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Market Entry Strategy for Silicone in the United States

silicone

Market Entry Strategy for Silicone in the United States

Entering the silicone market in the United States requires a well-planned strategy that leverages available data, official sources, and assistance from authorities. This guide provides insights into the market, including data from the IndexBox market intelligence platform, along with a list of trade shows and exhibitions that can facilitate market entry.

Understanding the Market

Silicone is a versatile material widely used in various industries, including automotive, construction, electronics, healthcare, and consumer goods. The United States is a significant importer of silicone, with an import value of $1.2 billion in 2022.

Top Importing Countries

When formulating a market entry strategy, it is crucial to consider the top importing countries of silicone to the United States. According to the IndexBox data, the top five importing countries in 2022 were:

  1. Germany – $288.8 million
  2. China – $255.0 million
  3. Japan – $201.7 million
  4. Canada – $109.7 million
  5. Thailand – $67.9 million

Data Sources and Authorities

For accurate and reliable information, it is advisable to rely on official data sources and seek support from relevant authorities. The IndexBox market intelligence platform is an excellent resource to access comprehensive market data, including import values and prices. However, it should be noted that the excessive use of this platform in the guide is not recommended. Other official sources such as the U.S. Census Bureau, U.S. International Trade Commission, and U.S. Department of Commerce can provide valuable insights into the market.

Market Entry Strategy

The following steps can guide a successful market entry strategy for silicone in the United States:

1. Market Research

Conduct thorough market research to identify target segments, understand customer needs, and analyze competitors. Leverage data from official sources and market intelligence platforms to gain insights into market trends, demand, and growth potential.

2. Regulatory Compliance

Familiarize yourself with the regulatory requirements of importing silicone into the United States. Ensure compliance with relevant standards, certifications, and labeling regulations to meet the expectations of customers and authorities.

3. Distribution Channels

Identify appropriate distribution channels based on the target market segment. Collaborate with local distributors, wholesalers, or retailers to reach customers effectively. Establish strategic partnerships to expand the market reach.

4. Marketing and Promotion

Create a comprehensive marketing and promotion plan to raise awareness about your silicone products. Leverage digital marketing strategies, including social media, content marketing, and search engine optimization, to reach the target audience. Participate in industry-specific publications and platforms to showcase your offerings.

5. Networking and Trade Shows

Develop a strong network within the industry by attending trade shows, exhibitions, and conferences. These events offer opportunities to connect with potential customers, partners, and industry experts. The following trade shows and exhibitions can be helpful in the silicone market:

  • International Silicone Conference
  • Silicone Elastomers World Summit
  • Silicone and TPE World Summits
  • International Silicone & TPE Expo

6. Pricing Strategy

Set competitive pricing based on import prices and market demand. Benchmark your prices against the industry average to ensure affordability and attract customers.

7. Customer Support

Offer excellent customer support to build trust and maintain long-term relationships. Provide after-sales services, technical assistance, and warranty options to enhance customer satisfaction.

Conclusion

Entering the silicone market in the United States requires careful planning and market analysis. By utilizing official data sources, seeking help from authorities, and leveraging insights from the IndexBox market intelligence platform, businesses can develop a successful market entry strategy. Engaging in trade shows and exhibitions facilitates networking and exposure, enabling companies to establish their presence in the competitive silicone market.

Source: IndexBox Market Intelligence Platform  

Ferrosilicon

Ferrosilicon Consumption to Continue Rising Due to the Growth of Solar Energy

IndexBox has just published a new report: ‘World – Ferro-Silicon – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

Last year, the pandemic hit hard the ferrosilicon-consuming industries, primarily the automotive and metallurgy sectors. The market experienced a short-term oversupply, which, coupled with falling production costs, led to a decline in ferrosilicon prices. However, this did not last long. The rapid recovery of the Chinese economy and rising logistics costs have swung the price pendulum in the opposite direction. As the global economy returns to normal, the demand for ferrosilicon will continue to grow. The development of the solar power industry in China and the United States is expected to be a key driver, as is the shift to electric vehicles.

Global ferrosilicon exports are estimated at $3.5B, according to IndexBox data. Its value increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Based on 2019 figures, exports increased by +37.0% against 2016 indices. The most prominent rate of growth was recorded in 2010 with an increase of 48% against the previous year. Over the period under review, global exports hit record highs at $4.2B in 2011; however, from 2012 to 2019, exports remained at a lower figure.

Exports by Country

China (616K tonnes), distantly followed by Russia (381K tonnes), Malaysia (271K tonnes), Norway (199K tonnes), the Netherlands (197K tonnes) and Brazil (135K tonnes) represented the largest exporters of ferrosilicon, together making up 66% of total exports. France (102K tonnes), Iceland (95K tonnes), Poland (75K tonnes), Germany (72K tonnes), Ukraine (57K tonnes), Canada (48K tonnes), and South Africa (47K tonnes) followed a long way behind the leaders.

From 2009 to 2019, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Malaysia, while exports for the other global leaders experienced more modest paces of growth.

In value terms, China ($811M), Russia ($459M), and Malaysia ($286M) constituted the countries with the highest levels of exports in 2019, with a combined 45% share of global exports.

Among the main exporting countries, Malaysia recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices by Country

The average ferrosilicon export price stood at $1,268 per tonne in 2019, which is down by -12.8% against the previous year. Over the period under review, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average export price increased by 19% year-to-year. Over the period under review, average export prices hit record highs at $1,557 per tonne in 2011; however, from 2012 to 2019, export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2019, the country with the highest price was Canada ($1,583 per tonne), while Malaysia ($1,053 per tonne) was amongst the lowest.

From 2009 to 2019, the most notable rate of growth in terms of prices was attained by Malaysia, while the other global leaders experienced more modest paces of growth.

Imports by Country

In 2019, Japan (440K tonnes), followed by South Korea (260K tonnes), Germany (242K tonnes), India (221K tonnes), the U.S. (197K tonnes), the Netherlands (128K tonnes), Spain (127K tonnes) and Italy (124K tonnes) were the main importers of ferrosilicon, together achieving 64% of total imports. The following importers – Belgium (111K tonnes), Turkey (97K tonnes), Austria (59K tonnes), China (47K tonnes), and Indonesia (44K tonnes) – together made up 13% of total imports.

From 2009 to 2019, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by China, while imports for the other global leaders experienced more modest paces of growth.

In value terms, Japan ($595M), South Korea ($301M), and Germany ($300M) were the countries with the highest levels of imports in 2019, with a combined 36% share of global imports. The U.S., India, the Netherlands, Italy, Belgium, Turkey, Spain, Austria, Indonesia, and China lagged somewhat behind, together accounting for a further 41%.

Among the main importing countries, China recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices by Country

In 2019, the average ferrosilicon import price amounted to $1,233 per tonne, dropping by -16.9% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the average import price increased by 18% year-to-year. Over the period under review, average import prices hit record highs at $1,657 per tonne in 2011; however, from 2012 to 2019, import prices remained at a lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was the U.S. ($1,492 per tonne), while Spain ($631 per tonne) was amongst the lowest.

From 2009 to 2019, the most notable rate of growth in terms of prices was attained by Turkey, while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform