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Global Poultry Packaging Market Trends, Challenges and Opportunities

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Global Poultry Packaging Market Trends, Challenges and Opportunities

Poultry consists of any domesticated bird reared for egg or meat production, such as ducks, geese, chickens, guinea fowl, and turkeys. The packaging solutions for poultry are diverse and designed to protect the various components they contain. Identifying the best packaging alternatives can take a lot of work for producers. Materials, transportation, and shelf life must all be carefully considered.

Convenience, sustainability, creativity, and waste reduction are no longer merely desirable qualities. They are increasingly required by customers and investors seeking a modern culinary experience. There is a rising focus on developing processing and packaging solutions that benefit customers and the environment. The sustainability of packaging materials significantly impacts consumer purchase decisions and investment in innovation.

The global poultry packaging market size is projected to experience significant growth, with its value expected to increase from USD 2.98 billion in 2022 to approximately USD 4.87 billion by 2032. This growth is anticipated to occur at a compound annual growth rate (CAGR) of 5.1% between 2023 and 2032.

Report Highlights: Important Revelations

  • Flourishing poultry packaging market in North America.
  • Europe’s ascendancy as a major contender in poultry packaging.
  • Growing preference for plastic in poultry packaging.
  • Flexible bags catering to diverse poultry packaging requirements.
  • Transforming dynamics of the global poultry retail sector.
  • Predominance of chicken in the poultry packaging landscape.

 

Globally, poultry meat is expected to account for 41% of total meat protein by 2030, up 2% from the baseline. Poultry prices are projected to track grain prices closely since feed costs account for many production expenses, and output responds quickly to rising worldwide demand. Although poultry meat production will continue to be the primary driver of meat production development, its expansion rate is expected to decline compared to the preceding decade. The rise in packaging demand is partly attributed to the production and consumption of poultry products.

Poultry Packaging Market Trends

  • Poultry packaging options that enhance shelf life using modified atmosphere packaging (MAP), vacuum packing, and active packaging technologies are becoming increasingly popular.
  • Consumers are becoming more aware of food safety and ingredient transparency, increasing demand for poultry packaging with clear product information and labeling.
  • Innovative contemporary package design is integral to improving the visual appeal and functionality of poultry packaging.
  • Integrating smart packaging technologies such as RFID tags, QR codes, and sensors transforms the poultry packaging industry.

Robust Poultry Packaging Market in North America

The poultry packaging market in North America is one of the largest and most dynamic segments of the overall packaging industry. Several vital variables contribute to this strong presence. North America, particularly the United States, consumes a significant amount of chicken, over 15,000 metric tons per year, considerably outpacing other regions. Chicken has become an integral part of American cuisine, from popular meals like chicken wings at sporting events to its use as an essential ingredient in soups and other cuisines. This extensive consumption creates a demand for economical and novel poultry packing options.

Emergence of Europe as a Key Player in Poultry Packaging

Innovation in the poultry packaging market is driving substantial changes, particularly as European packers and retailers look for more sustainable and innovative ways to boost sales. This push for innovation is spurred by changing consumer habits and a growing awareness of environmental problems, particularly those related to food and packaging waste. As a result, there has been a considerable shift from old polypropylene (PP) packaging to more modern options such as polyethylene terephthalate (PET) packaging.

Increasing Demand for Plastic in Poultry Packaging

Plastic continues to be the most widely used material in the poultry packaging industry, with PET overtaking PP in popularity because of its benefits. Although PET has been used in poultry packaging for a while, packers and retailers have only now understood its advantages.

PET has a higher gas barrier performance than PP and is more aesthetically pleasing because of its clarity and glitter. It also has better environmental credentials. PET also helps packaging lines operate more efficiently in terms of manufacturing. Trays composed of rPET laminated to PE, for example, require lower sealing temperatures than trays made of PP, which saves energy.

Dominance of Chicken in the Poultry Packaging Market

Chicken is a primary product of the poultry business, which includes chicken, turkey, duck, and goose. Poultry products are known for their low-fat content, affordability, and diversity in cooking methods. However, because food is highly perishable, careful care is required to avoid foodborne infections, making packaging critical for protection and preservation.

Chicken is well-known worldwide for its easy preparation, availability, and excellent flavor. It also appeals to consumers who want low-calorie, easily digestible meal options. While chicken is a regular ingredient on menus, turkey has grown in favor. Duck, goose, and other poultry kinds are less popular.

Poultry Packaging Market Player

Poultry packaging market top players such as Amcor PLC, ProAmpac LLC, UFlex Limited, Berry Global, Inc., Winpak Limited, Sealed Air Corporation, Smurfit Kappa, ULMA GROUP, Glenroy, Inc., International Paper, Smart Packaging Solutions, Safepack and Huhtamaki.

About Author:

Swapna is a seasoned research consultant with expertise in conducting and analysing complex research projects across various industries. With a deep passion for knowledge discovery and a commitment to delivering actionable insights, Swapna has successfully collaborated with numerous organisations to help them make informed decisions and drive strategic growth. Swapna has developed a strong track record of designing and implementing research methodologies that generate high-quality data and meaningful results.

