November 27th, 2023 | Written by Towards Packaging

Frozen Food Packaging Market: Boasting A Zenith of USD 71.67 Billion By 2032

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In the ever-evolving realm of frozen food packaging market, the global landscape foresees a burgeoning ascent, projecting an escalation from the fiscal enclave of USD 43.36 billion in the temporal expanse of 2022.

An anticipatory trajectory, embarking on a 5.2% CAGR from the annum of 2023 to the zenith of 2032, endeavors to culminate at an eminence, boasting a zenith of USD 71.67 billion in fiscal magnitude by the aforementioned chronological terminus.

The emerging markets of the Asia Pacific have witnessed a notable increase in the consumption of frozen food products. This growing demand in these regions has contributed to the expansion of the frozen food packaging market. Additionally, innovative refrigerator displays in supermarkets have played a crucial role in attracting consumers toward frozen food products, thus driving the demand for suitable packaging solutions.

Instance, May 3, 2023, Stora Enso, a leading provider of sustainable solutions in the packaging industry, has unveiled a new packaging board grade designed specifically for frozen and chilled food packaging. This innovative board grade offers enhanced recyclability, aligning with Stora Enso’s commitment to promoting a circular economy.

Furthermore, there has been a notable shift in consumer preference towards sustainable packaging options. As consumers become more environmentally conscious, there is a growing demand for eco-friendly alternatives in packaging materials for frozen food. This shift is driving the need for packaging solutions that are more sustainable and have a reduced impact on the environment. Materials such as molded pulp, paper, and bioplastics are gaining popularity as they offer more eco-friendly packaging options for frozen food products.

Instance, 12 Jun 2023, SCGC, Prepack, and PFP have joined forces to collaborate on developing recyclable packaging solutions specifically tailored for the frozen food industry. This collaborative effort aims to address the environmental challenges associated with packaging waste and promote sustainability within the sector.

Sustainable Packaging Solutions in the Frozen Food Industry

The growing importance of sustainability in frozen food packaging cannot be ignored, as 79% of consumers consider recyclable, reusable, or compostable packaging to be “somewhat important” or “very important.” While many surface-printed polyethylene packages already meet recycling standards, it is advisable for manufacturers to consult their packaging suppliers to verify recyclability. However, the commonly used multi-material laminates found in gusseted pouches and steam-in-bag packaging often pose challenges regarding recyclability.

Driving the Online Transformation: Embracing E-commerce for Frozen Food Success

The e-commerce sector has witnessed remarkable year-on-year growth in the frozen food segment, with a notable increase of 46% for the week ending June 13, 2021. This growth is particularly significant considering the challenging circumstances posed by the COVID-19 pandemic in June 2020. Approximately 12.5% of frozen food purchases are made through e-commerce channels, indicating a substantial potential for future expansion in this domain. Establishing a strong online presence and effectively utilizing social media platforms are essential for driving further growth in this sector.

The Rise and Evolution of Plastic Packaging in the Frozen Food Industry

The frozen food packaging market is a thriving industry specializing in manufacturing packaging materials and solutions specifically tailored for frozen food products. Plastic is a superior choice among the various materials used in this market.

Plastic has gained widespread popularity in frozen food packaging due to its versatility, durability, and cost-effectiveness. Its inherent properties make it an ideal choice for maintaining the quality and extending the shelf life of frozen food products. The barrier properties of plastic effectively shield the products from moisture, oxygen, and other external factors that could compromise their integrity. Moreover, plastic packaging offers transparency, allowing consumers to easily inspect the contents before purchase.

The Rise of Asia Pacific: Driving Growth in the Frozen Food Packaging Market

During the projected period, frozen food packaging in the Asia Pacific market is anticipated to have a solid compound annual growth rate (CAGR) of 5.79%. This expansion is mostly related to the increased demand for frozen food packaging, driven by increased consumption of meat, fruits, fish, and vegetables in the region. As a result of changing customer lives and tastes, the market is also seeing the creation of novel product categories, notably in the ready-to-eat sector. This pattern highlights the enormous market potential and commercial prospects in the Asia Pacific frozen food packaging sector.

