Global Toilet Paper Market - U.S. ($375M), Germany ($320M), and the Netherlands ($164M) Are the Biggest Importers - Global Trade Magazine
  March 29th, 2020 | Written by

Global Toilet Paper Market – U.S. ($375M), Germany ($320M), and the Netherlands ($164M) Are the Biggest Importers

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  • In value terms, toilet paper imports amounted to $3.6B (IndexBox estimates) in 2018. 
  • In 2018, the average toilet paper export price amounted to $1,735 per tonne, increasing by 5.9%.
  • The global toilet paper market revenue amounted to $60.4B in 2018, going up by 6.6% against the previous year.

IndexBox has just published a new report: ‘World – Toilet Paper – Market Analysis, Forecast, Size, Trends And Insights’. Here is a summary of the report’s key findings.

The global toilet paper market revenue amounted to $60.4B in 2018, going up by 6.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price).

The market value increased at an average annual rate of +2.9% over the period from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. The growth pace was the most rapid in 2008 with an increase of 12% year-to-year. The global toilet paper consumption peaked in 2018 and is expected to retain its growth in the immediate term.

Exports 2007-2018

In 2018, approx. 2.1M tonnes of toilet paper were exported worldwide; going up by 4.9% against the previous year. Over the period under review, toilet paper exports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2010 when exports increased by 5.3% against the previous year. Over the period under review, global toilet paper exports reached their peak figure in 2018 and are expected to retain its growth in the near future.

In value terms, toilet paper exports totaled $3.7B (IndexBox estimates) in 2018.

Exports by Country

China (229K tonnes) and Germany (222K tonnes) represented the main exporters of toilet paper in 2018, finishing at approx. 11% and 11% of total exports, respectively. It was followed by Italy (127K tonnes), France (113K tonnes), Poland (109K tonnes) and Sweden (104K tonnes), together comprising a 21% share of total exports. Canada (84K tonnes), El Salvador (80K tonnes), Mexico (73K tonnes), Slovakia (73K tonnes), the U.S. (71K tonnes) and Austria (70K tonnes) followed a long way behind the leaders.

From 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Mexico, while exports for the other global leaders experienced more modest paces of growth.

Export Prices by Country

In 2018, the average toilet paper export price amounted to $1,735 per tonne, increasing by 5.9% against the previous year. Over the period under review, the toilet paper export price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2008 when the average export price increased by 15% y-o-y. Over the period under review, the average export prices for toilet paper attained their maximum at $1,903 per tonne in 2011; however, from 2012 to 2018, export prices stood at a somewhat lower figure.

Prices varied noticeably by the country of origin; the country with the highest price was the U.S. ($2,648 per tonne), while Slovakia ($1,346 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by the U.S., while the other global leaders experienced more modest paces of growth.

Imports 2007-2018

In 2018, the global toilet paper imports amounted to 2.1M tonnes, growing by 5.1% against the previous year. The total import volume increased at an average annual rate of +1.4% over the period from 2007 to 2018; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2010 when imports increased by 7.9% year-to-year. Over the period under review, global toilet paper imports attained their peak figure in 2018 and are likely to continue its growth in the immediate term.

In value terms, toilet paper imports amounted to $3.6B (IndexBox estimates) in 2018.

Imports by Country

The U.S. (208K tonnes) and Germany (199K tonnes) represented roughly 20% of total imports of toilet paper in 2018. It was followed by the Netherlands (100K tonnes), achieving a 4.9% share of total imports. The following importers – France (87K tonnes), China, Hong Kong SAR (83K tonnes), Denmark (72K tonnes), Saudi Arabia (66K tonnes), Canada (66K tonnes), Belgium (64K tonnes), the Czech Republic (60K tonnes), Norway (52K tonnes) and Austria (48K tonnes) – together made up 29% of total imports.

From 2007 to 2018, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Saudi Arabia, while imports for the other global leaders experienced more modest paces of growth.

In value terms, the U.S. ($375M), Germany ($320M) and the Netherlands ($164M) were the countries with the highest levels of imports in 2018, with a combined 24% share of global imports.

Import Prices by Country

In 2018, the average toilet paper import price amounted to $1,747 per tonne, jumping by 3.1% against the previous year. Overall, the toilet paper import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2008 when the average import price increased by 9.5% against the previous year. Over the period under review, the average import prices for toilet paper attained their maximum at $1,937 per tonne in 2011; however, from 2012 to 2018, import prices remained at a lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was Norway ($2,473 per tonne), while Saudi Arabia ($1,460 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by China, Hong Kong SAR, while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform