According to a recent study from market research firm Graphical Research, the North America pet wearable market size is set to register a significant growth during the forecast timeframe, supported by the growing popularity of pet health products. Pet owners are increasingly focusing on their pet’s physical and mental health since the outbreak of the COVID-19 pandemic. As pet wearable devices empower owners to spend time with their pets while also tracking their day-to-day activities, they are buying these products for ensuring optimal health of their furry companions. 

Activity trackers and interactive cameras enable pet owners to reward their pets for their good behavior. More importantly, behavioral disorders and other health issues can be identified at an early stage, when these devices are deployed. By 2027, the market size is expected to cross USD 5 billion, driven by the availability of innovative products across the region. The below-mentioned trends are powering industry forecast:

Growing deployment of smart cameras

Smart cameras are likely to remain popular throughout North America, thanks to the multiple advantages of these devices. These cameras offer advanced features such as sound detection for alerting owners in case of a discrepancy. In the absence of the owner, a pet camera provides constant updates regarding the pet’s health and behavior, which can be accessed by the user on a smartphone. 

These systems also support night vision, wide-angle viewing, two-way audio, as well as pet treat dispensers that can be operated via smartphone app. Interactive toys are one of the innovative features provided by these cameras. In case of a concerning activity, smart cameras determine whether an in-person vet visit is necessary, at the same time providing tele-vet connectivity feature. Owners can engage in a live chat with a licensed veterinary doctor, with an option for sharing photos and videos of the pet. 

Pet collars to gain traction

The pet collars market share is set to advance at a stable pace between 2021 and 2027. These devices feature GPS tracking technology that offers updates as well as escape alerts through text messages or smartphone app. Proactive alerts are automatically sent to the owner regarding sleeping, scratching and other behavior patterns amongst pets, helping the owners to set activity goals for their pets. 

Since these products remind owners regarding medication times, vet-visits, and grooming appointments, these devices are playing a crucial role in enhancing the quality of life of pets. Premium features of these products include geofencing, virtual fences, and training programs. 

Strict animal protection laws foster growth of commercial segment

The commercial pet wearable market trends indicate that these devices will pick momentum across Canada and the U.S. because of the stringent animal protection laws enforced by the regional governments. Due to these norms, commercial pet trainers are deploying these devices for stopping unwanted pet behaviors such as clawing, barking, biting, and digging. They reinforce corrective behaviors amongst pets by using pet training devices that are in-built with infrared cameras and computer vision. Users can also access insights about the pet’s training session for assessing various parameters including work intensity.

DogTelligent Inc., Dairymaster, Afimilk Ltd., Ridogulous Labs, Inc., GoPro, Inc., FitBark Inc., Scollar Inc., and Garmin International Inc. are some top companies in the North America pet wearable market. These companies are providing latest features in their product offerings, in order to attract a larger customer base.