trade languages Archives

Having many customers is the desire of every B2C business and a blessing to those who have it. However, such blessings can come with specific barriers, especially if your business satisfies a global audience. Communication is one of these barriers, and international business experience this issue when communicating with foreign partners or customers. These communication difficulties can cause businesses to lose customers and affect sales. Here are a few ways to end communication difficulties with your foreign customers.

Show emotions: Understanding another person’s language can be complex and time-consuming. However, it is easier to read and understand emotions; businesses can use this universal language (emotions) to bridge the gap between them and their foreign customers. We feel all emotions – joy, fear, frustration, excitement, anger, etc. -and business owners ought to learn to convey positive emotions to get the desired customer behavior. Some customers have a limited understanding of English, and it is best to refrain from formal vocabulary and figures of speech while communicating with them. Speak slowly so they can understand, and accompany your words with a welcoming smile to make them comfortable.

2. Use picture cues: Signs and pictures are not language-biased, and the simplest drawing can convey more information than written or spoken words. Picture cues are more helpful and do a good job when words fail. Your foreign customers are more likely to understand you if you have a picture that succinctly augments your explanation. If you’re attempting to sell them a product, you can also allow them to test-run the product independently to gain understanding.

3. Use translation services: Translation is one of the easiest ways to bridge the gap in communication between you and your foreign clients. A translation expert can quickly help you communicate your agency’s value proposition, service cost, and other relevant details to foreign customers. There are several ways to get a translator and interact with customers. You can ask for help from locals fluent in both languages or an employee from your organization. However, finding a local can be difficult, and using an employee would mean they have to neglect their job for a period. The best option would be to contact a professional translation company and hire an expert. These experts are well-versed in multiple languages and available to move around with you wherever you require their services. Contacting a translation company is undoubtedly the most effective way to communicate with your foreign client since professional translators know their onions and have experience dealing with these situations.

4. Exercise patience: When you convey essential information to foreign customers, it might take a while before they fully understand your message. As a business owner, you must be willing to explain yourself repeatedly to ensure they understand you or have any questions. The language barrier requires a bit of effort to overcome, causing frustration for you and your clients. Patience attracts good luck, and a lack of patience can make you lose clients. Customer satisfaction is the advertisement strategy any business can have. When you lose one foreign client, their influence can cost you the patronage of prospective and existing clients and even taint your company’s reputation.

5. Maintain your sense of humor: It is not uncommon for foreign customers to feel uncomfortable when dealing with you. You don’t speak their language and barely understand their culture, so they might be inclined to tread cautiously. However, it would be best if you put in the effort to lighten the air and make them comfortable, and humor is a great way to do this. Putting a smile on your customers’ faces can help to develop trust and ensure customer satisfaction.

It requires time and effort to end communication difficulties and bridge the language barrier. It is essential that, as a business, you take time out to satisfy your customers’ needs, regardless of whether they understand your language if you want to build a successful relationship. You could use picture cues if written or spoken communication is optional. Hiring a professional translation company or a linguist to help you is the most effective way to communicate efficiently with a foreign client. Remember to keep the atmosphere light, be patient, and encourage them to ask questions.

The year 2020 is here. If you’re soon to join the workforce, or if you’re a seasoned professional planning to take their career to the next level, learning a second language can be one of your best moves.

According to the World Economic Forum, the 10 skills that one needs to succeed professionally in 2020 are:

1. Complex Problem Solving

2. Critical Thinking

3. Creativity

4. People Management

5. Coordinating with Others

6. Emotional Intelligence

7. Judgment and Decision Making

8. Service Orientation

9. Negotiation

10. Cognitive Flexibility

Being a bilingual speaker has clear cognitive benefits. All these skills can be acquired and refined by learning a new language. A second language is a highly regarded skill as well. In our increasingly interconnected world, companies that operate (or aim to operate) internationally with customers, partners and talent distributed across the world, are looking for multilingual people.

In this post, we’ll take a look at the language skills that will be the most in-demand this year. These skills are a second language and the cultural awareness that comes with it. Let’s take a closer look.

Why You Should Learn a Second Language

What specific language you should learn will probably have to do with your industry and your location. For instance, if you’re based in the United States, learning Spanish might be your best option. Estimates suggest that approximately 99.8 people of Hispanic descent will live in the United States by 2050. And, with a collective buying power of over 1.72 trillion dollars, the Hispanic population is one of the most promising consumer sectors in the country.

We can see an increase of culturally-sensitive advertisement targeting Spanish-speaking customers, as well as an increase in the request for professional translation services.

On the other hand, you might want to learn a language you could tie concrete professional opportunities. For instance, if your industry is booming in Italy, you should learn Italian. If your sector’s great innovators are in Denmark, perhaps you should learn Danish.

Throughout the last twenty years, the British Council has produced a series of reports titled “Languages for the Future”. It was concluded that post-Brexit, UK-based professionals should take their time to learn Spanish, Mandarin Chinese, French, Arabic or German. Think about what’s best for you, considering your location, industry, discipline and goals.

Of course, if you find a language and/or culture you’re particularly interested in — whether because you enjoy their media, or because of your own ethnic roots, even better.

It’s worth taking a moment to further explain how a second language might benefit you professionally.

For starters, bilingual workers tend to get paid more. And, with the digitalization of the workplace, remote work on the rise, and an increasing number of companies of all sizes sourcing talent internationally, bilingual workers have a clear competitive edge. They can communicate better through international organizations, and they tend to have higher cultural awareness than their counterparts. Cultural awareness makes for a healthy, strong and diverse company culture, and it’s also the key to high performance. Cultural awareness is the vehicle to above-average creativity, critical thinking, and negotiation skills. Let’s see why.

Cultural Awareness & Why We Need It

Cultural awareness has been defined as:

“ [S]sensitivity to the similarities and differences that exist between two different cultures and the use of this sensitivity in effective communication with members of another cultural group.”

Those who have cultural awareness can see their own culture from the perspective of an outsider, and see the differences between cultures in an analytical, intelligent and sensible way.

Cultural awareness has been linked to increased creativity because it’s about raising above our assumptions and experience and empathizing with others. Those who have spent a season abroad, taking part in academic or professional programs, have developed this creativity by constantly dealing with mundane situations that they couldn’t navigate through on “pilot mode,” as they would in their own culture.

Understanding differing preferences, interests and codes of conduct also boosts your emotional intelligence and makes you a people-oriented, flexible professional with leadership potential.

The Next Step

Now that we understand how learning a second language can boost our career and help us bring greater value to organizations, we could:

-Learn about the in-demand languages in your industry

-Find a learning method or strategy that fits your needs and the way you like to learn

-Consider using apps, films and other unconventional learning assets

-Set clear and realistic goals

-Explore relevant institutions, schools or academic programs

Remember that learning a second language isn’t just about adding a line to your resume. It’s about growing as a person and as a professional. And, like all learning processes, it’s basically neverending. You should always be looking to learn something new. As Henry Ford said, “Anyone who stops learning is old, whether at twenty or eighty.”

Ending Communication Difficulties With Your Foreign Customers