New Articles

Shippers Save 10-20%, Get 100% Tender Acceptance Using Loadsmart’s Reliable Contracts

shippers opendock Loadsmart, a leading freight technology company, today announced the appointments of Tish Whitcraft as chief customer officer

Shippers Save 10-20%, Get 100% Tender Acceptance Using Loadsmart’s Reliable Contracts

Loadsmart’s dynamic contract solution, Reliable Contracts, is reducing costs and guaranteeing capacity for shippers like Stanley Black & Decker during market uncertainty

Loadsmart, a leading freight technology company, today announced that enterprise shippers are averaging 10-20% in cost savings since Q4 of 2021 through the use of the company’s dynamic contract solution, Reliable Contracts.

This solution is ideal for shippers planning their contract spend for the upcoming year who are exposed to locking in above-market rates given that the market is expected to soften over the next six to nine months. Loadsmart’s Reliable Contracts allows shippers to enter into contracts that provide flexibility to ride the market down to cheaper rates in a soft market, while maintaining 100% primary tender acceptance (PTA) in any market condition – all while avoiding the spot market and constant re-bids. Powered by complete rate transparency and an incentivized margin structure, Reliable Contracts gives shippers the ability to better prepare for market uncertainty.

This solution also solves one of the biggest concerns that many customers voice about a dynamic pricing contract model: the potential back-office hassle of manually adjusting contract rates after they’ve been tendered. Within the coming months, Loadsmart’s Reliable Contracts will also be available to shippers using Blue Yonder’s Dynamic Price Discovery API via TMS integration so that tendered Reliable Contract loads will be adjusted automatically and shippers like Stanley Black & Decker will have full transparency into Loadsmart’s margins and purchasing power for every load.

Traditionally, when costs go up within a volatile market, digital freight brokers make more money when shippers have to pay more. With Reliable Contracts, Loadsmart only gains a larger margin when shippers pay less, due to a built-in margin incentive structure.

shippers opendock Loadsmart, a leading freight technology company, today announced the appointments of Tish Whitcraft as chief customer officer

Loadsmart Welcomes New Chief Customer Officer and Chief Operating Officer

Loadsmart hires executive officers Tish Whitcraft and Marcello Mastioni.

Loadsmart, a leading freight technology company, today announced the appointments of Tish Whitcraft as chief customer officer and Marcello Mastioni as chief operating officer.

In her new role as chief customer officer, Whitcraft will be leading sales, onboarding, customer experience and revenue operations, and growing customers across the portfolio of Loadsmart’s logistics service offerings and technology products. Before joining Loadsmart, Whitcraft was chief customer officer at OpenX, a global leader in adtech, where she was responsible for all income-related functions for over $600 million in global revenue.

“Tish brings to Loadsmart more than 20 years of experience in building and leading customer-driven revenue ecosystems,” said Felipe Capella, Loadsmart co-founder and co-CEO. “With Tish’s extraordinary experience in the areas of sales, customer journeys and sales operations, she will play a pivotal role in growing our customer base.”

As chief operating officer, Mastioni is augmenting the impact of the Loadsmart product, engineering, marketing and customer service organizations by promoting an explicit data and results-driven model. Prior to joining Loadsmart, Mastioni was chief operating officer for NASDAQ real estate technology and services company Altisource, and previously spent several years at the Expedia Group in leadership roles.

”Marcello brings us a unique combination of leadership, business acumen and agile process expertise,” said Capella. “I am confident in his ability in this new role to advance the company towards our vision of becoming the number one platform for digital logistics execution by 2023, by further developing our strategy and doubling down on a useful process that keeps the customer at the forefront of everything we do.”


Whitcraft and Mastioni join the team of Loadsmart executives in the midst of deploying its $200 million Series D raised in January 2022 at a $1.3 billion valuation following a Q4 of 2021 that saw the freight technology company acquire Opendock and Kamion, a leading dock scheduling software and truck management system, respectively.

About Loadsmart

Transforming the future of freight, Loadsmart leverages technology and logistics data to build efficiency around how freight is priced, booked and shipped. Pairing comprehensive logistics technology with deep-seated freight industry expertise, Loadsmart fuels business growth, simplifies operations and increases efficiency for carriers and shippers alike.