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Logistics Technology Trends to Watch in 2025

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Logistics Technology Trends to Watch in 2025

As we look toward 2025, one thing is clear: the supply chain volatility of recent years isn’t going anywhere. The continued need for adaptable, resilient strategies will remain critical for success.

Read also: Revolutionizing Global Logistics: Navigating the Future with Technology, E-commerce, and Strategic Outsourcing

How will logistics leaders leverage technology to improve global freight networks, anticipate disruptions, navigate new trade policies, and boost reliability in an increasingly turbulent supply chain environment? Here are trends that will advance today’s digital logistics operations.

Automation and predictive analytics

Continuing to integrate global logistics and supply chain systems will revolutionize operational performance, strategic planning, and efficiency. Additionally, by connecting real-time data, predictive analytics, and data insights, users will accelerate resiliency, response times, and adaptability, enabling companies to tackle challenges quickly and streamline operations.

Data-driven decision making

Access to end-to-end logistics data insights is essential for making informed decisions in a dynamic environment. A business intelligence reporting solution enables businesses to quickly access data insights via a dashboard display with customized reporting for the user, providing a fast and easy way to glean actionable insights for expert decisions. 

For example, visibility systems offer real-time tracking data to enable exception management. They provide parties to a shipment with timely data that can be acted on when exceptions occur. Users can proactively resolve issues, increasing logistics service performance and peace of mind.

Artificial intelligence

AI (Artificial intelligence) will continue to play a transformative role in logistics. Its evolution will expedite the processing of vast amounts of freight information to streamline data and document processing. 

AI can quickly extract data from raw documents, including those in non-standardized formats, and organize it for use in various logistics processes, such as customs compliance entries. 

As an example, consider the ocean carrier contract, which is a long, multi-page document that outlines freight rates for container shipping transactions. Manually managing these contracts is a tedious and time-consuming job. AI is currently being used to process these contracts, reducing manual processing to enable a much faster, less cumbersome process. People continue to play a key role in validating categorized rate data, allowing them to correct any inaccurate information that AI got wrong, but the overall process is drastically accelerated. Plus, the AI learns from the corrections and applies them automatically to future contract processing. With AI for carrier contracts, the total handling time is reduced by 75%, and oftentimes even more.

In addition, AI will enhance predictive accuracy and adaptability in areas like route optimization, vendor financial statements, invoice processing, entry summaries, packing lists, and demand forecasting, driving smarter decision-making and operational excellence.

AI-powered document automation will increasingly drive massive time savings by reducing time-consuming manual processing, preventing errors, and boosting efficiency. 

With AI, the human component will NOT be eliminated. As we saw with carrier contracts, human verification is a key aspect of effective AI solutions as people serve to oversee, guide, and validate the outputs of AI systems. People work faster, better, and accomplish more when working with AI solutions.

By combining the power of human expertise with artificial intelligence, logistics service providers can enhance the accuracy, reliability, and relevance of AI-generated results, completely revolutionizing their operations and unlocking new opportunities.

Indispensable cybersecurity

Addressing cybersecurity threats is more crucial than ever. The constant risk of scams, spam, and cyber-attacks requires a secure network for global shipping participants. 

Logistics companies will focus on robust cloud security protocols, multi-factor authentication, and end-to-end encryption to protect sensitive data and prevent cyberattacks. Other forms of digital communication, such as email, are much less secure due to the risk of data breaches and the possibility that the data can be easily misused.

Enhanced customer experience

Technology empowers logistics service providers to deliver exceptional customer experiences by providing transparency, responsiveness, and personalized solutions.

In today’s digital-first world, shippers demand a seamless experience. Digital freight platforms address this need by offering the connectivity, real-time data, and collaboration needed to ensure customer expectations are met and supply chains remain efficient. By unifying systems, global shipping flows are simplified due to reduced operational redundancies, less integration complexity, and enhanced interoperability.

In 2025, modern, connected, and secure logistics platforms, such as the Magaya Digital Freight Platform, will be increasingly essential for navigating uncertainties, disruptions, and shifting market dynamics. With seamless global connectivity, networks will enable global shipping industry partners to communicate efficiently, enhance data-based decision-making, and offer customers a modern, high-visibility experience. This technology lays the foundation for resilient, agile logistics networks and supply chains that drive bottom-line growth.

Navigating the future of logistics requires both foresight and adaptability. These trends shaping 2025 signal a transformative shift as businesses increasingly automate processes. This evolution will not only strengthen supply chain and logistics resilience but also enhance customer satisfaction and simplify the ease of doing business for all parties to a shipment. 

As we enter the new year, it’s clear that those who embrace these advancements will be best positioned to drive success and stay ahead of the curve in a rapidly changing industry.

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Bots and Humans Join Forces to Streamline Trailer Unloading

It takes a lot to get a package from a manufacturer to a warehouse to your door. Logistics is full of repetitive, time-consuming tasks like unloading a trailer full of boxes, making it an ideal place to use robots.

Read also: 6 Innovative Techniques to Maximize Trailer Space Utilization

Trailer-unloading bots aren’t necessarily common yet, but a few companies have developed models in the past few years. In most cases, they completely automate loading and unloading so people don’t have to. A new solution from Anyware Robotics changes things by working with humans instead of taking their place. That’s good news for everyone involved.

How Robots Help Humans Unload Boxes Faster

It’s easy to see why logistics companies want to automate trailer unloading. They moved more than 21 billion packages in 2023 alone. Moving all those boxes in and out of trucks takes a lot of time, and anyone who’s ever moved before can also tell you it strains your back.

Letting robots do the heavy lifting is faster and safer. Machines can do repetitive work people don’t like to do anyway, while humans focus on things that require more creativity. Because pneumatic arms can achieve up to 2-millimeter precision, they may also be less likely to break anything they move.

The new unloading bot from Anyware — dubbed Pixmo — takes things a step further. It sits inside a trailer and places boxes on a conveyor. This conveyor slides the packages to the back of the truck, where workers can take them wherever they go next.

Pixmo’s setup lets robots do what they do best — perform small motions quickly — while humans do what they excel at — creative thinking and adaptation. The result is unloading speeds as high as 1,000 boxes an hour and workers not having to stretch or bend much to carry anything.

What It Means for You

You’d appreciate the help from these bots if you’ve ever worked in a warehouse. Overexertion is one of the most common injuries in the workplace, so letting a robot do most of the unloading saves workers from getting hurt. Let’s face it — unloading is also boring. These bots make the job more engaging by doing the most mundane parts.

What about everyone who doesn’t work in logistics? Chances are you still order things online. That means you benefit directly from faster and safer trailer loading and unloading. When these things take less time and have fewer interruptions, you can get your packages sooner.

That’s great news if you’re one of the 90% of consumers who expect two- to three-day delivery to be standard. Achieving that speed is hard when one of the most basic tasks in the process takes hours and can injure workers. Using robots and humans together where each can work to their strengths means shipping times can shrink without risking anyone’s health.

The Future of Robots Lies With Humans

In many ways, automation is the future of industries like logistics — and the future of automation is humans. Bots and people can achieve more when working together rather than being pitted against each other.

Robots like Pixmo show how human-robot collaboration benefits everyone from the CEO to the laborer to the customer. As tech like this becomes more common, it’ll mean faster, safer shipping for everyone.

customs alan freight load global trade supply-chain logistics customer vehicle Q2 technology

Building a Seamless Logistics Ecosystem: The Power of API Integration

An effective logistics ecosystem requires an interconnected digital framework which brings together the various logistics processes and transactions involved with a global shipment. In today’s competitive and challenging global shipping environment establishing an efficient automated work flow is key to service performance, data accuracy, and the best customer experience.

Read also: Enhance Accuracy in Logistics Demand Forecasting With AI

From freight rates and bookings to documentation and billing, connecting functional systems with API application programming interface) integrations allows services and products to communicate with one another and harness one another’s data and capability. This helps reduce manual data entry, offers faster access to data, streamlines data flows, and improves collaboration and data quality. 

How it works

It’s critical for all partners to a shipment to know, in as close to real-time as possible, that a shipment has stalled at a marine terminal or warehouse, or other point in the logistics network. When these exceptions occur, the impact is felt up and down the logistics chain. For example, a drayage provider might need to be alerted to the delay and a container pick-up rescheduled. Or, a retailer would need to be made aware of a late delivery of a key shipment of shoes that go on sale in the next few days.

