The easy peel film packaging market is witnessing significant growth due to persistent demand for easy-to-use, cost-effective durable, eco-friendly, and moisture & water-resistant packaging solutions in various end-use industries such as pharmaceutical, food & beverage, and others. In the food & beverage industry, easy peel film finds applications in the packaging of many processed or ready-made food products such as tofu, jellies, butter, yogurt, muffins, cakes, and others.
Growing consumer inclination towards packaged food products in developed, as well as developing countries, is expected to augment the demand for food-grade easy peel films. Seafood is a commonly consumed product across various nations, where the packaging can help deliver quality products to consumers.
As per the U.S. Department of Agriculture (USDA), consumers, businesses, and government entities in the United States had combined spent almost US$1.77 trillion on food & beverages in grocery and retailer shops in 2019. This expenditure on packaged food products is likely to increase further, owing to the rising health concerns amid the COVID-19 outbreak.
Easy peel film packaging solutions provide a robust barrier to dust, moisture, and other harmful impurities present in the environment and help in increasing product shelf life. Polyethylene (PE), polyethylene terephthalate (PET), cast polypropylene (CPP), and polyester & laminated material are the prominent easy peel film packaging materials. Polyethylene (PE) film offers high strength, gas permeability, easy acquisition, and low-cost benefits due to which the material is chiefly used in packaging solutions for fruits and vegetables.
The growing trade of fruits and vegetables mainly in developed regions should increase PE film demand to a large extent. According to Global Market Insights, Inc., the global easy peel film packaging market size is predicted to expand at a notable rate through 2027.
As per the Ministry of Foreign Affairs (CBI), the European imports of processed fruits and vegetables were recorded at 24 million tons in 2019.
The easy peel film packaging products with respect to transparency are categorized as transparent and opaque. Opaque films are becoming key packaging material for e-commerce businesses. Opaque films eliminate the utilization of bulky packages and other packaging materials such as fillers and tapes, which further helps in reducing shipping costs.
Growing R&D expenditure by prominent industry players could create lucrative growth opportunities for the easy peel film market and new product development. For instance, Berry Global Group, Inc. has recently announced an investment of over US$70 million to support ongoing developments in consumer packaging films primarily for food & beverage and e-commerce applications.
North America’s easy peel film packaging industry is predicted to witness substantial growth, owing to the high demand for packaged and processed food products among consumers. Significant rise in per capita income and increasing health awareness due to escalating viral infections such as coronavirus have urged Americans to adopt packaged food products for better hygiene, rather and outdoor dining. Moreover, increasing preference towards nutritional supplements and bakery & confectionery products is expected to complement the regional industry landscape.