Report Source: https://www.towardspackaging.com/insights/poultry-packaging-market-sizing

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World’s Best Import Markets for Meat Preparations of Poultry

In recent years, the global market for meat preparations of poultry has experienced significant growth, with several countries emerging as major importers of these products. The demand for poultry meat preparations has been driven by factors such as convenience, affordability, and increasing consumer awareness about the health benefits of lean proteins. This article will explore the top import markets for meat preparations of poultry and provide key statistics and insights.

1. Japan: Leading Importer with a Value of $2.5 Billion in 2022

Japan is the largest importer of meat preparations of poultry, with an import value of $2.5 billion in 2022. The country’s demand for these products has been fueled by a growing preference for poultry meat, which is considered a healthier alternative to red meat. The convenience and versatility of poultry meat preparations have also contributed to their popularity among Japanese consumers.

2. United Kingdom: Second-Largest Importer with a Value of $1.8 Billion in 2022

The United Kingdom is another significant market for meat preparations of poultry, with an import value of $1.8 billion in 2022. The popularity of poultry products, especially chicken, has soared in the UK due to its affordability and versatility in various cuisines. The demand for chicken-based fast food and ready-to-eat meals has further boosted the import of meat preparations of poultry in the country.

3. Netherlands: Emerging Import Market with a Value of $815.1 Million in 2022

The Netherlands has witnessed a rapid increase in the import of meat preparations of poultry, with a value of $815.1 million in 2022. The Dutch market is characterized by a high demand for convenience foods, including processed poultry products. The Netherlands is also a major re-exporter of these products to other European countries, further driving its import market.

4. Germany and France: Strong Importers with Values of $573.7 Million and $487.6 Million in 2022, Respectively

Germany and France are two of the largest importers of meat preparations of poultry in Europe. Germany registered an import value of $573.7 million in 2022, while France recorded $487.6 million. The popularity of poultry meat preparations in both countries can be attributed to their wide range of applications in traditional European dishes, as well as the rising demand for convenience and processed foods.

5. United States: Growing Demand with an Import Value of $424.1 Million in 2022

The United States has witnessed a steady increase in the import of meat preparations of poultry, with an import value of $424.1 million in 2022. This can be attributed to the rising preference for lean proteins among health-conscious consumers. Additionally, the convenience and quick preparation time associated with poultry meat preparations have made them popular among busy American households.

6. Ireland, Canada, Belgium, and Hong Kong SAR: Prominent Importers

Other prominent importers of meat preparations of poultry include Ireland, Canada, Belgium, and Hong Kong SAR. Ireland recorded an import value of $240.5 million in 2022, with a growing demand for processed poultry products. Similarly, Canada and Belgium reported import values of $197.5 million and $196.2 million, respectively, with consumers gravitating towards convenience-oriented food options. Hong Kong SAR registered an import value of $193.4 million in 2022, driven by a strong demand for high-quality poultry meat preparations.

These import statistics highlight the growing global demand for meat preparations of poultry and the diverse consumer preferences across different regions. Understanding these market trends is crucial for industry players, as it enables them to identify potential growth opportunities and tailor their strategies to cater to specific market needs.

One platform that provides comprehensive market intelligence and data analysis is IndexBox. With its extensive database and advanced analytical tools, IndexBox offers valuable insights into global trade dynamics, including import and export statistics, market trends, and competitive landscapes. This information is invaluable for businesses looking to stay ahead in a rapidly evolving market.

Source: IndexBox Market Intelligence Platform

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Global Poultry Production to Reach 137M tonnes in 2020, Mainly Driven by Growth in China, the EU, and the UK

IndexBox has just published a new report: ‘World – Poultry – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

In 2019, the global poultry market increased by 6% to $231.5B, rising for the third consecutive year after two years of decline. The market value increased at an average annual rate of +4.4% from 2009 to 2019. The growth pace was the most rapid in 2011 with an increase of 11% y-o-y. Global consumption peaked in 2019 and is expected to retain growth in the near future.

Poultry Consumption by Country

The countries with the highest volumes of poultry consumption in 2019 were China (20M tonnes), the U.S. (19M tonnes), and Brazil (12M tonnes), with a combined 40% share of global consumption. These countries were followed by Russia, Mexico, India, Japan, Indonesia, Iran, South Africa, Malaysia, and Myanmar, which together accounted for a further 21%.

In value terms, China ($53.4B) led the market, alone. The second position in the ranking was occupied by the U.S. ($21.3B). It was followed by Brazil.

The countries with the highest levels of poultry per capita consumption in 2019 were Malaysia (63 kg per person), the U.S. (58 kg per person), and Brazil (57 kg per person).

From 2009 to 2019, the most notable rate of growth in terms of poultry per capita consumption, amongst the leading consuming countries, was attained by Myanmar, while poultry per capita consumption for the other global leaders experienced more modest paces of growth.