China dominates the market for frozen food packaging in the Asia-Pacific region, boasting the largest market share. This can be attributed to the country’s expansive population and rapid urbanization, resulting in a surge in demand for frozen food products. Chinese consumers actively seek convenient, high-quality food options, driving the market growth. The demand for frozen meat and other commonly consumed products in the frozen food industry has remained stable in the region, primarily due to their widespread availability.

Instance, the demand from Chinese consumers for processed and frozen food items is experiencing rapid growth, especially in light of the Covid-19 pandemic. However, it is important to note that a significant portion of China’s agricultural products currently do not undergo cold chain processes, which raises concerns regarding food safety.

Market Dynamics and Competitive Strategies: Unveiling the Comparative Landscape of Frozen Food Packaging

The comparative landscape of the frozen food packaging market is highly competitive and dynamic, driven by the increasing demand for frozen food products worldwide. Companies in this market strive to gain a competitive edge by offering innovative and efficient packaging solutions. The market encompasses various packaging types such as bags, boxes, trays, and pouches, each catering to different frozen food products and providing distinct features to enhance durability and convenience. Material innovation plays a crucial role, with packaging manufacturers constantly exploring new materials and technologies to improve quality and sustainability. Customization and branding are key factors, as companies offer personalized packaging designs to enhance brand visibility and consumer appeal. Safety and quality standards adherence require robust quality control processes to ensure product preservation and integrity.

Packaging solutions that extend the shelf life of frozen food products are in high demand, with advanced technologies like modified atmosphere packaging (MAP) and vacuum packaging being widely adopted. The efficiency of the distribution and supply chain is critical, as companies must optimize storage, transportation, and handling processes to maintain product quality. The competitive landscape is characterized by intense rivalry, with companies differentiating themselves through product innovation, cost-effectiveness, sustainability, and customer service.

Geographic presence is also a significant consideration, with companies expanding into new markets to meet diverse consumer needs. Collaborations between packaging manufacturers, food processors, and retailers are common, enabling the development of comprehensive packaging solutions aligned with industry requirements and consumer expectations. Overall, success in the frozen food packaging market hinges on innovation, sustainability, quality assurance, and effective distribution strategies.

Frozen Food Packaging Market Major Key Players Include:

AVPack Plastic Manufacturers (South Africa), Suzhou Yuxinhong Plastic Packaging Co., Ltd. (China), Natural Value Inc. (U.S.), Coveris (U.K.), Shenzhen Chengxing Packing and Material Co.Ltd (China), Four Star Plastics (U.S.), AMERICAN MANUFACTURE COMPANY (U.S.), The Clorox Company (U.S.), Polyvinyl Films, Inc (U.S.), ECPlaza Network Inc (China), Shenzhen Bull New Material Technology Co., Ltd (China), SHENZHEN XINTENG PACKAGING CO., LIMITED (China), Reynolds Consumer Products (U.S.), XINJIANG RIVAL TECH CO.,LTD (China), Berry Global Inc (U.S.), Amcor plc (Switzerland), Sealed Air (U.S.), Mondi (U.K.), Sonoco Products Company (U.S.)

Recent Developments:

June 1, 2023, Enhance Meat Preservation with FreshCase® Active Vacuum Packaging Solution, Specifically Designed for Case-Ready Meat in the North American Market.
June 2022, Walki Launches Innovative Recyclable Packaging Solutions for Frozen Food Products, Aiming to Achieve 100% Recyclability in the Paper Stream and introducing Walki EVO Seal and Opti Seal, Paper-Based Packaging Solutions Tailored for Pillow Pouches of Frozen Food Items.
April 6, 2021, Preserve Optimal Freshness with Amcor’s Customized Permeability Films, Ideal for Cherries, Berries, Oranges, Grapes, Watermelon, Apples, and Other Fresh Fruits.

Segments Covered in the Report:

By Material