Omnichannel Technology – A Holistic Approach to Retail?

July 28th, 2020 TradeGala Leave a comment

As brands and retailers struggle to stay afloat in the chaos caused by COVID-19, e-commerce has been a game-changer for some and a lifeline for many. Despite non-essential stores in the UK being granted the right to open their doors over a month ago, footfall continues to be disappointing, at just 50% of what it was a year ago. We clearly can’t rely on a bounce back to normal as many had once hoped. Coronavirus fears are likely to remain until there is a vaccine or a truly significant drop in infections, with some experts estimating that the worst effects of the crisis could continue well into the first quarter of 2021.

Many previously brick-and-mortar-only stores are now adding e-commerce options to their arsenal – the Shopify share price alone has more than doubled since February. However, despite a rush to digitalize, the fashion industry has been one of the hardest hit by the crisis – homeworkers are less likely to buy new clothes; special events, vacations and parties have been canceled; and apparel is often the first cutback consumers make when looking to save on costs. We may be able to survive by using e-commerce options, but in order to once more thrive perhaps, it’s time to start thinking about e-commerce, not as a separate digital version of our stores for the online customer, but as a vital part of all of our customers’ holistic online/offline experience. Consumer habits are changing, and if the high street is to survive, it will need to create an immersive experience that makes the customer’s life easy, whether online or off.

Which brings us to omni-channel retail. Most professionals in the e-commerce and retail sectors use this terminology to apply to the practice of listing products across various online marketplaces. But what if we think of it in another way? What if omni-channel or “all channels” referred to every point in which we are in contact with the customer across their retail journey? From a poster on the street to an advert on Facebook, a visit to our store or a comparison of prices online. Imagine a fully integrated experience in which the customer journey is seamless and pleasurable. In order to achieve this we need new technologies, but fortunately, it’s not a case of inventing the wheel. There are already a number of futuristic technologies that have been around for some time, although it’s only recently that their functionality in the future of retail is being truly explored. With TradeGala – the B2B online marketplace, B2B fashion is simplified for both brands and buyers, with a retail-like, user-friendly e-commerce platform that allows buyers to go from order to receipt in less than a week.

Augmented Reality

Just a year or so ago, the idea of trying on clothes, shoes or make-up “virtually” seemed like something out of a Blade Runner fantasy. And yet, we’re all familiar with the Snapchat filters which gave us instant cat ears or allowed us to see what we’d look like in 50 years’ time. The first of these filters came out over 5 years ago, so the technology is certainly not new – and now Snapchat itself has partnered with footwear giants such as Nike and Adidas to allow consumers to try on a pair of virtual shoes before they buy. Zeekit is another industry pioneer, creating a virtual dressing room experience that allows online shoppers to “try on” clothing from home, taking into consideration the specifications of the product along with the customer’s height and body type. Within the beauty industry, Sephora and MAC were some of the first to introduce the Virtual Mirror to selected stores, allowing clients to try out different shades of makeup via an interactive “mirror” before making a purchase. Considered by some to be a gimmick at the time, with recent concerns about hygiene in both beauty and fashion, AR technologies are likely to become a necessity moving forward into a more health-conscious future, both at home and in stores.

Mobile Integration

QR codes are becoming ever more present in our lives. Bars and restaurants are using them to allow customers to download menus or make orders without going to the bar, while in New Zealand stores must display unique QR codes with which customers can trace their movements as part of the COVID Tracking app. Some forward-thinking retailers are using the same technology to help bridge the online/offline experience – Lone Design Club in London has been experimenting with window shopping QR codes, allowing customers passing their store to scan the products in their display and order directly online before taking another step. Even as stores open, consumers are likely to be wary of crowds and queueing at tills, but this versatile technology offers them the chance to check the stock in-store before they enter, and even scan and pay for items via their phone, thus minimizing their time in-store and contact with assistants and other shoppers.

Squad shopping

Online video conferencing and chat has now become part of our everyday lives, not only at work but in order to stay in touch with friends and family while separated. It’s no longer unusual for friends to watch a film together online while hundreds of miles apart, or have dinner and drinks via Whatsapp. And, thanks to apps such Squadded, online retailers can now recreate the fun of shopping with friends online – with peer advice and encouragement being a tried and tested booster for both sales and customer satisfaction. Many big brands including Asos, Boohoo and Missguided have already adopted the technology, and Chinese consumers (often ahead of the crowd) have embraced the trend with social e-commerce sales in the first quarter of 2020 already eclipsing the whole of 2019.

Livestream Shopping

Another trend that has become hugely popular in China, livestream shopping is the QVC of social media, and it’s causing a stir as brands start to take notice. China’s leading live commerce platform, Taobao Live, has reported a 150% growth year on year over the past 3 years, and the Coronavirus lockdown has only increased its popularity. Popular influencers model products, answer questions & give their opinion while offers and limited stock alerts flash up on the screen, and eager viewers can go from like to purchase in a simple click. Influencer marketing is already big business, livestream retail is perhaps the next logical step in the customer journey.

