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Paper and Paperboard Packaging a Sustainable, Versatile Solution Shaping Global Markets

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Paper and Paperboard Packaging a Sustainable, Versatile Solution Shaping Global Markets

Paper and paperboard-based materials comprise some of among the earliest and most widely used types of packaging

Beautiful, Versatile, Sustainable

Made of thick paper, printed with brand-enhancing graphics, and cut/folded into unique structures, paperboard packaging engages consumers like nothing else on the store shelf.

Over one-third of the packaging market is made up of these materials, which are utilized extensively in all phases of production, distribution, marketing, and consumption. Primary packaging at the place of sale, secondary packaging for distribution and storage, and other applications are all covered by their purposes.

Paper and paperboard, made of interwoven cellulose fibres, have versatile qualities that allow printing and manipulation into rigid or flexible packaging utilizing methods including cutting, creasing, folding, and securing.

The global paper and paperboard packaging market is projected to expand from USD 297.89 billion in 2022 to approximately USD 452.74 billion by 2032. This growth represents a Compound Annual Growth Rate (CAGR) of 4.28% between 2023 and 2032.

Among the noteworthy developments are the 12.5% increase in paper production that occurred in January 2023, totalling 67,100 tonnes, and the 6.7% increase in paper production that occurred cumulatively between April 2022 and January 2023, totalling 5,553,900 tonnes in November 2022, there was an 11.1% increase in the production of paper goods.

Report Highlights: Important Revelations

  • The dominance of the Asia Pacific region in the paper and paperboard packaging industry.
  • Increasing need for paper and paperboard products in North America.
  • Utilization of folding cartons across diverse sectors.
  • Growing requirement for paper and paperboard in the food and beverage industry.
  • Benefits of paper bags compared to plastic for sustainable packaging.

Asia Pacific’s Leadership in the Paper and Paperboard Packaging Sector

Asia pacific region is taking over the packaging sector with their leading market shares in India and China. This surge is fuelled by three key factors, growing populations, rising disposable incomes, and a growing preference for packaged goods, especially food, as traditional markets shift towards packaged consumerism. China a global leader in packaging sector contribute 48% in packaging market alone, on the other hand India is growing at 8.5% rate by 2022.

This trend may be clearly observed in China’s paper and packaging business. A 2022 estimate stated that the nation produced an astounding 283.91 million tonnes of pulp, paper, and related materials. The packaging industry in India is growing in tandem with this boom, driven by a number of factors including strong domestic demand, a thriving industrial base, and an expanding market for paper products such as tissue, filters, tea bags, and lightweight online packaging materials. The market for premium packaging is being driven by well-organized retail chains.

Rise in Demand for Paper and Paperboard Goods in North America

North America appears as the second-largest market for paper and paperboard packaging, with a notable consumption trend. Although the average worldwide is 55 kg per person annually, North American consumers significantly exceed this, with a four-fold increase in consumption. Notably, in North America, the use of writing and printing paper has significantly decreased. This category, which by volume makes up around 25% of all paper usage global, has seen significant declines in utilization.

One significant effect of this change in consumption habits is that formerly underserved people now have more access to paper markets. This accessibility has consequently led to a continuous rise in the demand for paper goods. Paper sector adaptations to meet changing customer demands and preferences have been made as conventional North American consumption habits change, characterized by less reliance on printing and writing paper. As a result, the need for paper and paperboard packaging keeps growing due to a combination of conventional uses and the changing needs of various consumer groups in the North American market.

Paper and Paperboard Packaging Market Trends

  • The market for paper and paperboard packaging is placing an increasing amount of attention on environmental sustainability. As an attempt to reduce their influence on the environment, manufacturers are steadily implementing environmentally friendly production methods, recycled fibres, and sustainable forestry techniques.
  • Packaging made of paper and paperboard is adaptable and customisable for a variety of goods and uses.
  • Technological developments in paper and paperboard packaging have encouraged the development of innovative approaches that promote product sustainability, functionality, and protection.
  • The need for paper and paperboard packaging materials appropriate for online retail distribution has grown as e-commerce has expanded.

Rising Demand for Paper and Paperboard in Food and Beverage Sector

The food and beverage industry stands as the largest end-user within the paper and paperboard packaging market, experiencing significant growth driven by various factors. This growth is primarily propelled by the development of the country’s logistics sector, increasing urbanization, and the expanding penetration of organized online retail, leading to heightened growth in fast-moving consumer goods (FMCG), pharmaceutical, and processed food industries. Within this segment, the demand for value-added boxes is particularly pronounced, contributing to the dominance of the food and beverage segment in the global corrugated box packaging market.

Advantages of Paper Bags Over Plastic in Sustainable Packaging

Paper bags are the leading product used in paper and paperboard packaging market. On a large-scale paper bag used in food and beverage products such as snacks, juice and others, also used as shopping bags.

The global trend towards sustainability and environmentally friendly solutions has significantly impacted various industries, with packaging being no exception. Increasing concerns about plastic pollution and environmental degradation have led consumers and businesses to seek alternative packaging options. Paper bags provide a number of advantages over plastic bags. Firstly, they are biodegradable and compostable, which means they decay naturally without leaving hazardous residue.

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Collaborative Solutions for Sustainable Packaging: Insights from AMERIPEN Testimony

AMERIPEN, the American Institute for Packaging and the Environment, took center stage at a recent U.S. Senate Committee hearing, advocating for effective Extended Producer Responsibility (EPR) policies regarding consumer packaging. Dan Felton, Executive Director of AMERIPEN, emphasized the pivotal role packaging plays across its lifecycle and underscored the urgency of diverting packaging waste from landfills and waterways towards recycling and reuse.

Felton emphasized AMERIPEN’s commitment to supporting public policies that foster sustainable packaging practices. However, he stressed the importance of ensuring that such policies are results-oriented, efficient, and fair to all stakeholders. While acknowledging the progress made by states with EPR laws, Felton highlighted the need for consistency across states to enhance efficiency and support brand owners, who bear the primary responsibility for funding these programs.

Recognizing the evolving landscape of packaging EPR legislation, Felton proposed deeper discussions on achieving uniformity and exploring potential federal-level interventions to streamline regulations. AMERIPEN expressed willingness to collaborate with federal policymakers and stakeholders to develop a cohesive framework for packaging EPR at the national level.

Felton also shared insights on key elements that any federal packaging EPR program should encompass, emphasizing the importance of preserving existing infrastructure while promoting innovation in recycling and recovery processes.

In conclusion, Felton’s testimony underscored the necessity of collaborative efforts among stakeholders to implement effective, sustainable solutions for packaging recovery and recycling in the United States.

For more information on AMERIPEN’s advocacy and initiatives, visit


Digital Printing Packaging Market Size to Reach $56,030 Million by 2032

The global digital printing packaging market size was at $ 22,100 million in 2022 is projected to reach $ 56,030 million by 2032, expanding at a CAGR of 9.8% between 2023 and 2032.

Digital printing in packaging involves the direct transfer of a digital file, typically a PDF or JPEG, directly to a printer to apply designs or information onto packaging materials. The segment of the packaging industry that utilizes digital printing technologies for creating packaging materials. In this context, digital printing involves the direct printing of digital-based images onto various packaging substrates such as paper, cardboard, plastic, and others. 

Digital Printing Packaging Market Trends

E-commerce Transformation – Digital printing in packaging is witnessing a notable surge due to the transformative impact of e-commerce. The rise of online shopping has led to a growing demand for customized, small-batch packaging solutions.

Circular Economy and Sustainability – The digital printing packaging trend aligns seamlessly with the circular economy and sustainability principles. Brands increasingly embrace eco-friendly practices, and digital printing facilitates this shift by minimizing material waste and using recycled and sustainable substrates.

Disruptive Technologies Reshaping Packaging – Incorporating disruptive technologies is reshaping the landscape of digital printing in packaging. Augmented reality (AR) and near-field communication (NFC) enhance consumer engagement by providing interactive and immersive experiences through packaging.

Industry 4.0 Integration – Digital printing packaging is undergoing a profound transformation with the integration of Industry 4.0 principles. Automation, data exchange, and intelligent technologies are converging to enhance production efficiency and provide real-time insights into the printing process.

Navigating the Evolving Landscape of Digital Printing Packaging Leadership in North America

The digital printing packaging market has emerged as a leader in North America, driven by a confluence of regional, technical, and economic advantages that have significantly influenced its growth trajectory. The unique dynamics of the North American market, coupled with the advanced technological landscape and robust economic conditions, have positioned digital printing as a preferred choice for packaging solutions across various industries.

For Instance,

  • In Nov 2023, North America’s Sealed Air has articulated that its recently introduced system aims to deliver customer value by incorporating touchless automation while also prioritizing sustainability.

Evolution of Digital Printing Packaging in Global Market

Digital printing has revolutionized the packaging industry, and labels are no exception to this transformative trend. In the dynamic landscape of the digital printing packaging market, labels play a crucial role in conveying essential information, enhancing brand visibility, and providing a platform for creative and dynamic design. The adoption of digital printing technologies for labels brings forth a myriad of advantages that cater to the evolving needs of both brands and consumers.

Inkjet Printing Drives Demand Through Unique Packaging Designs

Inkjet printing excels in producing high-resolution and detailed prints, making it suitable for intricate designs, logos, and text on packaging materials. This capability is crucial for meeting the quality standards demanded by brands and consumers. Inkjet printing is versatile and can accommodate a wide range of substrates, including paper, cardboard, plastics, and even certain specialty materials. This versatility allows for flexibility in packaging design and material choices. The ability to customize and personalize packaging is a key driver of inkjet printing demand. Brands can create unique and targeted packaging designs for different products, promotions, or customer segments, enhancing consumer engagement and loyalty.

Elevating Product Appeal Through High-Quality Graphics in Food & Beverage Packaging

Digital printing in the food and beverage sector has become a strategic and impactful solution, offering numerous advantages that cater to the specific needs of this industry. Digital printing allows food and beverage companies to customize packaging with intricate designs, branding elements, and personalized content. This capability is crucial for creating unique packaging that aligns with brand identity, promotes new products, and engages consumers on a personal level.

Recent Developments

  • In Nov 2023, Domino Printing Sciences (Domino), a worldwide leader in digital printing, coding, and marking, has dedicated substantial resources to enhance its Digital Printing Solutions division. This investment reflects Domino’s commitment to expanding its array of solutions and services tailored for the labels and corrugated packaging industries.
  • In Nov 2023, Xeikon developed new digital printing with dry toner technology for improved printing packaging formula.

Food Packaging Technology and Equipment Market Size to Reach USD 74,230 Million By 2032

The global food packaging technology and equipment market size anticipated to surge from USD 39,900 million in 2022 to reach USD 74,230 million by 2032, registered at 6.4% CAGR between 2023 and 2032.

Report Highlights: Important Revelation

  • Food packaging tech & equipment market valued at USD 74,230 million (2032).
  • North America’s leadership weaved into the fabric of food packaging technology and equipment.
  • Europe’s progressive approach to sustainable innovation in food packaging technology and equipment.
  • Advancements in material trends for food packaging.
  • Developments in active and smart technologies transforming food packaging technology.

The global food packaging technology and equipment market size to surpass USD 61,550 million by 2029. The food packaging technology and equipment market refers to the industry that involves developing, producing, and distributing technology and machinery used in packaging food products. This market plays a crucial role in ensuring food items’ safety, quality, and preservation from the point of production to the end of consumption.

The global packaging sector has experienced consistent expansion, driven by an annual average growth of 25% in cross-border e-commerce transactions. This surge is attributed to exploring new markets and the increasing prosperity of the global middle-income demographic. This intricate interplay of elements underscores the critical importance of the food packaging technology and equipment market in facilitating food products’ seamless and secure movement from production facilities to consumers, ultimately ensuring that these items meet the highest safety standards, quality, and environmental responsibility.

For Instance

  • In May 2023, Syntegon unveils four devices for the most popular vertical form, fill, and seal applications across different food industries with its newly created SVX series.

North America’s Leadership Weaved into the Fabric of Food Packaging Technology and Equipment

Within the intricate tapestry of the food packaging technology and equipment market, regional dynamics emerge as a defining factor, shaped by a confluence of economic, technological, and consumer-centric considerations. As of the current landscape, North America stands prominently as a leading region in this dynamic market, its pre-eminence underpinned by a combination of factors that collectively contribute to its robust market position.

Stringent regulatory frameworks further elevate North America’s status within the food packaging technology and equipment market. Regulatory measures designed to ensure the safety and integrity of packaged food products foster an environment where adherence to high-quality standards is imperative. The rigorous regulatory landscape compels industry players to invest in state-of-the-art packaging technologies and equipment that comply with existing standards and position North American products as exemplars of safety and quality on the global stage.

For Instance,

  • In October 2021, ATS Packaging Machinery launched a new line of capping machines for food and beverage applications.

For Instance,

  • European company Ahlstrom and The Paper People, a sustainable packaging manufacturer, collaborate to produce fibre-based frozen food packaging.

Its unwavering dedication to technological innovation further fortifies the European market’s influence. A hotbed of research and development, Europe continually pushes the boundaries of food packaging technology, setting benchmarks for the global industry. Investments in cutting-edge technologies, including advancements in intelligent packaging, active packaging, and materials science, position European companies at the forefront of innovation. This proactive pursuit of technological excellence enhances the efficiency of food packaging processes and ensures that European products meet the highest safety, quality, and traceability standards.

Advancements in Material Trends for Food Packaging

The tides of industry preference are undergoing a noteworthy shift, fueled by an escalating global consciousness towards environmental sustainability. In response to mounting environmental concerns, there is a discernible surge in the exploration and adoption of sustainable alternatives, marking a departure from the conventional reliance on plastic. Biodegradable plastics, heralded for their capacity to disintegrate naturally and reduce environmental impact, have gained traction as a promising substitute. This shift reflects a conscientious effort within the industry to mitigate the ecological footprint associated with traditional plastic packaging.

For Instance,

  • In May 2022, Trioworld introduced the first plastic film approved for frozen food packaging—post-consumer recycled (PCR) film.

Furthermore, a rising momentum favours paper-based packaging, gaining prominence for its biodegradability and recyclability. Paper, a renewable resource, aligns with the growing consumer preference for eco-friendly packaging solutions, providing a viable alternative to mitigate concerns associated with non-biodegradable materials. The versatility of paper in accommodating various printing techniques for branding and information purposes adds an extra layer of appeal for manufacturers and consumers alike.

Developments in Active and Smart Technologies Transforming Food Packaging Technology

Simultaneously, the emergence of intelligent packaging technologies represents a paradigm shift in how food products are monitored and managed throughout the supply chain. Notable components of innovative packaging include QR codes, Near Field Communication (NFC), and sensors. Ubiquitous in retail, QR codes now find application in food packaging by providing consumers instant access to comprehensive product information. This includes details about the product’s origin, ingredients, nutritional facts, and interactive content. NFC technology, facilitating communication between devices in proximity, enhances traceability by allowing consumers to engage with products through their smartphones. These technologies contribute to greater transparency in the supply chain, enabling consumers to make informed choices about the products they purchase. Retailers of food estimate that 31 per cent of food products are thrown out because they decay, resulting in losses of US$146 billion. In the case of counterfeit products, innovative packaging might help prevent losses exceeding US$460 billion.

Sensors embedded in intelligent packaging play a critical role in real-time monitoring, offering a proactive approach to quality and safety assurance. These sensors can measure and transmit data on various parameters such as temperature, humidity, and freshness. For example, in the perishable goods sector, temperature sensors ensure that the cold chain is maintained, preventing spoilage and preserving the integrity of the products from production to consumption. Real-time monitoring facilitated by these sensors enhances supply chain efficiency and enables swift responses to deviations from optimal storage conditions, minimizing compromised products reaching consumers.

For Instance,

  • In October 2021, the technology company GEA launched a new food and dairy powder or granule packing range. The new GEA SmartFil M1 has been designed to accommodate various filling configurations for low-capacity applications, catering to the different needs of the food, dairy, and pet food industries.

The advancements in food packaging technology, particularly in active and intelligent packaging technologies, signify a transformative era for the industry. These innovations address critical product shelf life and quality challenges and pave the way for a more transparent and consumer-centric food supply chain. As technology continues to evolve, integrating these solutions is poised to become increasingly sophisticated, further elevating the standards of safety, quality, and efficiency in the food packaging sector.

For Instance,

  • In May 2022, MULTIVAC Group launched the R3 thermoforming packaging machine for the food industry. It is designed to be a cost-effective and sustainable packaging machine for the future.

Revolutionizing Packaging Efficiency with Vertical Form Fill and Seal Machines

Vertical Form Fill and Seal (VFFS) packaging machines have become indispensable across diverse industries, and their widespread adoption is rooted in their efficiency and cost-effectiveness. These machines prove to be optimal packaging solutions, maximizing the utilization of limited factory floor space.

Browse More Insights of Towards Packaging:

  • The global recyclable packaging market size accounted for USD 28.7 billion in 2022 and it is predicted to hit around USD 46.15 billion by 2032, growing at a CAGR of 4.9% from 2023 to 2032.
  • The global pharmaceutical packaging market size is estimated to grow from USD 117.23 billion to reach an estimated USD 322.50 billion by 2032, growing at a CAGR of 10.7% from 2023-2032.
  • The e-commerce packaging market size is estimated to grow from USD 51,248 million in 2022 to reach an estimated USD 2,42,061 million by 2032, at a growing CAGR 16.8% from 2023 to 2032.
  • The global pharmaceutical temperature-controlled packaging solutions market size was valued at USD 578.9 million in 2022 and is predicted to reach around USD 945.2 million by 2030, growing at a 6.30% CAGR from 2022 to 2030.
  • The global protective packaging market size has reached USD 30,904.05 million in 2023 is expected to reach USD 46,243.03 million by 2032, at CAGR of 4.6% from 2023 to 2032.

For Instance,

  • In November 2023, SEE has unveiled the introduction of the CRYOVAC CE Vertical Form-Fill-Seal System. It is cutting-edge automated packaging solution is meticulously crafted to address the distinctive needs of liquid products.

Competitive Landscape

The food packaging technology and equipment market is characterizing characterized competition among key industry players, including Arpac LLC, Oyster Holding GmbH, Bosch Packaging Technology, GEA Group, Coesia Group, Innovia Filmckner Pentaplas, Ishida Co. Ltd, MULTIVAC Group, Omori Machinery Co. Ltd., Nichrome India Ltd., Robert Bosch GmbH, Lindquist Machine Corporation, and IMA Group. These entities are making significant investments in manufacturing Food Packaging Technology and Equipment solutions. Notably, industry leaders are adopting inorganic growth strategies such as acquisitions, mergers, partnerships, and collaborations to augment their product portfolios, thereby contributing to the global expansion of the Food Packaging Technology and Equipment market.

Major Key Players in the Food Packaging Technology Market Include:

  • Arpac LLC
  • Oyster Holding GmbH
  • GEA Group
  • Bosch Packaging Technology
  • Coesia Group
  • Innovia Filmckner Pentaplas
  • Ishida Co. Ltd
  • MULTIVAC Group
  • Nichrome India Ltd.
  • Robert Bosch GmbH
  • Omori Machinery Co. Ltd.
  • Lindquist Machine Corporation
  • IMA Group

Recent Developments

  • In March 2023, Cepac, the UK’s most inventive and active corrugated packaging company, purchased EW Cartons, a sustainable corrugated tray manufacturer.
  • In May 2023, Amcor, a leader in developing and producing sustainable packaging solutions globally, said that it had finalized a deal to purchase Moda Systems, a top producer of automated, cutting-edge protein packaging equipment.
  • In August 2023, The Oregon-based GEM Equipment, which produces fryers and blanchers, was acquired by the international freezing and cooling equipment manufacturer FPS Food Process Solutions.
  • In August 2023, The UK-based food company Regal Food Products Group announced that it acquired Packaging ‘R’ Us, a supplier of disposable food packaging solutions.
  • In December 2023, The Packaging Development Centre, worth US$10.8 million, was officially opened by SIG on the location of the company’s packaging facilities in Linnich, Germany.

Report Source –

fulfillment ecommerce B2B international e-commerce global trade

E-Commerce Packaging Market Projected to Surge at 16.8% CAGR, Reaching USD 2,42,061 Million by 2032

The e-commerce packaging market, once valued at USD 51,248 million in 2022, projection indicate an impressive CAGR of 16.8% from 2023 to 2032, culminating in an estimated market value of USD 2,42,061 million by the latter year.

The emergence of the e-commerce industry and the expanding population with access to fast and reliable internet has unlocked significant market potential in e-commerce packaging. Additionally, due to growing environmental concerns surrounding the biodegradation of plastic materials, more companies are now prioritizing the development of 100% organic and reusable packaging solutions. The excitement and convenience of online shopping, where products can be delivered quickly and at competitive prices, further fuels the growth of the e-commerce packaging market. Furthermore, the growing demand for packaged food and beverages creates new opportunities within the sector. Other contributing factors include:

  • The increased popularity of purchasing electronic goods online.
  • The importance of sustainable packaging solutions.
  • Evolving customer preferences.
  • The ease of online shopping.
  • The overall rise in internet and mobile device usage.

Regional Strategies for E-Commerce Packaging Success: Lessons from Leading Markets

The Asia-Pacific region emerged as a dominant force in the global e-commerce packaging market in 2020, accounting for over half (approximately 52%) of the market value. This share represents a significant increase from the previous five years, highlighting the remarkable strides made in e-commerce within major Asian markets like China, Japan, and South Korea. These countries, known for their robust economies and technological advancements, have established themselves as some of the world’s largest and most developed markets for e-commerce packaging. Online shopping has become deeply ingrained in the culture, contributing to the region’s dominance. 

Corrugated Boxes: Driving Profitability in the Global E-Commerce Packaging Industry

In the context of e-commerce, the efficiency and speed of the packing process are crucial for success. Online retailers often face the challenge of packing items of various sizes, requiring specialized packaging solutions that can be ordered in specific quantities and stored accordingly. Fanfold corrugated board offers an efficient and flexible solution by providing one type of packaging that can accommodate different products. Fanfold corrugated board is pre-scored, making it easy to manually fold and pack around items. It is also compatible with packaging machines and conveyor belts, allowing for streamlined and automated packing processes. The board is stored in a zigzag fold on a pallet, enabling packers to take only the required amount of board for each packaging case.

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This approach offers several advantages for e-commerce retailers:

  • It eliminates the need to stock multiple types of packaging for various product sizes, simplifying inventory management.
  • The versatility of fanfold corrugated board allows for quick adaptation to different product dimensions, reducing packing time and increasing operational efficiency.
  • The compatibility with packaging machines and conveyor belts facilitates integration into existing packing systems, further enhancing productivity.

Comparative landscape

The competitive landscape analysis of the e-commerce packaging market comprehensively assesses each competitor’s strategic position. The analysis includes in-depth information on various aspects of the company, such as its background, financial performance, revenue generation, research and development investments, market potential, and global presence. Additionally, details about the company’s production sites and facilities, production capacities, and strengths and weaknesses are highlighted. The analysis also covers insights into the company’s product portfolio, including product width and breadth, application dominance, and recent product launches. It is important to emphasize that the provided information focuses explicitly on the companies’ activities and strategies within the e-commerce packaging market, enabling businesses to thoroughly understand their competitors’ positioning and capabilities.

