IndexBox has just published a new report: ‘World – Grapes – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

Increased grape production in China buoyed the global market against a fall in the grape crop in India, the EU and Russia, which enables the global production in 2020 to remain consistent with 2019 data. The export potential of Chinese and Australian grapes has improved due to the progress achieved in cultivation methods and the use of particularly fertile varieties of grape. 

Key Trends and Insights

Global grape production stood at 76.6М tonnes (IndexBox estimates) in 2020, remaining consistent with 2019 figures. According to USDA data, poor weather conditions caused a decline in production in India (125К tonnes), Turkey (-50К tonnes), the EU (-170К tonnes), and Russia (-23К tonnes). The fall in production seen in these countries was offset by increased grape output in China (+400К tonnes), enabling a further surge in exports. The hot summer of 2020 also secured a stable grape harvest in the USA (+114К tonnes), Egypt (+35К tonnes) and Peru (+12К tonnes). Production remained unchanged against 2019 in Brazil, Uzbekistan and Chili.

China has indicated a pronounced growth in grape exports in recent years, largely as a result of the advances in cultivation technology and improvements in product quality. From 2014 to 2020, Chinese grape exports surged threefold: from 126К tonnes to 420К tonnes . Australian exports almost doubled over the same period: from 86.4К tonnes to 163К tonnes.

Expanding demand from the EU and Asian markets, against enhanced incomes and a rise in population, are set to drive the further growth of the global grape market. EU imports continued to increase to 1654К tonnes in 2020, despite the pandemic.

The second half of 2020 signaled a recovery in demand from the wine industry, as the quarantine measures were more or less lifted. The wine market expansion, driven by e-commerce development and high investments, promises strong demand for grapes in the coming years.

China to Lead in the Grape Consumption while the U.S. to Remain the Key Exporter

The countries with the highest volumes of grape consumption in 2019 were China (14M tonnes), Italy (7.5M tonnes) and the U.S. (6.5M tonnes), together comprising 37% of global consumption.

From 2012 to 2019, the biggest increases were in China, while grape consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest grape markets worldwide were China ($22.1B), the U.S. ($14.8B) and France ($13B), with a combined 37% share of the global market.

The countries with the highest levels of grape per capita consumption in 2019 were Italy (126 kg per person), Spain (120 kg per person) and Chile (104 kg per person).

In 2019, the U.S. (660K tonnes), followed by the Netherlands (376K tonnes), Germany (322K tonnes), the UK (275K tonnes), Russia (272K tonnes), Hong Kong SAR (240K tonnes) and China (239K tonnes) represented the key importers of grapes, together committing 53% of total imports. The following importers – Canada (187K tonnes), Thailand (130K tonnes), Poland (117K tonnes), France (116K tonnes), Indonesia (114K tonnes) and Pakistan (98K tonnes) – together made up 17% of total imports.

In value terms, the largest grape importing markets worldwide were the U.S. ($1.3B), Germany ($682M) and the Netherlands ($643M), together accounting for 30% of global imports. China, the UK, Hong Kong SAR, Canada, Thailand, Indonesia, Russia, France, Poland and Pakistan lagged somewhat behind, together accounting for a further 40%.

The average grape import price stood at $1,911 per tonne in 2019, standing approx. at the previous year. In general, the import price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2017 an increase of 4.3% against the previous year. Over the period under review, average import prices hit record highs at $2,048 per tonne in 2013; however, from 2014 to 2019, import prices remained at a lower figure.

Source: IndexBox AI Platform