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HOW TO NAVIGATE INTERNATIONAL EXPANSION DESPITE HEADWINDS

expansion

HOW TO NAVIGATE INTERNATIONAL EXPANSION DESPITE HEADWINDS

The global pandemic has reminded us all of how inter-connected the world is. As countries emerge from the global health crisis, and economies show steady signs of recovery, companies with global exposure are increasingly optimistic about opportunities outside their home markets, despite a number of headwinds. 

Expanding a business beyond one’s domestic market requires long-term planning, utilization of complex global supply chains, managing risk exposures and being nimble enough to flexibly respond to changing market conditions.

The results of J.P. Morgan’s 2021 Business Leaders Outlook (BLO) survey highlight how leaders are adjusting to this new environment—and finding opportunities to grow globally despite the current challenges. 

In the survey, most midsize U.S. businesses are optimistic, even as they plan for continued unpredictability. Having learned in 2020 how to manage well remotely and deal with disrupted supply chains, U.S. business leaders are staying the course; global expansion plans remain at the same levels from pre-pandemic years. Most forecasts continued steady sales growth outside their home market. This indicates the confidence they have gained from pivoting throughout the year, including accelerating technology adoption, increased digitization of core processes and managing global ventures with much less in-person travel.

Ultimately, the rollouts of COVID-19 vaccines continue to be a core component impacting the global growth outlook for businesses. In addition, geopolitical events, new trade and investment policies and continuously changing business regulations will continue to challenge business leaders seeking sustained profitable international growth. 

Why Expand Globally in This Climate?

With issues such as labor shortages, severe bottlenecks in global supply chains and evolving customer expectations, it can be discouraging to consider international expansion at this time. However, according to the survey, executives remain optimistic. Those surveyed cited access to new customers/markets (72%), better opportunities to serve domestic customers with global operations (37%) and access to suppliers/materials (34%) as key reasons for expansion.

The pandemic will not deglobalize the business landscape. Business leaders have tried-and-tested remote workforces, seen governments become more flexible with business applications, and they have been leveraging new approaches and technologies to keep their business moving forward. In short, they have experience under their belt, have a long-term vision and see opportunity in international expansion—and are not letting the pandemic stand in the way. After all, adapting is what business is all about—and recognizing that extraordinary environments demand tailored strategies based on an accurate reading of market opportunities.

The World Has Changed: 3 Key Strategies for Navigating International Expansion

Developing Strategic Partnerships & Understanding Trade Policy

Trade barriers and tariffs were cited as the top international business concern for globally-active middle market companies in the 2021 Business Leaders Outlook survey. Complying with local regulations and the intricate differences in policy between nations can be overwhelming and time intensive. Any little error may lead to wasted time or resources, complications and added expenses. Developing strategic partnerships with businesses, banks and vendors—those who already have the local intel—goes a long way in effective global expansion.

The many cultural nuances and varying consumer preferences by country also benefit from local expertise. Furthermore, the insight around local competition and market opportunities is more easily obtained through these kinds of partnerships, especially when acting quickly is critical to success.

Increasing global political changes in recent years that are challenging the status quo require extra diligence in this environment. Additionally, the economic reforms under way in many developing countries are impacting both the volume and direction of foreign investment. We especially see this in China, India, Southeast Asia, Latin America and parts of Europe. For businesses navigating expansion in countries experiencing political and economic reform, it’s important to consider the impact these governments will have on fiscal, monetary, regulatory and foreign policy—and how significantly or quickly this may affect foreign investment opportunities.

As a positive example for businesses in North America, the United States-Mexico-Canada Agreement (USMCA) brought timely improvements to trade relationships in today’s volatile landscape. The USMCA has the potential to offer more certainty and a stronger safety net for trade and investment by promoting fairer trade and robust economic growth.

Investing in Technology & Digitization

Trade finance is the nucleus of the day-to-day global economy. It supports every stage of the global supply chain and ensures that buyers receive their goods and that sellers receive their payments. Yet the world faces a massive and persistent trade finance gap. The World Trade Organization estimated between 80% to 90% of global trade relies on trade finance, yet there was a $1.5 trillion gap between the market demand and supply before the pandemic. That gap has only increased since 2020.

COVID-19 accelerated a transformative period for trade finance, primarily through digitization. The global challenge with trade finance centers around inflexible business models, paper-based and tedious processes, regulatory constraints and outdated legacy systems. 

Technology can help bring down operational costs while also increasing efficiencies, encouraging new revenue opportunities, optimizing resources, enhancing the recruiting process … the list goes on. Businesses are investing heavily in digital transformation, with cloud-enabled technology becoming the new standard of operation. This brings immense advantages, including the immediate ability to access data and machine learning (ML) with virtually unlimited computing power, in a split second. The value of AI and ML can clearly be seen across business functions including trading, risk management, marketing and operations. It enhances outcomes by streamlining processes and increasing overall efficiency. 

Additionally, blockchain—a highly secure, decentralized digital record of transactions—offers a multitude of international trade-related applications, bringing high security, automation and traceability to important finance functions. 

Streamlining Supply Chains 

More than ever, managing global supply chains has become a critical skill for companies expanding internationally. Surging demand with various bottlenecks has disrupted global goods transportation and logistics. Gaining visibility over cross-border supply chains, while meeting profitability goals and evolving needs of customers, is an ongoing obstacle for most business leaders. Streamlining the global supply chain and focusing on visibility can lead to increased efficiencies throughout the entire production/solution life cycle. It entails optimizing processes by improving the accuracy of demand forecasts and schedules, and improving production lines to reduce costs. This can help make businesses more agile and profitable. Secure data integration is also critical, so information can be shared across channels swiftly and seamlessly.

While concerns around tariffs and trade barriers again led the list of business leaders’ global concerns in the 2021 survey, managing global supply chains overtook currency risk for the second spot. Instead of focusing on the next crisis-scenario—whether it be a pandemic, natural disaster or cyberattack—business leaders must continue their focus on making global supply chains more resilient for future disruptions.

The Road Ahead: Global Outlook Optimistic for Well-Prepared Business Leaders 

The overall global business outlook is optimistic, with 66% of leaders in the 2021 survey expecting their international sales to increase in the next five years. U.S. midsized, multinational businesses know that sustained growth requires access to new customers in new markets. That won’t change. However, today’s increasingly complex landscape will require greater investments in digitized products and processes, more customized local solutions in widely different international markets, and leveraging the expertise of reliable partners to understand the nuances of operating in challenging foreign markets. At the top of the list is having effective market entry and supply chain strategies, supported by a strong understanding of trade and investment policy to help shape your global market expansion.

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Morgan McGrath is head of International Banking at J.P. Morgan Commercial Banking, where he is responsible for the global relationship management of clients headquartered in the U.S. and overseas. Throughout his career, Mr. McGrath has worked with a wide range of companies, financial institutions and governments in Europe, the Americas and Asia Pacific.

global

5 STRATEGIES TO EXPAND YOUR BUSINESS GLOBALLY, EVEN IN TRYING TIMES

It has been more than four decades since my first overseas assignments in Southeast Asia and the Middle East. Since then, I have encountered numerous political, economic, and natural crises around the world. None at the level of disruption that the current COVID-19 pandemic has had. Nor did any of these events cause as much global change to consumer trends, political upset, economic turmoil, company changes or supply chain disruption. 

To move forward with the expansion of your business into other countries in 2022, it is essential to consider the collective impact of all this disruption and its resulting changes to how global business can be done successfully. The good news is that consumer demand and spending have never been at a higher level around the world. The challenge is to focus your limited resources on the countries that have the highest potential return on your global business development investment.

What follows is a list of strategies to help with global business expansion, even in the extremely unprecedented times we are currently facing. 

Place immense care on where you plan to take your business. 

It has always been crucial to carefully choose which countries are optimal for new business ventures for your specific company and brand but coming out of the COVID-19 pandemic, it is even more critical to relook at all markets to understand what has changed in consumer trends and evaluate economic, political and regulatory changes for businesses in a specific country. 

Governments have enacted COVID-19 related policies and changed tax and foreign investment regulations. As in your home country, these changes have occurred at the national, regional and local levels and will not necessarily be the same as what has been implemented in the country you currently do business in.

Consumers worldwide have learned to buy online and have their purchases delivered. This impacts the entire sales process including retail brick-and-mortar locations. While online buying was present before the pandemic, it accelerated and became the norm in more countries over the past year and a half. Consumers can compare product prices and attributes online before making a buying decision. Marketing and product differentiation are much more critical to a business’ success today.

Cultivate your local partners, distributors and licensees wisely. 

It is important to increase the amount of due diligence when selecting partners because COVID has changed the structure, viability and financial status of most companies. It is essential to find out if who you will be doing business with has the infrastructure and financial resources you require to succeed in a country. 

Do not depend on just what you are provided by the company that wants to do business with you; seek third-party confirmation. This has always been important but given the mass shutdowns of businesses across the globe during the pandemic, it is even more important in today’s international business climate. Spend the money to be sure about who you do business with.

Be prepared to adapt to local culture and changing environments. 

More than ever, clear differentiation by country is essential for your business and brand to succeed. Sensitivity to local business and consumer culture is also a key component. 

Invest up front to learn whether the products and services your business offers fit the current market and project what will be needed to fit in and make money going forward. Expect menu changes, pricing variations, labeling and packaging adjustments, alternate marketing approaches and different costs to do business than here at home.

Given the supply chain disruptions that we continue to see across the globe, it is absolutely critical to work with your logistics specialist to understand the cost to ship products and the timeline for the shipment to arrive in the target country. 

Have strong senior management commitment and a proactive business plan for entering other countries. 

Taking a business into new countries is not typically an instant topline revenue venture, and there are numerous associated costs such as legal, supply chain, training, support and marketing investments to consider. Going global is a company-changing strategy that takes time and strategic planning. 

Devote ample time for developing a plan that projects expected revenue and expenses over time in each country you plan to enter. Note that the cost of doing business varies widely across the world. Labor, cost of goods sold, rent and utilities will be different from country to country. 

Embrace, invest in and implement technology to manage your global activity. The use of technology allows companies to communicate, monitor and manage operations across many time zones in real time and keep in-country training and support costs down. 

Finally, monitor respected international information sources daily to know what is happening in your target country. 

The one thing you can depend on is change coming out of the pandemic. Today, we have to monitor the flow of goods, trade agreements, local regulatory decisions and cross-border trade diplomacy constantly to be able to predict what to do and where to go to make money when doing business on an international scale. As the authority for U.S. companies doing business globally, the daily update at Global Trade Magazine is an excellent source of what is happening around the world.

Bottom Line: I see more global business opportunity than ever before in my career of covering projects across 50 countries. Ninety-five percent of today’s consumers are outside the United States. Two thirds of the new middle-class consumers will be in Asia. Products and services from western countries are highly regarded in emerging markets. With the proper preparation and constant monitoring, businesses with high-quality products and services can successfully penetrate other countries, even in times like these. While it is not an easy process, it can be done with the right strategy and hard work.

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William (Bill) Edwards, CFE is CEO and global advisor at Irvine, California-based Edwards Global Services (EGS). He brings more than four decades of international operations, development, executive and entrepreneurial experience and has lived in seven countries. With experience in the franchise, oil and gas, information technology and management consulting sectors, he has directed projects on-site in Alaska, Asia, Europe and the Middle and Near East. Edwards advises a wide range of companies on early to long term global development of their brands. He can be contacted at +1 949 224 3896 or at bedwards@edwardsglobal.com.

warehouses

How Can Warehouses Attract New Talent in 2022?

For the first time in a while, it seems as though workers are holding more power than their employers across all industries, including the supply chain. While warehouses are experiencing a period of unprecedented growth, thanks to the boom of e-commerce, the labor market isn’t able to keep up. As the industry continues to expand and productivity demands keep increasing, warehouses face a staffing problem. There’s a growing labor shortage in the logistics sector, making it increasingly difficult to recruit and retain employees.

While the labor shortage began long before the pandemic, the problem has intensified over the last year as a rampant rise in online shopping, rash of store closures, and mandatory social distancing hampered warehouse operations.

During this unprecedented labor shortage, how can warehouse managers focus on recruiting well in the new year? What are tried and true tactics that will still carry over, and what are some new out-of-the-box ideas to explore in this uncharted territory?

1. Offer Competitive Compensation

Monetary compensation is probably the number one factor when workers are deciding between similar jobs. In fact, warehouse employees ranked pay as their highest priority for 11 years in a row. Being able to offer competitive salaries is one of the most important ways to remain competitive to applicants. Aside from wages, benefits like generous matching 401ks and retirement savings plans can help attract applicants. These incentives, particularly those with longer-term payoffs, will also help retain current workers.

2. Provide Promising Career Paths

There is a common saying in the workplace, “People don’t leave jobs, they leave managers.” This holds true in the warehouse environment, where grueling physical labor, rigid shifts and undesirable work conditions are more common than in other professions. Perhaps more than any other industry, warehouses must invest the time and money in hiring and retaining top talent in middle management. Recruiting, promoting, and training quality managers can make employees feel valued and appreciated by fostering a collaborative culture, improving communication and processes and soliciting feedback from front-line workers. Managers that encourage and listen to feedback from warehouse workers will not only increase employee satisfaction and retention, but also gain valuable insight that can ultimately improve operations, increase efficiency and reduce costs.

To that end, providing thoughtful promotion and training opportunities is one of the best ways to prevent high turnover rates. Workers are less likely to be incentivized to stay very long if they don’t feel there is room for career opportunities. Employees who are promoted within three years have a 70 percent chance of staying, compared to just 45 percent with those who aren’t. According to the same study, workers who moved laterally had a 62 percent chance of staying. Any kind of opportunity to move within the company will attract and retain employees, but upward mobility is key. Promotions are great, but they aren’t the only means of providing growth. There are smaller, equally effective, steps like rewarding productivity with incremental raises.

3. Become A Known Name

While posting on popular job boards and paying for advertisements will help get the word out about your open positions, doing the work to become a local community name could give certain companies a competitive edge. Potential workers will be more likely to accept a position with a company they recognize, than one they’ve never heard about. If you get connected within the community, you’ll appeal more to the local workforce. This can be accomplished by establishing a presence and making relationships with trade schools, community colleges, and universities. Try and partner with these institutions to appear at job fairs or establish student work programs. Sponsoring or partnering with local nonprofits or community groups is another way to become a community staple.

4. Create Flexible Schedules

Warehouses are known for pretty rigid schedules for a reason; they objectively make it easier to manage a warehouse, but can also be off-putting to potential employees, especially in a present and post-pandemic world. Flexibility is a necessity for many workers and a feature that many employers may not offer. You can stand apart from the competition by adapting schedules to people’s needs. Flexible scheduling will also help retain employees, allowing them the ability to not sacrifice personal endeavors and responsibilities. Being able to adapt their schedule to the rest of their life provides a benefit they won’t be quick to abandon.