Market Forecast 2020-2030

Driven by increasing demand for poultry worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +2.3% for the period from 2019 to 2030, which is projected to bring the market volume to 166M tonnes by the end of 2030.

According to FAO forecasts, global poultry meat production will reach 137 million tonnes in 2020. Growth is expected in China, the EU, Britain, Brazil, and Mexico, while production decline is possible in India, Thailand, Turkey, and the U.S.

In China, poultry production is projected to grow, albeit slowly, due to relatively steady demand amid high pork prices. Although the discovery of new HPAI cases at the beginning of the year in some European countries forced China to ban imports of live birds from these suppliers. However, the impact on domestic production is likely to be limited, since the measure coincided with the lifting of the 2015 ban on imports of live poultry from the United States.

New investments in processing capacity are expected to increase poultry production in the EU and the UK. However, a positive outlook could become negative if the recent fall in prices associated with COVID-19 continues. Slaughter of birds in countries where new cases of HPAI have been diagnosed may also hinder production growth in the EU this year.

In Brazil, poultry production is projected to increase driven by growing demand for imports, especially in China, as well as in other countries that are attracted by Brazil’s status as a supplier of products with high biosafety standards.

Growth in poultry meat production is also projected to continue in South Africa due to strong consumer demand, and in Mexico because of competitive feed prices.

In contrast, poultry meat production in India is likely to decline as the outflow of labor from cities after the COVID-19 lockdown reduced the availability of workforce in this sector, which also led to a decrease in consumer demand.

Similarly, in Thailand, a sharp drop in demand for poultry meat from the food retail sector, including street food, is driving the expected decline in production. However, the prospects for production in 2020 could be positive if efforts by the government to persuade Asian countries, especially China, Japan and the Republic of Korea, to import more poultry meat are successful.

In the United States, declining food sales and labor shortages have led the sector to abandon expansion plans and reduce the share of large poultry production preferred by HoReCa. It is also reported that the requirements for maintaining distances between workspaces in processing plants reduce the efficiency of meat processing, which leads to a drop in production.

Global Poultry Production

In 2019, the amount of poultry produced worldwide expanded to 130M tonnes, growing by 3.7% against the previous year’s figure. The total output volume increased at an average annual rate of +3.4% from 2009 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2010 with an increase of 4.7% against the previous year. Global production peaked in 2019 and is expected to retain growth in years to come. The generally positive trend in terms output was largely conditioned by a perceptible increase in the number of producing animals and a relatively flat trend pattern in yield figures.

Production By Country

The countries with the highest volumes of poultry production in 2019 were the U.S. (23M tonnes), China (20M tonnes), and Brazil (16M tonnes), with a combined 45% share of global production. Russia, India, Mexico, Indonesia, Turkey, Japan, Iran, Argentina, and Myanmar lagged somewhat behind, together comprising a further 20%.

From 2009 to 2019, the most notable rate of growth in terms of poultry production, amongst the key producing countries, was attained by Russia, while poultry production for the other global leaders experienced more modest paces of growth.

Exports

For the fourth year in a row, the global market recorded growth in overseas shipments of poultry, which increased by 2.2% to 17M tonnes in 2019. The total export volume increased at an average annual rate of +3.3% over the period from 2009 to 2019.

In value terms, poultry exports rose to $27.3B (IndexBox estimates) in 2019. Over the period under review, global exports reached the maximum at $28.5B in 2014; however, from 2015 to 2019, exports remained at a lower figure.

Exports by Country

Brazil (4M tonnes) and the U.S. (3.6M tonnes) represented the main exporters of poultry in 2019, resulting in at approx. 24% and 22% of total exports, respectively. It was distantly followed by the Netherlands (1.5M tonnes) and Poland (1.5M tonnes), together generating an 18% share of total exports. Belgium (509K tonnes), Turkey (493K tonnes), Germany (473K tonnes), France (398K tonnes), Ukraine (361K tonnes), the UK (359K tonnes), Hong Kong  (328K tonnes) and Thailand (295K tonnes) followed a long way behind the leaders.

From 2009 to 2019, the biggest increases were in Ukraine, while shipments for the other global leaders experienced more modest paces of growth.

In value terms, the largest poultry supplying countries worldwide were Brazil ($6.5B), the U.S. ($3.7B), and Poland ($2.9B), with a combined 48% share of global exports. These countries were followed by the Netherlands, Germany, France, Belgium, Thailand, Turkey, Ukraine, Hong Kong, and the UK, which together accounted for a further 31%.

Export Prices by Country

The average poultry export price stood at $1,644 per tonne in 2019, remaining relatively unchanged against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2011 when the average export price increased by 11% year-to-year. The global export price peaked at $1,893 per tonne in 2013; however, from 2014 to 2019, export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2019, the country with the highest price was Thailand ($2,683 per tonne), while the U.S. ($1,045 per tonne) was amongst the lowest.

From 2009 to 2019, the most notable rate of growth in terms of prices was attained by Thailand, while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform