U.S. Video Game Console Import Price August 2022

The average video game console price stood at $152 per unit in August 2022, dropping by -8% against the previous month. Over the period under review, import price indicated a buoyant increase from January 2022 to August 2022: its price increased at an average monthly rate of +9.0% over the last seven months. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on August 2022 figures, video game console import price decreased by -10.8% against June 2022 indices. The growth pace was the most rapid in February 2022 when the average import price increased by 32% month-to-month. Over the period under review, average import prices reached the maximum at $171 per unit in June 2022; however, from July 2022 to August 2022, import prices failed to regain momentum.

Prices varied noticeably by the country of origin: the country with the highest price was Vietnam ($261 per unit), while the price for Japan ($25 per unit) was amongst the lowest.

From January 2022 to August 2022, the most notable rate of growth in terms of prices was attained by Japan (+21.7%), while the prices for the other major suppliers experienced more modest paces of growth.

U.S. Video Game Console Imports

In August 2022, overseas purchases of video game consoles increased by 30% to 7.1M units for the first time since May 2022, thus ending a two-month declining trend. In general, imports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in May 2022 with an increase of 82% m-o-m. Over the period under review, imports reached the maximum at 7.4M units in January 2022; however, from February 2022 to August 2022, imports failed to regain momentum.

In value terms, video game console imports soared to $1.1B (IndexBox estimates) in August 2022. Over the period under review, total imports indicated a resilient increase from January 2022 to August 2022: its value increased at an average monthly rate of +8.5% over the last seven-month period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on August 2022 figures, imports increased by +19.8% against July 2022 indices. The most prominent rate of growth was recorded in May 2022 when imports increased by 102% month-to-month. Imports peaked in August 2022.

U.S. Video Game Console Imports by Country

In August 2022, China (5.8M units) constituted the largest supplier of video game console to the United States, with a 82% share of total imports. Moreover, video game console imports from China exceeded the figures recorded by the second-largest supplier, Japan (927K units), sixfold.

From January 2022 to August 2022, the average monthly rate of growth in terms of volume from China was relatively modest. The remaining supplying countries recorded the following average monthly rates of imports growth: Japan (-1.7% per month) and Vietnam (-3.0% per month).

In value terms, China ($990M) constituted the largest supplier of video game console to the United States, comprising 91% of total imports. The second position in the ranking was held by Vietnam ($64M), with a 5.9% share of total imports.

From January 2022 to August 2022, the average monthly rate of growth in terms of value from China totaled +9.3%. The remaining supplying countries recorded the following average monthly rates of imports growth: Vietnam (-0.2% per month) and Japan (+19.7% per month).

Source: https://www.indexbox.io/blog/video-game-console-price-august-2022/