Major Key Players in E-Commerce Packaging Market Are: 

Amcor plc; Berry Global, Inc.; CCL Industries; Coveris; Sealed Air; Sonoco Products Company; Winpak Ltd.; Alpha Packaging; Constantia Flexibles Group GmbH; Mondi plc; Gerresheimer AG; Silver Spur Corp. Grief; Transcontinental Inc.; ALPLA

Recent Development

  • In 2022, Amcor, a leading sustainable packaging solutions provider, introduced the AmFiberTM platform, a range of paper-based packaging products. The AmFiber platform exemplifies Amcor’s dynamic innovation strategy, enabling us to deliver cutting-edge packaging technology tailored to our customer’s specific needs, utilizing the most suitable materials available in the market.
  • In July 2022, Reckitt introduced a minimalist e-commerce packaging solution for its brand Vanish. Understanding the evolving needs of online shoppers, Reckitt leveraged its packaging and product design expertise to launch Vanish Multipower Tabs, a new addition to its e-commerce portfolio alongside Vanish Miracle. These Multipower Tabs have explicitly been developed as a compressed powder alternative to the brand’s leading product, allowing minimal packaging. The innovative Shipped in a Personal Container (SIOC) format eliminates the requirement for an outer pack during online order fulfilment, substantially reducing packaging materials. This initiative showcases Reckitt’s commitment to sustainable practices and meeting the demands of digital consumers.
  • In May 2022, Mondi, a globally recognized leader in sustainable paper and packaging, joined forces with Beck Packautomaten, a reputable German machine supplier, to unveil a robust and highly adaptable paper-based packaging solution exclusively designed for the thriving e-commerce industry. Leveraging Mondi’s expertise, the solution incorporates 95% paper content and adheres to strict recycling standards across all European paper waste streams. Known as FunctionalBarrier Paper, this advanced packaging material is a viable substitute for unnecessary plastic packaging, guaranteeing secure and sustainable shipment deliveries in precisely tailored packaging dimensions. This collaborative endeavour exemplifies Mondi’s unwavering commitment to environmental stewardship and its relentless pursuit of delivering eco-conscious packaging solutions that cater to the unique needs of the e-commerce sector.

Report Source:

flexible ready-to-drink

Ready-To-Drink Packaging Market is Projected to Reach USD 252.44 Billion by 2032

The global ready-to-drink packaging market size was estimated at USD 145.71 billion in 2022 and is projected to reach USD 252.44 billion by 2032, at a growing CAGR of 5.7% from 2023 to 2032.

The global ready-to-drink packaging market is surpassed to reach around USD 211.95 billion by 2029. Consumers on the go mentality has led to a developing trend in packaging: convenience. Indicates that consumers are drawn to products or packages that make things easy to use, such as divisible portion sizes, easy-to-tear mechanisms, or internal cooking capabilities. 

In this way, Modern lifestyles require convenience. A product gains extra value and increases the probability of being purchased by a customer if it is simple to open, use, reseal, and carry. Within the beverage sector, carriers and travel sizes have gained popularity.

The ease and stable shelf life of ready-to-drink packaging has led to its global growth. The ready-to-drink market in North America is still expanding quickly, which helps businesses fulfil rising consumer demand, which will be ideal for informal get-togethers and at-home occasions.

For the past ten years, there has been a divisive trend about the size of ready to drink packaging due to several issues, including increased health concerns. A blood sugar imbalance is caused by excessive consumption of consumables, such as aerated drinks. It increases the risk of Type 2 diabetes by impairing the liver’s capacity to digest sugar intake. Consequently, there is a growing push on beverage makers to shrink the size of their containers so that customers have more choices and can regulate how much they drink. Smaller packaging is required because some manufacturers promise to lower the calorie content.

Innovation in packaging technologies and designs is a crucial focal point for market players. Companies are investing in smart packaging solutions, integrating technologies like QR codes and augmented reality to enhance consumer interaction and provide additional information. The pursuit of differentiation often involves creative and visually appealing designs, especially in the premium and craft segments.

The COVID-19 outbreak has had a significant impact on consumer behaviour. Consumers are more focused than ever on the sustainability and hygienic aspects of items. As this crisis persists, a customer-focused strategy and the changing needs of shoppers will continue to be essential. Undoubtedly, as the market concurrently becomes more acclimated to the current situation, consumer behaviour will continue to shift during the projection period. Considering this, the demand for ready-to-drink packaging following the COVID-19 pandemic appears to be favourable.

Key Trends of Ready-To-Drink Packaging Market

  • Minimalist packaging: Consumer are attracted towards uncluttered and minimal packaging; hence luxury brands choose restrained colour pallets including clean lines, for exclusive and sophisticated consumers
  • Smart and Interactive Packaging: Customer interactions with products have been transformed by interactive packages, which have closed the gap between real and virtual worlds. These clever apps enable a supply management system to operate more effectively, enhancing customer satisfaction. Sales and brand loyalty can be raised by using augmented reality features, QR codes, and near-field communication tags.
  • Sustainable Packaging: Moreover 40% of all non-fiber polymers are used in packaging, making it the largest market for plastic. As people’s knowledge of these environmental issues has grown, they have begun to favour businesses and goods that adhere to green packaging trends and initiatives. Customers like innovations and goods obtained sustainably. Less than 30% of organisations are prepared to meet the ambitious and unambiguous commitments made by about 75% of them regarding packaging sustainability.
  • Convenient Packaging: As of globe is moving towards convenience specifically, the booming generation is setting the trend, opting for suitable RTD packages.

Proactive Regional Ready-to-Drink Packaging Analyst

The RTD packaging market in North America is driven by a high demand for convenience and on-the-go products. Sustainable packaging practices are gaining prominence, with an increasing focus on reducing environmental impact. Key players in this region often invest in advanced technologies for smart packaging solutions. The regulatory environment, including stringent quality standards, shapes packaging choices, and there is a growing trend toward premium and differentiated packaging designs, particularly in the alcoholic RTD segment.

  • Instance, 29 March 2023, Jack Daniel’s and Coca-Cola Ready-to-Drink (RTD) beverages have officially been launched in the United States. This strategic collaboration aims to capitalize on the growing market demand for convenient and premium beverage options.
  • Instance, In May 2022, FinLav S.p.A’s subsidiary, Lavazza, made a significant announcement regarding introducing its ready-to-drink coffee in the U.S. market. This newly unveiled line of RTD coffee comes in four distinct flavours, offering both dairy and non-dairy alternatives. Consumers can find this innovative product at specific Lavazza cafes, Eataly, and Amazon, as well as at various prominent retailers throughout the United States. The strategic placement of the product in these high-traffic locations aims to maximize visibility and accessibility, catering to consumer preferences for convenient and diverse beverage options. This launch underscores Lavazza’s commitment to expanding its market presence and meeting the evolving demands of coffee enthusiasts in the U.S.

The Asia-Pacific region is a dynamic and rapidly growing market for RTD packaging. With changing lifestyles and a rising middle class, there is a notable shift towards on-the-go consumption, driving innovations in convenient and portable packaging formats. Sustainability is gaining traction, and companies are exploring cost-effective, eco-friendly materials. The diverse consumer landscape and cultural variations influence packaging choices, with a growing interest in unique and visually appealing designs.

Europe witnesses a robust RTD packaging market with a strong emphasis on sustainability and eco-friendly materials. The region is at the forefront of adopting circular economy principles, influencing packaging practices that minimize environmental impact. Smart packaging technologies like QR codes and interactive features are well-received. The alcoholic RTD sector experiences a surge in premium and craft packaging designs, aligning with discerning consumer preferences.

The Evolution of Ready-to-Drink Cans in Specialty Beverage Packaging

In recent years, the landscape of the beverage industry has undergone a remarkable transformation, with ready-to-drink cans emerging as the frontrunners in specialty drink categories. This shift can be attributed to the dynamic changes in consumer trends and evolving tastes, prompting producers and consumers to reconsider traditional packaging methods. The versatility and practicality of cans have enabled the creation of a diverse range of beverages, from carbonated and flavoured waters to the unexpected entry of still waters into this innovative packaging domain.

