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5 Tips for Launching New App Features

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5 Tips for Launching New App Features

Plan the release. 

While you’re still in the planning phase for a new feature, it’s a good idea to also think about how you will release it. This is something often done within the design process.

Things you should incorporate into this include: 

-Who will see this feature first? (Are there internal or external beta groups?)

-What is success for this feature?

-Who will see the feature once it’s in a steady state? (Is this for VIP customers or everyone?)

-Is there important timing tied to this release, such as an event or special time of the calendar year?

Tools that will help you with this include product delivery and tracking tools

Build awareness.

Awareness around a release is important for both internal and external groups. Within your organization, do teams have the support they need to be successful? Think about what your sales, marketing, customer success, or any other team will need in terms of understanding the feature being released, and how to answer any questions they might face. Externally, awareness should be tied back to how you will measure success. 

Tools that will help you accomplish this include go-to-market plans, centralized information repositories, and any other tools that will help your teams (and customers!) stay connected, informed, and collaborative. 

Measure your release.

After the release has happened, how will you know if it was successful? Because you already thought about success metrics in the planning stage, you should be ready to measure whether or not it was successful. 

Tools that will help with this include those that surface sales and ops metrics. Also, it’s important to consider these together—look at performance and monitoring metrics, support requests by volume, and qualitative feedback from customers and prospects.

Celebrate and recognize.

Take time to celebrate your wins. Shipping software is like a muscle, the more frequently you do it, the easier it is to execute. If you ship less frequently, the process begins to atrophy and the action becomes more difficult. Celebration (even for small wins) provides motivation to continue practicing the act of shipping, and results in more stable services and products.

Reflect and iterate. 

Software is never done, and neither is a process for software delivery. After the release has occurred and you’ve paused to enjoy the moment, now it’s time to reflect back on what went well and what didn’t. Reflect on both process and product.

Tie process back to culture—consider the tools that you use for process, what enabled you to do more and what was a hindrance? Use this feedback and apply what you learned from measuring success in the planning phase for the next release. Learn how you can adjust and improve upon what you shipped.

 

Adam Zimman, VP of Product and Platform, LaunchDarkly

Adam has over 20 years of experience working in a variety of roles from software engineering through to technical sales. He has worked in both enterprise and consumer companies such as VMware, EMC and GitHub. Adam is driven by a passion for inclusive leadership and solving problems with technology. One additional objective is to be a part of a diverse and equitable company. Not simply an organization that accepts diversity, but one that actively pursues a more diverse and inclusive team as an imperative for building better products and services. Adam is also an Advisor for a number of startups and nonprofits. His perspective on life has been shaped by a background in physics and visual art, an ongoing adventure as a husband and father and a childhood career as a fire juggler.

Fortune 500 Companies Boosted with ArrowPlus & Freelancer

A new platform specifically designed for leading Fortune 500 companies and technology inventors has created a platform designed to enable access to over half a million skilled electronic and electrical engineers. Arrow Electronics and Freelancer.com are the two companies behind the platform. The primary goal of the new platform is to support efforts for new hardware product creation.

“This breakthrough strategic alliance with Arrow Electronics represents the first launch of Freelancer Enterprise. We are absolutely delighted that Arrow chose to team with Freelancer.com on this landmark initiative,” said Freelancer.com CEO and Chairman Matt Barrie. “Freelancer.com is the number-one marketplace for talent and skilled workers. We have seen increasing demand to solve difficult and complex technology problems from larger organizations. For example, NASA and the United States Department of Energy are using Freelancer.com to crowdsource technology solutions.”

“We are excited to form an exclusive alliance with the most trusted guide in technology creation, Arrow Electronics, to break down barriers for larger companies with more complex needs to utilize our platform to accelerate technology,” he continued.

“ArrowPlus brings the serious know-how of Arrow’s 80 years of engineering, tools, technology, and services into the platform economy with Freelancer. Arrow has become one of the world’s largest technology solutions companies in the last five years and beyond our own engineering we have built a proprietary network of certified 3rd party Arrow Certified engineering partners. Our Arrow Certified Engineering network has worked with marquee Fortune 500 clients to make products and technology.” said Arrow’s Chief Digital Officer Matt Anderson.

“We anticipate in the future that up to 30% of R&D spend could leverage a model where Arrow provides a technical concierge and project management to a vast network of high-end engineering talent. The products and services Arrow has helped design are helping people every day from paraplegic veterans regaining their sense of freedom and independence to mothers in undeveloped regions of the world giving birth more safely. If you are a company that wants to build a product, there is no better way to get started than with Arrow and Freelancer.”

 

 

 

Series C Attracts $44 Million Investment

Feature management platform, LaunchDarkly, announced they will invest big bucks along with Redpoint, Vertex Ventures, DFJ, and Uncork Capital. The company confirmed the investment will support company initiatives in risk management while increasing efficiencies.

“Our goal is to help product development teams worldwide, from small teams to huge enterprises, to keep up with the speed of innovation while reducing risk,” said Edith Harbaugh, CEO and co-founder of LaunchDarkly. “We believe the future is built on software, and the additional capital will allow us to further impact the world of feature management and meet the needs of our customers in delivering fast results and excellence to their own customers.”

“In the past year the LaunchDarkly platform has evolved both in scale (we now see over 200 billion feature flag requests per day) and capability– we’ve become a key piece of the puzzle for software teams practicing continuous delivery,” said John Kodumal, CTO and co-founder of LaunchDarkly. “This latest funding will help us scale the platform even further to meet the growing demand we’re seeing in the market and build new functionality to help our customers deliver better software experiences to their customers.”

This announcement closely  follows the company’s confirmation of the hosting of the upcoming April  Trajectory conference for software development professionals. The conference will be held in Oakland, California from April 8-9.

“The sheer speed of innovation today makes it more difficult than ever for enterprises to release product changes quickly and reliably,” said Ethan Kurzweil, partner at Bessemer Venture Partners. “Having invested in developer platform companies for nearly a decade, it was instantly clear that LaunchDarkly has the product and market vision to be the central platform for feature management. We are extremely excited to partner with Edith and the rest of the talented team at LaunchDarkly!”

“The LaunchDarkly platform enabled BMW to go from 0-60 in one Agile Release Cycle”,  said Chuck Medhurst, President & GM at BMW Technology. “The ability for BMW to test, develop and deploy variable feature sets across our premium brands, markets and platforms results in delivering the optimal value to our customers!”

For more information on the upcoming conference, visit:  https://trajectoryconf.com.

 

Source: LaunchDarkly

 

Railinc CIO Shares Success Tips for Aspiring Female Leaders

Joan Smemoe brings a fresh approach to breaking the barriers for women’s success in the fields of technology, rail, software development, and computer science engineering. Smemoe started her career with Railinc in 2006 as a senior software engineer, polishing her skills in leadership as she spearheaded application engineering as Railinc director of the department. In June 2018, Smemoe was appointed the company’s Chief Information Officer as well as the Vice President of Information Technology. She attributes her success to an environment that supports diversity – regardless of gender, in addition to a strong team of mentors that helped guide her career success.

“The big takeaway is having a reliable and robust succession planning. This is vital to minimize disruption and impact to an organization, and of course made my life very easy,” Smemoe explained. “Railinc leadership is really big about succession planning. I was put on the successor path for 3 plus years and I had the CEO as a very close mentor. When I was preparing for my new role as CIO, my predecessor also provided robust mentorship, so I was learning closely with senior leadership and preparing myself. Additionally, I gained a lot of trust and support along the way from my peers because they all knew that at the end of my boss’s retirement, I would be the designated CIO.”

When leading her team, Smemoe focuses on the bigger picture, including both short-term and long-term goals in strategies, especially when integrating automation and technology solutions into operations.  She doesn’t believe in a “one size fits all” strategy when it comes to solutions development and advocates for all technology leaders to evaluate customer and company needs and how current and future employees can provide the best form of support.

“It really requires people to be more flexible, meaning that as developers they may have the core competency in software development while they’re also wearing the hat of understanding business process, customer needs, as well as IT infrastructure,” Smemoe explained. “When looking for talent, the candidates have to be willing to go outside their core skill set and pick up some other competencies. That’s the key to make sure your automation integration is successful.”

