Morton Grove, IL – Lifeway Foods Inc. has expanded its flagship line of probiotic kefir into Canada, where the cultured dairy beverage is now debuting in more than 1,000 stores across the country.
The company’s entry into the Canadian market marks the company’s second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.
Lifeway the largest kefir manufacturer in the US with a commanding market share and a 20 percent + annual growth rate. The company said that the move into Canada and the UK “are the first steps in a plan to duplicate our success in the US in other markets around the world.”
According to the latest analysis by Transparency Market Research, global sales of probiotic products will jump from $11.6 billion in 2012 to $15.9 billion in 2019.
Probiotic dairy products accounted for almost 80 percent of all probiotic foodstuffs in 2011 and are expected to continue to command the highest market share, the analysis said.