Data Center Power Market: Top Trends Propelling the Industry Demand Through 2026
According to a recent study from market research firm Graphical Research, the global data center power market size is set to register significant growth during the forecast timeframe. With the proliferation of advanced technologies such as artificial intelligence (AI), the internet of things (IoT), 5G, and cloud, the demand for data center power is likely to augment through the next five years. These advanced technologies are expected to be integrated into the systems used by manufacturing companies leading to growing pressure on the IT infrastructure.
The next-generation IT infrastructure is likely to adopt advanced power supply solutions that cope with these pressures. A growing inclination toward customized services is marking a new trend in the market, owing to which, service providers have been catering to the individual demands of the end-users.
The global data center demand has surged during the COVID-19 pandemic, with tremendous consumption of networks due to work from home requirements and higher viewership of OTT platforms. The following top seven trends are expected to accelerate the global data center power market outlook through 2026:
Emphasis toward cutting down energy consumption in America
Data centers consume more than 416 terawatts of power annually, which represents nearly 3% of the total electricity generated on a global scale. As per the Energy Technologies Area or ETA, more than 73 billion kWh were consumed by the U.S. during 2020.
This has brought into focus the need to minimize energy consumption across the region, generating demand for advanced solutions across the data center power market in North America. Power management in data centers can be achieved through the improvement of the flow of power distribution across ventilation systems, environmental control, UPS systems, and lighting.
Spiraling demand for OTT services across Canada and the U.S.
The North American data center power industry forecast is registering a high growth owing to the rising number of intelligent power managing solutions in the region. The popularity of OTT services across the US and Canada has been soaring since the outbreak of the novel coronavirus, with soaring subscriptions across platforms such as Amazon Prime Video, Disney Hotstar, and Netflix.
Additionally, data-intensive businesses have been seeking to minimize greenhouse gas emissions and the PUE ratio, at the same time boosting power efficiency. With this aim in view, several industry participants have been developing smart UPS, intelligent PDUs, as well as battery monitoring equipment.
Digitalization across the North American healthcare industry
The data center power market applications in North America are segmented into healthcare, IT & telecom, BFSI, government, manufacturing, energy, and colocation end-users. Of these, the healthcare industry has been exhibiting a key impact on the market, with a higher need for data center services.
By 2026, the healthcare application segment will see considerable revenue generation, thanks to the growing utilization of digital data and higher emphasis on government standards. Government mandates, including the HIPAA standards, are being enforced in a more stringent manner to ensure higher productivity and efficiency of the healthcare industry.
Extensive adoption across European cabling infrastructure
The cabling infrastructure in European countries is slated for strong growth through the forecast timeline owing to the growing demand for reliable and effective equipment across data centers in the region. Cable management products and solutions are extensively utilized due to their simple, modular designs, and ease of installation. Leading manufacturers in the European data center power market are providing advanced cable management solutions with improved scalability, flexibility, and intelligence.
Growing requirement across Europe’s hyperscale data centers
Owing to the growing integration of advanced power storage devices across hyperscale data centers, the data center power industry share from the UPS segment accounted for a major portion of the total revenue share during 2019. Cloud service providers have particularly been expanding their presence throughout the region by developing mega data centers.
For example, in September 2020, Google LLC announced its plan to invest more than $3.3 billion towards the expansion of its data center footprint in Europe over the span of the next two years. Since hyperscale data centers involve the integration of a host of storage devices and servers, they require an uninterrupted power supply for ensuring continuous transmission and processing of data.
Growing demand for online banking across Asia
Asia Pacific has been witnessing a thriving BFSI sector seeking digital technologies, especially in the wake of the COVID-19 pandemic. Contactless payments, POS terminals, mobile wallets, and online banking, in general, are growing increasingly popular in the last few years.
For instance, in Japan, more than 24 million individuals utilized their smartphones at POS terminals to make payments during 2019. The rising concerns over data center downtime are fueling Asia Pacific data center power market forecast.
Increased internet penetration across APAC
The demand for seamless online video streaming has been escalating synchronously with the expanding internet penetration across Asian countries. The high data consumption rate by Amazon Prime Video, YouTube, and Netflix users will translate to the focus toward the development of a robust data center infrastructure. T
The rapid adoption of 5G, IoT, AI, cloud computing, and other latest technologies across numerous data center construction projects is likely to power the APAC data center power market forecast.
ABB Group, Cisco Systems, Inc., Cummins, Inc., Legrand, Black Box Corporation, Vertiv Group Co., Siemens AG, and Cyber Power Systems, Inc. are some leading data center power solutions providers in the international market.
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