The driving force behind this trend lies in the significant strides made in filling technology. The advancements in packaging techniques have made it not only possible but highly efficient to encapsulate essential beverages within cans while preserving their freshness and ensuring security. This breakthrough has revolutionized the way consumers perceive and enjoy their favorite drinks, marking a departure from conventional packaging norms.

The superiority of cans in shielding sensitive components, such as spicy and aromatic hops, from the detrimental effects of light and air has positioned them as the go-to choose for preserving the distinctive Flavors of craft beers. Unlike traditional glass bottles, cans provide an impermeable barrier, preventing any external elements from compromising the integrity of the brew. This has proven to be a game-changer for craft brewers seeking to deliver an unparalleled tasting experience to their consumers.

The strategic advantages of packaging extend beyond preservation to logistical efficiency and environmental sustainability. Cans are not only lightweight, reducing transportation costs and carbon footprints, but they are also infinitely recyclable. This eco-friendly aspect aligns with the growing global consciousness towards sustainable practices, making ready-to-drink cans an appealing choice for environmentally conscious consumers.

Moreover, the rise of ready-to-drink cans has sparked innovation in the formulation of beverages themselves. Manufacturers are increasingly experimenting with unique combinations of flavors, infusing creativity into the beverage landscape. With its expansive surface area for eye-catching designs and branding, the can becomes a canvas for beverage companies to express their creativity and capture consumer attention.

The consumer experience is also enhanced by the convenience and portability that can offer. Whether enjoying a refreshing drink at a picnic, a music festival, or a casual gathering, cans’ lightweight and easily stackable nature makes them the perfect companion for on-the-go enjoyment. This convenience factor resonates strongly with the modern lifestyle, where consumers seek products seamlessly integrating into their dynamic and fast-paced routines.

  • For Instance, 8 Aug 2023, TricorBraun revealed that it had acquired CanSource, a top packaging provider for aluminium cans.

The Impact of Package Design on RTD Alcoholic Beverages

In the dynamic realm of Ready-to-Drink (RTD) alcoholic beverages, the importance of package design transcends mere aesthetics, playing a pivotal role in shaping market dynamics. As consumer preferences evolve, beverage developers find themselves at the crossroads of innovation and sustainability. Notably, the surge in demand for environmentally conscious practices has spurred a renaissance in packaging choices, prompting a strategic shift towards recyclable materials such as glass, metal, and paper-based alternatives.

The conscious choice of sustainable packaging is not merely an eco-friendly gesture; it has become a strategic imperative in targeting a consumer base that places a premium on environmentally responsible practices. As the global awareness of environmental issues intensifies, consumers increasingly seek products that align with their values. By opting for recyclable materials, beverage brands signal their commitment to sustainability, appealing to a generation prioritizing the planet’s well-being.

In this landscape, the quality of the product itself remains paramount in consumers’ minds, emerging as the primary factor distinguishing one can or bottle from another. Whether it’s the smoothness of a spirit or the refreshing taste of a cocktail, the inherent quality of the beverage takes centre stage in making a lasting impression. This underscores the importance for beverage developers to prioritize not only the concoction within but also the vessel that houses it.

Following closely behind product quality, the brand’s reputation and the variety of flavours available claim the spotlight in consumers’ decision-making processes. A positive brand reputation serves as a testament to reliability and consistency, fostering trust among consumers. Furthermore, the diverse array of Flavors offered by a brand adds an element of excitement and personalization, catering to the diverse palate preferences of the modern consumer.

Interestingly, bottle design exerts a significant influence on consumer choices, with men displaying a propensity to be twice as swayed by it compared to women. This gender-based divergence in preferences underscores the importance of understanding the nuanced factors that influence distinct demographic segments. For men, the bottle becomes more than a vessel; it transforms into a statement piece, reflecting personal style and taste. Beverage brands keen on capturing a broader market share must navigate the delicate balance between creating visually striking designs that resonate with diverse audiences.

In essence, the marriage of package design and RTD alcoholic beverages is a delicate dance between form and function, aesthetics and substance. It is an acknowledgment that the container is not just a vessel but a storyteller—a visual narrative that communicates the essence of the product within. As we navigate the intricacies of this evolving market, one thing remains clear: the fusion of innovative package design and sustainable practices is a winning formula, creating not just beverages, but experiences that leave a lasting imprint on the discerning consumer’s mind.

  • For Instance, Sep 2023, Brown-Forman has announced new sustainable Jack Daniel’s bottle packaging. A new 50-ml bottle of Jack Daniel’s Tennessee Whisky made entirely of post-consumer recycled (PCR) plastic has been announced by Brown-Forman for airlines, marking a significant advancement in the company’s sustainability efforts.

Positive Environmental Impact Driving the RTD Packaging Market Growth

In an era where environmental consciousness drives consumer choices, the Ready-to-Drink (RTD) packaging market stands as a beacon of positive change. The escalating preference for recyclable materials, zero waste production, ethical sourcing, and locally derived ingredients is not merely a trend but a seismic shift that is steering the growth of the RTD packaging industry towards a more sustainable future.

The escalating demand for recyclable materials is a testament to the growing eco-awareness among consumers. The quest to reduce environmental impact has spurred a wave of innovation in packaging solutions that generate zero waste. Now more than ever, consumers are seeking products that not only quench their thirst but also align with their commitment to reducing ecological footprints. This shift has catalyzed a transformation in the RTD packaging market, prompting companies to adopt sustainable practices and develop packaging solutions that champion environmental preservation.

Ethical sourcing and the emphasis on locally derived ingredients amplify the positive environmental impact propelling the RTD packaging market’s growth. Consumers are increasingly drawn to brands prioritizing fair trade practices and supporting local communities. Not only enhances the overall quality and authenticity of the product but also fosters a sense of environmental stewardship. The positive ripple effect extends beyond the product itself, contributing to the preservation of biodiversity and the sustainable cultivation of resources.

The surge in RTD beverage consumption, particularly among the younger demographic, mirrors the resonance of environmental values among this cohort. Younger customers are driving the demand for convenient, on-the-go beverages and becoming instrumental in steering the market towards sustainability. Companies that integrate environmental responsibility into their core values are aligning with consumer preferences and reaping the rewards of increased brand loyalty and positive word-of-mouth marketing.

As 2023 approaches, the trend of consumers making educated decisions shows no sign of waning. Beyond accurate chemical labeling, there is a discernible shift towards a more comprehensive and holistic approach to product information. Consumers are poised to demand thorough labelling that transcends ingredient lists, encompassing details about the company’s environmental initiatives, its impact on local communities, and its carbon footprint credentials. This shift reflects an empowered consumer base that seeks transparency and takes pride in making choices that reflect their commitment to a sustainable and environmentally conscious lifestyle.

The positive environmental impact driving the growth of the RTD packaging market signifies a paradigm shift towards a more sustainable and responsible future. The industry’s response to consumer preferences for recyclable materials, ethical sourcing, and transparent labelling is reshaping the products on the shelves and the ethos of the companies behind them. As the market continues to evolve, those who champion environmental stewardship will not only thrive economically but will also contribute significantly to the global mission of creating a healthier planet for future generations.

Browse More Insights of Towards Packaging:

  • The global cold chain packaging market is estimated to grow from USD 24.86 billion in 2022 to reach an estimated USD 72.83 billion by 2032 expanding at a 11.3% CAGR between 2023 and 2032.

  • The global modified atmosphere packaging market was estimated to grow from USD 18.33 billion in 2022 to reach USD 34.65 billion by 2032 at 6.6% CAGR 2023-2032.

  • The global tobacco packaging market is estimated to grow from USD 15.37 billion in 2022 to reach an estimated USD 21.05 billion by 2032 at 3.2 % CAGR between 2023 and 2032.