Another example of an API integration that drives significant value is real-time shipment tracking. A logistics platform could use APIs to pull GPS data from ships, trucks, planes, and warehouse and transportation management systems to access the exact location and status of cargo in real time. The GPS data would provide shipment status milestones, such as ETAs (estimated times of arrival), and determine any disruptions to the freight in transit. Logistics providers and their customers would be able to see shipments in real-time and if they’re progressing as planned.

Magaya, a provider of logistics and supply chain automation software and the Digital Freight Platform, developed its Open API as a collection of web services that can be used with all popular programming languages, enabling users to unify their tech stack, and put all logistics and supply chain stakeholders on the same page.

APIs are critical to the global logistics ecosystem, driving efficiency, transparency, and innovation. They enable real-time data exchange, automate processes, enhance customer experiences, and facilitate the integration of emerging technologies, ultimately leading to a more resilient and responsive supply chain.

arcbest

ArcBest Revolutionizes Logistics with NVIDIA Partnership for AI-Driven Material Handling

ArcBest, a prominent logistics firm, has forged a groundbreaking collaboration with NVIDIA, leveraging cutting-edge technology to enhance safety and efficiency in material-handling operations. By integrating the NVIDIA Isaac Perceptor platform into their newly introduced Vaux Smart Autonomy™ autonomous forklifts and reach trucks, ArcBest aims to redefine the future of supply chain logistics.

Judy R. McReynolds, ArcBest’s chairman, president, and CEO, emphasized the significance of innovation in driving long-term growth and customer success. This partnership with NVIDIA underscores ArcBest’s commitment to leveraging AI and technology advancements to meet evolving customer needs and propel the global supply chain forward.

In today’s increasingly complex economic landscape, logistics providers face the challenge of developing innovative solutions to address diverse customer requirements. ArcBest recognizes this demand and sees the integration of NVIDIA Isaac Perceptor as a transformative step towards achieving safer, more flexible, and efficient material-handling processes.

Michael Newcity, ArcBest’s chief innovation officer, highlighted the shift from traditional 3D LiDAR sensors to visual AI technology as a significant advancement in addressing the complexities of modern material handling. The Isaac Perceptor’s advanced capabilities, including precise depth perception and obstacle avoidance, offer superior performance in dynamic environments, enhancing operational efficiency and safety.

ArcBest’s Vaux Smart Autonomy represents a leap forward in industrial automation, combining autonomous robotics, intelligent software, and remote teleoperation features to automate materials movement while ensuring human oversight. This comprehensive solution is poised to redefine warehouse, distribution, and manufacturing operations, empowering partners and customers with unprecedented productivity and adaptability.

With over 16.5 million 3D points generated per second per camera, Isaac Perceptor delivers unparalleled depth perception, enabling precise obstacle mapping at a fraction of the cost of traditional LiDAR sensors. This technology breakthrough positions ArcBest at the forefront of logistics innovation, offering a truly leading-edge solution unmatched by competitors.

As ArcBest continues to pioneer advancements in logistics technology, the company remains committed to redefining industrial automation and delivering value to its partners and customers. To witness the full capabilities of Vaux Smart Autonomy and explore ArcBest’s comprehensive suite of industry-leading technologies, visit their website for more information.

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How Technology Adoption has Fuelled Growth Potential Across the Logistics Industry

The latest CartonCloud Logistics Index Report draws on insights and data from over 1,800 logistics industry members from around the world — and celebrates two years of CCLI logistics data. 

The free report tracks industry trends, insights, and attitudes directly from logistics industry members — providing actionable data companies can use to navigate current issues and capitalize on growth opportunities. 

The last two years have captured the flow-on impacts of the global pandemic, the e-commerce boom, technology adoption, environmental practices, workforce attraction and retention, growth plans, and key concerns. 

Increasing concerns of a global recession have impacted the way in which logistics companies are planning for the year to come; exploring key concerns and opportunities to capitalize on growth. 

The CartonCloud Logistics Index Q1 2023 report highlights this year will likely see; – higher intent for technical investments, as companies gear up their operations for data-led decisions with AI, machine learning, and more automation with robotics, – a rise in the importance of secure software integrations, as companies bring on more software systems, targeting a best-of-breed technology stack, and invest in industry partnerships for outsourcing and greater collaboration, 

– further reduction in paper processes, as companies continue to shift to digital records, 

– focus on increasing efficiency and utilization of existing resources, through more sophisticated planning and data use, as well as extended operational hours, space utilization, and partnerships to increase opportunities for growth. 

Industry appetite for technological innovation remains high, reflecting software adoption and digitization trends over the past two years. 

Despite recession fears, industry optimism for growth, investment, and expansion remains strong throughout 2023 — with a growth mindset reflected across all industries and regions. 

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Redwood Logistics Growing Sustainable Supply Chains for Shippers with Launch of Redwood Hyperion

Redwood Logistics (Redwood), one of the fastest-growing supply chain and logistics companies in North America, today launched its innovative sustainability tool, Redwood Hyperion, to the broader market, providing shippers with freight emissions visibility, the critical first step towards a greener supply chain. After outstanding initial customer feedback, the new freight sustainability solution is primed to support shippers of all sizes in their eco-initiatives through a suite of carbon emissions visibility, offsetting, reduction and reporting tools that help them meet their sustainable goals. Redwood Hyperion is officially available to all beginning March 14, 2023.

Redwood Hyperion supports carbon-neutral initiatives by automating detailed load-by-load emissions calculations, facilitating carbon credit purchases toward verified projects and providing shareable progress reporting. The tool includes a comprehensive suite of carbon tracking and data features through RedwoodConnect™, Redwood’s proprietary iPaaS platform that facilitates the integration of digital and physical supply chains. Additionally, Redwood is formalizing its current managed offering under the Redwood Eco Advisory umbrella to guide shippers toward supply chain efficiencies that obtain measurable emission reductions, while also reducing freight costs.

Redwood Hyperion also provides access to a verified carbon credit marketplace, directly from its partnership with Cloverly. The shared marketplace offers a deep portfolio of verified offsetting options from nature-based credits to advanced carbon removals. All credits are certified and tracked by reputable third-party registries such as the Gold Standard, Verified Carbon Standard and American Carbon Registry. Additionally, Redwood Hyperion provides access to instantly downloadable reports, providing users with the ability to easily aggregate into their total GHG emissions accounting and share the progress of their sustainability initiatives.

Redwood Logistics has been recognized with an EcoVadis Bronze medal as well as a SEAL Sustainability award. By adding Redwood Hyperion, the company continues to strengthen its carbon tracking and sustainability capabilities. 

Customers currently moving freight with Redwood simply need to connect with their customer service representative to learn how to activate Hyperion. For those looking to get started with Redwood and the Hyperion sustainability solution, learn more at https://www.redwoodlogistics.com/service/innovate/redwood-hyperion

inspection ROI 3PL distribution chargers made4net “largely making compromises between the way a warehouse wants to work and the way the system allows the warehouse to work,” logistics gather business

Technology Empowering the Logistics Workforce 

Technology in logistics can be a powerful tool to empower your team and enhance the logistics sector workforce. 

Logistics software leaders CartonCloud are known for creating systems that empower and cater to the needs of small-medium-sized logistics companies. — In this article, the software leaders look at what humans can do while aided by technology

“We’re interested in exploring how the logistics workforce can be empowered to achieve more, by the use of emerging technology and innovative solutions,” said CartonCloud CEO and Founder Vincent Fletcher. 

“We’re seeing a number of new technologies emerge that are increasing safety and workforce enjoyment, and opening up new opportunities to engage a wider workforce in logistics roles,” he said.

Mr. Fletcher said the innovation is already there, it’s how the sector uses it that matters most. 

“Logistics providers are already using technology and software solutions to focus on optimization.

“They are streamlining workflows and processes, and simplifying tasks at hand, in order to get more out of every dollar and resource they have.

“The industry is being pushed to deliver faster shipment timeframes and more flexible order and delivery options, and this means all logistics operators must be working smarter to find efficiencies — including smaller companies who may not have the financial clout to cover massive upfront costs for solutions.”

Small-medium sized operators make up a majority of the supply chain across North America. 

“We need to ensure that these smaller players have access to the tools they need to stay competitive,” said CartonCloud Head of North America/ COO Shaun Hagen. 

