Hub Group Completes First Year of #CauseContainer
The inaugural year was so well received by Hub Group employees, charity partners, and the public, that the company has added two non-profit organizations to the 2017 program: the National Park Foundation, the official charity of America’s national parks and Chicago Blackhawks Charities. These two organizations will join current partners which include: Bright Pink, which educates on breast and ovarian cancer prevention and early detection; Ann & Robert H. Lurie Children’s Hospital of Chicago, the top children’s hospital in Illinois and one of the top children’s hospitals in the nation; and Fisher House, which provides housing to active military, veterans and their families during times of medical crisis.
Hub Group commissioned the custom-painting of 53-foot intermodal containers to serve as mobile billboards for the non-profit organizations. The charity containers then traversed the country over the road and rails, transporting a message of hope and action. Since October 15, 2015, the containers traveled more than 155,000 miles, providing at least 22 million impressions, worth an ad equivalency of more than $500,000.
“We are proud of what we’ve accomplished in the first year of this innovative cause marketing campaign and are thrilled to welcome the National Park Foundation during the National Park Service centennial year to the Hub Group Cause Container campaign,” said Donald G. Maltby, Hub Group President and Chief Operating Officer. “We hope we can help further awareness and appreciation for our nation’s most beautiful natural landscapes. With our headquarters in the Chicago-area, we are also excited to support Chicago Blackhawks Charities, and the important work they do in our community.”
Anyone can participate in the campaign by taking a photo of a Cause Container and uploading it to Facebook, Twitter, or Instagram with #CauseContainer. For every original photo, Hub Group donates $100 to the corresponding charity. Each time an original photo is shared, Hub Group will donate an additional $1, up to $20,000 per organization.
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