  • The global insulated packaging market to reach an estimated USD 27.64 billion by 2032 and was estimated to grow from USD 14.38 billion in 2022 at a growing 6.8% CAGR 2023-2032.

  • The global seafood packaging market size was estimated to grow from USD 13.95 billion in 2022 to anticipated value of USD 24.31 billion by 2032 growing at 5.7% CAGR between 2023 and 2032. 

Exploring Diverse Ready-to-drink Packaging Innovation

Brand owners are increasingly introducing designs including bag-in-box and resealable cans, demonstrating how the innovation dynamic that permeates the RTD market extends to packaging. In the US, attractive packaging, usually in glass, for spirit-based, premium-plus pre-mixed cocktails is becoming increasingly common, as is more oversized format ready-to-pour packaging.

According to consumer research, although metal cans are the most popular format, 47% of customers say they prefer glass over cans. The supply chain disruption has recently limited the options available to brand owners for materials. “Bag-in-box options that are fridge-friendly are becoming more popular, particularly for large gatherings,” according to Rogers. The budget-friendly (margarita) and luxury (negroni) markets are seeing growth in this pack type.

Single-serve sizes are preferred by the great majority of customers, whether they are bought individually or in multipacks. Larger bottles of RTDs are comparatively more preferred by higher-income consumers, but multipacks are comparatively more preferred by hard seltzer users. For added variety, several RTD brands also provide multipacks of different flavours. Not many other drink categories have adopted this inventive packaging technique except for upscale gift packs.

Comparative Assessment of Ready-to-Drink Packaging Market

In ready-to-drink (RTD) packaging, the competitive landscape is shaped by prominent players such as Tetra Laval Group, Crown Holdings, Inc., Amcor Limited, and Ball Corporation. Tetra Laval Group stands out with its global reach and commitment to sustainable packaging, while Crown Holdings boasts technological innovation. Amcor Limited positions itself with comprehensive packaging solutions and a focus on eco-friendly materials, and Ball Corporation leads in metal packaging with an emphasis on recyclability. Sustainable packaging is a prevailing trend, with a collective industry push towards environmentally friendly materials and innovative solutions. Convenience packaging is on the rise, driven by a demand for on-the-go consumption, resulting in user-friendly designs and resealable options.

Smart packaging, integrating technology for enhanced consumer engagement, is gaining momentum with QR codes and augmented reality. The market dynamics reflect regional consumer preferences and regulations variations, with companies adapting strategies accordingly. E-commerce’s influence on packaging design and durability is notable, prompting investments in secure and sustainable e-commerce solutions. Recent global disruptions underscore the importance of resilient supply chains, leading companies to reassess strategies for increased agility. In conclusion, success in the RTD packaging market hinges on balancing sustainability, innovation, and adaptability to regional dynamics. Companies that navigate these factors adeptly are poised to lead in this competitive landscape.

Major key players in the ready-to-drink packaging market includes:

  • Crown Holdings Inc.
  • Ardagh Group S.A
  • Amcor Limited
  • Ball Corporation
  • Owens-Illinois Inc.
  • Gerresheimer AG
  • Berry Global Inc.
  • Intrapac International Corporation
  • Beatson Clark Ltd.
  • BA Glass Germany GmbH
  • Vidrala S.A
  • Nampak Ltd.
  • Silgan Containers LLC
  • Orora Packaging Australia Pty Ltd.

Recent Development:

May 2023, an intelligent alternative to the aluminum can is an initiative by CartoCans, which offers a beverage packaging system made of paper. It is 30% more eco-friendly than aluminium or PET and uses 30% less raw materials from renewable resources. It also bears the FSC (Forest Stewardship Council) label. The Pulpoloco Sangria has adopted the CartoCans packaging for their range of sangrias.

Nov 2023, German folding boxes and corrugated packaging giant Carton Group have acquired Welwyn Garden City-based packaging and print manufacturer Duncan Print Group. It specialises in luxury drinks packaging and is also BRC accredited for food packaging.

Segments covered in the report

By Product Type

  • RTD Cans
  • Liquid Cartons
  • Plastic Bottles
  • Glass Bottles

By Material

  • Metal
  • Glass
  • Plastic
  • PET
  • Cartons

By Application

  • Alcoholic Beverages
  • Tea & Coffee
  • Bottled Water
  • Fruit Juices
  • Milk and Milk Products
  • Carbonated Drinks

By Region

  • North America
  • Latin America
  • Europe
  • Asia-pacific
  • MEA



Rising Demand Propels Insulated Packaging Market to Reach USD 27.64 Billion by 2032

In the wake of heightened environmental awareness, the insulated packaging market is witnessing a paradigm shift towards sustainable practices. Insulated packaging industry, is poised for substantial growth, projecting a remarkable surge from its estimated worth of USD 14.38 billion in 2022. Forecasts based on a robust 6.8% CAGR between 2023 and 2032 paint a promising trajectory, expecting the market to soar to an estimated USD 27.64 billion by 2032.

Key Takeaway

  • Insulated packaging plays a crucial role in the pharmaceutical industry.
  • The global insulated packaging market grows due to regional factors; North America thrives with increased demand for temperature-sensitive goods.
  • Corrugated cardboard, versatile and eco-friendly, plays a key role in the insulated packaging market.

Regional Dynamics of the Insulated Packaging Market: A Comprehensive Analysis

The insulated packaging market is experiencing significant global growth driven by various regional factors reshaping the industry landscape. North America’s market is thriving due to the increasing demand for temperature-sensitive goods, such as pharmaceuticals and perishable food items.

Government initiatives in Mexico are fueling substantial growth in the regional industrial sectors. The deliberate push for industrialization has created a conducive environment, attracting investments due to favorable conditions and a readily available workforce. These factors are instrumental in driving the region’s industrial growth. Furthermore, the established smart packaging sector and the government’s efforts to offer technologically advanced packing solutions are anticipated to boost the market significantly in the foreseeable future.

Financial support from esteemed organizations like the Organization for Economic Co-operation and Development (OECD) for manufacturing activities, combined with the rising demand for smart packaging products, particularly in the food and beverages sector, is expected to further propel the intelligent packaging market in the region. This trend is indicative of a positive trajectory for the market.

Geographic Expansion: Untapped Potential

The burgeoning markets in emerging economies present untapped potential for the insulated packaging sector. Regions experiencing rapid industrialization and increased consumer purchasing power are becoming focal points for market players aiming to expand their global footprint.

Driving Forces Behind the Growth

The continuous expansion of global trade and e-commerce activities stands as a primary driver stimulating the demand for insulated packaging solutions. This surge in demand is chiefly attributed to the need for safe and secure transportation of temperature-sensitive goods across vast distances.

  • For instance, temperature-sensitive medications and vaccines in the pharmaceutical industry require stringent temperature control during transit. Corrugated cardboard packaging with insulating layers ensures the integrity of these products, safeguarding public health. Similarly, the food and beverage industry benefits immensely from insulated packaging, especially for perishable items like fresh produce and dairy products. Maintaining the cold chain is imperative in preserving these goods’ freshness and nutritional value, making corrugated cardboard insulated packaging indispensable.

Recent Developments

  • April 2023, Cytiva, in partnership with TemperPack, is introducing an innovative recyclable thermal packaging solution designed to replace polystyrene in the shipment of critical vaccines and therapeutics. This new packaging solution, crafted from renewable materials such as paper and corn starch, is engineered to sustain low temperatures effectively while addressing concerns related to landfill waste. The collaboration signifies a significant step towards more sustainable and environmentally friendly practices in shipping life-saving medicine. 
  • April 2023, the US packaging company Novolex unveiled Power Prep, a new insulated wrap designed for fresh food. Produced by Bagcraft, this innovative packaging utilizes laminated, non-fluorinated oil-and-grease-resistant paper with a distinctive honeycomb pattern to provide adequate insulation. The packaging is engineered to be puncture-resistant, facilitating flat sheeting, and is specifically targeted towards supermarkets and food service operators. Notably, Novolex’s Duro brand has received certification from the Biodegradable Products Institute (BPI) for its paper products, highlighting a commitment to sustainable and environmentally friendly packaging solutions.

Evolving Consumer Preferences: A Catalyst for Innovation

Consumer preferences have undergone a notable evolution, emphasizing sustainability and eco-friendliness in packaging solutions. This shift has prompted the industry to innovate and develop insulated packaging that not only safeguards products but also aligns with environmental consciousness.

Industry Innovations: Addressing Diverse Challenges

Advancements in materials and technology have revolutionized insulated packaging, catering to diverse industry needs. From perishable food items to pharmaceuticals and beyond, tailored solutions ensure optimal temperature maintenance, extending shelf life and preserving product integrity.

Major Key Players in The Insulated Packaging Market Include:

Amcor PLC, Cryopak, Davis Core & Pad Company, DS Smith PLC and Innovative Energy Inc., Eco-Products, Inc., Huhtamaki Group, ThermoSafe Brands, Pelican BioThermal.

Competitive Landscape

The market showcases a competitive landscape with key players consistently innovating to stay ahead. Companies are investing significantly in research and development, striving to introduce cutting-edge solutions that meet evolving market demands.

Future Outlook and Opportunities

As the global economy continues to evolve, the insulated packaging market remains poised for substantial growth. Leveraging technological advancements and a growing focus on sustainable practices, the industry is set to unlock new opportunities and foster innovation.

In conclusion, the projected surge in the insulated packaging market, driven by evolving consumer preferences, technological advancements, and expanding global trade, signifies a promising future. The industry’s commitment to meeting the demands of a dynamic market landscape ensures a trajectory toward unparalleled growth and innovation.

Report Source:

Future-Proofing Freshness: “Navigating the Global Growth of Modified Atmosphere Packaging Market”


In the ever-evolving landscape of the packaging industry, the global modified atmosphere packaging market stands as a formidable force, projecting a significant surge from USD 18.33 billion in 2022 to an estimated USD 34.65 billion by 2032. This monumental growth, characterized by a robust Compound Annual Growth Rate (CAGR) of 6.6% from 2023 to 2032, underscores the market’s resilience and adaptability to changing consumer demands and technological advancements.

Modified Atmosphere Packaging is a packaging technology that has gained significant traction in various industries, primarily due to its ability to extend the shelf life and freshness of perishable products

Key Trends of Modified Atmosphere Packaging Market:

  • Convenience Packaging: MAP is increasingly used for convenient, portion-controlled packaging of ready-to-eat and on-the-go foods, catering to modern lifestyles.
  • Eco-Friendly PackagingThe industry is witnessing a shift towards sustainable MAP solutions, with manufacturers exploring eco-friendly materials and packaging techniques to reduce environmental impact.
  • Retail Adoption: Major retailers are adopting MAP for their private label brands to differentiate products, increase shelf life, and reduce food losses.
  • Regulatory Compliance: Stricter regulations related to food safety and packaging are pushing companies to invest in MAP technologies that ensure compliance with industry standards.

Regional Analysis:

  • Asia-Pacific: Growing demand for MAP solutions driven by increased disposable incomes and convenience food trends.
  • North America: Mature MAP market with a focus on sustainability and innovations in packaging technology.
  • Europe: Strong MAP adoption due to stringent regulations on food safety and reducing food waste.
  • Latin America: Rising demand for convenience foods fuels steady growth in the MAP market.
  • Middle East and Africa: MAP used for preserving fresh produce in hot climates; growth expected with economic development.

Factors Propelling Market Growth

Technological Advancements

The global modified atmosphere packaging market’s exponential growth can be attributed to the relentless pursuit of technological excellence within the industry. Innovations such as advanced gas-flushing techniques, state-of-the-art sensors, and automated packaging processes have revolutionized the efficacy of MAP, making it an indispensable solution for food preservation.

Rising Consumer Awareness

As consumers become increasingly health-conscious and environmentally aware, there is a growing demand for fresh, minimally processed foods. Modified atmosphere packaging aligns seamlessly with these consumer preferences, offering a sustainable and efficient solution for maintaining the nutritional integrity of products while reducing food waste.

Global Supply Chain Dynamics

The intricate web of the global supply chain is another crucial factor steering the growth of the MAP market. With the expansion of international trade and the need for extended shelf life during transportation, manufacturers across the globe are embracing modified atmosphere packaging to ensure their products reach consumers in optimal condition.

Recent Developments:

  • Berry Global Group’s strategic investment in wipe substrate capabilities to meet global demand.
  • Amcor Plc’s introduction of ‘Reducing CO2 Packaging’ label in collaboration with the Carbon Trust to communicate carbon footprint reduction efforts.

Market Segments:

  • Types: Oxygen, Nitrogen, Carbon Dioxide, Other Packaging Gases.
  • Raw Materials: Polyvinylchloride (PVC), Polyethylene (PE), Polypropylene (PP), Other Packaging Materials. 

Enclosing Success: Competitors and Trends in the Modified Atmosphere Packaging Sector

The competitive landscape of the Modified Atmosphere Packaging (MAP) market is characterized by intense rivalry among key players, each striving to gain a competitive edge through product innovation, strategic partnerships, and expanding their global footprint. Several prominent companies dominate the market, shaping its trajectory and influencing the adoption of MAP solutions across various industries.

One of the key players in the MAP market is Sealed Air Corporation, a global leader renowned for its advanced packaging technologies. Sealed Air offers a comprehensive range of MAP solutions tailored to the specific needs of industries such as food and beverages, healthcare, and electronics. The company’s focus on sustainable packaging solutions has resonated well with environmentally conscious consumers and businesses, giving them a significant competitive advantage.

Key Players in The Modified Atmosphere Packaging Market Includes:

  • Sealed Air Corporation
  • Linde Group, Amcor Limited
  • Bemis Company Inc.
  • Multivac Group

Future Outlook

The trajectory mapped by the global modified atmosphere packaging market indicates sustained growth and transformative potential. As technology continues to evolve, and consumer preferences shape the landscape of the food industry, the demand for efficient, sustainable packaging solutions is expected to soar.


In conclusion, the global modified atmosphere packaging market’s phenomenal growth, projected to reach USD 34.65 billion by 2032, is a testament to its pivotal role in shaping the future of food packaging. Technological innovations, shifting consumer dynamics, and the intricate interplay of the global supply chain all contribute to the upward trajectory of this market, making it a focal point for industry stakeholders and investors alike.

Report Source:


August 2023 Sees a $537M Surge in Export of Packaging Materials From the United States

U.S. Packaging Materials Exports

In August 2023, shipments abroad of packaging materials increased by 3.5% to 631K tons for the first time since May 2023, thus ending a two-month declining trend. Overall, exports, however, showed a slight reduction. The pace of growth was the most pronounced in March 2023 with an increase of 25% against the previous month.

In value terms, packaging materials exports totaled $537M (IndexBox estimates) in August 2023. Over the period under review, exports, however, saw a noticeable descent. The pace of growth appeared the most rapid in March 2023 with an increase of 18% month-to-month.

Exports by Country

Mexico (160K tons), Canada (155K tons) and China (53K tons) were the main destinations of packaging materials exports from the United States, together comprising 58% of total exports. Guatemala, Costa Rica, Italy and Japan lagged somewhat behind, together comprising a further 14%.

From August 2022 to August 2023, the biggest increases were in Italy (with a CAGR of -0.4%), while shipments for the other leaders experienced a decline.

In value terms, the largest markets for packaging materials exported from the United States were Canada ($161M), Mexico ($145M) and China ($31M), with a combined 63% share of total exports.

Among the main countries of destination, Canada, with a CAGR of -1.4%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced a decline.

Exports by Type

Paperboard case materials (428K tons) was the largest type of packaging materials exported from the United States, accounting for a 68% share of total exports. Moreover, paperboard case materials exceeded the volume of the second product type, folding boxboard (121K tons), fourfold. Wrapping paper, packaging paper and paperboard (75K tons) ranked third in terms of total exports with a 12% share.