“It comes down to the suitability of the software for their needs, and how quickly and easily they can have the system up and running, to start seeing the benefits,” he said. 

“First and foremost, they need solutions that are easy to use and implement — there’s no point having the highest tech if it’s too difficult to train their staff on. 

“Next, it has to give them flexibility and to allow them to scale according to opportunities and demand as the market shifts. And finally, it needs to provide a range of seamless and flexible integration options that allow them to connect with their customers and industry partners as they need.”

Technical innovation in logistics is not about replacing humans — it’s about empowering your workforce to do more. 

“Robotics, automation, and software can remove the need for certain manual tasks, and increase workforce output and productivity,” said Mr. Fletcher.  

“The right tools and solutions can even reduce risk for humans working in high-risk conditions like high or low temperatures, physically demanding roles, or working with heavy machinery.

There’s a huge opportunity for smaller players to access the solutions as a plug-and-play service, once they already have their business online — and that’s where we come in.”

CartonCloud’s warehouse and transport management software is designed specifically for SMB logistics operators, with user-centered design and features created specifically for the industry. 

The software, often referred to as ‘mission-critical’, removes tedious and time-consuming tasks, boosts scalability, and increases efficiency. 

“Our software is designed by logistics people, for logistics people, with every design feature, functionality and update created to make the lives of logistics people easier — while allowing them to grow their business,” said Mr. Fletcher.  

With greater access to logistics technology and automation and human-centric technology, Mr. Fletcher and his team believe the world of work within logistics will evolve, offering new roles that are aided by machinery and technology, and creating new opportunities for others to build new solutions within the network. 

______________________

CartonCloud provides powerful, cloud-based warehouse and transport management software (WMS/TMS) designed for small-medium-sized businesses. 

CartonCloud’s user-first design and exceptional customer support makes onboarding fast and simple, and allows businesses to optimize operations with ease. Explore WMS and TMS features, including wave picking, driver ePODs and cross-docking solutions at www.cartoncloud.com 

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Porto Itapoá will be the First in South America to Use Remote Controlled Cranes

The new equipment is a hybrid that uses three times less fuel than diesel-powered ones

Porto Itapoá will be the first port in South America to use remote controlled RTG (Rubber-Tired Gantry) cranes. This purchase of ten machines (at an investment of over 25 million dollars) will increase the operational flexibility of the Terminal. The first of them will be arriving in May, while the next is scheduled for November this year.

The new RTG cranes can stack up to six containers. They are hybrid machines that use up to six times less fuel than a conventional diesel-powered RTG. In addition, Porto Itapoá has purchased a Portainer (a crane that transfers containers between the quay and the ship) with a 70m reach, worth 11 million USD. The Terminal already has six portainers, four with a 55m reach and two with a 65m reach.

In 2022, Porto Itapoá purchased two new Reach Stacker forklifts to be used in the yard of the Terminal. These pieces of equipment, made by Kalmar, are capable of handling 45 metric tons and have an array of technical features to ensure operator safety. The port already had three similar pieces of equipment.

Another important acquisition was the nine terminal tractors (TTs) made by the Brazilian company, Rucker, which arrived in July 2022. The vehicles have joined our fleet of 40, and each of them can load 65 metric tons.

About Porto Itapoá

Porto Itapoá began operating in June 2011, and is considered one of the most agile, efficient and sustainable terminals in Latin America and one of the largest and most important in the country for handling containerized cargo, according to the National Waterway Transport Agency (ANTAQ). Porto Itapoá is located on the northern coast of Santa Catarina, among some of the most productive regions in Brazil, serving importers and exporters from a wide range of industries.

Its fortunate location, in Babitonga Bay, provides safe and easy conditions for mooring ships. The Bay has calm, deep waters and is ideal for large vessels, which are becoming increasingly important in global shipping.

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Logistics Robots Prove to be Efficient Substitutes for Conventional Belt Conveyer System

Logistics Robots Prove to be Efficient Substitutes for Conventional Belt Conveyer System, Rendering Growth Opportunities for Global Logistics Robot Market

The global logistics robot market has undergone a rapid acceleration in demand across all regions. The technology has proved to be indispensable for large-scale business operations. Logistics robots automate the processes of storing and moving goods throughout the supply chain. This provides enhanced levels of uptime, higher productive hours, and less chance of manual error, thus ensuring a greater productivity to end use. 