5. Establish an Employee Referral Program

An often overlooked tactic for employee recruitment and retention is implementing an employee referral program. It’s an effective incentive for employees when they can earn a bonus or extra time off from a successful referral hire. These rewards will encourage employees to help you recruit more talent and improve workplace morale. This is because referrals translate into your employees working with people they already know. This familiarity can make the workplace more comfortable, which helps prevent turnover. Workers who successfully referred another will also know they’ve made a meaningful contribution, increasing their chances of staying.

6. Ensure Optimal Working Conditions

With many warehouses already strapped for space, dedicating a large area for an employee rest and relaxation, gym or on-site child care may not be feasible. However, small upgrades like comfortable furniture, Wi-Fi access, charging stations for mobile devices and free snacks and beverages can go a long way to make employees feel more welcome. Since warehouse workers typically have long and unpredictable shifts, companies can provide added convenience for employees by bringing in food trucks, organizing a company carpool program or even covering the costs of rides and meal delivery.

It’s not just the bells and whistles that make for a more optimal working environment. Extreme temperatures and inadequate lighting not only affect employee wellbeing and productivity but can also compromise worker health and safety. Incorporating windows and skylights into your warehouse design can improve ventilation and also provide access to natural light, which studies show is the highest-rated office perk among many employees. In addition to bringing in more daylight, companies should consider replacing old fluorescent bulbs with LED fixtures, which enhance visibility, produce less heat and reduce maintenance and energy costs.

And, with less labor available, existing employees are likely feeling overworked. So how can you lighten the load with a lack of manpower? Many companies are turning to upgrade their technology with automation. Robotic goods-to-person solutions such as automated storage and retrieval systems (ASRS) and autonomous mobile robots (AMRs) that deliver goods to workers can significantly reduce travel time for employees while also increasing throughput and order accuracy. However, that does require a significant investment.

But, there are other, lower lift alternatives. In addition to robotics, software and wearable devices are also gaining popularity in the warehouse. These tools can be used to monitor worker safety and health, streamline processes and provide real-time training and support. Labor management systems can also be used to track performance and recognize and reward employees for going above and beyond.

As demand for warehouse space and labor continues to grow, hiring skilled workers will become increasingly competitive. Since warehouse employees don’t have the luxury of working from home, it’s up to companies to create a safe, comfortable and satisfying work environment with plenty of incentives to attract and retain top talent.

purpose cash

Paycheck Or Purpose? How Businesses Retain Workers by Giving Them Both.

At a time when global talent shortages are reported at a 15-year high, one key to keeping the best employees happy and onboard may lie in how well companies not only state their purpose and their values, but also prioritize carrying them out.

“When purpose and values are backed by meaningful action, you have the extraordinary opportunity to sharpen your company’s legacy – and have a better chance of retaining employees who otherwise might seek opportunities elsewhere,” says Maggie Z. Miller, the ForbesBooks co-author with Hannah Nokes of Magnify Your Impact: Powering Profit with Purpose (www.magnify-impact.com).

That’s especially critical these days when 69% of companies worldwide have reported talent shortages, and many employers are working to build more flexibility into jobs, something workers are demanding, according to a recent ManPowerGroup Employment Outlook Survey.

Miller points out that studies show firms that do a better job of practicing corporate responsibility can reduce average turnover over time by 25 to 50 percent. Employees want more than just a paycheck, although that’s important, too, she says. They want to feel that there’s some greater legacy to what they do each day and as a result they are drawn to companies that practice purpose alongside their profit.

Assisting businesses in finding and embracing purpose is what Miller and Nokes do. They are co-founders of Magnify Impact, a company that helps business leaders not only be prepared to react swiftly in times of crisis, but build a proactive strategy for effective social impact.

“Part of enriching your corporate growth journey is to move beyond purely transactional business operations,” Nokes says. “Purpose and values are the rock on which your business stands.”

And an essential element of that involves developing engaged employees.

Workers Desire Fulfillment

“Strong organizational values help cultivate fulfillment, where employees become active participants in, and ambassadors of, a company’s purpose,” Miller says.

People’s desire for fulfillment at work is strong, according to a PwC/CERC survey, which found that 70% of those surveyed said they would leave their current job for a more fulfilling opportunity, and one in three would consider lower pay to find more on-the-job fulfillment.

Meanwhile, Glassdoor’s Mission and Culture Survey 2019 found that 79% of adults would consider a company’s mission and purpose before applying for a job.

But one additional hurdle companies face in keeping employees engaged these days is that the COVID-19 pandemic has had a significant impact on work and culture, Nokes says.

“Many companies will never go back to a full-time, in-person workforce,” she says. “Figuring out how to manage this new style of part physical and part virtual workplace is at the forefront.

“The pandemic and its reverberating effects raise new challenges for putting a company’s purpose into practice in day-to-day situations. How do you keep your people tethered to the culture in times of stress? How do you keep employees invested in and passionate about your brand when they’re not physically together?”

Miller and Nokes say it’s important to get employees involved in helping develop the solutions to those nagging questions.

Keeping It Simple – And Ambitious

While a company’s purpose and values can and should be ambitious, they don’t need to sound grandiose, peppered with flowery language or impenetrable prose, Nokes says. Some of the most successful companies state their purpose and values in simple and straightforward language.

For example, Patagonia’s purpose is “to save our home planet” and its values are “build the best product; cause no unnecessary harm; use business to protect nature; not bound by convention.”

Definitely ambitious. Also, easy to understand.

But purpose and values can’t just be feel-good ideas. They must be acted upon, or else employees will soon see that the company doesn’t really mean what it says, and they will go in search of a place to work where the purpose truly means something, Miller says.

“It doesn’t matter if you are in a beautiful corporate headquarters with your company’s values painted artistically on the wall,” she says. “Business leaders should ask themselves and their employees, ‘Do we make decisions based on these values? How often do we talk about them in leadership meetings?’ If the answers are ‘no’ and ‘never,’ it’s leadership’s job to get those words off the wall and into the hands of their people to use them.”

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Maggie Z. Miller and Hannah Nokes are ForbesBooks co-authors of Magnify Your Impact: Powering Profit with Purpose (www.magnify-impact.com). They also are co-founders of Magnify Impact, a company that helps business leaders create effective social impact strategies. Miller has developed social impact solutions with hundreds of company leaders globally. Previously, she founded an international nonprofit organization to provide microcredit loans for thousands of women in Peru. Nokes has led corporate social responsibility for global corporations and founded an impact collaborative of companies in Austin, Texas.

employee

It’s an Employee’s Market, Here’s How to Keep Them

Have employees ever had this much leverage?

Employers are struggling to fill jobs in the wake of “The Great Resignation.” There were a record number of U.S. job openings in June – over 10 million – as nearly four million Americans quit in that month alone, reflecting confidence they can find better positions and places to work.

Many employers are having to compete for workers by offering attractive signing bonuses, higher pay, better benefits, and remote work flexibility. But company leaders, whether they are trying to recruit top talent or retain it, must be cognizant that doing either successfully depends on much more than an attractive compensation package and big raises, says Kathleen Quinn Votaw, the author of DARE to CARE IN THE WORKPLACE: A Guide to the New Way We Work.

“The role of leaders in recruitment and retention has been changing,” says Quinn Votaw, CEO of TalenTrust, a strategic recruiting and human capital consulting firm. “People want different things from you now. A paycheck is not enough on any level.

“It comes down to work culture, and leaders set the tone for that. Leaders who hold onto outdated management styles like top-down control or distrust of anyone working from home will lose some of their best employees. Today, you can count on the fact that top talent is evaluating your values, leadership style, and your level of commitment to putting people first. These are the things that determine whether people stay with you or go.”

The global pandemic, Quinn Votaw says, has increased the importance employees place on work-life balance, more flexibility, and stronger connection with leadership. Deloitte’s 2021 Human Capital Trends report shows that many executives believe workers will gain greater independence and influence relative to their employers in the future.

“In this type of market, workers have a lot of leverage,” says Deloitte CEO Joe Ucuzoglu.

Quinn Votaw offers three ways for leaders to create a culture where workers want to stay and one that new talent wants to join.

-Emphasize communication and recognition. “When people feel underappreciated for their contributions, it’s impossible to have a positive employee experience,” Quinn Votaw says. Increasing recognition, along with prioritizing open and transparent communication, she says, “build the strong connections and trusting relationships that employees want most.”

-Nurture a healthy work-life balance. Putting a higher priority on productivity than the well-being of employees leads to disengagement, burnout, and turnover. Research by Robert Half finds that 70 percent of employees say they’ve been working on weekends and working more hours than they did before the pandemic, yet 51 percent of them worry that their manager doubts their productivity when working from home. “Who can blame them for looking for new opportunities in happier, healthier, more trusting work environments?” Quinn Votaw says. “Give employees manageable workloads and the flexibility to get the job done in a way that fits their life holistically.”

-Listen and take meaningful action. Quinn Votaw says turnover prevention boils down to understanding what your people need. “Employees have complained for decades that leaders are terrible at making needed changes in response to their feedback,” she says. “Today’s employees won’t put up with lip service. Act on their feedback quickly so they know you are listening and understand that they are valued.”

“People want leaders who listen to them, trust them, show patience and humility, and support and empower them,” Quinn Votaw says. “Retaining your talent means creating an amazing, positive, inclusive culture where everyone is paid fairly, appreciated, and able to grow.”

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Kathleen Quinn Votaw (www.talentrust.com) is the CEO of TalenTrust, a strategic recruiting and human capital consulting firm. She is the author of DARE to CARE IN THE WORKPLACE: A Guide to the New Way We Work. Regarded as a key disruptor in her industry, Quinn Votaw has helped thousands of companies across multiple industries develop purpose-based, inclusive communities that inspire employees to come to work. Her company has been recognized in the Inc. 5000.

workforce

EDUCATION PROGRAMS ARE CRITICAL TO ARMING THE NEXT-GENERATION MANUFACTURING WORKFORCE WITH THE REQUIRED SKILLS

Whether you prefer to call it the Fourth Industrial Revolution or Industry 4.0, there is no denying that industry is getting smarter. 

Summarized as the ongoing automation of traditional manufacturing and industrial practices using smart technologies, it is a seemingly unstoppable trend that has transformed enterprises, captured imagination and generated value. 

According to McKinsey, Industry 4.0 has the potential to provide returns of $3.7 trillion to manufacturers and suppliers around the world by as early as 2025. 

However, a caveat is that today only one in three companies are capturing this value at scale. 

“Approaches are dominated by envisioning technology development going forward rather than identifying areas of largest impact and tracking it back to Industry 4.0 value drivers,” McKinsey adds in its report, “Industry 4.0: Capturing Value at Scale in Discrete Manufacturing.”

“Further governance and organizational anchoring are often unclear. Resulting hurdles related to a lack of clarity regarding business value, limited resources and an overwhelming number of potential use cases leave the majority of companies stuck in ‘pilot purgatory.’

The report identifies several steps organizations can take to make the most out of the opportunities created by Industry 4.0 and its associated technologies. 

Chief among them is investing in human capability to leverage such innovations. 

Last year, the U.S. National Skills Coalition (NSC) reported an “invisible drag on productivity” created by an alarming digital skills gap. In the manufacturing sphere, one in three workers are thought to have no or limited key digital skills, according to research carried out by the Organization for Economic Cooperation and Development. 

Given that the NSC defines “limited digital skills” as an ability to complete simple tasks with a generic interface and few uncomplicated steps (like sorting emails into different folders), it is clear that a large portion of the current manufacturing workforce requires serious upliftment in digital literacy or risk being displaced by more tech-savvy recruits.

Education is the answer

For those about to join the manufacturing workforce, learning digital skills has never been more important. 

This rings especially true against the current coronavirus backdrop, with many industrial businesses having to make cutbacks as a result of drops in business and legal mandates to close as part of pandemic-induced societal lockdowns. 

It is something tech giants are responding to. For instance, in June 2020, Microsoft announced plans to provide free digital skills training to 25 million people around the world in response to predictions relating to a surge in unemployment. 

The speed and extent of economic recovery in part rests on how much productivity can be gained from Industry 4.0 activities, manufacturing being a key economic contributor to communities across the United States.

Education is a key enabler of productivity growth, be it through programs for upskilling current workers or training initiatives designed to ensure new generations of jobseekers are armed with the knowledge they need to hit the ground running.  

In Charlotte, North Carolina, this holds the key to unlocking the manufacturing sector’s bright future. The industry has grown here at twice the national average over the past five years with four clusters driving activity–machinery manufacturing, advanced materials, automotive manufacturing and energy manufacturing. 

“There are many synergies among these clusters,” explains Antony Burton, VP of Economic Research at the Charlotte Regional Business Alliance. “For example, 50 advanced materials firms in the textiles, plastics and composites industries serve the automotive industry in the Charlotte region which requires strong, durable, lightweight materials. 

“There is also synergy between the automotive and energy industry. Arrival, a leading electric vehicle manufacturer, has announced its North American HQ in Charlotte along with two micro-factory production facilities in the bi-state region.”

An enormous lithium deposit also feeds the area’s manufacturing scene. One of the largest such resources in the country, it has lured in major players in the lithium battery value chain and is supplemented by leading automotive and energy research assets at the Charlotte-based University of North Carolina. In short, the region is gearing up to lead and benefit from the transition to electric vehicles. This means new skills will be required to fully exploit the opportunity. 

“Manufacturing enterprises increasingly require a workforce with advanced industrial technology skills that include knowledge of mechatronics, robotics, and computer-aided machining as low-skill jobs are increasingly automated,” Burton adds. “In addition, manufacturing enterprises will require more engineering expertise. The Carolinas have over 7,000 graduates in engineering fields every year to help supply this pipeline of talent.

“It is crucial that the education programs continue to evolve to the needs of industry. Talent continues to be a top factor for location decisions, and the labor market has remained very tight throughout the country despite relatively high unemployment rates. To help provide this talent, along with the University of North Carolina, which has 600 engineering graduates, we have a strong community college system made up of 10 community and technical colleges with a total of 30 locations throughout the region.”  

Burton also cites the North Carolina Motorsports and Automotive Research Center as a unique training asset. Here, the next generation of automotive engineers are trained through a series of partnerships with key industry manufacturers, collaborations which conduct research and drive innovation in the sector. 

COVID-19, without doubt, has presented obstacles to delivering the sort of hands-on training the manufacturing sector requires. However, Burton points to virtually hosted events and research conducted by The Charlotte Regional Business Alliance as examples of its ongoing support for the industry.

“With state and local economic development partners, we organized STREAM 2021, a supply chain tradeshow which brought together manufacturers across the region to learn from industry experts and to help manufacturers find local suppliers,” he says. “In February of 2021, this inaugural event created a virtual opportunity for local manufacturers and suppliers to network and potentially work together to restore supply chains, especially in a time when COVID-19 has disrupted traditional supply chains. 

“Our economic research team also completed a deep-dive analysis of the manufacturing industry in the region and a manufacturing labor and wage survey. The report, “Manufacturing in the Charlotte Region,” provides business intelligence to the local community and to prospective companies.”  

Due west, in Kansas, Franklin County represents one of the top markets in the country for industrial and business development thanks to easy access to Interstate 35, Interstate 70, Logistics Park Kansas City and the Kansas City International Airport, as well as inclusion in the Foreign Trade Zone.

