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Small Business Advocates Rally for Support on Main Street: A Call for Action this Holiday Season

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Small Business Advocates Rally for Support on Main Street: A Call for Action this Holiday Season

In an effort to underscore the crucial role of small businesses in the U.S. economy, the Co-Chairs of Small Business for America’s Future are rallying for increased support for Main Street this Small Business Saturday and throughout the holiday season. These advocates are urging consumers to shop small and encouraging lawmakers to implement policies that foster an environment conducive to small business growth.

Small businesses play a pivotal role, employing nearly half of America’s private sector and contributing 44% to the national GDP annually. Despite successfully navigating the challenges posed by the pandemic, entrepreneurs now face obstacles such as labor market constraints, limited access to capital, and impending federal budget negotiations. To overcome these hurdles, they need the backing of both consumers and policymakers.

This holiday season presents a unique opportunity to support local businesses that bring character, jobs, and economic vitality to communities. November and December alone account for almost 19% of annual retail sales. Interestingly, there has been a recent resurgence in small business startups, with each month in the first half of this year experiencing a growth rate of at least 15% compared to the respective month over the past four years.

To ensure the continued success of these businesses, creating a stable environment that promotes growth is essential. As the federal budget deadline looms, prompt resolution is imperative to safeguard the economic progress achieved and prevent potential fallout that could jeopardize the livelihoods of many on Main Street.

Lawmakers are also called upon to advance policies such as tax reform and paid family leave that directly bolster small businesses. Noteworthy legislation like the Inflation Reduction Act, the CHIPS and Science Act, and the Bipartisan Infrastructure Law addresses crucial expenses like health insurance and prescription drug costs, positively impacting the bottom line and facilitating the growth of Main Street.

The Co-Chairs of Small Business for America’s Future include Shaundell Newsome, Founder of Sumnu Marketing; Erika Gonzalez, M.D., CEO, President, & Founder of South Texas Allergy and Asthma Medical Professionals (STAAMP); Anne Zimmerman, CPA, Founder & Owner of Zimmerman & Co CPAs Inc.; and Walt Rowen, President of Susquehanna Glass Co. These individuals are at the forefront of advocating for policies that support small businesses and drive economic growth.

As Small Business Saturday approaches on Nov. 25 and throughout the holiday season, the call to action is clear: support Main Street, shop small, and engage with lawmakers to ensure the prosperity of the businesses that form the backbone of our communities.


Pandemic Thinking: How to Keep your Head in the (Long) Game

The COVID-19 pandemic is crippling and toppling many U.S. small businesses. Often called “the backbone of the economy,” small businesses that are managing to survive face an uncertain future.

As states start to reopen, consumer spending is in steep decline while unemployment skyrockets and many people remain hesitant to venture out. But RJon Robins, founder/CEO of How To Manage A Small Law Firm (, says some entrepreneurs find their businesses in trouble because they had the wrong mindset toward customers all along.

“Small business owners everywhere are infected by pandemic thinking,” Robins says. “But they were infected with this thinking before the pandemic. It’s only now the strategic weakness of short-term, fear-based, transactional thinking in all different kinds of businesses is becoming more obvious. Pandemic thinkers ask the wrong question, ‘What can you do for me today?’ Rather than, ‘How can we work together to build a long-term mutually-profitable relationship?’

“Business owners who built long-term relationships with customers and clients can weather this storm. Those who didn’t think this way before can adopt elements of this kind of thinking and they’ll start seeing the benefits almost right away.”

Robins offers small business owners three tips on how to develop long-term relationships that benefit both customers and businesses:

When first meeting, look ahead at the relationship 10 years from now. “The scale of a person’s thinking has a lot to do with whether they win the game,” Robins says. “Look for all opportunities to be of service, even in some small way, to earn the right to call the person a client. Every deal doesn’t have to be a grand-slam. Just get on base. Just get into the game. That way you can discover opportunities to be of greater service and have a client for life.”

Show you care.  “A lot of people don’t know how to show that they care. Ask yourself when is the last time you called to check on a former client to find out what’s happened in their life or business since the last time you did business together?” Robins says, “What are their plans for the future? What can you take off their plate and help them with today even if what they need is just someone to help them think things through? Good relationships built over time are especially evident during the pandemic. Ironically, though, a pandemic is a perfect time to begin a marketing campaign like this and besides, you probably have a lot of free time on your hands anyway.”

Have a long-term business plan. “A business being run without a 12-month, forward-looking budget is like a car being driven with a windshield covered in mud, and on an unfamiliar road with no particular place to go,” Robins says. “A business that is being run without weekly cash-flow projections is like a person stumbling around in the dark in an unfamiliar house. To take an active, consistent interest in your clients and develop programs encouraging them to keep coming back, it helps to have a long-term written plan for your own business.”

“Businesses generate revenue by solving problems for their clients and customers,” Robins says. “And right now there’s an abundance of problems, which is another way to say there’s an abundance of opportunities. Whether you already have or decide to begin developing great long-term relationships with clients, it’s an investment that will pay long-term dividends.”


RJon Robins is founder and CEO of How To Manage A Small Law Firm (, the leading provider of management services  for the solo and small law firm market. In 2019, How To Manage a Small Law Firm was named by Inc. as one of the 5,000 fastest-growing privately-held companies in the country for the fifth consecutive year. A graduate of American University and Nova Southeastern College of Law, Robins is a member of The Florida Bar and The Association of Certified Fraud Examiners.