41.50 billion in 2022.

  • The market is expected to surge, reaching an estimated value of USD 61.72 billion by 2032.

  • This expansion is registered at a consistent CAGR of 4.1% over the period from 2023 to 2032.

  • Rise of refill packaging in the global sustainability movement.

  • Embracing refillable packaging in e-commerce marketing.

  • Gaining consumer insights through refill-on-the-go technologies.

Driving Sustainability with Refill Packaging Innovations

Refill packaging emerges as a pivotal player in the global sustainability movement, offering an environmentally friendly alternative to single-use disposables across various sectors. From beverage packaging to cosmetics and natural cleaning products, refillable containers encourage consumers to embrace sustainability by facilitating frequent refills and reuses. 

With an aim to foster a culture of reuse and substantially reduce plastic waste, refill packaging solutions prioritize longevity and practicality. This shift towards refillable containers aligns with the urgent need to address the staggering levels of plastic pollution, exemplified by the alarming statistics of plastic waste entering oceans annually.

Empowering E-Commerce through Refillable Packaging

E-commerce businesses, particularly those in the Consumer Packaged Goods (CPG) sector, stand to capitalize on the rising popularity of refillable packaging. Integrating refillable options into marketing strategies not only promotes sustainable practices but also enhances brand visibility and customer loyalty. 

By highlighting the long-term benefits of refillable packaging, businesses can appeal to environmentally conscious consumers and differentiate themselves in the competitive retail landscape. Moreover, the tactile experience of handling refillable packaging can serve as a powerful marketing tool, fostering brand recognition and preference among consumers.

Harnessing Consumer Insights with Refill-on-the-Go Technologies

Refill-on-the-go solutions, encompassing in-store dispensing platforms and packaging-free “buy by weight” concepts, offer valuable opportunities for customer engagement and data acquisition. These models cater to evolving consumer preferences by providing customizable experiences and minimizing wasteful product consumption. 

By leveraging refill-on-the-go technologies to capture consumer data and preferences, marketers can gain valuable insights into consumer behavior and tailor their offerings accordingly. This personalized approach not only enhances the overall customer experience but also strengthens brand-consumer relationships in an increasingly competitive market landscape.

Refillable Packaging Market Trends

Expansion Across Various Industries The refillable packaging is becoming increasingly popular in various industries, such as food and beverage, household cleaning products, and personal care. Refillable packaging models are gaining popularity among businesses, and as more sectors look at environmentally friendly packaging solutions, this trend will probably continue
Innovations in Design and Material Refillable packaging is constantly evolving in terms of both material and design. Manufacturers are investigating materials that are lightweight, strong, and reusable. Innovative and appealing designs improve the consumer experience in general and promote the use of refillable container options.
Retailer and Brand Initiatives Retailers and businesses actively promote refill stations and refillable packaging choice to reduce single-use packaging. Retailers and packaging producer collaborate to develop easily accessible refill systems, encouraging customers to make sustainable decisions.
Rising Demand for Sustainable Solutions Demand for sustainable packaging choices rises as people become more conscious of environmental issues. Reusable containers that encourage refilling are becoming increasing popular as an environmentally preferable substitute for single-use packaging. Customers are actively looking for goods that have a minor environmental impact.


Green Initiatives Propel Asia-Pacific to Pinnacle of Refillable Packaging Excellence

Asia-Pacific Dominance in Refillable Packaging Industry

  • Environmental Awareness Driving Market Leadership: The Asia-Pacific region has emerged as a leading force in the refillable packaging industry, propelled by a strong emphasis on environmental conservation and sustainable practices. Growing awareness and concern for ecological preservation have propelled the region’s dominance in refillable packaging solutions.

  • Rising Demand for Eco-Friendly Alternatives: As customers become increasingly environmentally conscious, the demand for eco-friendly substitutes to traditional packaging is on the rise. Refillable options stand out as a sustainable choice in response to this growing need for environmentally friendly packaging solutions.

North America’s Rapid Rise in Refillable Packaging Sector

  • Emphasis on Business Sustainability: North America has emerged as a significant player in the refillable packaging industry, driven by a strong emphasis on business sustainability and increased consumer awareness. Customers in the region show a notable preference for products packaged in eco-friendly materials, with refillable solutions gaining popularity.

  • Regulatory Support Driving Adoption: Regulatory actions and government assistance have played a crucial role in promoting refillable packaging solutions in North America. Several states and provinces have enacted rules to encourage sustainable packaging alternatives, contributing to the region’s leadership in the refillable packaging market.

Report Source:

eco-friendly damage ratings retail packaging ISTA

ISTA European Packaging Symposium will bring together Global Transport Packaging Leaders to Focus on E-commerce, Sustainability and More

The International Safe Transit Association (ISTA), the leading industry developer of pre-shipment performance testing standards for packaged products, today announced programming for its European Packaging Symposium, which will be held 27-28 September at the Amsterdam Marriott Hotel in Amsterdam, Netherlands.

The ISTA European Packaging Symposium is the global transport packaging industry’s staple event in Europe, providing a broad international platform for directors, managers and technicians of logistics, packaging, production, purchasing, R&D, product design and development of companies in the following sectors: packaging, fast moving consumer goods, computers and electronics, retail sector, logistics, transport and storage, test laboratories, and test equipment manufacturers.

Presentations will cover sustainable packaging development, e-commerce packaging challenges, packaging performance testing applications, packaging optimization and damage reduction success stories, research, best practices and more. The event also features a new track focused on temperature-sensitive life science product distribution, with sessions on innovative cold chain packaging solutions, temperature monitoring strategies, sustainability case studies, design qualification guidance, mechanical testing best practices, emerging technologies and more.

Companies presenting include Amazon, HelloFresh SE, SEE, Stora Enso, SmartCAE, ITAINNOVA Merck Sharp & Dohme (MSD), Stora Enso, ITENE, Safe Load Testing Technologies, Research Institutes of Sweden (RISE), Lansmont Corporation, Validaide, CADFEM India Pvt. Ltd., ELPRO-BUCHS AG, Pregis, Ring (an Amazon company), Billerud AB, Sonoco ThermoSafe, Smithers, CSafe, WESTPAK, Inc., Fisher Packaging, LLC, RP Pharma Consulting Ltd and Cold Chain Technologies.

For the first time, ISTA is offering in-person training for its Packaging Dynamics Professional (ISTA PDP) Certification program prior to the symposium on 26 September. ISTA’s PDP certification program encourages and recognizes development and excellence in the packaging industry.

The event will be held in person with several networking opportunities, including general sessions, a social mixer, breaks with sponsors and a closing dinner at the Amstel Boathouse.

For more information about the event and to register, visit The discounted early-bird rate ends August 31.

Since 2019, ISTA has invested nearly $2 million into research to better understand the hazards found in the transport of products around the world, including studies in India, Europe, China, the U.S., spanning across sea, rail, full-truckloads and parcel. There are currently 22 ISTA testing standards covering different applications, package types, distribution modes and products.

ISTA’s more than 1,100 corporate members are located in 45 countries and include over 650 certified testing labs, 400 leading brand owners, 300 packaging suppliers, and 300 research and academic institutions and students.