Flaconi, a prominent online beauty and perfume retailer in Germany, has chosen GreyOrange Inc., an AI-driven fulfillment automation leader, to optimize its warehouse operations for faster and more efficient product distribution to customers.

The collaboration involves flaconi implementing GreyOrange’s GreyMatter™ fulfillment orchestration platform alongside a fleet of 70 GreyOrange Ranger™ Assist robots. By adopting the Robots as a Service (RaaS) and Software as a Service (SaaS) model, flaconi gains the flexibility to scale its warehouse operations according to demand, particularly during peak seasons. GreyOrange’s RaaS and SaaS solutions enable flaconi to expedite order fulfillment through features like dynamic zoning, hybrid picking, and GreyMatter’s intelligent workload distribution to the robots.

Kurt-Alexander Westphal, Team Lead Operations Excellence at flaconi, highlighted the strategic advantage of quickly deploying additional robots during peak seasons to ensure timely delivery of beauty products. He emphasized that the automation deployment with GreyOrange Ranger Assist robots allows flaconi’s teams to focus on more strategic tasks, enhancing daily operations and scalability.

flaconi’s decision to partner with GreyOrange was influenced by GreyMatter’s versatility in handling a wide range of product SKUs, including fragile items, with precision. The GreyMatter platform’s ability to integrate various technologies under a unified control system further appealed to flaconi.

Akash Gupta, Co-Founder and CEO of GreyOrange, emphasized the company’s commitment to providing flaconi and similar customers with comprehensive hardware and software solutions to gain competitive advantages and exceed customer expectations. Gupta highlighted GreyOrange’s global support network, ensuring seamless implementation and ongoing assistance for customers like flaconi as they scale their operations.