How Well-Off Is China's Middle Class? - Global Trade Magazine
  June 13th, 2017 | Written by

How Well-Off Is China’s Middle Class?

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  • China’s middle class is forecast to reach 550 million by 2022.
  • China’s middle class is forecast to comprise 75 percent of urban households in 2022.
  • The expansion of the middle class in China presents new environmental, demographic, and social challenges.

Over the past several decades,‭ ‬China’s economic development has lifted hundreds of millions of Chinese out of poverty and resulted in a burgeoning middle class.‭ ‬Middle class households typically have enough income to satisfy their primary needs‭ – ‬food,‭ ‬clothing,‭ ‬and shelter‭ – ‬with some disposable income left over for additional desired consumption and savings.‭ ‬In‭ ‬2002,‭ ‬China’s middle class was only four percent of its population.‭ ‬A decade later this number had climbed to‭ ‬31‭ ‬percent,‭ ‬constituting over‭ ‬420‭ ‬million people.‭ ‬China’s growing middle class presents an array of new economic opportunities,‭ ‬but also poses significant political and demographic challenges.

Defining China’s Middle Class
China’s ongoing development has created new economic opportunities in its cities,‭ ‬prompting hundreds of millions of rural Chinese to migrate to urban centers.‭ ‬In just a few decades,‭ ‬China’s urban population skyrocketed from‭ ‬19‭ ‬percent of the total population in‭ ‬1980‭ ‬to‭ ‬56‭ ‬percent in‭ ‬2015.

As Chinese workers have flocked to cities,‭ ‬wages have grown substantially,‭ ‬averaging an‭ ‬11‭ ‬percent increase from‭ ‬2001‭ ‬to‭ ‬2015.‭ ‬Rising wages have led to a steady increase in China’s Gross National Income‭ (‬GNI‭) ‬per capita,‭ ‬which now stands at‭ ‬$13,300.‭ ‬This figure falls between the per capita income of other developing countries like South Africa‭ (‬$12,100‭) ‬and Brazil‭ (‬$14,100‭)‬,‭ ‬but is significantly lower than the‭ ‬$37,900‭ ‬average of OECD economies.

A greater demand for labor in China’s coastal cities has disproportionately driven urbanization in eastern provinces,‭ ‬which has exacerbated significant regional differences.‭ ‬China’s coastal provinces often boast higher per capita income levels than inland provinces even after taking into account the rural-urban income gap.‭ ‬For example,‭ ‬per capita income among urban residents in the coastal province of Jiangsu is‭ ‬40,152‭ ‬yuan‭ (‬$6,043‭) ‬compared to just‭ ‬26,743‭ ‬yuan‭ (‬$4,025‭) ‬for urban dwellers in the landlocked province of Guizhou.‭ ‬China’s major cities‭ – ‬particularly Beijing,‭ ‬Tianjin,‭ ‬and Shanghai‭ – ‬have among the highest levels of Gross Domestic Product‭ (‬GDP‭) ‬per capita in the country‭ (‬each at around‭ ‬$30,000‭)‬,‭ ‬but are still well below those in developed-economy cities such as New York at‭ ‬$69,900‭ ‬or Tokyo at‭ ‬$43,700.

Importantly,‭ ‬there is no standard statistical definition of a middle-class level of income,‭ ‬but some metrics use bands to distinguish between several different income groups.‭ ‬For instance,‭ ‬the Chinese government defines incomes ranging from‭ ‬60,000‭ ‬to‭ ‬500,000‭ ‬yuan per year‭ (‬$7,250‭ ‬to‭ ‬$62,500‭) ‬as middle class.‭ ‬McKinsey uses a range of‭ ‬75,000‭ ‬to‭ ‬280,000‭ ‬yuan‭ (‬$11,500‭ ‬to‭ ‬$43,000‭) ‬per year.‭ ‬To facilitate cross-country comparisons,‭ ‬the World Bank uses a dollar-per-day amount expressed in purchasing-power-parity‭ (‬PPP‭) ‬dollars.‭ ‬In‭ ‬2015,‭ ‬Pew Research Center expanded this metric to include four additional income levels.

Since the early‭ ‬2000s,‭ ‬China’s middle class has been among the fastest growing in the world,‭ ‬swelling from‭ ‬29‭ ‬million in‭ ‬1999‭ ‬to roughly‭ ‬421‭ ‬million in‭ ‬2013.‭ ‬Compared to other large,‭ ‬emerging market countries this growth is particularly noteworthy,‭ ‬as Mexico’s middle class only grew from‭ ‬19‭ ‬to‭ ‬34‭ ‬percent‭ (‬19‭ ‬to‭ ‬42‭ ‬million‭) ‬and Indonesia’s only grew from‭ ‬1‭ ‬to‭ ‬10‭ ‬percent‭ (‬2‭ ‬to‭ ‬24‭ ‬million‭) ‬over the same time period.

