Gollog Grows Eight Percent in Cargo Transportation in Brazil - Global Trade Magazine
  November 23rd, 2017 | Written by

Gollog Grows Eight Percent in Cargo Transportation in Brazil

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  • IATA: Global air freight grew 9.2 percent in September.
  • In the first nine months of this year, global freight transport accumulated growth of 10.1 percent.
  • Air cargo supply increased by 3.6 percent in September.

Gollog, the cargo company of GOL Linhas Aéreas Inteligentes, registered an increase of 8 percent in volume transported from January to October 2017 compared to the same period of last year. The period brought important results, with a strong trend of increase in the acquisition of customers, both in the business-to business (B2B) and business-to-consumer (B2C) markets. On average, more than 8,000 tons of products are transported each month, according to data from the ANAC (National Civil Aviation Agency).

With a broad and structured network in the main airports of the country and about 90 units that collect and distribute loads and orders for approximately 2,500 Brazilian cities, the market has presented an increase of volume transported throughout the domestic territory. The destinations with greater significance today are in the North and Northeast regions.

As for the international market, GOL’s cargo unit has 10 partnerships for transport of cargo on interline, covering 100 destinations in Latin America, North America, Europe, Africa and Asia. This effort helped strengthen the capillarity beyond the 11 cities in Latin America and the Caribbean already serve by GOL’s aircraft. According to the sum of the results of 2017, Gollog’s services have already transported approximately 386 tons of cargo together with partner companies, which represents an increase of nearly 200 percent.

“The evolution of the air cargo industry reinforces the trend of recovery in Brazil, since this demand is closely related to the economic activity. And, with the increase in demand for urgent deliveries, the sector of cargo services tends to be one of the fastest growing in the country,” said Eduardo Calderon, Cargo Director at GOL Linhas Aéreas Inteligentes.

The regularity and punctuality of Gollog’s operations in the 59 destinations in which it operates in Brazil and abroad – in addition to other localities served together with international partnerships – are important competitive advantages of the company, providing a greater range of services and fast deliveries.

Gollog has invested in the improvement of services through technological innovations, upgrading of infrastructure and training of staff, bringing even more efficiency to the operation and giving customers a better experience when using its services. Gollog has become the only cargo carrier company with a mobile application, enabling price quotes and tracking orders, among other services. In addition, with the goal of improving its direct selling services, the company works with a technology called SeenTechnology, software available in tablets connected to the internet, allowing real time outlet of information on the cargo delivery.

Gollog is also implementing a new online platform for customer services, called GIL, a robot that will provide virtual assistance through GOL’s website (www.voegol.com.br). It’ll serve customers promptly, answering questions about services, units and general rules for the transport of loads. The company has also invested in the infrastructure of cargo terminals throughout Brazil, especially on the bases of Manaus, Fortaleza, Salvador, Campinas, Curitiba, Guarulhos and Congonhas Airport, in São Paulo. Among the improvements undertaken are: expansion of areas, internalization of airport base, implementation of a monitoring system of cargos – CCTV – and an increase in the storage area.

“We have a positive view of the market and we will continue with our strategy to improve and expand services in all regions, benefiting cargo agents, retailers and direct customers through innovations, and also providing agility in deliveries, punctuality, reliability and security,” said Eduardo Calderon.

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