Paul Bean is executive director of Franklin County Development Council, a body which helps businesses to establish themselves and thrive in the area. As well as the digital skills identified by Burton, Bean highlights the critical importance of attitudinal traits sought by his association’s membership base, and how Franklin County Development Council helps them to find the right people.  

“Soft skills are the number one request,” he says. “They report to us that they can train folks but need people that show up, think critically, and are willing to work.

“We work closely with our area school districts, community colleges and private universities to provide programming to support our manufacturing industry. For example, we are just kicking off an online program through Nepris, which helps connect educators and learners to industry professionals. We’re also beginning the process of becoming an ACT Work Ready Community, and work with local higher education institutions on specific programs for new certifications and learning refreshment.”  

Charlotte and Franklin County are just two examples of regions investing in the next-generation workforce. Activity is also taking place at a federal level, supported by former President Trump’s pledges to prioritize homegrown industries. For example, June 2020 saw the launch of a new workforce training grant with several hundred million dollars for states to access. Unveiled by then Education Secretary Betsey DeVos, the scheme supports job training for in-demand occupations and entrepreneurship development. 

“America’s colleges and universities are a national treasure, but it is time for them to reinvent themselves and to be more responsive to the needs of their students and local communities,” DeVos said at the time of the launch. 

Through a mix of national incentives underpinned by bustling activity and support driven at a regional level, the manufacturing labor force has every chance of being future-proofed. Education lies at the heart of this transition and must continue to be substantially invested in if vital American industries are to remain competitive on the global stage.

economic development

BUSINESS AS UNUSUAL: THE IMPACT OF COVID-19 ON ECONOMIC DEVELOPMENT

Though much still remains uncertain with the COVID-19 pandemic, one thing that is certain is that there isn’t a business or industry that hasn’t been affected in some way by it, whether good or bad. This includes the economic development industry. As with any industry, COVID-19 has posed a unique set of challenges for economic developers. After all, how can you grow the economy when business as usual becomes very unusual? 

That’s not to say that everything COVID-19 has been bad news for business. In fact, some businesses, such as PPE manufacturing and e-commerce, are booming in the wake of the pandemic. Still, despite these successes, many communities are struggling to retain businesses and jobs. That’s where economic developers come in.

From rallying together to help small businesses to adjusting how they conduct site visits, economic developers around the country have had to think on their feet to help maintain the elusive “business as usual” under this new normal. We asked economic development leaders what impact COVID-19 has had on the efforts to preserve and grow the economy in their communities. Here’s what they had to say.

Business Retention

Across the country, economic development corporations have been scrambling to minimize the effects of COVID-19 on their communities. One major component of this has been business retention or assisting existing businesses with adapting to the many changes in how they must do business in a post-COVID world. Christina Winn, executive director of the Prince William County Department of Economic Development in Virginia, says at the onset of the pandemic, the county sprung to action, creating an Economic Development Recovery Task Force. The task force was comprised of 42 local business leaders, and it created programs to help businesses navigate the pandemic through initiatives such as grants, microgrants and temporary activity permits for outdoor dining.

Liberal, Kansas, received $132,000 in grant funds to assist businesses with working capital and inventory in case of a shutdown, says Cindy Wallace of the city’s Economic Development Department. Rick Clifton, president and CEO of the Covington County EDC & Business Development Center in Alabama, states that his county quickly established an emergency fund for local businesses.

The Indiana Economic Development Center was able to help Hoosiers secure $3.7 million in funding through the U.S. Small Business Administration and also assist businesses in the state apply for Paycheck Protection Program (PPP) loans, according to Jim Staton, the EDC’s senior vice president and chief business development officer. (Indiana Governor Eric Holcomb recently named Staton to serve as interim secretary of Commerce.)

In total, more than 83,000 Indiana businesses were granted over $9.56 billion in PPP loans. Indiana even launched its own grant program, the Small Business Restart Grant, which has awarded nearly $34 million in funding to nearly 2,000 businesses in the state. Of that, $5 million went to minority and women-owned businesses.

Though these funds and grants have by and large helped businesses remain open and able to pay their workers during forced shutdowns and dwindling customers, they’re not the only way economic developers have rolled up their sleeves to help business owners. In other communities across America, a big focus of economic developers has been getting information to local businesses—especially in the early days of the pandemic. 

According to Lance Hedquist, city administrator of South Sioux City, Nebraska, education through the media and the governor’s office has been paramount to keeping local businesses informed. Chief Executive Officer Ronald E. Tolley, CEcD, of the Liberty County Development Authority in Hinesville, Georgia, cited similar measures, stating that maintaining constant contact with business leaders helped keep them abreast of new guidelines and restrictions while allowing his agency to keep close tabs on the local business climate. 

However, while Liberty County’s businesses were all deemed essential and allowed to stay open, that has not been a universal experience. In Laredo, Texas, for example, the first two months of the pandemic were the hardest for the border city, due to the shutdown of the automotive industry. As the No. 1 ranked land port in the U.S., Laredo rebounded quickly, but many of the small local businesses that rely on cross-border tourism continue to struggle. According to Gene Lindgren, president and CEO of the Laredo Economic Development Corporation, some businesses had no choice but to permanently close, while others have been surviving on business stimulus.

Other cities which rely heavily on tourism have faced their own unique challenges. In Tunica County, Mississippi, Charles Finkley, Jr., president and CEO of the Tunica County Chamber of Commerce and River Park Museum and Aquarium, says that the initial shutdown negatively affected the county across all sectors. Tunica County, which relies heavily on the gaming and tourism industries, acted swiftly and was one of the first counties to mandate mask-wearing. This helped the county’s key industries rebound quickly, and today they have been able to resume concerts and other entertainment that complements casinos and other tourism-adjacent businesses.

The mask mandate was just the beginning for Tunica County, which was already in the process of diversifying its economy at the onset of the pandemic. However, the shutdown really hit home how important this move could be to the county. According to Finkley, the effects of the pandemic only served to reinforce the county’s plans to diversify.

Incentives

While by and large, the pandemic has not affected the incentives offered to incoming businesses in many communities, some reported marginal increases in offerings, and more willingness on the part of local government to offer incentive packages.

Side Effects

As for how the pandemic has changed the field of economic development, those changes have yet to be fully realized, although many experts we spoke to agreed that virtual site visits and meetings are likely here to stay. Says Wallace of the Liberal, Kansas, Economic Development Department: “More and more site selectors are asking for virtual tours of sites and buildings, and economic developers should be ready to learn how to do these.”

Winn of Virginia’s Prince William County Department of Economic Development believes that real estate will be affected, as businesses transfer their workforce to work-from-home. Office spaces will become increasingly vacant, while workers may reevaluate their home location and move somewhere that isn’t necessarily convenient to commuting to an office. Shane Shepard, Economic Development director with the City of Lancaster, Texas, agrees, noting that the industrial and distribution sector of real estate in Lancaster is growing quickly, with a new Walmart distribution center slated for the city that will create 1,300 jobs, and DSV Logistics Regional Headquarters that will bring approximately 450 jobs.

Brad Reams, the director of the Great Plains Industrial Park in Parsons, Kansas, believes that the pandemic will cause “a restraint on international business for a couple of years” due to a heavily disrupted supply chain. He also believes small business growth will be stalled for at least five years, as many small businesses are bearing the brunt of the economic damage in their communities.

Business Status

As Reams alluded to, despite their best efforts, some businesses were still lost to the pandemic, and among those that remain, tough choices had to be made to stay in business. At Great Plains Industrial Park, as with many other places, some manufacturers were forced to lay off or furlough workers. Further complicating matters, travel restrictions have created challenges to attract new business. 