Most of China’s middle-class growth has occurred within the lower-middle income band.‭ ‬China’s middle-class share of‭ ‬31‭ ‬percent of its population is similar to that of the Netherlands‭ (‬32‭ ‬percent‭)‬,‭ ‬but differences emerge when breaking down the middle class into its lower and upper echelons.‭ ‬In China,‭ ‬75‭ ‬percent of the middle class falls into the lower income category,‭ ‬while in the Netherlands this figure is only‭ ‬7‭ ‬percent.‭ ‬Nevertheless,‭ ‬the emergence of a strong middle class may offer an opportunity for greater political participation for a large segment of the Chinese population whose primary needs are now satisfied.

Spending Habits Of The Middle Class
The Chinese middle class is beginning to behave similarly to its counterparts across the world by spending income on a range of goods and services.‭ ‬Middle class spending growth has been primarily driven by consumers in the upper-middle income band,‭ ‬which have a significant amount of disposable income.‭ ‬For instance,‭ ‬passenger vehicle sales in China have experienced growth for‭ ‬26‭ ‬straight years,‭ ‬with‭ ‬23.9‭ ‬million cars being sold in‭ ‬2016.‭ ‬For reference,‭ ‬U.S.‭ ‬consumers bought‭ ‬17.5‭ ‬million cars in‭ ‬2016‭ ‬and Brazilians purchased just‭ ‬2.5‭ ‬million automobiles.

Higher incomes have also enabled consumers to be better connected.‭ ‬Since‭ ‬2006,‭ ‬internet users and mobile phone subscriptions have skyrocketed.‭ ‬China’s internet penetration rate has jumped by a factor of five since‭ ‬2006‭ ‬when it was at just‭ ‬10.5‭ ‬percent,‭ ‬meaning that in‭ ‬2016‭ ‬over half of the Chinese population has access to internet.‭ ‬This number significantly trails the OECD internet penetration rate of‭ ‬77‭ ‬percent,‭ ‬but is also considerably higher than India’s rate of‭ ‬26‭ ‬percent.‭ ‬Notably,‭ ‬internet penetration rates are significantly higher in China cities.‭ ‬For instance,‭ ‬both Beijing and Shanghai have internet penetration rates around‭ ‬75‭ ‬percent.‭ ‬Online shopping has also increased with E-commerce accounting for‭ ‬15‭ ‬percent of total private consumption in‭ ‬2015‭ – ‬up from‭ ‬3‭ ‬percent in‭ ‬2010.‭ ‬Enhanced connectivity may also provide members of the middle class with an improved means to advocate for social issues through various digital platforms.

Greater economic means have also created new educational opportunities.‭ ‬Annual enrollments rates in Chinese higher education grew from about‭ ‬5.5‭ ‬million in‭ ‬2006‭ ‬to almost‭ ‬7.5‭ ‬million in‭ ‬2015‭ – ‬an increase of‭ ‬35‭ ‬percent.‭ ‬Students are also flocking overseas for education.‭ ‬Annual outbound students climbed from about‭ ‬285,000‭ ‬in‭ ‬2010‭ ‬to over‭ ‬520,000‭ ‬in‭ ‬2015‭ – ‬with most leaving to study in South Korea,‭ ‬the United Kingdom,‭ ‬Australia,‭ ‬and the United States.‭ ‬As of‭ ‬2015,‭ ‬China had over‭ ‬790,000‭ ‬students studying abroad at the tertiary level,‭ ‬more than the next eight countries combined.‭ ‬By comparison,‭ ‬234,000‭ ‬Indian and‭ ‬116,000‭ ‬German students studied abroad in the same year.

Chinese are also traveling with increased frequency,‭ ‬as evidenced by a rise of over‭ ‬185‭ ‬percent in annual domestic trips over the last decade.‭ ‬Over the same period,‭ ‬annual spending by Chinese travelers outside the mainland grew by over‭ ‬1100‭ ‬percent‭ – ‬soaring from‭ ‬$20‭ ‬billion to over‭ ‬$250‭ ‬billion‭ – ‬with Hong Kong,‭ ‬Macau,‭ ‬and Taiwan the top destinations.‭ ‬Chinese are also traveling further afield to locations like Thailand,‭ ‬South Korea,‭ ‬and the Philippines.‭ ‬Over roughly the same period,‭ ‬tourism spending abroad by U.S.‭ ‬citizens grew by‭ ‬39‭ ‬percent to‭ ‬$148‭ ‬billion and spending by E.U.‭ ‬citizens grew by only‭ ‬8‭ ‬percent to‭ ‬$382‭ ‬billion.