Just a few years ago, most of these technologies would have seemed out of reach, accessible only to the biggest brands with the fattest wallets. But now, with social media platforms incorporating more and more online services into their portfolios, e-commerce SAS providers constantly upping their game, and app designers creating low-cost solutions at an alarming rate, retailers of all sizes can now jump on the omni-channel trend. E-commerce is the future of retail, but it may not be e-commerce as we know it. To paraphrase Squadded’s acute observation – Buying is the result, Shopping should be an experience.

Archives, Global Logistics, Global Trade Daily

Post-COVID-19: Slowing Down Fast Fashion and the Retail Sector

July 20th, 2020 TradeGala Leave a comment

As brands and retailers scramble to adapt to the post-COVID-19 world, one thing is clear – the fast fashion trend that has dominated the sector as we know it is no longer sustainable.

The race to get ahead of the competition has ended up distorting fashion’s seasonality – whereas once the bi-annual fashion shows were held 4-5 months ahead of the upcoming season in order to allow brands and buyers time to create forward-orders and produce stock, these days retailers rush the latest trends from the catwalk to the stores within a question of days. It’s no longer unusual to see Summer dresses on the shelves in February and Winter coats in the stores before August is out. And yet consumers, bombarded with the latest fashion trends at all hours of the day via social media influencers and celebrities, want fashion they can wear now, not in months’ time. So in order to stay relevant, retailers are pressured to buy stock months in advance of when it’s needed, and then end up having to sell it off at sale prices just as it’s coming into season so they can introduce the never-ending round of latest trends.

This problem has confounded the industry for some time, but there seemed to be no way out of it – nobody wanted to be the first to “slow down.” And yet here we are, after months of enforced factory lock-downs and store closures, with an unexpected opportunity to rethink the way the industry works.

Gucci announced in late March that it would lead the way into a more mindful future, abandoning “the worn-out ritual of seasonalities” by reducing their number of yearly shows from five to just two. Other major brands were quick to follow suit, with a focus on less season-influenced and gender-exclusive collections, creating more fluid styles designed to last for months and years as opposed to the buy-wear-throwaway designs that have taken such a toll on our environment. It’s not just the brands themselves who are calling for change, consumers are becoming more aware of the impact the fashion industry has on our planet and demand for sustainable fashion has never been higher.

However, sustainable fashion production itself is still in its infancy and there are still a limited number of brands that are wholly dedicated to reducing the social and environmental impact of clothing production. But by changing the way retailers buy and sell their products we may see a real change in the reduction of waste before the product even reaches the consumer, and help end the practice of brands destroying unsold stock in order to maintain a fabricated “exclusivity.” It’s a case of changing the industry mindset, from fast fashion to fast provisioning, in which retailers can react quickly to new trends and only buy what they actually need. Those retailers who have embraced this new “test and repeat” model are among the few to have come out of the crisis with increased profits, as they were able to respond almost immediately to the changing demands of the consumer and weren’t stuck trying to offload months’ worth of dead stock to a public for whom it was no longer relevant.

For small retailers, the benefits are obvious – purchasing small amounts of stock regularly based on customer demand frees up storage space, reduces forward investment, and minimizes financial risk. Plus, they are still able to offer regular stock updates and variety which continues to be a major attraction in a social media influenced society with a notoriously short attention span.

Wholesale brands are looking for new ways to reach their buyers, offering livestock that can be delivered in a matter of days. With TradeGala – the B2B online marketplace, B2B fashion is simplified for both brands and buyers, with a retail-like, user-friendly e-commerce platform that allows buyers to go from order to receipt in less than a week.

The Coronavirus has forced an entire industry to stop, take stock of its problems,, and start looking for solutions. Amid the suffering and struggle that undoubtedly still lays ahead for the industry, this crisis offers us an unprecedented opportunity to change, hopefully for the better.

Archives, Global Logistics, Global Trade Daily, Special Reports

Impulsive Shopping and Post-Pandemic Consumer Behavior

July 6th, 2020 Art Goldman, CFO DK Hardware Leave a comment

Picture this. You are in the supermarket in your neighborhood queuing to pay and see some delicious and totally irresistible chocolates that you did not even think about buying but that now are something that has become essential. That is what in marketing is called “impulsive buying” and, for example in the case of supermarkets, it is their main source of benefits.

Let’s take it up a notch. Have you thought about how you can translate an Instagram or Facebook like into a sale? That’s called Influencer Marketing, and I’ll show you how to unleash this online technique by starting a conversation and ultimately driving sales and establishing impulsive shopping, whether this was your initial objective or not. Remember, one like, share or comment, might equal one sale.

The Internet and mobile devices, as instant tools, favor impulsive purchases. Different promotions present on your website can trigger unplanned purchases by Internet users. Imagine being able to have those displays that are in the boxes of the supermarkets integrated into the design and shopping experience of your online store… How much extra income could they bring you? The experience may surprise you.

Flash sales (Time-limited): Flash sales are time-limited sales that are very often used in e-commerce to encourage impulsive buying. Generated by an attractive offer but limited in time, the user has to make a quick decision if he does not want to miss this opportunity. It works very well, especially in specific seasons where people are willing to spend more money (Christmas, back to school, Halloween).

Free shipping: The hook is to set a minimum purchase price so that the shipping costs are free and, if the customer does not yet have that amount, offer low-cost products in the checkout process that achieve the minimum required quantity. If we use products that far exceed the minimum amount, it will not work, but if they are inexpensive and related to the purchase that has been made, success is practically guaranteed.

Stock level: Showing available stocks can, to some extent, favor impulsive buying. If the number of products in stock is low, the interested visitor will tend to buy their product for fear of not finding it again at the price proposed in your online store.

Give away discount coupons or free products (gift): On condition of making a purchase, of course. This type of tactic has been shown to also boost sales since the customer must buy in order to receive their gift.

Expiration date: Discounts on these types of items range between 20 percent and 50 percent of their initial price. For example, if they are products that expire the next day, the price is usually cut in half, but if we talk about products that have weeks to expire, the discount stays between 20 percent and 30 percent. Stores free themselves of products that would end up in the garbage and without any benefit if not bought, while customers get a good deal for a product that they would either buy or just purchase to take advantage of that specific occasion.

After the pandemic

From toilet paper in the early pandemic to bleach and flour, during this crisis consumers have modified its consumption and its way of making the purchase. But what will the consumer be like after pandemic? It is evident that many consumers have had to test the online channel as a result of this crisis, and they have realized how comfortable and safe it is for them.

The confinement has made the segment of the population that least bought online, those over 55-60 years old, now the group that needs it the most, especially those over 70, who are the most vulnerable to the disease and those who, therefore, should be more confined and without the help of their families. Although the consumer preferred to buy some specific products in person; if consumers verify that the product they receive at home meets their expectations, it is very likely that after the crisis it will continue to do so.

On the same line of shifting consumer behavior, for instance, some of the most popular products today are related to protecting employees and separating consumers with employees, like speak-thru devices, trays and shelves, and sliding service windows.

Where do impulsive purchases predominate: in physical stores or on the internet?

Physical stores are the main claim to get a customer to buy without having thought about it before. This fact is partly logical because most impulsive products are food, clothing, drinks, and personal care products. If discounts and promotions are added to that, the mix is perfect. Supermarkets, shopping malls, and convenience stores are the central places for this type of sales.

Furthermore, some stores go the extra mile by using techniques that play with your senses, by releasing exquisite coffee and fresh cookie smell to get you in, even if they’re not in the food business.

Online advertising is the least appreciated to generate buying impulses, but that does not mean that their tactics are useless: Brands that use digital platforms as the first approach and establish the first connection have the potential to reap the benefits when the time comes to make the final purchase in the store, according to a study by Geoblink. 69 percent of those surveyed stated having bought between one and five products spontaneously in the last week, while 26 percent admitted having made between six and ten purchases of this type.

The millennial generation is the one that buys the most on impulse: a small group of 7 percent have bought up to 11 items without foresight in the last week. The previous facts serve as a great opening remark of the aforementioned Influencer Marketing technique. If you got until this part of the story, it means that there’s impulsive buyer material within you.

Influencer Marketing is nothing more than getting the right people to talk about you, firstly triggering your target audience to talk about you, secondly prompting that audience talking to each other about you, and finally you and the audience listening to each other. When this two-way conversation is in place, it is very probable that some of your social media likes, whether on Instagram or Facebook, are in fact translating into sales in your physical or online store.

There are a couple of exceptions to this rule on digital impulsive buying: the first, that those who already have a subscription to a platform like Amazon, which avoids having to go through several stages before buying, are better able to combat the impulsive factor. The second: when the object to buy is an electronic item. 55 percent of the participants chose the Internet as the preferred medium for the impulsive purchase of these items.

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Featured in the Best Online Shops 2020 – Newsweek, DK Hardware is one of the largest online home improvement retailers for a variety of hardware manufacturers all over the United States and Canada.

Archives, Foreign Trade Zones, Global Trade Daily

The Boohoo’s Trade Ascendency – What Can we Learn?

June 23rd, 2020 TradeGala Leave a comment

The Coronavirus crisis has taken it’s fair share of victims in the world of retail, tolling the death knell for a whole slew of companies including Debenhams, Long Tall Sally, Cath Kidson, Warehouse and Oasis. And yet, recent news tells us all is not lost – Boohoo has stepped in and bought the online businesses of both Warehouse and Oasis for a bargain £5.25m. It’s no surprise that e-commerce based retailers have been less hard-hit than their high-street counterparts, but even so, the majority of e-tailers have reported losses during the crisis. Not so Boohoo. Despite a slight downturn when the crisis hit, sales shot back up in May and they closed the first quarter with a 45% sales increase on the previous year. So what is it that makes Boohoo so special?

Their secret it seems is in their provisioning – the “Test and Repeat” model. Rather than making major forward orders and holding large amounts of stock in their warehouse, they instead purchase small product runs, test them on the site, and then restock quickly the products that work well, discarding those that don’t. This has been vital during the COVID-19 crisis as it allowed Boohoo to switch their product range from party and club styles to loungewear and athleisure within a matter of days, adapting to their audience’s requirements without missing a beat. As the retail sector faces an uncertain future it’s worth considering whether this business model may be the solution for retailers everywhere, whatever their size.

The difficulty is sourcing products quickly enough to make it work. There’s no point in having a successful test-run of a certain product if, when the first batch sells out, your restock order from suppliers in China or India can take up to 2 months to arrive – by this point the bird will have well and truly flown. Boohoo combats this by stocking mainly UK based suppliers, and with imports affected by travel restrictions and breaks in the supply chain, sourcing products locally is, without doubt, the obvious solution (particularly with Brexit on the horizon). Some retailers may balk at the higher prices, but with lower risks and less deadstock, the benefits do seem to outweigh the increased costs.

The Coronavirus crisis has forced an entire industry to stop and think, literally. How can we change the way we work to face the challenges that have taken us all by surprise? Short-order provisioning may be a way for businesses to adapt to this new situation and respond to the rapid changes in consumer demand that are sure to continue over the coming months, however, this is likely to be a step outside of the comfort zone for many retailers who are used to ordering for season months in advance.

The good news is that there are simple options to help with the switch to the “Test and Repeat” model. TradeGala offers ready-to-ship stock from over 50 independent fashion brands covering womenswear, menswear, childrenswear, accessories, gifts and shoes. It’s simple to register and you can go from initial order to receipt of goods in just a few days. Whether or not the recent changes signal the future of the fashion retail industry, as with any business, adaptation is survival. Is your retail business ready for the “new normal”?

Archives, Global Trade Daily, Special Reports

As Consumer Habits Change, How Can Businesses Keep Up?

June 12th, 2020 Janét Aizenstros Leave a comment

American consumers don’t act and buy the way they did just a few short months ago – at least most of them don’t.

The pandemic and the need for social distancing led to an upsurge in online buying. Takeout and delivery replaced, at least temporarily, dining out. Many consumers, worried about the health risks of spending time in grocery stores, turned to services that would do their shopping for them.

Now, as the country tries to reopen and seek the next normal, businesses across the nation must figure out which of those consumer behaviors will become permanent, which were temporary, and whether any new ones yet unthought of might emerge.

“We live in a time when information can become outdated pretty quickly, and that’s become even more true because of COVID-19,” says Janét Aizenstros (www.janetaizenstros.com), a serial entrepreneur and the chairwoman and CEO of Ahava Digital, a company that ethically sources data on American consumers.

“The businesses that are going to succeed moving forward are those that grasp what consumers want and understand their changing habits.”

In contrast, those businesses that fail to understand what the latest consumer data is telling them, and are slow to adapt to the changes in consumer behavior, are going to be at risk, Aizenstros says.

She says going forward, businesses need to:

-Be prepared to pivot. Business leaders must be flexible. Many restaurants figured that out when the pandemic began, Aizenstros points out. Patrons could no longer dine-in, so the restaurants put an emphasis on takeout and delivery services. In the same way, each business will need to figure out how it can adapt and adjust its services or products to meet what customers want and need, she says.

-Gather reliable consumer data. With the internet, social media and numerous other sources, there is plenty of information available today about consumers, but not all of it is reliable. Make sure data comes from a quality source and that it reflects as much as possible the current thinking and behavior among consumers, Aizenstros says. “Businesses that fail to use reliable data and stay on top of the consumer trends,” she says, “will have a difficult time thriving as we go forward.”

-Take steps to make consumers feel comfortable. Even as people venture out more to dine in restaurants or shop in person, a Gallup survey shows they still plan to exercise caution. Businesses can help themselves by letting consumers know what steps they are taking to keep their stores, restaurants, and offices as safe as possible. “This is just another example of understanding and keeping up with what consumers want,” Aizenstros says.

Businesses have always had their plans and operations disrupted by both technological advancements and changing consumer habits. But rarely does consumer behavior evolve as quickly as it did in the early months of 2020 – and the changes didn’t always happen in easily predictable ways.

“Some areas such as home decor and fashion have done well recently,” Aizenstros says. “At the same time, we are seeing trends with businesses like J.C. Penney, Hertz and others struggling and filing for bankruptcy. It’s hard to keep up with consumer thinking unless your data is consistent, relevant and accurate. But if you understand what your customers want and work to give it to them, your business will have the opportunity to prosper.”

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Janét Aizenstros (www.janetaizenstros.com) is a serial entrepreneur and the chairwoman and CEO of Ahava Digital, which provides businesses and investors with ethically-sourced verified data about American consumers. Her background includes roles in finance at TD Canada Trust, Canon, and Brookfield LePage Johnson Controls, along with management consulting in a broad range of functions, such as supply chain operations, data analysis, and strategic thinking. She has a doctorate in metaphysical sciences with a specialization in conscious business ethics.

Archives, Global Trade Daily, International Trade

Fashion Retailers & Brands will need to Adapt As the Industry Emerges from the Pandemic

June 3rd, 2020 TradeGala Leave a comment

The coronavirus pandemic has thrown the entire industry into crisis. Beyond its tragic human cost, the disruption inflicted on businesses has been unprecedented. Footfall has disappeared from the high street as people practice social distancing, while demand for non-essential products such as fashion has dwindled.

With international flights grounded and much of Europe and the United States on lockdown, boutiques are concerned about how they will shift this season’s summer dresses and beachwear. Likewise, small independent fashion brands are apprehensive about retail sell-through and how their stockist partners will be able to pay their invoices.

For many businesses, innovation will be key to getting through this extremely challenging time. The government has laid out plans to help businesses with schemes such as loans and grants. However, this type of aid will only stretch so far.

Some boutiques are taking drastic measures to reach their customers. Several closed their bricks-and-mortar stores early on, deciding to concentrate on their online offering to ride out the storm. Meanwhile, those retailers without an online presence have been thinking outside of the box. Some have locked their doors for one-to-one appointments while others are conducting telephone consultations on FaceTime and personal shopping sessions via WhatsApp.

But selling to customers is just one part of retailing. Buying for the store and its shoppers is just as critical for sustaining a profitable business. Trade shows, buying trips and fashion shows are a fundamental part of the chain – and we have already seen many cancellations since the outbreak began to take hold. Will the pandemic be over when brands re-open their order books for SS21?

Forward ordering is another concern for many small independent retailers right now. With sales of SS20 season stock now under threat, many are worried about AW20 orders written just weeks ago arriving in July and August. If they decide to cancel now, what happens if sales begin to pick up and they’re left with empty rails? Likewise, if they don’t cancel, will they end up with surplus stock that they can’t pay for?

For many, using budgets to buy in-season offers a straightforward solution. Because when the panic subsides and sales begin to pick up – which they inevitably will – ensuring that stores have the right stock in place for shoppers will once again be paramount.

B2B fashion marketplaces such as TradeGala will become increasingly important for retailers. Effectively removing the need to travel or visit trade shows and showrooms, buyers can browse multiple brands online and place orders directly. The brands on the site offer in-season delivery, meaning retailers can order what they need as and when they need it. Plus, it’s easy to check live stock at a glance so buyers can see exactly what’s available with just a few clicks – minimizing any concern surrounding supply chains.

For brands, TradeGala is offering free registration during this crisis period to offer time to prepare for when the market revives. The marketplace is also building its international following of buyers, allowing labels to reach buyers in markets that are less affected by the crisis to help minimize the drop in sales.

The coronavirus pandemic has changed the world and the retail sector needs to adapt in order to survive. There is a challenging time ahead, but retailers and brands are working together in new and effective ways. More than ever before, it’s time to support each other. And if there’s one thing this industry is good at it’s triumphing over adversity.

Archives, Global Trade Daily, Stories

The Impact of COVID-19 on Online Retail

May 4th, 2020 Felipe Reisch Leave a comment

Online supply store DK Hardware examines how the pandemic is changing the habits and overall consumer behavior of online shoppers.

After more than a month of confinement, we all dream of the day when everything returns to how it was before, and we can resume our not so old habits. However, it is more realistic to think that COVID-19 has come to stay and that, after this first devastating wave, the entire population will have to remain extremely responsible and we will suffer the consequences of this pandemic for longer than we would like. We do not stop living one of those moments in history in which the foundations of our society are shaken and we experience profound changes that will prevent us from returning to the point where we were a few weeks ago.

This first month of confinement is forcing us to adopt new habits and customs that we will maintain once the state of alarm is lifted, customs that will leave consequences in multiple aspects of our lives. In this post we are going to focus on everything related to new buying habits, otherwise, it would be too long.

Change of Habits

One of the first pieces of news that hit us all hard was knowing that we could only step on the street to buy basic necessities. When we found out, we all ran to loot the supermarkets as if we had seen the four horsemen of the apocalypse arrive. Once the first moment of panic was over (fear is very powerful and completely irrational), we gradually adapted to the new situation and discovered that these small forays into the streets in search of food, medicine, within others, it was anything but pleasant: lines surrounding the supermarkets with people more than 1.5 meters dressed from top to bottom with gloves and masks, security measures to access the premises, lonely buyers fleeing from anyone who invades their personal space … measures completely justified and that we must respect, but that makes it almost traumatic to go shopping.

But this change does not stop here: during the last month, we did not know very well if the rest of online retailers dedicated to the sale of products that are not essential items would continue to operate normally. This uncertainty took its toll on this ecommerce, but once the doubt was cleared and, seeing that the orders were made and arrived relatively normally, we found the second great change in habits: buying everything that we need or want in online stores. Yes, even supplies for your home.

Has your bathroom shower window broken, and you cannot go to your usual store? You can buy it online. Have you been thinking about changing your kitchen’s plumbing system now that you’re spending more time at home? Well, you can buy it online. Companies like DK Hardware, one of the largest online home improvement retailers for a variety of hardware manufacturers all over the United States and Canada, have your back.

Think Global, Act Local

Online retail is there to satisfy your needs and now it has more prominence than ever. This situation is causing many SMEs and local businesses that saw that the online channel was only a complement or did not even consider working on that channel, have woken up from one day to the next and now consider it their priority (and if not I don’t know what they are waiting for). While many companies, both large and small, keep their productivity levels in check thanks to the option of telecommuting, many businesses are going digital so as not to be left behind and remain part of the game.

And After This, What?

The post-coronavirus world will be an even more digitized world in which the battle to get users to choose us will be even fiercer: let’s not forget that a large part of the population does not have the purchasing power it had before the pandemic and that the longer the confinement lengthens, the longer and more severe will be the economic crisis that the country is facing. In these circumstances, these factors will be key:

Price: The price war will continue to be something that online retail has to live with. The excessive stock in the warehouses together with a society that is going to look at the price with a magnifying glass, will force the stores to have competitive and attractive products.

Loyalty: With so many new players on the board, it will be more difficult to get your buyers to be loyal and make recurring purchases in the same store. Therefore, establishing a good loyalty strategy is going to be mandatory.

Omnichannel: It is more important than ever to attract and retain users, so we cannot forget the power of working multiple channels at the same time, building a powerful brand image and with the aim of being more in contact with our users: social networks, email marketing, SEO, SEM are some of the examples of channels that must be perfectly coordinated and that will work as one.

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Featured in the Best Online Shops 2020 – Newsweek, DK Hardware is one of the largest online home improvement retailers for a variety of hardware manufacturers all over the United States and Canada.

Archives, Global Trade Daily, Stories

YOUNG WORKERS WILL BE THE LONG-TERM CASUALTIES OF COVID-19

April 30th, 2020 Anne Kim Leave a comment

They are the ones who will bear the brunt of the coronavirus recession.

A little more than a decade ago, millennial college students graduated into what was then the worst economy in decades. In the United States, the Great Recession wreaked long-term damage on young people, many of whom faced slim job prospects along with mountains of student debt. Compared to earlier generations, these young adults today have less wealth, more debt and are less likely to be financially secure.

Today’s youngest workers could have it even worse. Young workers – who make up a disproportionate share of workers in hospitality, food service, retail and other service industries hit hardest by the COVID-19 pandemic – are likely to shoulder the worst of the coming recession.

Young workers: first to feel the pain

Young workers have been among the first to feel the pain as the restaurant, retail, and hotel industries reel from the initial impacts of the pandemic. Marriott, for instance, has furloughed tens of thousands of employees. So, too, have Hilton and Hyatt. Many small businesses are forced to close shop or lay off most of their workforce. The National Restaurant Association reports that business dropped by nearly half among its members just in the first half of March.

Labor According to the U.S. Bureau of Statistics, workers between the ages of 20 and 24 account for nearly one-third of restaurant waitstaff, one-fourth of all retail cashiers, and one-fifth of all retail salesclerks. Young workers also occupy a large share of other entry-level service jobs in entertainment and hospitality, such as hotel and motel desk clerks (one-third), ushers and ticket-takers (one-fifth) and baggage handlers (one-sixth).

Young people also make up a disproportionate share of the low-wage workforce hardest hit by the pandemic, period, according to new research from the Brookings Institution. Scholars Martha Ross, Nicole Bateman, and Alec Friedhoff find that workers ages 18 to 24 comprise nearly one in four low-wage workers, with the most common occupations being retail, food service, and lower-level administrative support. Many of these young workers can ill afford any loss of income: Among the 13 percent who lack a college degree, the median hourly wage is just $8.55. Worse yet, one in five of these workers is the sole earner in their family; 14 percent are also caring for children.

A new crop of “not in school, not working”

Even before the current crisis, many young people were already in dire economic circumstances. According to the Social Science Research Council, as many as 4.5 million young adults ages 16 to 24 were not in school nor working in 2017, the latest year for which data are available. No doubt this figure has already skyrocketed.

Unfortunately, unemployment might be only the start of young workers’ worries in the coming months.

The sudden closure of colleges and universities means that multiple cohorts of students are missing out on opportunities to lay the foundations of their future careers. “Job fairs and internships have been called off, as have debating competitions, graduate school admission tests and conferences that are essential opportunities to network and get jobs,” writes The Hechinger Report.

A different economy after COVID

Other hazards also loom in the future job market that could disadvantage younger workers. For instance, the pandemic may also accelerate the push to automation, as researchers Mark Muro, Robert Maxim and Jacob Whiton of the Brookings Institution argue, which would also hit younger workers the hardest. According to their analysis, as many of 49 percent of workers ages 16 to 24 are in jobs vulnerable to automation.

Moreover, the current massive disruptions in higher education and in business likely also mean that skills gaps will worsen as training programs are put on hold and businesses struggle simply to survive. Shortages of qualified workers will not only significantly hamper recovery efforts in the future but handicap current industries’ efforts to retool themselves to a radically changed environment.

Worldwide impacts for youth workers

The same story is playing out globally. According to the International Labor Organization (ILO), young people are roughly twice as likely to be unemployed compared to adults. After the global recession in 2009, adult employment grew uninterrupted but the number of young people employed contracted by more than 15 percent. In 2018, 21.2 percent of global youth were neither employed nor in education and training.

The COVID-19 pandemic is inducing a global labor shock both because workers cannot carry out their jobs and may have lost their jobs, but also because consumer demand especially in services industries has fallen off and could be slow to return to previous levels. In a vicious cycle, billions in lost labor income will further suppress the consumption of goods and services. At the beginning of April, the ILO estimated global unemployment would rise between 5.3 million and 24.7 million, but with 22 million Americans alone filing for unemployment over the last four weeks, this estimate is already vastly inaccurate. The long-term damage to young workers’ prospects is incalculable.

What next?

Economies around the world are already responding with rescue packages aimed at blunting some of the economic hardship the pandemic is creating. But as the crisis wears on and, with luck, economies can begin to recover, the long-term plight of young workers will need much more attention.

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Anne Kim is a contributing editor to Washington Monthly and the author of Abandoned: America’s Lost Youth and the Crisis of Disconnection, forthcoming in 2020 from the New Press. Her writings on economic opportunity, social policy, and higher education have appeared in numerous national outlets, including the Washington Monthly, the Washington Post, Governing and Atlantic.com, among others. She is a veteran of the think tanks the Progressive Policy Institute and Third Way as well as of Capitol Hill, where she worked for Rep. Jim Cooper (D-TN). Anne has a law degree from Duke University and a bachelor’s in journalism from the University of Missouri-Columbia.

This article originally appeared on TradeVistas.org. Republished with permission.

Archives, Global Trade Daily, Special Reports

Metros with the Most COVID-Impacted Workforces

April 22nd, 2020 Volusion Leave a comment

The coronavirus pandemic has led to an unprecedented economic shutdown as thousands of “nonessential” businesses have closed their doors. The crisis disproportionately affects the 21.3% of American workers in retail, leisure, and hospitality who not only face lack of work, but also suffer from long-standing, below-average wages. According to the latest annual data from the Bureau of Labor Statistics, the average hourly wage for workers in the retail trade and leisure and hospitality sectors was just $19.70 and $16.55 in 2019, compared to $28 per hour across all workers.

Overall, the share of workers in retail, leisure, and hospitality increased steadily from 1970 to 2016 when it peaked at 21.8%. This trend was largely driven by an increasing share of employment in restaurants and bars, while employment in retail stagnated. Even though the last few years have seen a modest decline in the share of workers in these two sectors overall, more than one-fifth of all U.S. workers were employed in either retail trade or leisure and hospitality in 2019, totaling over 32 million workers.

The share of employment in these industries varies widely across cities and states based on local economic conditions and levels of tourism. Nevada and Hawaii lead the nation in the share of employment in retail, leisure, and hospitality at 35.5% and 30.1%, respectively. At the low end, Kansas and Minnesota both have about 19% of their workforce employed in these sectors.

To find the locations with the workforces most impacted by COVID-19, researchers at Volusion used data from the Bureau of Labor Statistics, the Bureau of Economic Analysis, and the U.S. Census Bureau. The researchers ranked metro areas according to the share of workers employed in the retail trade and leisure and hospitality industries. Researchers also looked at the total number of retail trade workers, the total number of leisure and hospitality workers, the cost of living, and the percent of residents below the poverty level.

To improve relevance, only metropolitan areas with at least 100,000 people were included in the analysis. Additionally, metro areas were grouped into cohorts based on population size. Small metros have 100,000 to 349,000 residents; midsize metros have 350,000 to 999,999 residents; and large metros have at least 1,000,000 residents.