Over in Prince William County, some theaters, malls and retail establishments were forced to close, while Wallace says some oilfields in Liberal, Kansas, shut down due to low oil prices. Still, Liberal has at least one ethanol production facility, Arkalon Energy, that is currently expanding. Furthermore, some businesses in Liberal have shifted focus, including one business that has begun taking steps to manufacture grain neutral spirit, a form of alcohol that can be used in hand sanitizer.

In Elko, Nevada, Sheldon Mudd, executive director of the Northeastern Nevada Regional Development Authority, says that while some small businesses have shuttered, the local mining industry is booming due to extra work they’ve received due to supply chain issues from foreign entities. In fact, the mining industry in Northeastern Nevada has stepped up to the plate to help other businesses. Nevada Gold Mines and the Rural Nevada Development Corporation recently teamed up to create the I-8 Loan Fund, infusing it with $2.5 million to help local businesses by providing them with the opportunity to borrow up to $100,000 at 2 percent interest to assist them during the pandemic. Furthermore, Elko has seen businesses such as sporting goods and firearms retailers increase sales over the past year. 

The Impact of Vaccines

While most communities are not yet seeing any movement due to the widening availability of vaccines, many economic development professionals remain optimistic. 

Will Williams, president and CEO of the Economic Development Partnership in Aiken, South Carolina, says his biggest challenge right now is the workforce because his region has boasted some of the lowest unemployment rates in the state since July of 2020. 

Another community where a shortage of workforce is an issue is South Sioux City where, according to City Administrator Hedquist, hundreds of jobs are available despite the pandemic.

Echoes Ronald E. Tolley of Liberty County: “All of our companies are still in business, and some have increased employment.” These communities may be the exception, not the rule. In the end, only time will tell what vaccines and a hopefully flattening curve will do for economic development.

The Final Word

While each community’s experience with COVID-19 has been as diverse as the communities themselves, there has been an underlying theme of perseverance and grit among economic development professionals, striving to both retain existing businesses and attract new businesses during a major pandemic.

Winn, for her part, feels as though looking ahead, business retention will be a key factor in economic development, and economic developers must work to stay ahead of the trends to help local businesses pivot at a moment’s notice. 

Over in Covington County, Rick Clifton believes that the shutdown was a “total disconnect between government and business,” a disconnect that has caused damage that we may never recover from.

In Liberal, Wallace believes economic developers should brace for a new normal. “I keep hearing ‘when things get back to normal.’ Whatever you describe as normal may never be the same again.” 

Tunica County, Mississippi’s Finkley has a more optimistic perspective, believing businesses will not only rebound but do so better than before the pandemic, thanks to the Herculean effort of economic developers. “I would like to also commend my fellow economic developers and the hard work they are doing to help businesses in their area recover,” he says.

Ultimately, as these economic development professionals agree, the impact the pandemic has had on the industry will likely be felt for months or even years to come. Whether that impact continues to stumble or begins to soar remains to be seen but in the words of Brad Reams, no matter the community “this pandemic has challenged us.”

worker

Key Considerations in the New World of Work

Employers around the world are all familiar with how COVID-19 has changed—and continues to change—the face of work. With so many employees working in a full-time capacity from home, the jury is still out on the extent to which this trend will continue once the crisis has been brought under control.

What we do know is that increasing numbers of employees who are in the position to take advantage of greater flexibility about where to work are weighing their options.

There are different terms to describe that flexibility – “work from anywhere” (WFA), or “work from home” (WFH) are the two most common. Another, related trend is also on the rise: “delocation,” or the movement out of high-cost, urban centers into less crowded or less expensive suburbs. Whatever we call it, however, it continues to present multiple challenges that HR and global mobility professionals must grapple with.

Cross-border remote work was taking hold long before the pandemic. Estonia launched an e-residency program to entice location-independent workers as far back as 2014. Since then, several other countries have introduced their own versions of visa programs that essentially permit stays of varying lengths, as long as individuals are employed by foreign entities and meet certain criteria, such as minimum income levels and proof of insurance.

What is new since COVID-19 is the sheer volume of remote workers in locations other than that of their employing entity. In addition, some employees may be seeking to work remotely in global destinations that are not yet offering remote worker visas, with geographic considerations, lifestyle choices and travel restrictions perhaps more top of mind than what the immigration requirements are that they must meet.

While every company will have a unique approach to addressing a changing remote work landscape, there are some essential things that both employers and employees need to consider.

Compensation

Whether companies adjust employees’ compensation by location will depend on multiple factors. Glassdoor provided an interesting discussion on the impact on pay when employees opt to move to a new location on their own volition. “A highly debated issue facing employers today is whether pay should be adjusted for their fully remote workers choosing to move to new cites. Opinion on this topic runs the gamut, from those who advocate for fully adjusting pay based on local cost of living to those who argue for a flat pay structure for remote workers—essentially arguing that geography is no longer an influential or determinative factor in setting pay in our newly remote-friendly world.” However, the article goes on to say, “The reality of how pay will adjust as millions of workers go remote is complex. Every worker is different, and it’s not possible to predict a single or uniform base pay adjustment that will be appropriate for all workers across varying situations and locales.”

A key point of the article is that pay, for a very basic reason, will almost certainly adjust for many workers who go fully remote and locate to new cities: In labor markets, compensation varies by geography for complex reasons related to supply, demand and productivity — not just the cost of living.

Other critical elements come into play, too, such as local labor laws and whether compensation adjustments would even be permissible for foreign nationals, depending on their immigration status.

But are employees willing to accept pay cuts? A Fast survey of 600 U.S. adults found 66% willing to take a pay cut for the flexibility of working remotely. To what degree they would accept a reduction varied, however:

-14% would accept a one-to-four percent cut

-29% would take a five-to-14 % cut

-17% would take a 15%-to-24% reduction, and

-7% would take a 25% or more cut.

That said, one-third (34%) would not accept less pay for flexible remote work.

Benefits

With a growing number of employees working from home, employer policies have been shifting with regards to the type of home-office expenses the company might cover. While most companies traditionally reimburse fully or partially the usual “hard” costs (e.g., a laptop), some employers have expanded their policy to cover the “softer” costs of equipment that make the workspace more comfortable and productive.

Mercer survey on the topic of COVID policies found that employers reimburse or provide the following remote support: laptop (56.3%), mobile phone (37%), ergonomic office equipment (23.1%), printer (21.3%), internet (17.5%), nonergonomic office equipment (16.1%), and utilities (5.2%). However, 29.5% of respondents provide no such support.

And then there is the question of travel to office locations, both in the short and longer-term. How often might employees be required to be onsite? If they have voluntarily opted to move within a close enough distance to commute in a few days a week, will there be any reimbursement incentives up to certain distances? What if the remote policy is revised once the virus risk is brought under control – but employees have opted to move to locations that are deemed to be beyond the standard definition of a reasonable commute? For those who voluntarily requested and were approved for a WFA arrangement, what will the guidelines be around cross-border business travel and potentially required testing expenses?

The Mercer research also looked at whether participants have reviewed benefit plans for risks or limitation in coverage and such employer obligations as occupational health. Respondents stated:

-Yes, we have already reviewed and made adjustments (12.5%)

-Yes, the review is in progress (29.4%)

-No, but we will review in the near term (25.7%)

-No, we do not intend to review (23.4%)

Events of the last year have turned a spotlight on just how critical it is to offer a comprehensive global medical plan to traveling employees and those on a global assignment. Verifying the policy covers an employee who elects to change locations is important to ensure continuing coverage.

