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Global Poultry Packaging Market Trends, Challenges and Opportunities


Global Poultry Packaging Market Trends, Challenges and Opportunities

Poultry consists of any domesticated bird reared for egg or meat production, such as ducks, geese, chickens, guinea fowl, and turkeys. The packaging solutions for poultry are diverse and designed to protect the various components they contain. Identifying the best packaging alternatives can take a lot of work for producers. Materials, transportation, and shelf life must all be carefully considered.

Convenience, sustainability, creativity, and waste reduction are no longer merely desirable qualities. They are increasingly required by customers and investors seeking a modern culinary experience. There is a rising focus on developing processing and packaging solutions that benefit customers and the environment. The sustainability of packaging materials significantly impacts consumer purchase decisions and investment in innovation.

The global poultry packaging market size is projected to experience significant growth, with its value expected to increase from USD 2.98 billion in 2022 to approximately USD 4.87 billion by 2032. This growth is anticipated to occur at a compound annual growth rate (CAGR) of 5.1% between 2023 and 2032.

Report Highlights: Important Revelations

  • Flourishing poultry packaging market in North America.
  • Europe’s ascendancy as a major contender in poultry packaging.
  • Growing preference for plastic in poultry packaging.
  • Flexible bags catering to diverse poultry packaging requirements.
  • Transforming dynamics of the global poultry retail sector.
  • Predominance of chicken in the poultry packaging landscape.


Globally, poultry meat is expected to account for 41% of total meat protein by 2030, up 2% from the baseline. Poultry prices are projected to track grain prices closely since feed costs account for many production expenses, and output responds quickly to rising worldwide demand. Although poultry meat production will continue to be the primary driver of meat production development, its expansion rate is expected to decline compared to the preceding decade. The rise in packaging demand is partly attributed to the production and consumption of poultry products.

Poultry Packaging Market Trends

  • Poultry packaging options that enhance shelf life using modified atmosphere packaging (MAP), vacuum packing, and active packaging technologies are becoming increasingly popular.
  • Consumers are becoming more aware of food safety and ingredient transparency, increasing demand for poultry packaging with clear product information and labeling.
  • Innovative contemporary package design is integral to improving the visual appeal and functionality of poultry packaging.
  • Integrating smart packaging technologies such as RFID tags, QR codes, and sensors transforms the poultry packaging industry.

Robust Poultry Packaging Market in North America

The poultry packaging market in North America is one of the largest and most dynamic segments of the overall packaging industry. Several vital variables contribute to this strong presence. North America, particularly the United States, consumes a significant amount of chicken, over 15,000 metric tons per year, considerably outpacing other regions. Chicken has become an integral part of American cuisine, from popular meals like chicken wings at sporting events to its use as an essential ingredient in soups and other cuisines. This extensive consumption creates a demand for economical and novel poultry packing options.

Emergence of Europe as a Key Player in Poultry Packaging

Innovation in the poultry packaging market is driving substantial changes, particularly as European packers and retailers look for more sustainable and innovative ways to boost sales. This push for innovation is spurred by changing consumer habits and a growing awareness of environmental problems, particularly those related to food and packaging waste. As a result, there has been a considerable shift from old polypropylene (PP) packaging to more modern options such as polyethylene terephthalate (PET) packaging.

Increasing Demand for Plastic in Poultry Packaging

Plastic continues to be the most widely used material in the poultry packaging industry, with PET overtaking PP in popularity because of its benefits. Although PET has been used in poultry packaging for a while, packers and retailers have only now understood its advantages.

PET has a higher gas barrier performance than PP and is more aesthetically pleasing because of its clarity and glitter. It also has better environmental credentials. PET also helps packaging lines operate more efficiently in terms of manufacturing. Trays composed of rPET laminated to PE, for example, require lower sealing temperatures than trays made of PP, which saves energy.

Dominance of Chicken in the Poultry Packaging Market

Chicken is a primary product of the poultry business, which includes chicken, turkey, duck, and goose. Poultry products are known for their low-fat content, affordability, and diversity in cooking methods. However, because food is highly perishable, careful care is required to avoid foodborne infections, making packaging critical for protection and preservation.

Chicken is well-known worldwide for its easy preparation, availability, and excellent flavor. It also appeals to consumers who want low-calorie, easily digestible meal options. While chicken is a regular ingredient on menus, turkey has grown in favor. Duck, goose, and other poultry kinds are less popular.

Poultry Packaging Market Player

Poultry packaging market top players such as Amcor PLC, ProAmpac LLC, UFlex Limited, Berry Global, Inc., Winpak Limited, Sealed Air Corporation, Smurfit Kappa, ULMA GROUP, Glenroy, Inc., International Paper, Smart Packaging Solutions, Safepack and Huhtamaki.

About Author:

Swapna is a seasoned research consultant with expertise in conducting and analysing complex research projects across various industries. With a deep passion for knowledge discovery and a commitment to delivering actionable insights, Swapna has successfully collaborated with numerous organisations to help them make informed decisions and drive strategic growth. Swapna has developed a strong track record of designing and implementing research methodologies that generate high-quality data and meaningful results.

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