The utilization of robots in logistics networks embodies a competent substitute to the usual belt conveyor system. These robots are intelligent devices armed with sensors, manipulators, control systems, power, and software to perform tasks resourcefully. Warehouse integration and robotic technology has helped safeguard precision and automation, while increasing storage space and operational efficiency.

According to a recent study by Fairfield Market Research, the global logistics robot market is expected to be worth US$12,739.1 Mn by 2025 from US$807.2 Mn in 2017, growing at a staggering CAGR of 23.7% during the forecast period 2021-2025.

Expanding and Demanding Consumer Base Expected to be a Key Driver of Growth for Global Logistics Robot Market 

The consumer base of today commands convenience, ease, and an expeditious delivery of goods and services. This has compelled majority retailers to accelerate their businesses’ transition to digitization. To secure efficient order fulfillment, retailers are rapidly turning to automation and robotic solutions to meet deadlines and get a real-time view of their operations. This has inflated the demand for logistics robots in the global logistics robot market. During the forecast period, the e-commerce sector is expected to grow at the fastest rate.

Other key drivers of overall market growth include cost efficiency, saving time, and premium quality. There has been a strong demand for automation globally. With strict safety rules, companies are now using robots for hazardous and hazardous environments. The technological breakthrough has made the integration more flexible and easier. Furthermore, it speeds up the process of transportation of goods and confirms higher levels of safety among the workers.

North America Reported Highest Market Share in Global Logistics Robot Market, Expected to Maintain Dominance Throughout Forecast Period

North America has been witnessing robust adoption of robotic technologies by logistics organizations, and a growing emphasis on the automation of logistics processes. As the cost of labor climbs an ever-increasing bandwagon, the potential of logistics robots to reduce operating costs is pushing the regional market forward. 

The Asia Pacific region is also expected to experience a fast-paced growth. This owes to the region’s increasing orientation towards automation. China, specifically, is forecasted to undergo the highest CAGR in the region. This owes to the country’s consistent efforts to stay on board with the soaring global competition. 

Some key players in the global logistics robot market are Aethon (St Engineering Ltd), Kuka Ag, Mobile Industrial Robot Aps (Teradyne, Inc.), Greyorange, Amazon Robotics, Asic Robotics Ag, Omron Adept Technologies, Inc. (Omron Corporation), Savioke, Clearpath Robotics Inc., and Fetch Robotics, Inc.

About Us 

Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness. 

 

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Nuvera Expands Maritime Industry Engagement

Nuvera Fuel Cells, LLC announces the sale of two Nuvera® E-60 Fuel Cell Engines to Nexus Energy, a sustainable innovation company based in the Netherlands that is developing modular zero emission solutions for maritime and on-shore applications. Nexus Energy will use the 60 kW hydrogen fuel cell engines in the development of a common modular powerpack for maritime and on-shore use, for both stationary and heavy-duty applications.

Nuvera fuel cell engines help maritime vessel and equipment manufacturers to comply with tightening emissions regulations and mandates and remain economically competitive by providing high-performance zero-emission power solutions fueled by clean hydrogen. The International Maritime Organization is targeting a 50% cut in greenhouse gas emissions by 2050. Many governments and maritime industry players believe 100% is the appropriate goal.

ABOUT NUVERA FUEL CELLS, LLC

Nuvera Fuel Cells, LLC is a manufacturer of heavy-duty, zero-emission engines for mobility applications. With teams located in the U.S., Europe, and Asia, Nuvera provides clean, safe, and efficient products designed to meet the rigorous needs of industrial vehicles and other transportation markets.

Nuvera is a subsidiary of Hyster-Yale Group, Inc., which designs, engineers, manufactures, sells, and services a comprehensive line of lift trucks and aftermarket parts marketed globally primarily under the Hyster® and Yale® brand names. Hyster-Yale Group is a wholly owned subsidiary of Hyster-Yale Materials Handling, Inc. (NYSE:HY). Hyster-Yale Materials Handling, Inc. and its subsidiaries, headquartered in Cleveland, Ohio, employ approximately 8,100 people worldwide.