Compliance

When it comes to both organizational and individual tax considerations, every situation is unique, and should be informed by the guidance of qualified professionals. But generally speaking, we know that cross-border remote work can cause both employers and employees additional tax headaches, whether those borders are global or regional.

Craig Anderson, CPA, SCRP, SGMS, Vice President of AECC Mobility and current Chair of the Worldwide ERC Tax Forum, has written extensively on the U.S. perspective. “Generally speaking, taxpayers pay income tax to the state in which they work, which is defined as their ‘tax home.’ Although they will owe tax on the earnings to their work state, the home (residence) state will also require filing a tax return and they may possibly pay state taxes there as well.

In the U.S., employers generally need to withhold state taxes for the state in which the employee works. Some states have reciprocal agreements with neighboring states which allow the withholding of taxes based on the employee’s home state tax schedule. Doing so relieves the employer and employee of withholding obligations and remitting income tax on wages earned in the nonresident work state.

Unless you live in one of the nine U.S. states with no income tax, you will always file a resident return that claims all the income you earned, regardless of where you earned it, unless reciprocity exists. This can result in situations in which the employee is subject to tax obligations in both resident and non-resident states. Most often these situations are remediated by a credit on their resident state tax return for the work state’s withholding paid. Unfortunately, such credits are not consistent from state to state and may not provide complete relief from double taxation.”

What does this mean? In the U.S., more Americans may find themselves in the position of filing two tax returns or even paying additional taxes, because the pandemic has them working across state lines. Complicating things, even more, are those workers who leave the home in a neighboring state and go isolate with parents or relatives in yet a different, third state. With each new state comes greater complexity.

Anderson also shares that “this increase in tax liability may also apply to business travelers. If you live in one state, but your employer sends you to assignments in ten other states during the course of the year, you may owe income tax in several of those states. It will all depend upon the threshold rules in each of the states that you travel to for work.”

A corporate entity is subject to the corporate tax regime in a country in which it is legally established. Complications arise when employees are either unaware of or make false assumptions about their eligibility to work in certain locations without fully understanding the nuances of those requirements. Some may have unexpectedly or unavoidably worked abroad for more than 183 days (the threshold used by most countries to determine if someone should be considered a resident for tax purposes) because of travel restrictions, while other expatriate assignees may have opted to return to their home location.

Many countries reacted to the unique circumstances brought on by the pandemic by relaxing or amending current rules, though as the disruption caused by COVID-19 continued, many did not or will not extend the relief. In certain cases, the employer may face potential double taxation, penalties, and interest.

When an employee performs services abroad, even for a short period, local employment laws such as working time rules, overtime and leave entitlements, or termination rights may apply. Employers risk failing to withhold the correct income tax and social charges, and although Totalization Agreements between countries can mitigate this risk, they are not universal. If the employee works in a jurisdiction where she or he does not have the right to work, both the employee and/or the employer may face penalties, fines or expulsion from the country due to violating local immigration rules and regulations.

From an immigration perspective, it’s also important to note that individuals who are on work visas for a particular destination may have restrictions that require them to perform the work at addresses specified to the issuing government and may not be able to work remotely in their host location without approval.

Practical Steps

The way we work is clearly changing, and employers are looking at a variety of ways to attract and retain the best talent while optimizing employee satisfaction and engagement. The reality is, however, for many of the reasons outlined, WFA or broad-based remote work policies won’t work for every organization, individual, or location. The company culture, for example, might favor having the majority of employees in close physical proximity, particularly if the enterprise is small. Leadership might also prefer to implement consistent approaches to work; having employees scattered in different locations might be counter to that philosophy. In addition, specific industry restrictions and regulations, plus the nature of the majority of the many of the roles within the organization may make remote work impossible.

Even if it is feasible, employers must carefully consider to what extent they want to fully implement a flexible strategy. They need to fully understand what it will mean for compensation, tax, immigration, payroll and benefit tracking and administration, and exactly what is required to remain compliant while implementing consistent standards and rules. Further, if compensation and benefits are to be adjusted, where possible, the changes must be fair—as well as transparent through open communication. Another consideration is employee morale: What will the impact be on the entire organization if the workforce is not happy with compensation adjustments or the blend of onsite and remote arrangements?

To make the best decision, sufficient research must be done upfront. In addition to working closely with tax and legal teams, companies could consider asking for employee feedback, surveying other company policies, or reviewing existing policies to identify what changes might be necessary. Management should have the opportunity to review the data, the rationale, and the proposals. Full compliance, management buy-in and open, transparent communication will be crucial to a delocation or WFA talent strategy’s success.

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Kristin White is Sterling Lexicon’s Senior Manager, Content and Campaign Strategy, where she brings more than 25 years of experience in global workforce mobility, marketing, editorial planning and communications to her role. Before joining Sterling Lexicon, she worked for many years at Worldwide ERC® in collaboration with cross-departmental teams and industry stakeholders to develop in-person and virtual event program, website article and print publication content, including Mobility magazine.

american businesses

As China Falls from Favor, Other Countries Attract American Businesses

A confluence of economic, political, and logistical issues is coming together that is changing the dynamics of doing business internationally for many U.S. companies. The result: China may be falling out of the top spot as a location for American companies looking to establish foreign operations, with several other low-cost countries vying to replace it. But the situation is complicated. American companies that already have operations in China are not leaving, at least not in large numbers.

The complex dynamics that are influencing U.S. companies considering establishing foreign operations include the fact that certain countries are more advantageous than others for certain industries. While the popular perception is that American companies take their manufacturing abroad primarily to save labor costs, in reality, they often establish foreign operations to serve growing foreign markets. If you have a burgeoning customer base in Germany, it may be more cost-effective to manufacture your goods in Poland than in Thailand. And if your company is in the technology space, China still may be a better destination for you than if you manufactured consumer goods.

In other words, there is no one-size-fits-all solution. American companies eyeing foreign operations must do their homework and talk with advisors both at home and abroad to determine the best course. Once they do their homework, most companies will find that four broad trends are driving decisions about establishing foreign operations these days.

Digital Game Essential

First, due to the COVID-19 pandemic, remote work has become a worldwide phenomenon. The more digital and cloud-based your operations are, the more successful you will likely be with your foreign operations. Some general guidance would include:

-Before considering going abroad, evaluate your company’s commitment to technology and determine where upgrades should be made.

-Learn about the technology infrastructure in your target country and make sure it can support your company’s technology profile and needs.

-Don’t forget about workers; you’ll need to ascertain the level of technology skills possessed by your potential new workforce.

Incentives Change with Landscape

Second, every country has a set of incentives in place to attract foreign companies to their shores. Most incentive programs favor certain industries above others.

The Chinese government currently has highly preferential policies to encourage technology businesses to locate in China, especially those related to artificial intelligence and semiconductors. While China is falling out of favor with other manufacturers, if you are operating in one of its favored industries it may still be worth consideration.

While technology companies still find China a viable place to establish or maintain operations, traditional manufacturers in such industries as textiles and apparel are looking elsewhere. Wages in China have doubled in the past 10 years, so labor costs – once the dominant attraction for American companies – no longer provide an advantage.

Consequently, countries like Thailand, Cambodia, Vietnam, India and Mexico are rapidly rising as sites for American companies due to many of the same factors that once made China attractive. Low labor costs, skilled workforces and fewer regulations are attracting American companies.

Moreover, because of the rising costs in China as well as increasing political tensions between China and the U.S., other countries are stepping up their incentives for American companies to locate within their borders.

Each country has unique advantages and disadvantages, and U.S. companies need to weigh the value that these locations would bring depending upon their industries, products and services.

