IndexBox has just published a new report: ‘U.S. – Athletic Footwear – Market Analysis, Forecast, Size, Trends and Insights‘. Here is a summary of the report’s key findings.

In the past decade, athletic footwear imports into the U.S. increased sixfold, from $531M to $3.2B. Viet Nam, China and Indonesia constitute the key athletic footwear exporters to the U.S., supplying 94% of the American imports. In value terms, Indonesia recorded the highest growth rate of exports to the U.S. among the largest suppliers. The average athletic footwear import price rose at an average annual rate of +1.6% over the last decade.

American Athletic Footwear Imports by Country

In the past decade, the U.S. ramped up its athletic footwear imports from 39M pairs in 2010 to 201M pairs in 2020. In value terms, imports recorded a sixfold increase, rising from $531M to $3.2B.

However, overseas athletic footwear purchases decreased by -28.2% y-o-y to 201M pairs in 2020, falling for the second consecutive year after four years of growth. In value terms, athletic footwear imports declined remarkably from $4.3B in 2019 to $3.2B (IndexBox estimates) last year.

Viet Nam (106M pairs), China (57M pairs) and Indonesia (26M pairs) were the main suppliers of athletic footwear imports to the U.S., together accounting for 94% of total imports. These countries were followed by Cambodia, which accounted for a further 4.4%.

In value terms, Viet Nam ($1.9B) constituted the largest supplier of athletic footwear to the U.S., comprising 58% of total imports. The second position in the ranking was occupied by China ($804M), with a 25% share of the total imports, and it was followed by Indonesia, with a 13% share.

From 2010 to 2020, the average annual growth rate of value from Viet Nam stood at +28.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+8.9% per year) and Indonesia (+32.7% per year).

In 2020, the average athletic footwear import price amounted to $16 per pair, growing by +5.1% against the previous year. Import price indicated a modest expansion from 2010 to 2020: it increased at an average annual rate of +1.6% over the last decade. There were significant differences in the average prices amongst the major supplying countries. In 2020, the country with the highest price was Viet Nam ($18 per pair), while the price for Cambodia ($6.8 per pair) was amongst the lowest. In 2020, the most notable rate of growth in terms of prices was attained by Indonesia, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform