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  February 1st, 2024 | Written by

UniCarriers® Forklift: Pioneering Trust, Reliability, and Innovation

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UniCarriers® Forklift, a renowned entity within the Mitsubishi Logisnext Americas group (Logisnext), proudly unveils its latest brand campaign, “A Brand You Can Trust,” marking over a century of dedication to customer-centric values and unwavering commitment to innovation.

With a legacy rooted in prioritizing reliability and trustworthiness, UniCarriers Forklift has become synonymous with excellence in the material handling industry. Its comprehensive range of forklifts has seamlessly facilitated the movement of goods across warehouses, distribution centers, and manufacturing facilities worldwide, earning the trust of businesses across diverse sectors.

Adapting to the evolving needs of the industry, UniCarriers Forklift has invested significantly in research and development to enhance performance, efficiency, and safety. Noteworthy advancements include the electrification shift in North America, exemplified by the release of its advanced electric counterbalance product lineup in 2023, comprising the MXST and MXS Series, SCX N2 Series, and MX2 and MXL Series.

Niels Tolboom, Director of North America Dealer Sales at Mitsubishi Logisnext Americas, emphasizes the brand’s rich heritage of serving satisfied customers for over a century, driving the team to pioneer future innovations. UniCarriers Forklift remains committed to delivering advanced and reliable products that exceed customer expectations.

Looking ahead, UniCarriers Forklift reaffirms its dedication to reliability and innovation in the material handling industry, focusing on electric and internal combustion technologies. Every forklift manufactured by UniCarriers Forklift is backed by the industry’s only 2 years/unlimited-hour warranty, reflecting the brand’s confidence in the durability and performance of its products.

The new electric lineup from UniCarriers continues the tradition of reliability, offering features that maximize uptime and productivity while prioritizing operator comfort and control. With a steadfast commitment to customer success, the “A Brand You Can Trust” campaign underscores UniCarriers Forklift’s dedication to reliability, dependability, and excellence.

As UniCarriers Forklift embarks on this new campaign, it aims to further reinforce its commitment to customers while highlighting their continued success.