Here are the large metropolitan areas with the greatest share of employment in retail, leisure, and hospitality, making their workforces the most impacted during the coronavirus pandemic:

For more information, a detailed methodology, and complete results, you can find the original report on Volusion’s website: https://www.volusion.com/blog/cities-with-the-most-impacted-workforces-during-coronavirus/

Archives, Global Trade Daily, International Trade, Stories

Ecommerce Shipping Guide 2020: All You Need to Know

February 25th, 2020 Ana Shan Leave a comment

This year, the ecommerce shipping industry is adapting automation and other efficiency-boosting tech tools for a 360-degree transformation. The shift in trends that began in 2019 is only going to pick up pace this year, with two of the most important trends of automation and scaling globally gaining impetus.

In 2019, 79% of US ecommerce shoppers said that free shipping would make it more likely for them to buy things online. 53% of users abandon the cart because of hidden costs like shipping, tax, etc. That’s how important shipping is for ecommerce sales.

So what changes should you be prepared for in 2020 when it comes to shipping?

What do you need to know about ecommerce shipping?

These are some of the questions we aim to answer through this guide.

A Step-Wise Peek Into the Ecommerce Shipping Process

Step 1 – Understanding a shipment

The most basic thing you need to understand is what constitutes a shipment. A shipment can be one thing or multiple things, created as a result of an order placed by a customer through online channels. One order might have multiple shipments too.

Step 2 – Using a shipping management software

Managing an inventory, especially when you are listing your products or services on multiple platforms, is a must. Using shipping management software keeps you organized. It also helps you check the status of every order in real-time.

Step 3 – Choosing your shipping carrier

There are a host of shipping carriers that are preferred by ecommerce companies like UPS and FedEx, among others. Therefore, compare the costs, the insurance, the delivery times, and the network of a shipping carrier before choosing one.

Step 4 – How to ship?

What is the most effective shipping method for you? By air, sea, or road? Ascertain this.

Step 5 – Determining whether to ship globally or locally

Will you be taking orders from international customers, or will you be shipping only in your city, state, or country? Answering this question will help you streamline the process.

Step 6 – Tracking & communication

Your work only begins once you have shipped an order; it does not end there. Customers prefer to have constant communication about their orders through tracking. Until the product is delivered, your job is not done.

Step 7 – Packaging and labeling

Incorrect labeling or inefficient packaging can cause damage or loss. Also, a badly packaged product negatively affects brand reputation.

Step 8 – Calculating costs

Shipping costs are one of the most important heads in your company’s balance sheet. Consider the factors like shipping methods, package dimensions, third-party-logistics, etc. while calculating the costs.

Step 9 – Knowing the regulations

You have to check the rules and regulations for all the countries or states you are shipping to. Some products cannot be shipped, while some need to have accompanying documentation, especially when you are shipping globally as they pass through customs. Know this beforehand.

Step 10 – Auditing & refunds

One of the most important steps is auditing your shipments. Shipping carriers might often overcharge you or levy incorrect fees and charges on your shipments. Automated or manual auditing allows you to claim refunds, making a slight addition to your capital.

Shipping Trends to Watch Out For in 2020

1. Going global

The whole world is a market. ecommerce companies are scaling internationally to boost growth. The demand for non-local products (that gain an ‘imported‘ or ‘exotic‘ tag) is only increasing. About 2.2 billion users are expected to shop online globally by 2021 – that’s your market if you go global.

2. Technology

The use of technology has increased efficiency, revenue, minimized errors and facilitated a better organizational structure. You can use shipping automation software solutions or something as simple as chatbots for your customers to track or know more about their orders.

3. Multi-channel presence

Just using one ecommerce platform like eBay or Amazon is not something online sellers prefer anymore. The new trend is to have a presence on multiple channels to maximize the chances of getting sales.

4. Faster delivery

Shorter wait times and same-day delivery options are what are in demand this year. Instant logistics is a major trend. A survey revealed that 88% of online shoppers are willing to pay for same-day delivery.

5. Personalized and premium packaging

Most ecommerce companies are spending a lot of money on designing the packaging. It works great for branding and says a lot about the company. Offering the users an option to personalize packaging is fast becoming a trend. 52% of customers are willing to make repeat purchases if the online merchant offers premium packaging, while 62% were more likely to purchase from a brand that used sustainable packaging.

The Past and the Present

The evolution of shipping and logistics in e-commerce has been phenomenal, especially in the last five years. The shipping modes, costs, size of warehouses, delivery times, packaging materials are only some of the things that have undergone a change. Internet of Things (IoT), machine learning (ML), automation, real-time tracking, Artificial Intelligence (AI), etc. have brought about this evolution. And this year, the ecommerce shipping industry is set to revolutionize with about 25% of the world shopping online. Are you ready?

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Ana Shan is a product evangelist at AuditShipment.com, an AI-driven audit service that automatically captures more than 20 carrier errors and helps businesses save up to 16% of their shipping costs.