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TradeBeyond Enables OBI to Commit to Supply Chain Efficiency and Sustainability 

tradebeyond global trade supply chain

TradeBeyond Enables OBI to Commit to Supply Chain Efficiency and Sustainability 

Retail’s leading provider of supply chain solutions, TradeBeyond has announced that OBI, Germany’s top DIY brand and a major player in home and garden retail across Europe, has selected TradeBeyond’s multi-enterprise platform for an extensive supply chain digitalization project. TradeBeyond’s industry-leading CBX Suite will help OBI to optimize its supply chain end-to-end, from supplier management to its sourcing, quality, order management, and production processes for their own sourcing organization OBI Group Sourcing (OGS) in Asia. 

Read also: Supply Chain: Challenges and Key Solutions 
TradeBeyond will replace OGS’s manual systems with efficient, interoperable cloud-based solutions based on real-time data, allowing the company to bring products to market faster and more cost effectively. The decision to partner with TradeBeyond comes at a crucial time, as OBI seeks to modernize its operations and maintain its competitive edge in a rapidly evolving market while moving beyond analogue systems that create inefficiencies and data re-entry challenges. 
OBI’s adoption of TradeBeyond comes as tightening ESG regulations across Europe, including the new German Supply Chain Act (LkSG) and the European Union’s impending Corporate Sustainability Due Diligence Directive, are necessitating higher standards and more rigorous data collection from retailers than ever before. These legal requirements align with OBI’s commitment to social responsibility, which is why the company has made ESG an integral part of its future strategy. 

“We recognized early that manual supply chain processes were inefficient and no longer up to the task of ensuring the sustainable products that our customers expect,” said Thorsten Bauer, Managing Director and Vice President Asia from OGS. “We were impressed by TradeBeyond’s deep understanding of the complexities of global sourcing, and by the company’s strong presence in Asia. Our partnership with TradeBeyond demonstrates our commitment to a more efficient, responsible supply chain, and to our customers. We’re proud that as we continue to scale, we’ll be able to ensure we do so sustainably.” 
“Retailers across the globe, and especially across Europe, are realizing that outdated, legacy supply chain processes fall short in monitoring compliance and managing the mounting complexities created by new global supply chain due diligence laws,” said Tim Chiu, Senior Vice President at TradeBeyond. “By choosing to partner with TradeBeyond, OBI has reinforced its commitment to sourcing to the highest standards of responsibility, while staying at the forefront of supply chain innovation. It’s a privilege working with such a respected, forward-looking retail institution.” 
OBI’s implementation of TradeBeyond will unfold in phases over the next year, with the first release set to go live by early 2024. TradeBeyond’s tailored implementations allow brands and retailers to address their greatest needs first so they can realize rapid efficiencies and cost-savings from the platform sooner. 
To learn more about how TradeBeyond simplifies global sourcing while supporting growth, contact the company at
About TradeBeyond  

Retail’s leading extended supply chain management solution provider, TradeBeyond, helps brands and retailers streamline product development and sourcing all the way through order, production, and delivery. Through innovative sourcing management, product lifecycle management (PLM), and production and order management solutions, TradeBeyond empowers more efficient, responsible supply chains for many of the world’s largest retailers. TradeBeyond is also the provider of Pivot88, retail’s most trusted quality, compliance, and traceability platform. For more information, visit and 


About OBI   


OBI can help you to design your home creatively and independently. The company’s range includes products and service offerings in the areas of DIY, construction and gardens. OBI’s top priority is empowering you to transform your own home in line with your own wishes, the options available to you and your DIY knowledge and skills. In addition to its bricks-and-mortar stores, OBI uses the heyOBI platform as a means of communicating digitally with customers and providing advice. OBI currently has more than 640 stores across Europe. Alongside its home market in Germany, OBI is also represented in a further nine European countries: Bosnia and Herzegovina, Italy, Austria, Poland, Switzerland, Slovenia, Slovakia, Czechia and Hungary. OBI is a company within the Tengelmann Group. Further information is available at   



OBI media contact    

OBI Group Holding SE & Co. KGaA   
Valentina Wehr  

Albert-Einstein-Str. 7–9   

42929 Wermelskirchen, Germany  

Phone: +49 2196 76 2656  



global trade sheer logistics

Sheer Logistics Unveils Advanced Solutions for Enhanced Supply Chain Efficiency

During the opening day of FreightWeekSTL 2024, a week-long conference hosted by the St. Louis Regional Freightway, Sheer Logistics showcased its innovative technology aimed at improving supply chain visibility and efficiency. Rob Cook, Chief Technology Officer of Sheer Logistics, detailed the company’s recent growth and tech-enabled logistics solutions during Innovation Day on May 13.

Read also: FreightWeekSTL 2024: Unveiling Innovations and Trends Shaping Global Supply Chains

Growth and Innovation in Logistics Technology

Founded in Chesterfield, Missouri, in 2009, Sheer Logistics provides 4PL/Managed Transportation Services, logistics technology solutions, and 3PL/freight brokerage services. The company targets mid-market firms traditionally underserved by larger 4PL providers. Since its inception, Sheer Logistics has expanded significantly, managing global freight and opening offices across six U.S. states and in Mexico. The recent acquisition of CargoBarn, an Atlanta-based logistics provider, has doubled the company’s size and enhanced its truckload brokerage capabilities.

Recognized for CO2 Emissions Reporting

Sheer Logistics was recently awarded by Supply & Demand Chain Executive Magazine for its Scope 3 CO2e Emissions Dashboards powered by SheerExchange. This proprietary Integration Platform as a Service (IPaaS) captures and analyzes transportation data, enabling real-time reporting of Scope 3 CO2e emissions across all transportation modes. This technology is crucial as new regulations in California and Europe demand detailed emissions reporting.

Enhanced Visibility and Cost Management

The Scope 3 CO2e Emissions Reporting and Dashboards are central to Sheer Logistics’ mission of providing comprehensive supply chain visibility. The technology allows clients to track purchase orders, freight, and financials, down to SKU-level transportation costs. Cook emphasized the importance of integrating this data into clients’ ERP and TMS systems for actionable business intelligence.

The Role of AI in Logistics

Cook also highlighted the impact of Artificial Intelligence (AI) on the logistics industry, predicting that automation will be necessary to meet growing labor demands. He discussed AI applications like predictive and prescriptive alerts, which help manage and mitigate delays, enhancing supply chain resilience.

Strategic Location and Future Workforce

St. Louis’s strategic location and access to talent, universities, and waterways have fueled Sheer Logistics’ growth. Cook advised aspiring supply chain professionals to pursue relevant degrees and internships to gain practical experience in the industry.

Link to Session

Future Sessions and Insights

Moderated by Mary Lamie, Executive Vice President of Multimodal Enterprises for Bi-State Development, the panel underscored the transformative potential of enhanced supply chain visibility. FreightWeekSTL 2024 continues through May 17, featuring various sessions with industry leaders. For more information or to register, visit FreightWeekSTL.