From August 2022 to August 2023, the average monthly growth rate of the volume of export of paperboard case materials stood at -1.0%. With regard to the other exported products, the following average monthly rates of growth were recorded: folding boxboard (-3.3% per month) and wrapping paper, packaging paper and paperboard (-1.5% per month).

In value terms, the most traded types of packaging materials in the United States were paperboard case materials ($275M), folding boxboard ($165M) and wrapping paper, packaging paper and paperboard ($92M), with a combined 99% share of total exports. These products were followed by other papers packaging, which accounted for a further 0.9%.

Wrapping papers, with a CAGR of -1.9%, recorded the highest growth rate of the value of exports, in terms of the main product categories over the period under review, while shipments for the other products experienced a decline.

Export Prices by Country

In August 2023, the packaging materials price stood at $851 per ton (FOB, US), almost unchanged from the previous month. Over the period under review, the export price recorded a mild slump. The pace of growth appeared the most rapid in September 2022 an increase of 3% m-o-m. The export price peaked at $1,034 per ton in October 2022; however, from November 2022 to August 2023, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In August 2023, the country with the highest price was Japan ($1,304 per ton), while the average price for exports to Italy ($562 per ton) was amongst the lowest.

From August 2022 to August 2023, the most notable rate of growth in terms of prices was recorded for supplies to Canada (0.0%), while the prices for the other major destinations experienced a decline.

Source: IndexBox Market Intelligence Platform 

UV LED plastic

FMI’ Analyst view: “Innovative Packaging for Lifesaving Solutions: Plastic Healthcare’s Eco-Advancements”

The plastic healthcare packaging market is estimated to be valued at US$ 24,768.7 million in 2023 to reach an expected valuation of US$ 40,306.8 million by 2033. The demand for plastic healthcare packaging is projected to record a CAGR of 5% during the forecast period.

The healthcare industry is rapidly growing, and with it, the demand for high-quality packaging solutions. Plastic healthcare packaging is increasingly being preferred by manufacturers due to its durability, affordability, and versatility. The rise in demand for medical supplies and medicines has boosted the growth of the plastic healthcare packaging market.

Manufacturers are focusing on developing innovative packaging solutions to meet the diverse needs of their customers. They are experimenting with various shapes, colors, and designs to attract consumers and improve product visibility. Packaging solutions with advanced features, such as tamper-evident seals and child-resistant closures, are becoming popular among consumers.

Rising Demand for Child-Resistant Packaging

As the global population ages, the demand for medication and other healthcare products is increasing, leading to a growing demand for child-resistant packaging. This is especially important for products that pose a risk to children, such as medications and medical devices. Plastic healthcare packaging manufacturers are investing in new technologies to develop child-resistant packaging that is safe, durable, and easy to use.

Technological advancements in packaging design are helping to improve the functionality and safety of plastic healthcare packaging. For example, smart packaging solutions can improve product shelf life, reduce waste, and help consumers make informed purchasing decisions. In addition, advanced packaging design technologies are enabling manufacturers to produce lightweight, cost-effective, and easy-to-use packaging solutions that meet the needs of the healthcare industry.

Challenges Faced by the Plastic Healthcare Packaging Manufacturers

Despite the growth of the plastic healthcare packaging market, several challenges remain that players must overcome to continue their success. One of the major challenges is the increasing pressure from environmental groups and consumers for more sustainable packaging solutions. Plastic packaging has a significant environmental impact, and as consumers become more environmentally conscious, the demand for more sustainable packaging options is increasing.

Another challenge faced by players in the plastic healthcare packaging market is the need for specialized materials and designs to accommodate the specific requirements of different healthcare products. The materials used in healthcare packaging must be safe, effective, and meet strict regulatory standards. This requires a high level of expertise and investment, which can be a barrier to entry into the market for some players.

Companies are looking for ways to minimize packaging waste and increase efficiency, which is putting pressure on players to improve their operations and reduce the impact of their packaging on the environment. Companies must find ways to balance these concerns with the need to protect and preserve their healthcare products, making it a challenging market to navigate.

Country-wise Insights

Why is the United States Estimated to be a Highly Lucrative Plastic Healthcare Packaging Market?

The United States plastic healthcare packaging industry was estimated to be worth US$ 4,648.1 million in 2022. The United States is currently the most attractive market, according to FMI. The United States is estimated to hold a market share of 19.5% in North America and is estimated to have a year-on-year growth rate of 5% in 2023.

The United States remains one of the leading manufacturers of pharmaceutical drugs, directly increasing the demand for safe and high-quality healthcare packaging.

According to the Organization for Economic Co-operation and Development (OECD), the United States is globally the country with the highest per capita healthcare spending, totaling US$ 10,966 Mn in the year 2019. The United States also spends more per person on health care and medicines than any other country.

Why is the Demand for Plastic Healthcare Packaging Increasing across China?

China plastic healthcare packaging industry is anticipated to rise at a CAGR of 8.8% during the forecast period. The China plastic healthcare packaging industry is estimated to be worth US$ 3,125.7 million in 2022. As per PlasticsEurope, a European trade association, world plastic production was nearly 368 million tons in 2019 and China accounted for more than 1/3rd of the volume share.

Amid the COVID pandemic, the government in China has boosted the production of plastic healthcare packaging solutions. The availability of plastic raw materials is propelling growth opportunities for the key players of the target market.

China is one of Asia’s largest contributors to the production of healthcare products. The enormous market continues to grow rapidly driven by economic growth, expenditure, and an aging population owing to investments in basic health treatments. The country is projected to grow rapidly due to the low cost of raw materials and labor charges.

Why are Market Players Willing to Invest in India?

India plastic healthcare packaging industry was worth US$ 1,794.4 million in 2022. Increasing government initiatives and awareness regarding personal health and hygiene are key factors supporting demand. The country is expected to witness prominent growth of 8.6% during the assessment period.

According to FMI, the Indian market is growing steadily due to the presence of several small-and-large scale companies that are ready to widen their reach for the production of plastic healthcare packaging.

This growth is attributable to economic development, low cost of labor, and deployment. Many key players are looking to invest in multiple profit-earning opportunities in the emerging economies of India and China.

Why are Manufacturers Eyeing Germany to consolidate their Market Position?

In 2022, Germany accounted for a 4.6% share of the global plastic healthcare packaging industry. The German plastic healthcare packaging industry is estimated to be worth US$ 1,083.9 million in 2022.

The Federal Statistical Office of Germany has reported that healthcare spending rose by 4% in 2018 from 2017 in Germany. In 2018, the country’s healthcare expenditure accounted for 11.7% of the GDP. Moreover, the country’s projected healthcare spending exceeds US$ 505 Bn in 2020, creating a conducive environment for the expansion of the plastic healthcare packaging industry.

Demand for plastic healthcare packaging in Germany is expected to rise at nearly 3.8% CAGR over the forecast period. Germany is well known for its technology-driven industry and its developments in the healthcare sector owing to the stringent government rules and initiatives. The rise in several factories of medical devices and high consumer attractiveness towards healthcare is anticipated to cover over 4.6% of the Europe market by the year 2033.

Competitive Landscape

Companies operating in the plastic healthcare packaging industry are aiming for strategic collaborations and partnerships with other manufacturers to expand their product portfolio, in addition to investing in capacity expansions.

·         In April 2021, Amcor plc launched a recyclable polyethylene-based thermoform blister packaging format. It is intended to meet the high standards of regulated pharmaceutical packaging that creates a sustainable alternative.

·         In January 2021, Gerresheimer planned to build a second production plant near Mumbai, India to meet plastic healthcare packaging requirements worldwide. The product portfolio includes plastic containers, plastic ampoules, plastic bottles, and more in a variety of designs.

·         In December 2020, Airnov Healthcare Packaging introduced OXYNOV. The packaging products are applicable for high protective barrier bottles required for pharmaceutical, nutraceutical, and probiotic products.