For example, Mexico offers the benefit of being close to American markets, reducing shipping costs and avoiding tariffs. In Southeast Asia, Vietnam makes it easier than China to move goods into and out of the country and offers the most knowledgeable workforce. India is not far behind in terms of workforce. However, India prohibits the export of many goods to protect supplies for its own massive population. Currently, the material used to make surgical masks cannot be exported out of India – a significant disadvantage for American companies with Indian operations that tried to pivot to respond to the worldwide need for protective equipment during the COVID-19 pandemic.

Companies Re-evaluating Supply Chain Strategies

Third, the supply chain and the ease with which goods move in and out of countries must be a part of the evaluation process when establishing operations abroad.

For the most part, U.S. companies moving to the emerging Asian countries and Mexico are those that are establishing foreign operations for the first time. American companies with operations already in China are staying put for now, even though steep tariffs that the U.S. has placed on goods shipped from China are impacting their profitability.

In part, they are staying in China due to supply chain issues. When large companies like Apple went to China, their supply chains went with them. Companies that supply those large manufacturers find it more cost-effective to be where they are. But if a large company decides to pull out of China, its supply chain remains there, and it must deal across borders with suppliers. Hence, companies that are already planted in China – even those much smaller than Apple – can find it very hard to leave.

U.S.-China Trade War

The fourth trend is the ever-increasing tariff war between the U.S. and China, which has significantly impacted American companies looking to establish operations in Asia. Companies already located there are seeing their profitability drop because of the tariffs, and deterioration of the political relationship between the two countries – complicated by COVID-19 – has contributed to China falling out of favor with American companies.

The increasing tensions between the U.S. and China also have started to impact immigration rules, making it difficult for some U.S. companies to get their American employees into China. This is a real-world example of how geopolitical considerations can impact the day-to-day operations of American companies.

Beyond these four trends, U.S. companies considering establishing operations abroad to serve growing global markets should look at several important factors:

Location of customer base

The location of your international customer base is a big driver in determining which country to choose for your foreign operations. You want to minimize transportation and shipping costs, and you also need to consider where your supply chain is concentrated.

Entity structure

Creating a separate entity from your U.S. entity will help keep the domestic and international operations distinct, protecting you from legal and liability issues. A subsidiary structure may be best, depending on the type of operation you are establishing.

Consider the local laws in each country that govern foreign operations, and how they may impact you. For instance, in China and India it’s very difficult for a foreign company to own 100% of a business, depending on the type of company and industry. Those countries, and several others, require foreign businesses to set up entities with at least some minimal local national ownership.

Taxes

Your entity structure will largely determine how tax-efficient your foreign operations are from both the U.S. and local countryside, but it is still advantageous to locate in a country with a low-income tax rate.

Beyond income tax, you need to consider the tax consequences of repatriating cash back to the U.S.

If you select a country with which the U.S. has a tax treaty, you will find a more friendly attitude toward repatriation. When repatriating funds from foreign operations, withholding taxes often can reach 30%, but if there’s a tax treaty in place the repatriation cost can sometimes be reduced to zero.

Taxes can’t always be the driving consideration in deciding where to locate a foreign operation. There are a lot of moving parts, including workforce, overall costs, logistics (can you get a product in and out easily), quality of internet and technology infrastructure, immigration policy for your American workers, and more.

If you are considering establishing a foreign operation for your company, reach out to your Windham Brannon advisor. Even if you expect to wait until after the global COVID-19 pandemic is safely behind us, now is the time to start planning.

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This article was written by International Tax Partner, Nicole Suk 

workforce

Critical Skills for the Future Workforce

If you conduct a search for critical future workforce skills, words like “resilience,” “adaptability,” and “critical thinking” will undoubtedly appear pretty high in your results. Not so surprising, given the year we’ve collectively just endured and the level of uncertainty that doesn’t appear to be abating any time too soon.

Advancements in technology, robotics, and automation were quickly driving us toward significant workforce change and a need to upskill or reskill teams even before the global pandemic put more pressure on the gas. Now, many of those skills require nuanced approaches as we embrace more remote work, distributed teams and virtual connectivity – and terms like “liquid” are being used to describe the blurred lines in what the workforce of the future will look like.

The good news is that global mobility professionals are well equipped with the right blend of skills and knowledge to meet the changing needs. Because mobility sits at the intersection of talent acquisition and retention, compensation and benefits, tax and immigration, payroll and other HR functional areas, the role has become increasingly critical to business success.

Resilience

As 2020 clearly demonstrated, mobility requires agile practitioners who can guide the company as the workforce environment rapidly evolves, helping organizations respond immediately to emergencies, recover, and then reimagine business to stay relevant. Corporations have met the challenges imposed by COVID-19 in a variety of ways, encouraging flexibility when it comes to the employee base. We’re seeing far more attention paid to the personal situation of individual employees and a greater willingness to allow different approaches to achieving harmony between work and personal life.

While many relocations or cross-border assignments may still be on hold in the current environment, the surge in remote work has opened up talent pools, making it possible for companies to move jobs to people. GM teams have the big-picture view about what talent and skills are available, in what locations, and where there may be gaps that can be creatively filled.

Initiative

Mobility houses a level of expertise in many crucial areas, including tax and immigration, and can act as a hub of information on these subjects. This helps streamline processes and provides the organization with the tools and insights to make smart decisions with respect to employee work location requests as well as meeting company plans for growth. Knowing the actual work location of every employee adds complexity to the job while highlighting the need for full awareness of any potential consequences.

As one GM professional put it – many functions, including some of those in broader HR, operate in the more traditional, “black and white” space. Mobility professionals are problem-solvers and critical thinkers who are comfortable working in some of what might be called “gray” areas to find solutions. Greater levels of cross-collaboration and learning between mobility and other core functions of the business, including talent acquisition and reward, will help position organizations to be ready to meet future challenges and staffing needs.

DEI Support

Another benefit of a broader talent pool is that mobility can be a powerful tool to help foster greater diversity, equity and inclusion. We’re beginning to see a heightened focus on holistic skill sets as opposed to just one’s previous job positions or titles, which can open the door to building a more diverse global workforce. Mobility can be instrumental in executing a leadership talent plan that ensures cultural awareness is a top priority, too. International assignments can be strong talent acquisition and development tools, and help pave the way to success in a global marketplace.

Technical Expertise and Analysis

Mobility uses technology in multiple ways, including tracking and reporting on global employees, helping to manage program spend and finding ways to reduce costs, and speeding communication throughout the organization. As the tools and skillsets continue to evolve, predictive analytics will continue to play an important role in helping the business understand which individuals might be best suited for assignment success and why.

Mobility uses data to present a compelling story. Gaining greater comfort levels with statistics is critical as a more evidenced-based approach is becoming increasingly important when making business decisions and demonstrating the ROI of an assignment. While understanding the numbers is vital, integrating the human element to the discussion is a significant advantage mobility can provide to conversations about policy, process or procedures. Consistent administration and delivery of HR benefits to the employee population – including mobility – has been a guiding principle for corporations, and although the pandemic has altered this approach to some extent, it remains important to analyze decisions in terms of setting precedence while maintaining equity.

The critical skills needed for the future blend the technical, people, empathy and communication arenas, and talent mobility professionals bring a healthy mix of all of them to the table.

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Leah Johnson is Sterling Lexicon’s Director, Client Solutions, and has worked in the global mobility industry for more than 20 years. She has held management positions in business development, operations, account management, and consulting, and had the opportunity to live and work in Tokyo and Hong Kong for six years. She initiated destination services in Hong Kong for a relocation management company and directed global mobility for Goldman Sachs in the APAC region. She graduated from Colgate University, earned an MBA from the University of Alabama in Huntsville, and maintains a Senior Certified Professional (SCP) certification from SHRM.