Smemoe’s advice to her female peers and women in the industry is to never give up and break through the glass ceiling mentality.

“Sometimes I feel like it’s a little bit of a self-imposed limitation for women. I think it’s very important to continue telling success stories and building that confidence. As long as you continue to show your ability to execute , have good ideas, and demonstrate technical compentency, your result and talents will be recognized.”

 

 

 

 

 

Marketo Opens New Australia Data Center

San Mateo, CA – Marketo Inc., a provider of marketing software, announced the opening of its data center in Sydney, Australia.

The data center, the company said, “is key to Marketo’s international growth strategy and is part of the company’s overall investment in expanding its presence and operations in Australia and New Zealand.”

The new data center “will also mitigate risk for Marketo customers concerned about offshore data storage, enable customers to comply with their own data sovereignty mandates and to better conform to Australia’s new privacy laws,” it added.

Marketo’s last data center was opened in London in 2009 to assist its clients in complying with the European Union privacy regulations.

Earlier this year, the company unveiled a partnership with partnering with the Orfalea College of Business at Cal Poly, San Luis Obispo to develop curricula to prepare students there for careers in marketing.

The program, Marketo said, “serves as the cornerstone of Marketo’s broader strategy to create training programs focused on next generation marketing technology and strategies for students throughout the US.”

Headquartered in San Mateo, California, with offices in Europe, Australia and Japan, Marketo “is a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries.”

09/03/2014

ITRenew To Open New Canadian Tech Center

Silicon Valley, CA –ITRenew Inc.’s new operations center in Toronto, Canada, is scheduled to open for business on August 1.

According to the California-based asset disposition software developer, the new Toronto facility, ITRenew will provide a full range of ITAD services including data sanitization and asset refurbishing.

As at all other ITRenew locations, a key focus when processing data center and IT enterprise systems “is to remanufacture and remarket as much equipment as possible,” according to a company statement.

Only when equipment is too old or not healthy enough for reuse will it be recycled in accordance with the facilities’ R2 (Responsible Recycling) certification and ITRenew’s zero-landfill policy. The new facility is also ISO 14001 and ISO 9001 certified with plans to obtain Ontario Electronic Stewardship (OES) certification.

“Canada is an ideal marketplace for ITRenew,” said Namki Yi, General Manager at ITRenew. “As a global company with 15 facilities in 12 countries spanning 4 continents, the expanded Canadian operation will service a market that is currently in need of comprehensive ITAD services.”

ITRenew is a Microsoft Authorized Refurbisher (MAR) and will remarket the remanufactured systems with licensed copies of the Microsoft operating system.

“We are experiencing tremendous growth, both domestically and internationally,” said Yi. “In order to continue the high level of service our customers have become accustomed to, it is now necessary to expand our operations in various locations.”

ITRenew develops solution processes for IT asset disposition, secure data sanitization, IT asset recycling, and IT lifecycle management.

The company serves clients in a variety of business sectors including enterprise IT and data center operations; original equipment manufacturing; internet service and content; finance; media and entertainment; and healthcare.

07/24/2014

 

Texas-based SoftServe Acquires German Software Developer

Austin, TX – Global software application developer SoftServe Inc. has acquired UGE UkrGermanEnterprise GmbH, a German company specializing in high quality individual software development, business software solutions, and IT consulting.

The acquisition represents SoftServe’s continuing commitment to serve the growing needs of the European market with best-in-class technology solutions and applications.

UGE UkrGermanEnterprise GmbH offers a comprehensive suite of nearshore outsourcing services from developing complex solutions to individual tailored software needs.

Additionally, UGE GmbH “provides highly skilled development teams and IT consulting on site or remotely,” SioftServe said in a statement.

Based in Frankfurt am Main, Germany, UGE UkrGermanEnterprise GmbH provides high quality software solutions to their customers in banking, insurance, industry and public services industry sectors.

The company’s services range from the design of webpages via the development of web based applications up to the implementation of big and complex software solutions  The company’s list of clients includes Panasonic, Sanyo, Commerzbank, and GFT.

07/03/2014