World First, the international financial technology payments and currency company, is launching a new service in Japan providing access to a new market for online sellers worldwide.

International online merchants selling to customers based in Japan can now save time and money when they transfer their sales proceeds home using World First’s service.

World First’s service makes it possible for marketplace sellers to sell on Japanese marketplaces and transfer their sale proceeds back to a home account faster and cheaper than before. By removing unnecessary hurdles like the need to open a local bank account, World First is helping international sellers tap into Japan’s thriving ecommerce market and grow their online business by transferring sellers’ sales revenues home quickly, conveniently and economically.

“As the first provider to offer this service, we are opening up the attractive and fast-growing Japanese market to thousands of online sellers across the globe,” said Jabu Henson, managing director for World First Asia. “Online sellers can now benefit from World First’s fast, efficient and cost-effective service when doing business in Japan, allowing them to focus on other important things – like growing their business.”

World First’s launch in Japan adds to the markets and marketplaces that it can help online sellers worldwide access, joining existing services in the U.S., UK, Europe, and Canada. World First already helps online sellers sell on marketplaces in these markets by offering flexible currency transfers.

World First combines specialist knowledge of foreign exchange markets with technological innovation to help individuals and businesses manage cross border currency payments quickly, securely, and transparently. World First has exchanged more than $50 billion for over 100,000 individuals and businesses since 2004.