China Outbound Tourism
Although consumer financing instruments such as credit cards,‭ ‬mortgages,‭ ‬and automotive loans,‭ ‬which are more commonplace in upper-income countries,‭ ‬are on the rise in China,‭ ‬the savings habits of Chinese consumers have yet to reflect those of their foreign counterparts.‭ ‬Chinese households save a greater share of their income than households in other major economies.‭ ‬As of‭ ‬2015,‭ ‬the average Chinese household saved about‭ ‬40‭ ‬percent of its income,‭ ‬the highest of any major economy and in stark contrast with savings rates of‭ ‬5.2‭ ‬percent and‭ ‬1.8‭ ‬percent for the U.S.‭ ‬and Japan,‭ ‬respectively.‭ ‬These saving habits are in part a necessity due to lower levels of social insurance and were historically promoted by the Chinese government as it set up state-owned banks and postal savings.‭ ‬Today households cite family,‭ ‬investment,‭ ‬and retirement as top reasons for saving money.

Asset allocation in China is also different than other countries.‭ ‬Chinese households keep a greater proportion of their wealth in their home,‭ ‬averaging‭ ‬74‭ ‬percent compared to‭ ‬51‭ ‬percent in the Euro area.‭ ‬Moreover,‭ ‬China has an above average home ownership rate of‭ ‬87‭ ‬percent compared to‭ ‬67‭ ‬percent in the U.S.‭ ‬Its household debt to GDP ratio is similarly lower at just‭ ‬41‭ ‬percent compared to‭ ‬80‭ ‬percent for the U.S.

Social Challenges Of The Middle Class
China’s middle class is forecast by McKinsey‭ & ‬Company to reach‭ ‬550‭ ‬million by‭ ‬2022‭ ‬and comprise‭ ‬75‭ ‬percent of urban households.‭ ‬This continued expansion of the middle class presents a host of new environmental,‭ ‬demographic,‭ ‬and social challenges.

The increased consumption levels of the middle class have contributed to environmental stresses.‭ ‬Rising vehicle purchases,‭ ‬higher gasoline consumption,‭ ‬and urban sprawl is resulting in higher CO2‭ ‬emissions and elevated levels of air pollution.‭ ‬Dietary preferences have also shifted.‭ ‬A rise in animal protein consumption among the middle class has caused an increase in the intensity of agricultural production and placed a considerable strain on the environment.

This shift in middle-class diets and the sedentary lifestyle often associated with higher income occupations has led to an increase in healthcare costs.‭ ‬Diseases that are of the chronic,‭ ‬non-communicable variety are on the rise in China.‭ ‬These same diseases characterize the populations of developed countries and are often expensive to treat.‭ ‬From‭ ‬2004‭ ‬to‭ ‬2014,‭ ‬healthcare expenditure per capita in China increased by over‭ ‬400‭ ‬percent.

Healthcare concerns are further compounded by the fact that China’s population is aging.‭ ‬China’s age pyramid is in the process of inverting,‭ ‬with its dependency ratio expected to increase from‭ ‬36.6‭ ‬percent in‭ ‬2015‭ ‬to‭ ‬69.7‭ ‬percent in‭ ‬2050.‭ ‬Without vibrant working-age adults to support older generations,‭ ‬the rising social security and healthcare costs of older,‭ ‬retired family members is expected to increasingly burden Chinese households.

Inequality also poses a challenge for China.‭ ‬China’s Gini coefficient,‭ ‬a measure of a country’s income inequality ranked from‭ ‬0‭ (‬perfect equality‭) ‬to‭ ‬1‭ (‬maximal inequality‭)‬,‭ ‬has almost doubled from‭ ‬0.28‭ ‬in the‭ ‬1980s to between‭ ‬0.53‭ – ‬0.55‭ ‬in‭ ‬2015,‭ ‬considerably higher than that of the U.S.‭ ‬0.39‭ ‬or Japan’s‭ ‬0.33.‭ ‬While the rise in inequality partially speaks to China’s previous economic impoverishment,‭ ‬it also reflects the imbalanced growth in the Chinese economy.

The government has taken some actions to strengthen China’s social safety net to better handle a range of social issues.‭ ‬For example,‭ ‬Beijing increased average pensions by‭ ‬275‭ ‬percent from‭ ‬2006‭ ‬to‭ ‬2015‭ ‬and also introduced a more general pension that covers workers not participating in the formal economy.‭ ‬Additionally it has extended healthcare coverage to urban non-workers,‭ ‬raised the minimum wage in fourteen provinces and major cities,‭ ‬and passed measures to expand unemployment insurance to migrant workers where previously their benefits would not follow their move to a new city.

Overall government expenditures on social spending rose to nine percent of GDP in‭ ‬2012‭ ‬from‭ ‬6‭ ‬percent in‭ ‬2007.‭ ‬While significant,‭ ‬this is noticeably lower than the OECD average of‭ ‬22‭ ‬percent.‭ ‬Social welfare reform is also part of the government’s attempt to spur middle class spending and reduce high savings rates.‭ ‬Other measures designed to encourage middle-class spending include raising the interest rate on deposits and lowering taxes.